E-Learning

A Business Plan
submitted in partial fulfillment of
the requirements for the
Degree of Bachelor of Technology
Under Biju Pattnaik University of Technology

By
Naresh Sahu Roll #CSE200310146
Anand Kumar Roll #CSE200310327
Kara Satish Kumar Roll #CSE200310344

February - 2007

Under the guidance

Dr. Partha S. Mallick

NATIONAL INSTITUTE OF SCIENCE &TECHNOLOGY

PALUR HILLS, BERHAMPUR, ORISSA – 761008, INDIA
2
ABSTRACT

E-Learning is a process through which one can get education through the internet or
from computers which are connected to each other. All the courses are offered
through internet . By which one can get education in specific field at any time and at
any place through the internet through out the world. It is the cheapest way by which
one can get education or any type of problematic solutions. It is similar to the distance
education. In this one can get course materials at any time. So house wives and
students those who don’t have enough time, they will get benefits from this .
Because they will read at any time they want.
ACKNOWLEDGEMENT

We express our deep sense of gratitude to, Dr. Partha S. Mallick, Project Advisor,
for his valuable guidance and constant unfailing encouragement for completing this
project.

We are also grateful to our friends for tirelessly and patiently pursuing us to finish this
report without whose help completion of the project report was the next thing to
impossible.

Last, but not the least, We give our sincere thanks to Mr. B. Balaram, for giving us
the opportunity and creating a nice work environment for us to complete our Business
Plan report within the stipulated period of time.

Finally, I would like to thank Mr. Sangram Mudali for providing us proper
environment for the completion of the report.

Naresh Sahu

Anand Kumar

K Satish Kumar

Dt.
TABLE OF CONTENTS
ABSTRACT....................................................................................................................i
ACKNOWLEDGEMENT.............................................................................................ii
TABLE OF CONTENTS..............................................................................................iii
1. GENERAL INFORMATION...................................................................................iii
2. DETAILS OF THE PROPOSED PROJECT...........................................................vii
Land and Building:...................................................................................................vii
Machineries / Equipments:.......................................................................................vii
2.3. Miscellaneous Fixed Assets:.............................................................................vii
2.4. Preliminary and Pre Operative Expenses :.......................................................viii
2.5 Working Capital :..............................................................................................viii
3. MARKET POTENTIAL...........................................................................................ix
3.1. Present Demand and Supply of the Product Competition :................................ix
3.2 Target Clients:.....................................................................................................ix
3.3 Marketing Strategy :............................................................................................ix
4. MANUFACTURING PROCESS..............................................................................x
4.1 Technical Know How Availability:.....................................................................x
4.2 Step by Step Description:.....................................................................................x
5. PRODUCTION SCHEDULE...................................................................................xi
Number of Working Days per Annum:.....................................................................xi
Number of Working Shifts :......................................................................................xi
5.2.1 Sales Revenue:...........................................................................................xi
5.2.2 Utilities:......................................................................................................xi
5.2.3 Salaries/Wages: ......................................................................................xii
5.2.4 Repairs and Maintance :............................................................................xii
5.2.5 Selling and Distrubution Expenses :.........................................................xii
5.2.6 Administrative Expenses:.........................................................................xii
Interest:...............................................................................................................xiii
Depreciation:.......................................................................................................xiii
Misc. Expenses:..................................................................................................xiii
Rent:....................................................................................................................xiii
Total Cost of the Project:....................................................................................xiii
Means Of Finance:..............................................................................................xiv
6. PROFIBILTY PROJECTIONS ............................................................................xiv

1. GENERAL INFORMATION

Name of the Entrepreneurs :

Naresh Sahu,
Anand Kumar,
Kara Satish Kumar,
Proposed Project :
E – Learning

Major Product / Services :

Online Courses and DTH courses

Proposed Locations :
Berhampur / Bhubabeswar/Delhi / Hydrabad/Bangalore

Type of Organization :
Online Education
ENTREPRENEUR PROFILE :

1. Name : Naresh Sahu

Educational Qualification : Bachelor of Technology
Technical Skills : C,C++,Networking

2. Name: Anand Kumar

Educational Qualification : Bachelor of Technology
Technical Skills : C,Oracle,Networking

3. Name : Kara Satish Kumar

Educational Qualification : Bachelor of Technology
Technical Skills : C,C++,Networking,Java,VB .net

TYPE OF THE PRODUCT / SERVICES :

1. Type of the Project :

Online Education

2. Product / Services Description :

Here we will give the online education through the internet.
The courses are the software courses like C ,C++, Java,
Oracle, .Net, Software Testing , JSP and so on . We will also
give DTH education via satellite. The students will clear their
doughts by sending e-mail or they will call to the call centers
through toll free number.

3. Major Consumers :
Institutes, office, companies and various kinds of human needs.
PROMOTERS :

1. Major Promoter of our project will be loans taken from banks.

2. Capital from reliable and Supportive Capital Ventures.
3. Mrs Laxmi Samantaray ,Junior Scientist ,Honeywell , New Jersey
4. Mr. Anand Rao , General Manager, Mind Tree, Bangalore
5. Mr. Radhakanta Samantaray ,General Manager, American Bank , New Jersey
6. Mr. Surya Narayan Patra , Information Technology Minister, Orissa
 2. DETAILS OF THE PROPOSED PROJECT

This Project is about E- Learning means online education given through the internet
and through DTH technology.

Land and Building:

Sr. No. Particular Area Required Total Value Remarks

1. Office 3000sq ft. Rs. 3,00,000
2. Call Center 5000sq ft. Rs. 5,00,000

Total: Rs. 8,00,000

Machineries / Equipments:

Sr. No. Description Nos. Required Rate(Rs.) Total Value(Rs.)

1. Computers 60 15,000 9,00,000
2. Server 1 80,000 80,000
3. Router(Cisco) 3 60,000 1,80,000
4. Projector 2 1,00,000 2,00,000
Total: 13,60,000

2.3. Miscellaneous Fixed Assets:

Sr. No. Description Nos. Required Rate(Rs.) Total Value(Rs.)

1. Furniture T(80),C(80) 1,000 80,000
2. Coffee Maker 1 5,000 5,000
3. A.C. 7 15,000 1,05,000
Total: 1,90,000
2.4. Preliminary and Pre Operative Expenses :

Sr. No. Particulars Amount (Rs.) Remarks

1. Interest during
implementation(11.5%) 1,78,250
2. Establishment
Expenses
3. Start-Up 17,00,000
Expenses
Misc. expenses
Total 18,78,250

2.5 Working Capital :

Sr. No. ITEM Rs.

1. Raw-Material ----------
2. Salary/Labour 20,000/labour/month
3. Rent 1,80,000/year
4. Interest on loan 1,95,500/year
3. MARKET POTENTIAL

3.1. Present Demand and Supply of the Product Competition :

As of now the computer literacy plays an important role in the present world. From a
child to an adult everybody needs to be a computer literate. We also know that the life
of people now a days is that of a fast paced one . So for children who are getting
computer education in school it is not a problem but if you consider the mass of
people specially the house wives and govt. officials, we encounter the problem of
time that they can give to go to a computer literacy center and pursue a course to
fulfill this void. This can be solved through the E-Learning procedure which enables
these peoples to get educated according to the leisure time and thus this proves to be a
big advantage in terms of saving time and using it as one wishes.

There are some competitors in this present world. They are E-Biz, Big Banyan Tree .
These companies give online computer education at higher cost . They don’t have the
doubt clearance facilities and they don’t have the DTH system .

3.2 Target Clients:

Our main target clients are Technical institutes, Colleges , Housewifes, Students ,
Companies like Banks who need software courses for their employees. They can get
in a lower cost . They can read when they want or when they get time to read .

3.3 Marketing Strategy :

The Marketing Strategy will be advertising the product in the media and by
company’s representatives by visiting various target clients and by making them
aware of the features, application and the type of technology and by which they get
the courses in lower cost . Through the internet advertisement .
4. MANUFACTURING PROCESS

4.1 Technical Know How Availability:

The books related to networking and internet with other programming skills like Java,
C++, Oracle, C, php and .Net . We can implement it through Linux, Window
98/XP/Vista.

4.2 Step by Step Description:

1) First of we hired room for office and for call center on rent.
2) After that we will bring furnitures for the office set up.
3) We will have internet connection with all lan set up and then we will purchase
the web page for advertisement
4) Now we will design the course material for different courses.
5) Now we will setup the call center office for enquiry and for doubt clearence.
6) After we will appoint peoples for the call center with adequate knowledge.
5. PRODUCTION SCHEDULE

Number of Working Days per Annum:

The Firm will remain open for all weekdays.

Number of Working Shifts :

Since it is a service and solution firm it does follow three shift system that is A, B, C
and each of 8 hours.

5.2.1 Sales Revenue:

The sales revenue of the business depends on the number of clients it has dealt with in
the present year.
Year No. of items Quantity sold Unit price in Total
Per year rupees Realisations(Rs)
2007 C, C++, Data 1000 10,000 1,00,00,000
Structure
2007 J2SE, J2EE, 600 20,000 1,20,00,000
J2ME
2007 .Net, VC++ 200 15,000 30,00,000
2007 Oracle,
MySQL, DB2, 500 20,000 1,00,00,000
PGSQL
Total 3,50,00,000

5.2.2 Utilities:
Sr. No. Particulars Annual Expenditure(Rs) Remarks
1. Power/Electricity 2,40,000
2. Water 1,000
3. Coal/Oil/Stream ---------
4. Any other item 50,000

Total 2,91,000

5.2.3 Salaries/Wages:

Sr. Particulars No. Wages/Salaries per Annual

No. Month(Rs.) Expenses(Rs)
1. Skilled 60 20,000 1,44,00,000
2. Semi Skilled 60 12,000 86,40,000
3. Unskilled
4. Office Staff 10 5,000 6,00,000
5. Any Other

Total 2,36,40,000

5.2.4 Repairs and Maintance :

Sr. Particulars Amount(Rs)

No.
1. Computer and Electronic goods 5,00,000
Total 5,00,000

5.2.5 Selling and Distrubution Expenses :

Sr. Particulars Amount(Rs) Remarks

No
1. Publicity Expenses 1,00,000
2. Traveling 50,000
3. Freight 10,000

Total 1,60,000

5.2.6 Administrative Expenses:

Sr. Particulars Amount(Rs) Remarks

No
1. Stationery & Printing 20,000
2. Post/Telephone/Telegrams 1,50,000
3. Entertainment Expenses 20,000

Total 1,90,000

Interest:

Year Outstanding Interest Installment(Rs) Balance(Rs)

Loan Amount
(Rs)
1 1,00,00,000 11,50,000 5,00,000 55,00,000

Depreciation:

Sr. Type of Asset Cost of Asset Expected Life Depreciation

No.
1. Computer(60) 15,000*60 5 yrs 4,50,000
Misc. Expenses:

Sr. Description Cost

No.
1. Furniture 80,000
2. Coffee Maker 5,000
3. A.C. 1,05,000
Total 1,90,000

Rent:

Sr. Item Rs.

No.
1. Building 1,80,000

Total 1,80,000

Total Cost of the Project:

Sr. No. Particulars Total Value(Rs.)

1. Fixed Capital 23,50,000
(Total if item No.2.1,2.2,2.3)
2. Working Capital margin 6,15,500
(Total of item No. 2.5)
3. Preliminary & Pre-operative 18,78,250
Expenses
(Total of item No. 2.4)

Total 48,43,750

Means Of Finance:

Sr. No. Particulars Amount Remarks

(Rs.)
1. Own Investment 15,00,000
2. Term Loan
3. Working Capital Loan 1,00,00,000
4. Any Other Source
Total: 1,15,00,000

6. PROFIBILTY PROJECTIONS
 Sr. No. Particulars Amount (Rs.)
A. Sale Realization 3,50,00,000

B. Cost of Manufacturing/
Servicing
i) Raw Material
ii) Utilities 2,91,000
iii) Salaries/Wages 2,36,40,000
iv) Repairs & Maintenance 5,00,000
v) Selling & Distribution 1,60,000
Expenses
vi) Administrative Expenses 1,90,000
vii) Interest 11,50,000
viii) Rent 1,80,000
ix) Depreciation 4,50,000
x) Misc. Expenses 1,90,000

Total 2,70,42,000

C. Gross Profit/Loss(A-B) 79,58,000

D. Income-tax 23,87,400
E. Net Profit/Loss 55,70,600