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How To Write

CVs That
Generate
Interviews
This FREE Special Report is Brought to You By:
Edwin Akpan Joel
How to Write CVs That Generate Interviews by Edwin Akpan Joel

SPECIAL NOTICE!

Thank you for downloading this special report. Feel free to pass this
powerful report to a friend who may need it. They will thank you for it.

When you send this ebook to a friend or recommend a friend to me so


that I can send it to him or her, you’ll get your CV evaluated absolutely
FREE by Edwin A. Joel, author of the groundbreaking ebook, How to Write
Outstanding CVs that Make Employers Excited to Meet You! PLUS you’ll
get FREE breakthrough tips and recommendations on how to improve
your CV for maximum impact! And that is just for forwarding this special
report to a friend or recommending them to me.

Attach your CV in Microsoft Word and send it to myceevee@yahoo.com


with the subject: “Please Evaluate My CV”. Send it along with your
friend’s name and email. Do that right now!

COPYRIGHT NOTICE
You may reprint or photocopy this ebook for others. You may even give it
away as bonus or as part of bonuses, but you do not have the rights to
alter its content in any way. ©2009 Edwin Akpan Joel. All rights reserved.

DISCLAIMER
The information contained in this report represents the view of the author
as of the date of publication. Because of the rate with which conditions
change, the author reserves the right to alter and update his opinion
based on the new conditions. The report is for informational purposes
only.

While every attempt has been made to accurately and authoritatively


present the information provided in this report, neither the author nor his
partners assume any responsibility for errors, inaccuracies or omissions.

This report is designed to provide information in regard to the subject


matter covered. It is not the purpose of this report to reprint all the
information that is otherwise available to authors, printers and publisher
but to complement, amplify and supplement other texts. If you do not
agree with the above then you may return it to the publishers. Period.

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

Introduction

Why Most CVs End Up In The


Trashcan!

E
ver came across this shocking statistic?

I mean the statistic that recruitment firms review thousands of


CVs every single day on computer and only 1% get selected out of the lot
and given a careful reading.

That’s right – thousands of CVs end up in the wastebasket every single


day. If you haven’t been called up for interview, then your CV is among
the 99% that end up in the trashcan.

Care to know why? Come along.

The #1 reason why most CVs fail is because they don’t address the needs
and concerns of the employers. Most jobseekers shoot themselves in the
foot by writing only one CV and send the same CV to different job
vacancies they come across. How funny!

The #2 reason why most CVs end up in the trashcan is because of poor
design and formatting. Most jobseekers in Nigeria leave their CVs to the
typist at the business center to write, format, and design. The result is a
CV that puts off reviewers at first glance.

There are other reasons which you’ll learn as you read this special report.

When it comes to the subject of CV or résumé writing as it is called in


American English, there are many opinions flying around the whole
place. Some of the popular ones border on the use of objectives and
summary statements, designs and formatting, references, hobbies and
interests, responsibilities and accomplishments, font style, and not
forgetting the length of the CV.

Then the burning issue – the CV format – is not left out. Should a
jobseeker use functional or chronological CV format, or both? When you
add this to the issue of whether you should pack your CV full with
keywords then you get really confused.

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

Most of the opinions are CV writing fads that will soon vanish with the
time. I am a firm believer that CV writing should be based on sound and
timeless principles. Whatever the so-called experts may say on the
subject, everything still boils down to the fact that your CV must sell you
well enough to get you an interview. Every single item included in your
CV must be engineered to earn you an interview. It must persuasively
answer the key questions always asked by employers. Questions like…

“How can you solve my problems?”

“How can you help me achieve my goals?”

“How can you help me take advantage of new opportunities?”

If you’re ready to learn the insider secrets of making the most of every
item on your CV to package a CV that makes impact, generate interviews,
and get you the jobs of your dreams, then read on!

- Edwin Akpan Joel

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

Step 1: Understand that employers decide to read CVs


based on emotion and later justify with logic

W
ith thousands of CVs to review every single day, hiring
managers depend on their instincts to select those to interview.
I really don’t blame them because most CVs look alike with
nothing to differentiate them from the competition.

To write a CV that generates interviews, you have to first understand this


basic fact: Employers decide to read CVs based on emotion and later
justify with logic.

So, you must write a CV that’s emotionally appealing and has the ability
to hold attention at first glance. From your header graphics to your
choice of font and down to formatting must be done in such a way as to
practically grab attention, generate interest and keep the employer
reading till the end.

Step 2: Do a self-assessment

S
o may jobseekers experience writers block where they don’t know
what to write. I’d admit: it is not easy. Distilling your life history
into a two or three-page document is no easy task especially when it
is not something that one does everyday like brushing of teeth.

The solution to this problem is to do a self-assessment. Get a neat sheet


of paper and a pen and answer these self-assessing questions.

◆ What are the great and exciting things I have achieved in life?
◆ What educational qualifications do I have?
◆ Are my qualifications relevant to the job being sought?
◆ What work experience do I have?
◆ Are my work experiences relevant to the job being sought?
◆ What great things did I accomplish in my previous workplace(s)?
◆ Where does my greatest strength lie?
◆ What can I do better than anybody else?
◆ What soft skills do I possess?
◆ What value can I add to the organization I want to work in?
◆ What relevant awards have I won?

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Honestly answer these questions, and before you know it, you’ll have
pages full of exciting ideas about you that you can use to write CVs
guaranteed to generate interviews and win you the best job.

The self-assessment will reveal your weaknesses and strengths so that


you’ll find ways to work on how to improve in your areas of weaknesses
and build on your strengths.

I prepared a worksheet titled Personal Brand Profile Worksheet,


this worksheet forces you to think through and through about yourself
and help you to develop a clear, complete, strong and valuable personal
brand that tells employers in compelling terms the great things to expect
from you as a result of having a relationship with you. Request for a free
copy of the worksheet when you buy the ebook, How to Write
Outstanding CVs that Make Employers Excited to Meet You!
I’ll tell you more about this groundbreaking ebook later on.

Step 3: Research the company you want to work for

A
fter doing a thorough self-assessment, your attention should shift
to your potential employers. Conduct a research on them to
discover their needs. Remember I said the #1 reason most CVs
end up in the trashcan is because they don’t address the needs of the
employers.

If you broke into sweats when you heard the word “research”, relax and
wipe the sweat off your face because it is fun and simple if you know
how.

All you do is take a look at the advertisement and right in there are the
needs of the employers. For example, TTC Mobile Limited wrote this in
their job advertisement in the Tuesday Guardian of September 23, 2008,
for the position of a General Manager:

“You will be responsible for generating, developing and implementing


ideas to help the company continually retain its position as the leading
training and recruitment company. Ideal candidate will have a strong
marketing background, and will be familiar with the telecom industry. A
goal getter with the ability to work independently, supervising and
motivating the entire staff to meet set targets.”

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

From the above ad, you don’t need any soothsayer to tell you that the
company wants to take advantage of the new opportunities emerging
from the fierce competition in the telecom industry to maintain its
leading position. Your CV must address this need.

Additionally, you noticed the terms “goal getter”, “work independently”,


“supervise and motivate”. If I were to write a CV targeted at this position,
I create a section for core skills and mention the above soft skills and
how I have used it to solve problem in the past. I’ll tell you more about
soft skills later on. But for now I hope you get the drift – know the needs
of your would-be employers and write your CV to address the needs.

Step 4: Write a simple outline to fill in the blank


spaces later

Y
ou now have your content ready plus you now know what the
needs of your potential employers are, it’s time to do a sketch of
what your CV will look like. This entails choosing the sections to
appear on your CV. Below are most of the sections CVs contain, make the
most of every item…

◆ Objective statements
◆ Summary statements
◆ Profile
◆ Work Experience
◆ Educational Qualifications
◆ Special Trainings
◆ Professional Memberships
◆ Professional Qualifications
◆ Awards Received
◆ Hobbies and Interests
◆ Accreditations
◆ References

And so on.

These are headings your content will fall under. Every section must be
written with the needs and concerns of the employer in mind. In my
ebook, How to Write Outstanding CVs that Make Employers

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

Excited to Meet You!, I listed the absolutely required items your CV


must contain. When you get a copy, you’ll discover them.

Step 5: Start your CV with a professional header

T
his is the first thing employers will see. Do it professionally. It
should contain your personal details, name, email, phone and
contact. Your name should be bold and a bit larger than the rest of
the text. But be careful not to make your name too large.

I developed different CV structures that show how your header should


look like so as to arrest attention at first glance. I call it My Winning
CV Structures; it is only for investors in my ebook, How to Write
Outstanding CVs that Make Employers Excited to Meet You!
I’ll tell you more in a moment.

Step 6: Tell employers why they should employ you

I
f employers don’t see why they should employ you, they simply
won’t. You’ve got to tell them why in your CV.

How? Glad you asked!

In marketing parlance, it is called Unique Value Proposition or UVP. Big


corporations use it to get customers, and savvy marketers adopt it to sell
out their products quick. What are you waiting for? Develop yours and
stand out of the competition.

There is a certain bank that says, Your Bank Next Door; another says
Experience Peace - these are value propositions, they state what to
expect as a result of you having a relationship with them. What’s your
own UVP? Develop one now and use it to add power to your CV.

For example my own UVP as an infopreneur hasn’t changed over the


years, “To help individuals and organizations solve their problems and
achieve their goals by providing proven information leveraging on my
dynamic technology, research and excellent communication skills.”

Notice that my UVP is client-centered and mentions by unique skills,


plus how I am going to add value. I didn’t focus on myself or what I
intend to get from other people (my customers).

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

I laugh when I read CVs that contain the worn-out “My Objective”
section that states what the applicant hopes to get without mentioning
what the employers stand to gain.

In my ebook, How to Write Outstanding CVs that Make


Employers Excited to Meet You!, I outlined 4 checklist questions
your value proposition must run through to produce a persuasive and
powerful value statement, plus examples of powerful value statements.

Step 7: Write your educational qualifications in a way


that looks believable

H
ow would you feel when you say the truth, but the person you’re
talking to says because of what you’ve said you’re not
straightforward? If you’re like most people, you’ll feel awfully
bad and want to discontinue the relationship.

You see, there is a way you say something and people will think you’re
economical with the truth. You want to avoid this when writing your
educational qualifications in your CV. To sound believable, say the truth,
the whole truth and nothing but the truth.

To put it in another way, be specific; include dates, class of degree,


names of institutions and location of the institution. That will make you
sound believable. Everything is based on perception until they are
verified.

Step 8: Also write your work experience in a way that


looks believable

A
pply the same principles in Step 7. Include the name of the
company, what they do, their location and your post there.

Try to be as specific as possible. There is a big difference between “I


worked in Toyota Nigeria Limited” and “I worked in Toyota Nigeria
Limited, Lagos Branch, as an accountant from year 2000 – 2004.”

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

Now, I am not saying that’s the way to write it on your CV. When you
request for a copy of My Winning CV Structures, you’ll see examples
of how to present them neatly in your CV.

Step 9: Include your accomplishments and not


responsibilities

T
here is a big difference between being responsible for something
and accomplishing something in what one was responsible for.

For example, a recruiter is responsible for hiring and training the best
people for companies. But they may not have accomplished this.

By writing only your responsibility in your CV, you do not provide the
employer with something to base your future performance on. So you
must leave out your previous job responsibilities and write what you
accomplished in your prior workplace. Ensure it reveals valued skills and
what is relevant to the employer in question.

Write them in bullet list.

For example:

◆ Developed a training module for trainers that resulted in ranking of


the company as the #1 in the industry!

◆ Designed and implemented marketing plan that won over 1,000


customers and boosted company’s profit by 72%.

◆ Built and mentored a dynamic team that met and surpassed


companies set goals and won the best branch in Africa award.

I made available more examples of accomplishment statements in my


ebook, How to Write Outstanding CVs that Make Employers
Excited to Meet You!

Let’s go over to the next step.

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

Step 10: Include valued soft skills you have and proof
them on your CV

S
oft skills are highly-valued skills like leadership skills, self-
management skills, creative skills, ability to work with others,
communication skills, networking skills, goal-setting skills and so
on.

If you’re an employer, won’t you value these skills? Sure, you will!

So impress your potential employers with them by writing them


powerfully in your CV. Create a separate section for it and title it “Core
Skills” or any other catchy name.

Ensure you prove them on your CV because just including them like that
won’t make much impact. Here is an example:

◆ Dynamic Leadership Skills – Lead and mentored a new team to


meet and surpass organization’s goals for 2006.

◆ Excellent Communication Skills – Negotiated and compelled


bank to reschedule debt financing that kept company afloat during a
serious economic recession.

Use bullets as shown in the examples above.

Step 11: Action-pack your CV with power words

G
o back to the examples in Step 10 above: Dynamic Leadership
Skills and Excellent Leadership Skills. Notice the words
“Dynamic” and “Excellent”. Remove them and what you have are
weakened words.

Undoubtedly, “Excellent Leadership Skills” is more powerful than just


“Leadership Skills.”

I have laboured enough to point this out to you. There are other words
you can use to add more power to your CV like transformed, designed,
solved, reorganized and so on. Use it to start your accomplishment
statements, use it in your profile, soft skills, and value statements.

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

You’ll find over 20 outstanding power-words your CV must contain in


my ebook, How to Write Outstanding CVs that Make
Employers Excited to Meet You!

Step 12: Use symbols and figures to attract attention

J
udge it yourself: Which would attract more attention in a sentence?

◆ One hundred and seventy per cent or 170%?


◆ Seven hundred Naira or N700?
◆ Two hundred Dollars or $200?

No doubt, symbols and figures attract more attention than mere words
and they save space. Use this principle in your CV and stand out from the
crowd.

Step 13: Use bullets to draw attention to key


information

J
ust take a look at the examples in Step 12 above. Again, judge for
yourself. Which will attract more attention – Writing “One hundred
and seventy per cent or 170%? Seven hundred Naira or N700? Two
hundred Dollars or $200?” in a sentence format or listing them in bullets
like these…

◆ One hundred and seventy per cent or 170%?


◆ Seven hundred Naira or N700?
◆ Two hundred Dollars or $200?

I’m dead sure the examples in bullets attracted your attention. Bullets
simply work – no argument. Use them in your CV in sections like
accomplishments, summaries, and so on.

Step 14 is next; let’s see what it has for us in our drive to write CVs that
generate interviews.

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

Step 14: Avoid vague and ambiguous words

A
mbiguous words cause confusion. Vague words are still and
lifeless. Avoid them!

Words like assisted, successful, can type fast, can keep account, can
write, and so on are vague. They beg the question, “By exactly how
much?”

For example, instead of writing can type fast, you could write, can type
50 words per minute without any error. Sounds more like it, huh?

Step 15: Never lie to sound very qualified

T
elling lies is the hallmark of people who are failures. Champions
don’t lie, circumstances regardless. They make the most of
everything they have.

Employers do so many background checks to verify the information you


supplied in your CV. So, be warned! Never be tempted to lie so that you’ll
be looked upon as being very qualified. On this, I rest my case.

Step 16: Keep your design and formatting simple –


KISS is the key

Y
our designs and formatting should follow the KISS principle. Know
what KISS stands for? Okay, I’ll tell you. KISS is an acronym for
Keep it Simple Stupid. Yes, keep everything so simple that even
an idiot can see, read, and get the message quick.

If you know how to use Photoshop, Corel Draw, PageMaker, and the like,
keep them till a competition is organized for best designers. Avoid floral
borders, stylish fonts and graphs; they make your CV look like a bush.
Just keep everything simple. Allow for enough white space. Don’t clutter
up the whole pages with unnecessary information.

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Step 17: Be consistent in your layout and general


presentation

T
here is power in consistency. If you centered your first section
heading, the remaining sections should be centered. If you use a
particular bullet style, let it run through the whole document. If
you use Arial as the font, for heaven’s sake, let all your text be Arial.

Being consistent will make your CV easy on the eye and look
professional.

Step 18: Make your CV attention-grabbing by applying


bolding and italic to key information

K
ey information like section headings, titles of your former job,
degrees, soft skills, and so on, should be bold or be in italic to
stand out.

Go through your CV, which words would you like to stress if given the
opportunity. Italicize them and apply bolding. For example, notice that
throughout this report, I applied bolding and italic to my ebook titled
thus: “How to Write Outstanding CVs that Make Employers
Excited to Meet You!” I did that because I wanted it to stand out so
much so that even if you were just glancing through, it would attract your
attention. And it worked, didn’t it?

Step 19: Make the most of every item by focusing on


the employer

N
o matter the item you choose to put on your CV, you can make
the most of it by simply focusing on your CV, even your hobbies.

It is not a question of what to include, it is a question of whether it


addresses the needs and concerns of the employers. That’s the secret.

We are all selfish beings, employers inclusive. So even if you mention


your waist size and show employer on your CV how your waist size will
help them achieve their goals, they will fall in love with you.

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

Step 20: Proofread, proofread, and proofread again!

G
rab you pen and write out in bold text what I’m about to tell you.
One of the ways employers determine your personality is through
your spellings and grammar. Did you get that?

A CV riddled with spelling errors and grammatical blunders gives you


way as a careless person. On the other hand, a CV devoid of
typographical and grammatical blunders promotes you as a person
committed to excellence.

So proofread your CV for typographical and grammatical errors. If


possible, do it twenty times, and even give it to another person to help
you do the same. Warning! Don’t depend on your computer’s spell
checking tool alone. Aha!

You Can Get the Job of Your Dreams


All you have to do is write powerful CVs that generate interviews; then
prepare to answer the questions you’ll be asked during the interview in a
great way, and pronto, the job is yours. It’s simple, but it is not easy. It
requires discipline, persistence, and know-how.

You’ll succeed!

Additional Resources Available At…

◆ http://www.questcareer.com

◆ http://jobsearch.about.com

◆ http://www.resume-resource.com

◆ http://www.careerjournal.com

◆ http://www.careerbuilder.com

◆ http://resume.monster.com

◆ http://www.write-a-resume.org

◆ http://www.resume-help.org

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

◆ http://www.soyouwanna.com

◆ http://www.hotjobs.com

◆ http://www.spc.ca

◆ http://www.stickyminds.com

◆ http://www.medhunters.com

◆ http://www.hrzone.com

◆ http://www.parw.com

◆ http://www.cminstitute.com

Some Powerful Thoughts to Live By …

"Anything in life worth having is worth working for." - Andrew Carnegie

"Success is never ending, failure is never final." - Dr. Robert Schuller

"Success often comes to those who dare to act. It seldom goes to the
timid who are ever afraid of the consequences." - Jawaharlal Nehru

"Obstacles are those frightful things you can see when you take your eyes
off your goal." - Henry Ford

"It takes a strong fish to swim against the current. Even a dead one can
float with it." - John Crowe

"You will never find time for anything. You must make it."
- Charles Buxton

"Remove failure as an option." - Joan Lunden

"There is no one giant step that does it. It's a lot of little steps."
- Peter A. Cohen

"Shoot for the moon. Even if you miss, you will land among the stars."
– Les Brown

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

Are You One of Them?


Probably. I mean do you belong to the vast group of people who pay little or no
attention to writing a good CV? It beats my imagination hands down that so
many people don’t take their CV writing serious.

Now listen. Your CV is probably the most important document you will ever
write – and that is far as your career is concerned. Tell me which other
document will help you get a job that will provide the money to…

◆ Pay your transportation


◆ Pay your utility bills
◆ Put food on your table
◆ Buy or rent you a house
◆ Enable you invest for the future
◆ Take care of your family
◆ Get you insurance
◆ And so many other things

Tell me which other document plays such a key role in your financial security?
If you think you can be completely happy without a job, think again!

You’ve probably heard of the old saying, "You never get a second chance to
make a first impression", I have not seen a truer than that when it comes to job
search.

When you send out your CV, it must sell you well enough to earn you an
interview. You never get a second chance to explain anything. No employer
will write back to you or call you to write another CV!

So your CV just has to grab attention at first glance and make a powerful sales
pitch in the few CRITICAL seconds. If it does that, an interview is pretty much
guaranteed. But if it doesn't, then you will continue to send out CVs upon CVs,
then you’ll wonder why you don’t receive any response.

So what is the best solution, you ask? With all I have seen, I believe the
best solution is to hire a professional CV writer like me to write your CV. But
how many jobseekers have the wherewithal to pay me thousands to write their
CVs? That’s why I wrote the ebook: How to Write Outstanding CVs that
Make Employers Excited to Meet You!

This 65-page ebook is an idea whose time has come. The search for job is over!
Learn more about it in the next page. Caution: This ebook will cause a
serious and dramatic change in your job search campaign!

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

“Dump Your Ineffective CVs!”

And Discover Exactly…

How to Write Outstanding, Irresistible,


Job-Grabbing CVs that Instantly Get
Employers Calling You for Interviews
Even if You Don’t Have the Required
Experience!

It doesn’t matter if you’re a first-time jobseeker,


a highly experienced professional or doing a
career change, the principles of writing
successful CVs are the same.

Wednesday, 6:43 A.M.


From the desk of Edwin A. Joel
08057071330, 08082664760
Re: Dump Your Ineffective CVs!

Dear Job Seeker,

Face it!

◆ You’ve sent out scores of CVs to employers for jobs you know that
you’re qualified for, but you didn’t get any reply.

◆ You’ve read many books and countless articles on how to write


CVs, but your CV hasn’t landed you any interview, let alone a job.

◆ You’ve networked at every event you attended with your CV in


hand hoping that something good will come out of it, but nothing
did happened!

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

◆ You’ve posted your CV on countless job search websites and gave


your CV to every job headhunter you came across, but you’re still
jobless!

◆ You’ve prayed and prayed and prayed, and even backed it up with
fasting but heaven seems to be turning a deaf ear.

You’re not alone. Getting the job you desire is like playing the lottery.
According to statistics, if you gather all the CVs being circulated today
and put them together, end to end, they would go round the earth over
26 times!

Truth be told, good CVs are rare. Research has shown that about 98% of
CVs end up in the trashcan! And yet another research reveals that over
90% of jobseekers have “no idea” of how to sell themselves to get the
results they desire in their career.

Sometime ago…
The Society for Human Resource Management conducted a
survey and the result showed that hiring managers spend less than 3
minutes on the average CV.

I strongly disagree!

Maybe that was 10 years ago or perhaps that is when employers have
decided to read the so-called “average” CV at all.

Why do I say this?

Because with the advent of computer and Internet, the job market has
become more competitive than ever and it’s now extremely difficult to
stand out of the crowd and be heard above the noises.

With 1,000’s of CVs to review for a single job position, employers


spend less than 3 seconds to determine whether to read a CV or send it
to the trashcan. Yep! Less than 3 seconds!

With that said, a basic truth, thus, presents itself…

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Employers decide to read CVs based on emotion and later


justify with logic.

That's right – you’re at the mercy of the “gut feeling” of hiring managers.

No doubt, employers can spend 3 minutes or more on the average CV,


but that’s after they have made up their minds in the first few seconds.
That tells you how CRITICAL it is to spend the time to write a CV that’s
emotionally appealing and impressive enough to grab attention at first
glance.

So, for your CV to get you an interview, it must absolutely do 3


CRITICAL things for you:

1. Grab attention by being emotionally appealing,


2. Induce interest,
3. Present solid reasons for employers to call you up for interview.

So, if you’ve sent out scores of CVs and didn’t get any response, it’s
because your CV failed to do the above 3 CRITICAL things.

But do you know that…


There are people who don’t struggle like you to get interviews and
consequently get hired for the job they want, and go on to live the lives of
their dreams?

Is it because they are better than you? No, it’s not because they are better
than you; it’s just that their CVs are better than yours.

Having been writing CVs for people that got them the jobs of their dream
combining my skills as a Web copywriter and experience as a personal
development consultant and business owner, I am qualified to teach
anyone how to write knockout CVs that can get even a “bum” the best job
in the land!

I have graciously taken the time to put together a masterpiece of an


information to teach you how to write “better than the best” CVs that
instantly grab attention, generate interviews, and get managers excited
to meet you! It’s a documentation of the same principles and secrets I
have been using to write deadly effective CVs for my clients that
generated countless interviews and won them their dream jobs.

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

This is Introducing…
The groundbreaking, action-packed, no-nonsense e-book: “How to Write
Outstanding CVs that Make Employers Excited to Meet You!”

“The Search for Job is Over!”

In this ebook, the essential and basic things you need to know to package
an impressive, attention-arresting CVs and sell yourself beyond the
competition are captured and delivered in a simple step-by-step format
that anyone can understand and use to generate endless job interviews
and consequently get hired quicker than a jet on a suicide mission!

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

Tell Me Which of these Guaranteed Secrets You


Could Use to Land Your Dream Job Quicker
Than You Ever Thought Possible?
◆ The 3 absolutely essential things you MUST do before
writing a single word of your CV (See Stage 1, Step 1, 2, and 3).

◆ The powerful principle that every successful CV is based


on – when you know this principle, then you have the key in your
hand to make employers finally see you as the perfect solution that
they just can't afford to miss. (See Stage 1, Step 2)

◆ The one all-important question that employers ask as they


read every part of your CV. Every single part of your CV must
clearly answer this question or else it will end up in the waste
basket! (See page 13).

◆ 3 ways to discover the needs of your potential employers


and how to specifically address them in your CV to give you the
edge over thousands of other applicants. (See page 14).

◆ The 2 basic things that employers hire new employees to


do regardless of the position they are to fill – whether an entry-
level position or an executive position. (See page 15).

◆ What to do if you don’t have the required experience.


You’ll be amazed when you discover the simple secret of
surmounting this obstacle and how to go about it in your CV in
such a way that puts you head and shoulders above even the most
experienced individual! (See Stage 1, Step 6).

◆ Which CV format should you use? Functional?


Chronological? Both or Professional? Okay, I’ll tell you now. It all
depends on your situation. What situation? (Find out in Stage 1,
Step 4).

◆ How to develop a winning strategy for your CV using the


OBT formula. This is the all-important strategy that makes the
BIG difference between those who get called up for interviews and
those who never get called up. By the way, what is OBT and how
can it help you to land your dream job? (See Stage 1, Step 6).

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

And that is Just the Beginning…


When you grab your own copy. You’ll also jealously learn…

◆ The key question that must be on your mind as you write


every section of your CV. This question serves as a guide to
writing outstanding CVs that employers fall in love with. (See Stage
2, Intro).

◆ How most jobseekers mess up their CVs with their email


addresses and what you MUST do to avoid it. (See Stage 2, Step
2).

◆ A simple natural principle that got a certain group of


jobseekers interviewed and employed while another group
never got interviewed even though they all had the same
qualifications. This principle works like a miracle that I was
shocked to discover that CV writing experts didn’t talk about it – it
is one of the powerful secrets that get employers excited to meet
you! (See Stage 2, Step 3).

◆ How to powerfully tell employers why they must employ


you using the same principle that savvy marketers have been using
for centuries to capture tons of customers and sell out their
products – You see, CVs look alike and when there is nothing to
clearly differentiate them, employers choose to interview based on
their prejudices – that’s gambling. This principle will allow you to
take control of the process and stand you head and shoulders
above the competition. (See Stage 2, Step 4).

◆ How to write your work experience and educational


qualifications in credible and believable terms. Listen,
there is a way you can honestly write your qualifications but would
make employers think that you’re economical with the truth. Find
out how to avoid this in Stage 2, Step 6.

◆ Which should you focus more on in your CV – Previous job


responsibilities or accomplishments? Which of them will make all
the difference? (See Stage 2, Step 7).

23
How to Write CVs That Generate Interviews by Edwin Akpan Joel

◆ The 7 core needs common to all businesses – These are the


basic needs that employers generally want to see happen in their
organizations. When you know these core needs, you have a solid
foundation to write your CV on. (See Stage 2, Step 7).

◆ How to jazz up your CV and make it a hit with hiring


managers by adding just a few words! (See Stage 2, Step 8).

◆ How to wow your potential employers with your repertoire


of soft skills. You see, there are some soft skills that employers
value a lot in the workplace. Discover 5 of the most common soft
skills that employers want their employees to have, plus how to
powerfully present them on your CV. (See Stage 2, Step 9).

◆ How to breathe life into your CV and make it lively by


action-packing it with power-words. What are these power-words
and where will they appear on your CV? Find out in Stage 2, Step
10.

◆ 13 commonplace, worn-out, all-too-familiar words your


CV must be without. These words are vague and they weaken
your CV and put it in jeopardy. You simply must avoid them. (See
Stage 2, Step 11).

◆ How to design and format your CV to grab attention and


make a good impression in the very CRITICAL first 3
seconds. Learn how I almost joined a high yield investment
program because of the tantalizing design of the program’s
prospectus and how you can use the same principles and make
your CV stand out. (See Stage 2, Step 1).

◆ Which font should you use? Is it okay to use two or tree types
of fonts? What size is advisable? Relax! You see, there are safe and
professional fonts and there are also unsafe and unprofessional
fonts. Your choice of font speaks volumes about you. Warning! If
you’ve been using Times New Roman, you’ve been giving yourself
away as a primitive person and it’s been costing you your dream
job. Find out the safe and professional font that even the soar-away
NOKIA uses on their phones that’s so clear that even your
grandpa can read without any need for lenses. (See Stage 2, Step
3).

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

◆ A basic formatting principle that if used would enable you


stress key information, keep out long and unnecessary
paragraph and free up white spaces to make your CV tantalizing
and easy to read. (See Stage 3, Step 5).

◆ How long should your CV be? 1 page? 2 pages? 3 pages? Or


more? (Find out in Stage 3, Step 8).

◆ The 3 crucial steps you must take to ensure that your CV


is devoid of both typographical and grammatical errors,
and costly inconsistencies. (See Stage 4, Step 1, 2, and 3).

◆ 23 flaw-checking questions your CV must run through to


ensure it is flawless and error-free – You probably already know
that mistakes and inconsistencies can cause you your dream job.
You want to avoid them. (See how in Stage 4, step 2).

◆ 10 common stupid mistakes CV writers make to mess up


their CVs and scuttle their chance of getting their dream jobs.
(See Page 57).

◆ The 7 absolutely required items employers want to see in


your CV. (See Page 21).

◆ Is it okay to include your hobbies and interests in your


CV? Wrong question! The question should be: Would including
my hobbies and interests get me an interview? Get the eye-opening
explanation on how to make the most of every item on your CV in
(See Stage 2, Step 14).

If you think that’s all you’re going to benefit from this ebook,
then be prepared for the most pleasant shock of your life!

I’m sure, by now, you can’t wait to lay your hands on this powerful
resource, BUT WAIT for this …

25
How to Write CVs That Generate Interviews by Edwin Akpan Joel

When You Order For Your Own Copy NOW,


You’ll Receive 5 Exclusive, Turn-Around,
Cannot-Do-Without Resources as
FREE Bonuses!

Exclusive Bonus #1: 50 Common Interview Questions and


Answers (N2,250 Value!)

How would you feel having the perfect answers to all the questions your
potential employers are going to ask you? Yes, you’re right – confident.
You’ll discover 50 typical interview questions, PLUS strategies and useful
suggestions about how you would answer them. Here is one of the
questions: “What is more important to you: the money or the work?”
How would you answer that? Find out how in this powerful ebook.
Warning! Don’t attend any interview without reading this ebook.

Exclusive Bonus #2: Special Report: 10 Steps to Writing


Application Letters that Never Fail (N1,870 Value!)

When requested for, your application or cover letter is equally as


important as your CV. Discover how to write attention-grabbing opening
sentence, generate interest, create desire and move the employer to call
you immediately to schedule an interview. This report is based on the
principle great marketers have been using for donkey years to write killer
sales letters. It also contains “The 20 Commandments of
Application Letter Writing” as a BONUS article!

Exclusive Bonus #3: My Winning CV Structures in Microsoft


Word Format (N3,570 Value!)

These are kind of templates, but different from others, in that it is based
on basic design and formatting principles that grab attention at first
glance. All you do is just click to enter your information and BINGO,
you have a winning CV ready to get you the job of your dream.

Exclusive Bonus #4: Special Report: 20 Leading Recruitment


Websites in Nigeria (N4,700 Value!)

Most of the best jobs are not advertised in the newspapers, they are
handled by recruitment agencies and they advertise them on their
Websites and popular Web forums to cut costs. This special report

26
How to Write CVs That Generate Interviews by Edwin Akpan Joel

contains 20 of the leading recruitment agencies Websites in Nigeria.


And wait for this…

It also contain the career Websites of all the 25 banks in Nigeria, PLUS
Websites of IT, computer, telecommunications, conglomerates,
engineering, medicals, breweries, agriculture, motor and construction,
oil, gas, petroleum, chemical and paints, airline, transport, courier and
cargo companies, insurance, mortgage, and other financial institutions,
government agencies, NGOs, and professional bodies so that you can
search for job vacancies in your chosen profession.

Exclusive Bonus #5: Special Report: The Biggest Internet


Database for FREE CV Samples Regardless of Your Profession!
(N1,170 Value!)

This report opens your eyes to the one secret place on the Internet where
you can view FREE CV samples no matter your profession so that you
can generate ideas to write yours. You’ll also get additional information
on how to use the Website easily and stress free.

WAIT… There is Even MORE if You’re Among


the First 10 People to Order NOW!
You’ll receive 3 additional cannot-do-without resources comprising…

Exclusive Bonus #6: NERD Consulting CV Writing Worksheet


(N1,470 Value!)
With this worksheet you’ll bid goodbye to writers block. Developing great
content for your CV will become as easy as spelling your name. In fact,
with this worksheet, the hard work is taken out CV writing.

Exclusive Bonus #7: FREE CV Evaluation (N2,470 Value!)


Yes, I’ll graciously evaluate your CV and offer tips to help you improve
your CV. Normally, depending on the client, I charge as high as N5,000
to evaluate CVs!

Exclusive Bonus #8: Personal Brand Profile Worksheet


(N2,570 Value!)
Everyone already has a brand. This worksheet will force you to think
through and through about yourself and help you develop a clear,
complete, strong and valuable personal brand that tells employers in

27
How to Write CVs That Generate Interviews by Edwin Akpan Joel

compelling terms the great things to expect from you as a result of


having a relationship with you.

NOTE: You’ll only receive these exclusive FREE bonuses when


you order for your own copy of this e-book NOW!

“Okay, So What’s The Cost for This Incredible


Resource?”
I’ll tell you, but first, permit me to point out some few things to you:

◆ The total value of all the exclusive FREE bonuses you’re going to
receive is a whooping N20,070
◆ I’ll review your CV for FREE and offer tips to improve it, I
consider this one priceless, because you simply cannot pay me!
◆ The information is hard to find elsewhere, I dare you to find it!
Mind you, I specially wrote this one with Nigerians in mind.

So, now how much do you think the e-book should go for?

N50,000? Even though it is worth more than that, the price is not that
much. Take another guess.

N10,000? Hmmm… Nope. It’s not N10,000.

How about N5,000? You’ve tried, but it is not N5,000. So many


jobseekers out there are broke and can’t afford that.

Enough of the guessing; let me give you the most pleasant shock of your
life. You can get the e-book for as little as N3,750 N1,470.

Yep! With just N1,470, you can be reading How to Write


Outstanding CVS that Make Employers Excited to Meet You!
in the next 5 minutes!

“Edwin, this is absolute madness! Why give away such a great ebook and
all the bonuses at a rock-bottom price?”

Is that what you say?

28
How to Write CVs That Generate Interviews by Edwin Akpan Joel

I agree. I’m doing this because I realize that our world would be better
off if people are gainfully employed, crime will drastically reduce,
families will be happy, and we’ll all be happy. Now, how about that?

But Please Take Note…

This is an introductory price offer and it is for a limited time. After the
time expires, the price will triple without notice! So take advantage of
this bargain now!

I know you’re ready to order for your own copy now, but before you do
that, let me make everything easy for you:

Ask for Your Money Back if You’re Not 100%


Satisfied Within 60 Days!

Here is the sweet deal: You can return the ebook within 60 days if
you’re not 100% satisfied and ask for the refund of your money. And I
will cheerfully return your N1,470 in full with no questions asked. No
story. No hard feelings. You are absolutely covered with my 60-day
money-back guarantee.

And here is the sweeter part: You can keep the FREE bonuses
forever! Yes, don’t bother returning them along with the e-book. That is
better than risk-free and fair enough. Isn’t it?

Now that the risk has been lifted from your shoulders and placed entirely
on mine, you have no excuse not to order for your own copy
now.

ORDERING INSTRUCTIONS
Pay N1,470 into any First Bank branch nationwide.
Account no: 227-3010-2565-00
Account name: Akpan Edwin

Then text me on 08082664760 or 08057071330 or send me an email


via myceevee @ yahoo.com with the following information:

29
How to Write CVs That Generate Interviews by Edwin Akpan Joel

Your Name, Location, Amount Paid, Deposit Slip Number, and Phone
Number.

Immediately your payment is confirmed, I’ll send everything to you. It’s


that simple.

Please Remember: The Price is Only for Those Who Order


Now. Price Could Triple Anytime - Tonight, Tomorrow, or
Friday. You Don’t Want to Miss Out!

Are You Ready to Get Your Dream Job and Move


Ahead in Your Career?
If YES, then make sure you’re among the first set of people to get this
groundbreaking information before price shoots up to N4,000 flat!

And I’ll send everything to your email, so that you can download them
and easily view them on your computer screen (or print it out) and take
it with you anywhere you go.

Before You Go, Keep These in Mind…


◆ Employers spend less than 3 seconds to decide whether to read a
CV or not!

◆ Recruitment firms review 1,000's of CVs every single day on


computer and only 1% is selected out of the lot and given a careful
reading.

◆ According to a certain survey, on the average, employers grant one


interview per 245 CVs.

◆ And according to another research, for every 1,400 CV sent out,


there is only one job position on offer!

So, which would cost more? A tiny investment of N1,470 to acquire the
materials that will help you get a job or living in lack because of your
joblessness? Keep the answer to yourself.

30
How to Write CVs That Generate Interviews by Edwin Akpan Joel

I urge you to take action right now and grab this material on "How to
Write Outstanding CVs that Make Employers Excited to Meet
You!" Head to the nearest First Bank now and pay just N1,470 before
it is too late.

◆ P.S. Note that you’ve sent out scores of CVs that didn’t work, and if
you keep doing the same thing over and over again, you’ll still be
getting the same result. Why not get a different result by trying
something new based on a guaranteed system and best of all you
have nothing to lose.

◆ P.P.S. Remember, the risk is entirely on me. Ask for your money
after 60 days if you’re not 100% satisfied. And remember that you
can keep the FREE bonuses even if you return the ebook – no hard
feelings.

◆ P.P.P.S. Remember there are people who don’t struggle to get jobs,
they aren’t better than you, it’s their CVs that are better than yours.
Buy this ebook now and see whether your CV will not get you a job.

To your success in your campaign to get your dream job!

Sincerely yours in success,

Edwin Akpan Joel


Principal NERD Consulting, Member Changemasters, International
Institute for Global Leadership, Taking IT Global.

Phone: 08057071330, 08082664760


Email: cyberpro2025 @ yahoo.com
6a, Pepple Street, Ikeja, Lagos.

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How to Write CVs That Generate Interviews by Edwin Akpan Joel

I Want to Hear From You

Your feedback is very important to me. It will enable me improve and


serve you and others better. Please, respond to the following questions
and email them to me at myceevee@yahoo.com with the subject:
FEEDBACK. When you do that you’ll receive the classic ebook: Power
of Concentration by world-famous author Theron Q. Dumont.

Here are the questions:

1. What key thing(s) did you learn from the ebook?


2. What don’t you like about this report?
3. Who else do you know that may need this report?

Thank you as you respond. Remember to send it to


myceevee@yahoo.com with the subject: “FEEDBACK”.
And you’ll receive the ebook: Power of Concentration by Theron Q.
Dumont FREE!

32

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