IPERPGDM

SYLLABUS
SESSION 2009 - 11
 Approved by

1. Dr. Bibek Debroy Chairman,

Professor – International Management Institute, Delhi Advisory Board
Visiting Faculty – National University of Singapore &
Former Director – Rajiv Gandhi Institute for Contemporary
Studies, Delhi

2. Dr. K. Rangarajan Member

Professor & Head
Indian Institute of Foreign Trade ,
IIFT, Kolkata

3. Dr. J.P. Sahu Member

Fellow – IIM(Bangalore)

4. Mr. Ashish Dongre Member

Director - Technical Education
Govt. of Madhya Pradesh

5. Mr. Ashish Vaidya Member

Head
Confederation of Indian Industries,
CII, M.P.

6. Mr. Farhan Ansari Member

Group Vice President
Reliance Industries Ltd., Madhya Pradesh

7. Mr. Mansoor Hasan Member

Assistant Manager – HR
Aviva Life Insurance, Bhopal

8. Prof. Manoj Bhatia Member

PGDM, IIM (Bangalore)
Director – IPER

9. Dr. Amarjeet S. Khalsa Member

Professor – IPER

1
 SUBJECT SCHEME

S. NO. AREA TRIM 1 MARKS CREDIT

1 ECONOMICS Managerial Economics 100 3

2 ACCOUNTING & FINANCE Financial Accounting for Managers 100 2

3 COMMUNICATION Business Communication 100 2

4 BEHAVIORAL SCIENCES Organizational Behaviour-I 100 2.5

5 LEGAL STUDIES Legal Aspects of Business 100 4

6 ENVIORMMENT

7 MARKETING Marketing Management – I 100 2.5

8 HUMAN RESOURCE

Quantitative Techniques for Business

9 QUANT 100 3
Decisions-I
10 PRODUCTION

INTERNATIONAL
11
BUSINESS

12 STRATEGY

13 FIELD PROJECTS

TOTAL MARKS/ CREDIT 700 19

2
 SUBJECT SCHEME

S.
AREA TRIM 2 MARKS CREEDIT
NO
1 ECONOMICS Macro Economics-Principles & Policies 100 3.5

2 ACCOUNTING & FINANCE Management Accounting & Control 100 3.5

3 COMMUNICATION

4 BEHAVIORAL SCIENCES Organizational Behaviour-II 100 3.5

5 LEGAL STUDIES

6 ENVIORMMENT

7 MARKETING Marketing Management-II 100 3.5

8 HUMAN RESOURCE

Quantitative Techniques for Business

9 QUANT 100 3.5
Decisions- II
10 PRODUCTION Operations Management-I 100 3

11 INTERNATIONAL BUSINESS

12 STRATEGY

13 FIELD PROJECTS PROJECT - I 100 4

TOTAL MARKS/ CREDIT 700 24.5

3
 SUBJECT SCHEME

S.
AREA TRIM 3 MARKS CREDIT
NO
1 ECONOMICS

2 ACCOUNTING & FINANCE Financial Management 100 3.5

3 COMMUNICATION

4 BEHAVIORAL SCIENCES

5 LEGAL STUDIES

6 ENVIORMMENT 1.Business Environment 100 3

2.Value & Ethics 100 1.5

7 MARKETING

8 HUMAN RESOURCE Human Resource Management 100 4

9 QUANT

10 PRODUCTION Operations Management-II 100 3

11 INTERNATIONAL BUSINESS International Business 100 3.5

12 STRATEGY Strategic Management-i 100 3

13 FIELD PROJECTS PROJECT-II (Summer) 200 6

TOTAL MARKS/ CREDIT 900 27.5

4
 SUBJECT SCHEME

S. NO AREA TRIM 4 MARKS CREDIT

1 ECONOMICS

2 ACCOUNTING & FINANCE 1. Financial Institutions and Markets 100 3

2. Financial Statement Analysis and
100 3
Business Valuation
3. Investment Banking and Financial
100 3
Services
4. Strategic Corporate Finance 100 4

3 COMMUNICATION Advanced Oral Communication 100 3

4 BEHAVIORAL SCIENCES

5 LEGAL STUDIES

6 ENVIORMMENT

7 MARKETING 1. Advertising and Sales Promotion 100 4

2. Consumer Behavior 100 4

3. Product Management 100 2.5

4. Sales and Distribution Management 100 2.5

8 HUMAN RESOURCE 1. HR Planning & Staffing 100 3.5

2. Introduction to Industrial Relations 100 3.5

3.Organizational Change & Development 100 3

4. Performance Management 100 3

9 QUANT

10 PRODUCTION

11 INTERNATIONAL BUSINESS

12 STRATEGY Strategic Management-II 100 4

13 FIELD PROJECTS

TOTAL MARKS/ CREDIT 1400 46

5
 SUBJECT SCHEME
S. NO AREA TRIM 5 MARKS CREDIT

1 ECONOMICS

2 ACCOUNTING & FINANCE 1. Project Management 100 3

2. Security Analysis, Research & Portfolio
100 4
management
3. Econometrics for Finance 100 4

4. International Financial Management 100 4

5. Management of Banking and Insurance
100 4
Institutions
3 COMMUNICATION

4 BEHAVIORAL SCIENCES

5 LEGAL STUDIES

6 ENVIORMMENT

7 MARKETING 1. Customer Relationship Management 100 3.5

2. Distribution Management 100 3.5

3. International Marketing 100 4

4. Marketing of Services Industries 100 4

5. Rural Marketing 100 4

8 HUMAN RESOURCE 1. Team Building 100 4

2. Business Ethics 100 3.5

3. Leadership Development 100 4

4. Organizational Issue in New Venture 100 4

5. Cross - Cultural Management 100 3.5

9 QUANT

10 PRODUCTION

11 INTERNATIONAL BUSINESS

12 STRATEGY

13 FIELD PROJECTS

TOTAL MARKS/ CREDIT 1500 57

6
 SUBJECT SCHEME
S. NO AREA TRIM 6 MARKS CREDIT

1 ECONOMICS

2 ACCOUNTING & FINANCE 1. Financial Derivatives 100 4

2. Treasury Management 100 3.5

3. Taxation and Tax Planning 100 4

4. Quantitative Applications in Finance 100 3.5

3 COMMUNICATION

4 BEHAVIORAL SCIENCES

5 LEGAL STUDIES

6 ENVIORMMENT

7 MARKETING 1. Retailing Management 100 4

2. Promotional Strategy 100 4

3. Industrial Marketing 100 3.5

4. Electronic business 100 3.5

1. Measuring Corporate Business

8 HUMAN RESOURCE 100 4
Performance
2. Perspectives in Leadership Through
100 3
Literature
3. Knowledge Management 100 4

4. Training and Development 100 4

9 QUANT

10 PRODUCTION

11 INTERNATIONAL BUSINESS

12 STRATEGY

13 FIELD PROJECTS Dissertation & Viva Voce 300 7

TOTAL MARKS/ CREDIT 1500 52

7
 SUBJECT SCHEME
TOTAL TOTAL NO. OF
S. NO AREA TOTAL MARKS
CREDIT SUBJECTS
1 ECONOMICS 6.5 2 200

2 ACCOUNTING & FINANCE

56 16 1600

3 COMMUNICATION 5 2 200

4 BEHAVIORAL SCIENCES 6 2 200

5 LEGAL STUDIES 4 1 100

6 ENVIORMMENT

4.5 2 200

7 MARKETING

53 15 1500

8 HUMAN RESOURCE

49 14 1400

9 QUANT 6.5 2 200

10 PRODUCTION 6 2 200

11 INTERNATIONAL BUSINESS 3.5 1 100

12 STRATEGY 7 2 200

13 FIELD PROJECTS 17 3 600

TOTAL CREDIT 224 64 6700

8
SCHEME OF MARKS & CREDIT POINTS

TRIMESTER MARKETING FINANCE HUMAN RESOURCE

Credit Credit Credit

Marks Marks Marks
Points Points Points

TRIM-I 700 19 700 19 700 19

TRIM-II 700 24.5 700 24.5 700 24.5

TRIM-III 900 27.5 900 27.5 900 27.5

TRIM-IV 600 20 600 20 600 20

TRIM-V 500 19 500 19 500 19

TRIM-VI 700 22 700 22 700 22

TOTAL 4100 132 4100 132 4100 132

9
 T1 : BS-01 : Organization Behaviour
Course Contents :

UNIT-I : Overview of Organizational Behaviour, Tools for learning about behavior in

organizations, Rethinking of Organisational Behavior in an e-World;

UNIT-II : Values, Attitudes & Job Satisfaction, Perception and Attribution, Personality,
Emotional Intelligence, Learning & Reinforcement, Individual Differences and
Organizational Behaviour

TRIMESTER - ONE
UNIT-III : Motivation, Content theories of Motivation, Process Theories of Motivation,
Application of Motivation theories

UNIT-IV : Individual Decision Making, Decision Making in Organizations

UNIT-V : Organizational Power and Politics, pro-social and deviant behavior in

organizations, Organizational Conflict and Negotiations, Stress

Readings:

Moorhead, G & Griffin, R.W. 2009. Organizational Behavior: Managing People and
Organizations. Wiley India Pvt Ltd.
Schermerhorn, J.R., Hunt, J.G., & Osborn, R.N. 2006. Organizational Behaviour. Wiley India
Pvt Ltd. 9 th Ed.
Gupta. Global Strategy and the Organization. Wiley India Pvt Ltd.
Newstrom, J.W. 2008. Organizational Behaviour – Human Behaviour at Work. Tata McGraw-
Hill Publishing company Ltd. 12 th Ed.
Hitt & Collela. 2008. Organization Behaviour: A Strategic Approach. Wiley India Pvt Ltd.
Kreitner & Kinicki. 2008. Organizational Behaviour (SIE) Tata McGraw-Hill Publishing company
Ltd. 8 th Ed.
Saiyadain, M. 2008. Organizational Behavior. Tata McGraw-Hill Publishing company Ltd.
McShane & Gilnow. 2007. Organizational Behavior (SIE). Tata McGraw-Hill Publishing
company Ltd. 2 nd Ed.
Punnett, B. J. 2006. International Perspectives on Organisational Behavior and Human
Resource Management. PHI Learning Private Limited.
Robbins, S.P. 2008. Organization Theory: Structure, Design & Applications. PHI Learning
Private Limited 3rd Ed.
Shukla, M. 2007. Understanding Organizations. PHI Learning Private Limited.
Vibert. Theories of Macro Organisational Behavior. PHI Learning Private Limited.
Aquinas,P.G. 2006. Organizational Behaviour. Excel Books, New Delhi .
Saha, Jayantee. Management & Organisational Behavior. Excel Books, New Delhi.
Chandan, J.S. 2008. Organisational Behavior. Vikas Publishing House Pvt Ltd. 3 rd Ed.
Mishra,M.N. 2009. Organisational Behavior. Vikas Publishing House Pvt Ltd.

10
 T1 : BC-01 : Business Communication: Written & Oral

Course Contents :

Unit-I : Communication principles; speaking, Introduction to business communication;

TRIMESTER - ONE
process, methods, channels, Barriers.

Unit -II : Verbal & Non-Verbal Communication Effective speaking, Extempore speaking
practice, Listening Skills, Development strategies: description, narration,
definition, analysis, argument, persuasion

Unit -III : Format, style, and content – letters, memos, notice, agenda, minutes, reports,
cv, application

Unit -IV : Group/team communication: Advantages, challenges, barriers, Committees,

meetings, Group discussions, Conferences, interviews, Inter-cultural
communication – importance and challenges, Research skills, documentation
style.

Unit-V : Importance and need of speaking skills in work life, Speeches – prepared,
impromptu Making the content effective, Dealing with nervousness, Audience
involvement, Handling questions Feedback, Speaker credibility, Humour,
Meetings, discussions, Negotiations, Official statements, Features of effective
speaking

Readings:
Ober & Scot. 2008. Contemporary Business Communication. Wiley India Pvt Ltd. 5 Ed.
Stuart & Stuart. 2007. Integrated Business Communication In a Global Marketplace.
Wiley India Pvt Ltd.
Bell. Management Communication. Wiley India Pvt Ltd.
Kaul. Effective Business Communication. Wiley India Pvt Ltd.
Lesikar & Flatley. 2008. Basic Business Communication. Tata McGraw-Hill Publishing
company Ltd. 10 Ed.
Rizvi & Ashraf, M. 2008. Effective Technical Communication. Tata McGraw-Hill
Publishing company Ltd.
Young, D. J. 2007. Foundation of Business Communication. Tata McGraw-Hill Publishing
company Ltd. 2 Ed.
Sehgal, M.K. Business Communication. Excel Books, New Delhi .
Das, B. 2008. Business Communication and Personality Development. Excel Books, New
Delhi .
Madhukar, R.K. 2008. Business Communication. Vikas Publishing House Pvt Ltd. 3 Ed.

11
 T1 : MM-01 : Marketing Management

Course Content

Unit -1 : Introduction to Marketing Management, Introduction, 21st Century Business

Drivers & Changing Dictates in Business & Marketing,

TRIMESTER - ONE
Unit -2 : Introduction to Market Mix & its Components and ‘PACS’ Matrix, Components
of each P. Extended 7Ps for services. Significance in the competitive
environment Marketing & Ethics

Unit -3 : Gathering information, Conducting Market research and scanning the

environment, Buying Behaviors of Customers, Segmentation of Customers

Unit -4 : Dealing with competition, Developing marketing strategies and plans, creating
customer value, Creating Brand positioning.

Readings: Term1-2
Keegan, W.J. 2008. Global Marketing Management. PHI Learning Private Limited. 7 Ed.
Kotler, P. 2002. Marketing Management. PHI Learning Private Limited. Millennium
Edition.
Kotler & Armstrong . 2008. Principles of Marketing . PHI Learning Private Limited. 12 Ed.
Kotler & Keller. 2009. Marketing Management. PHI Learning Private Limited. 13 Ed.
Lilien, Kotler & Moorthy. 2009. Marketing Models . PHI Learning Private Limited.
Etzel & Pandit.2008. Marketing: Concepts and Cases (SIE). Tata McGraw-Hill Publishing
company Ltd.13th Ed.
Saxena, R. 2008. Marketing Management. Tata McGraw-Hill Publishing company Ltd. 3
rd Ed.
Kotabe. Global Marketing Management. Wiley India Pvt Ltd.
Panda, T. 2007. Marketing Management. Excel Books, New Delhi. 2 nd Ed.
Kazmi, SHH. 2007. Marketing Management – Text and cases. Excel Books, New Delhi.
Upinder & Yadav 2008. New Age Marketing: Emerging realities. Excel Books, New Delhi.
Kulkarni, S.A. 2008. A Text Book of Virtual Marketing. Excel Books, New Delhi.
Kumar, A. & Meenakshi. 2008. Marketing Management. Vikas Publishing House Pvt Ltd.

12
 T1 : FM-01 : Financial accounting for Managers

Course Content

UNIT-I : Corporate financial reporting system, Accounting Concepts, Profit & Loss A/C,
Balance Sheet, Depreciation Accounting.

TRIMESTER - ONE
UNIT-II : Fund &Cash Flow Statement, other sources of financial information for decision
making including ratio analysis, trend analysis, Comparative statements and
Common size statement.

UNIT-III : Segment Reporting and other contemporary trends in corporate reporting,

Financial Statement Analysis by using databases like Capitaline and PROWESS.

UNIT-IV : Analysis of financial Statements with Indian and international corporate

examples using Indian and International accounting standards Inter firm
comparison- economic value added- use of accounting information for decision
making.

Readings:
Ramachandran & Kakani. 2008. Financial Accounting for Management. Tata McGraw-Hill
Publishing company Ltd. 2 nd Ed.
Mukherjee, A. 2008. Modern Accountancy . Tata McGraw-Hill Publishing company Ltd. 2
nd Ed.
William. Financial and Managerial Accounting. Tata McGraw-Hill Publishing company Ltd.
Balwani, N. 2006. Accounting and Finance for Managers. Excel Books, New Delhi.
Panditkumar, M.P. 2008. Management Accounting - Theory and Practice. Excel Books,
New Delhi.
Goyal, V.K. Financial Accounting. Excel Books, New Delhi.
Kuppapally. 2008. Accounting for Managers. PHI Learning Private Limited.
Kaplan, Robert & Atkinson. 2007. Advanced Management Accounting. PHI Learning
Private Limited.. 3 rd Ed.
Banerjee, B.K. 2008. Financial Accounting – A dynamic approach. PHI Learning Private
Limited.
Needles, Powers. 2008. Financial Accounting. Wiley India Pvt Ltd.
Jones, M. 2005. Accounting for Non specialists. Wiley India Pvt Ltd.
Shah, P.P. 2008. Financial Management . Wiley India Pvt Ltd.
Anthony, Hawkins & Merchant. 2008. Accounting: Text and Cases Tata McGraw-Hill
Publishing company Ltd. 12 th Ed.
Maheshwari & Maheshwari. 2009. Financial Accounting. Vikas Publishing House Pvt Ltd. 4
th Ed.

13
 T1 : LS-01 : Legal Aspects of Business

Course Content

UNIT-I : Introduction to Indian Legal / Judicial System, Salient Features of Constitution

of India Structure of Judiciary and Legislation, Judicial administration,
Procedure for legal redressal, Type of petitions, Introduction to Civil & Criminal

TRIMESTER - ONE
Laws.

UNIT-II : Law of Contract, Definition of Contract, Essential of a Contract, Rules regarding

offer & acceptance, Remedies for breach and discharge of contract, Contingent
& Quasi Contracts, Performance of Contract.

UNIT-III : Contract of guarantee, Indemnity, bailment, Agency, Sale of Good Act, Sale
and Agreement to sell, Conditions and warranties, Rights of an unpaid seller,
Remedies for breach, Rules regarding Transfer of Property, Negotiable
Instruments Act, Definition & Type, Collection, Crossing & Negotiations, Action
on dishonoring of cheque.

UNIT-IV : Consumer Protection Act, 1956, Rights of consumer, Consumers dispute

redressal Agencies, Competition Law, Foreign Exchange Management Act,
1999 (FEMA), Laws of Intellectual Property Rights, Copyright & Patent LawIT
Act – 2002.

UNIT-V : Company Law, Definition of Company, essential features and types of company
Formation of the company, Memorandum and Articles of Associations,
Prospectus, Members & Share holders., Prevention of Oppression and
mismanagement., Recent trends regarding Company Law & Corporate
Governance.

UNIT-VI : Share & Share Capital, Borrowing Powers of a Company, Debenture, Inter-
corporate investments, Management & Administration, Meeting and
Resolutions, Accounts & Audit, Compromises, arrangements, reconstructions &
amalgamations, Winding up of companies

Readings:
Bansal, C.L. 2007. Business and Corporate Laws. Excel Books, New Delhi.
Gulshan, S.S. 2006. Business Law . Excel Books, New Delhi. 3 rd Ed.
Pathak, A. 2008. Legal Aspects Of Business. Tata McGraw-Hill Publishing company Ltd. 3
rd Ed .
Tulsian, P.C. 2008. Business Law Tata McGraw-Hill Publishing company Ltd. 2 nd Ed.
Barnes, J. Law for Business. Tata McGraw-Hill Publishing company Ltd.
Goel, P.K. 2009. Business Law for Managers. Wiley India Pvt Ltd.
Bose, D. & Chandra. 2008. Business Law. PHI Learning Private Limited.
Kuchhal, M. C. 2009. Business Law. Vikas Publishing House Pvt Ltd. 4 th Ed.
Kuchhal, P. 2008. Business Legislation for Management. Vikas Publishing House Pvt Ltd.
3 rd Ed.

14
 T1 : ME-01 : Managerial Economics

Course Contents

UNIT-I : Introduction to Economics: The Basic Framework, Theory of Cost and

Production Cost functions, Isoquants, Production Functions, Pricing Decisions,
theories of Profit, profit maximization, basic tools of economic analysis &

TRIMESTER - ONE
optimization Techniques.

UNIT-II : Returns to scale, Applications, Market Structures, Perfect Competition,

Monopoly, Duopoly & Oligopoly, Monopolistic Competition, theory of cost and
BEP, alternative theories of firm.

UNIT-III : Linier Programming, Games, Information & Strategy, Non Cooperative Game
Theory & Nash Equilibrium, One Shot Game, Repeated Game, Sequential
Game.

UNIT-IV : Moral Hazard and Adverse Selection, Government Regulation of Industries,

Regulation of monopolies, Regulation of Oligopolies, Business cycles.

UNIT-V : Environmental regulations, Antitrust laws, Competition Act, MRTP Act, FERA,
FEMA.

Readings:
Geetika & Choudhary. 2008. Managerial Economics. Tata McGraw-Hill Publishing
company Ltd.
Brickley & Zimmerman 2008. Managerial Economics & Organizational Architecture. Tata
McGraw-Hill Publishing company Ltd. 4 th Ed.
Thomas & Maurice. 2007. Managerial Economics: Concepts and Applications. Tata
McGraw-Hill Publishing company Ltd. 4 th Ed.
Atmanand. 2009. Managerial Economics. Excel Books, New Delhi 2 nd Ed.
Pal, K. & Kumar. 2008. Managerial Economics. Excel Books, New Delhi
Truett & Truett. 2008. Managerial Economics. Wiley India Pvt Ltd. 8 th Ed.
Boyes. The New Managerial Economics. Wiley India Pvt Ltd.
Peterson & Lewis. 2009. Managerial Economics. PHI Learning Private Limited 4 th Ed.
Dean, J. 2008. Managerial Economics. PHI Learning Private Limited
Maheshwari, Y. 2008. Managerial Economics. PHI Learning Private Limited 2 nd Ed.
Mote, Paul & Gupta 2008. Managerial Economics: Concepts and Cases. Tata McGraw-Hill
Publishing company Ltd.
Baye. Managerial Economics & Business Strategy. Tata McGraw-Hill Publishing
company Ltd.
Diwedi, D.N. 2009. Managerial Economics. Vikas Publishing House Pvt Ltd 7 th Ed.

15
 T1 : QM-01 : Quantitative Techniques

Course Content

UNIT-I : Introduction to Statistics, The role of Business Research, Research process,

Types of Business research, Grouping & Displaying Data, tables & graphs.

TRIMESTER - ONE
UNIT-II : Sampling & Sampling Distribution, Sampling Types, Probilaity & non Probality
sampling, Sample design & Size, Data collection- Primary & Secondary,
Estimation.

UNIT-III : Measures of Central Tendency & Dispersion in Frequency Distribution, Range,

Probability and Probability distribution, Measurements and Scaling Concepts,
Descriptive Statistics.

UNIT-IV : Univariate Statistics, Stating a Hypothesis, Hypothesis testing, Choosing the

appropriate statistical Technique, Parametric and Non parametric tests, T
distribution, Chi- Square Test, T test, Z test, Anova, Corelation, Regression,
Rank Sum test, U test, KW test, KS test, Rank correlation. Time series &
Forecasting, Index numbers

UNIT-V : Quality Control, Decision Theory, Communicating Research results, report,

presentation and follow up.

Readings:
Jaisankar, S. 2006. Quantitative Techniques for Management. Excel Books, New Delhi
Selvaraj, R. & Loganathan 2008. Quantitative Methods in Management. Excel Books,
New Delhi
Khanna,R.B. 2007. Quantitative techniques for managerial decisions. PHI Learning
Private Limited.
Muhammad, A.H. Quantitative Methods for Business & Economics. PHI Learning Private
Limited.
Render, Stair & Hanna 2008. Quantitative Analysis for Management. PHI Learning
Private Limited. 10 th Ed.
Vazsonyi & Spiper. Quantitative Analysis for Business. PHI Learning Private Limited.
Lind & Wathen. 2008. Statistical Techniques in Business and Economics. Tata McGraw-
Hill Publishing company Ltd. 13 th Ed.
Doane & Seward 2008. Applied Statistics in Business and Economics. Tata McGraw-Hill
Publishing company Ltd. 4 th Ed.
Gupta & Khanna 2009. Quantitative Techniques for Decision-making. PHI Learning
Private Limited 3 rd Ed.
Akhelesh & Balasubrah 2009. Mathematics and Statistics for Management. Vikas
Publishing House Pvt Ltd.

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 ALL The
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