Académique Documents
Professionnel Documents
Culture Documents
INTERNATIONAL
CONSULTING
Issue Definition
Environment Analysis
Strategy Options
Strategy Choice
Action Plan
CONTENTS
CONTENT
ISSUE DEFINITION
ISSUE DEFINITIO
Integrated Health Care International Hospital
Delivery Networks Management
Medical
Tourism
ISSUE DEFINITION
ISSUE DEFINITIO
1
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
1. Internal Environment - Apollo Group
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
2
1. Internal Environment - Local Competitors
Fortis
Apollo Manipal
Healthcare
Hospitals Group
Ltd.
4 hospitals
33 hospitals 11+7 hospitals
(10 hospitals)
600 beds
6400 beds 6000 beds
(4000 beds)
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
3
2. Local Environment
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
4
Total Expenditure on Health, %GDP
16%
13%
10%
7%
4%
2000 2001 2002 2003 2004
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
5
2. Local Environment
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
6
Public expenditure on health, % total expenditure on health in 2004
100%
75%
50%
25%
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
7
3. Global Environment
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
8
Total expenditure on health, Per capita US$ PPP
$6,500
$4,925
$3,350
$1,775
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
9
3. Global Environment
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
10
Global Cost Differences for Cardiac Surgery(US$)
$30,000
$27,000
$26,000
$24,000
$18,000
$12,000
$9,000
$8,000 $7,500
$6,000
$6,000
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
11
Health Care Cost Differences between US and India(US$)
$160,000
$159,326
$128,000
$122,424
$96,000
$64,000
$57,262
$47,988
$43,780 $40,640
$32,000
US
India $9,500 $10,000 $11,000 $11,000 $9,000 $8,500
H/V Replacement Heart Bypass Angioplasty Gastric Bypass Hip Replacement Knee Replacement
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
12
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
13
Apollo Hospitals Group is dominant company in the India tertiary care market.
But there are number of competitors in the market for privately-provided tertiary care.
And Indians spend most of health care expenditure(64%) in their pocket directly without public support.
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
13
Apollo Hospitals Group is dominant company in the India tertiary care market.
But there are number of competitors in the market for privately-provided tertiary care.
And Indians spend most of health care expenditure(64%) in their pocket directly without public support.
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
13
Apollo Hospitals Group is dominant company in the India tertiary care market.
But there are number of competitors in the market for privately-provided tertiary care.
And Indians spend most of health care expenditure(64%) in their pocket directly without public support.
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
13
Apollo Hospitals Group is dominant company in the India tertiary care market.
But there are number of competitors in the market for privately-provided tertiary care.
And Indians spend most of health care expenditure(64%) in their pocket directly without public support.
ENVIRONMENT ANALYSIS
ENVIRONMENT ANALYSI
13
STRATEGY OPTIONS
STRATEGY OPTION
Integrated Health Care Delivery Networks
Medical Tourism
STRATEGY OPTIONS
STRATEGY OPTION
14
Advanced Health Care technology and a huge cost advantage
Intellectual Property
(Human resources and Managing Know-how)
STRATEGY OPTIONS
STRATEGY OPTION
15
STRATEGY CHOICE
STRATEGY CHOIC
Integrated Health International
Medical
Care Delivery Hospitals
Tourism
Network Management
Colombo Hospital
Pharmacy Network Dominant Position in Sri Lanka
SITACARE
The group operated the largest
www.SITACARE.com One-Stop Shop
pharmacy network International (200 offices in India, 7 offices in EU)
(40% of profits) Consulting & Project
(33% of consulting revenue)
STRATEGY CHOICE
STRATEGY CHOIC
16
Domestic Health Care Market faced Growth limitation
but Global Health Care Market is growing up
STRATEGY CHOICE
STRATEGY CHOIC
17
Domestic Health Care Market faced Growth limitation
but Global Health Care Market is growing up
STRATEGY CHOICE
STRATEGY CHOIC
17
Domestic Health Care Market faced Growth limitation
but Global Health Care Market is growing up
STRATEGY CHOICE
STRATEGY CHOIC
17
g y Global Medical Tourism
r ate
S t
After-Care Infrastructure
International Operation
Cooperation U-Health
Clinic Management
Time
STRATEGY CHOICE
STRATEGY CHOIC
18
ACTION PLAN
C A TION PLA
1. Strategy Goal
Short-Term Medical
How can we make foreign patients?
Strategy Tourism
Global
Long-Term How can we make dominance in the
Medical
Strategy Global Medical Tourism Market?
Tourism
ACTION PLAN
ACTION PLA
19
2. Medical Tourism - Segments Choice
ACTION PLAN
ACTION PLA
20
ACTION PLAN
ACTION PLA
21
ACTION PLAN
ACTION PLA
21
2. Medical Tourism - Segments Choice
ACTION PLAN
ACTION PLA
22
2. Medical Tourism - Segments Choice
Members of 20 million
Indian diaspora
ACTION PLAN
ACTION PLA
22
2. Medical Tourism - US
40
35
30
2000 2001 2002 2003 2004
ACTION PLAN
ACTION PLA
23
2. Medical Tourism - US
Source : www.dt.co.kr
ACTION PLAN
ACTION PLA
24
2. Medical Tourism - US
Source : www.dt.co.kr
ACTION PLAN
ACTION PLA
25
2. Medical Tourism - EU Nations and Canada
October
793,200 124,300 38,800 109
2003
October
774,400 69,600 33 24
2004
ACTION PLAN
ACTION PLA
26
2. Medical Tourism - EU Nations and Canada
They want the Health Care Service that has cost advantages and Conveniences.
It appeared to get easier to Travel Abroad for Treatment in the EU Nations.
Some private insurers had started steering clients to countries with cheaper care.
ACTION PLAN
ACTION PLA
27
2. Medical Tourism - EU Nations and Canada
They want the Health Care Service that has cost advantages and Conveniences.
It appeared to get easier to Travel Abroad for Treatment in the EU Nations.
Some private insurers had started steering clients to countries with cheaper care.
ACTION PLAN
ACTION PLA
27
2. Medical Tourism - EU Nations and Canada
ACTION PLAN
ACTION PLA
28
2. Medical Tourism - EU Nations and Canada
Expansion of Brokers
ACTION PLAN
ACTION PLA
29
3. After-Care Infrastructure
International
Clinic
U-Health
ACTION PLAN
ACTION PLA
30
3. After-Care Infrastructure - U-Health
ACTION PLAN
ACTION PLA
31
3. After-Care Infrastructure - U-Health
ACTION PLAN
ACTION PLA
32
3. After-Care Infrastructure - U-Health
ACTION PLAN
ACTION PLA
33
3. After-Care Infrastructure - International Clinic
ACTION PLAN
ACTION PLA
34
4. Global Medical Tourism
ACTION PLAN
ACTION PLA
35
4. Global Medical Tourism
Opportunities in China
ACTION PLAN
ACTION PLA
35
4. Global Medical Tourism
ACTION PLAN
ACTION PLA
36
4. Global Medical Tourism
ACTION PLAN
ACTION PLA
37
4. Global Medical Tourism
ACTION PLAN
ACTION PLA
38
4. Global Medical Tourism
ACTION PLAN
ACTION PLA
39
4. Global Medical Tourism
India
ACTION PLAN
ACTION PLA
40
4. Global Medical Tourism
India
ACTION PLAN
ACTION PLA
40
4. Global Medical Tourism
India + China
ACTION PLAN
ACTION PLA
40
4. Global Medical Tourism
India + China
ACTION PLAN
ACTION PLA
40
THE FIRST PART OF
THE GAME IS OVER
THE FIRST PART OF
THE GAME IS OVER
INTERNATIONAL
CONSULTING