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# !

## McKinsey Problem Solving Test

Practice Test

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"!#\$%\$!&'()*+,-./0!12.3
Practice Test

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## Practice Test Overview and Instructions

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Practice Test

Kosher Franks

Kosher Franks"#\$"%"&'()%*+",-%,"\$.//\$"-',"0'1\$"%*0"',-.2")%&3%1.0"(.%,")2'04&,\$5"\$4&-"%\$"\$%/%(#"
%*0"/4*&-"(.%,\$5"#*",-."6*#,.0"7,%,.\$8""Kosher Franks’")2'04&,\$"%2.")2#(%2#/+"\$'/0",-2'41-"12'&.2+"
\$,'2.\$8""9-#/."*',"%":.2+"/%21."&'()%*+5"#,"-%\$"\$,2'*1";2%*0"2.&'1*#,#'*"#*",-.")%&3%1.0"(.%,"(%23.,"
%*0"%"2.)4,%,#'*"<'2"-#1-"=4%/#,+")2'04&,\$8"
Kosher Franks’"&4\$,'(.2\$"%2."/%21."12'&.2+"\$,'2."&-%#*\$"'2"12'&.2+"0#\$,2#;4,'2\$5">-'"\$.//",'"\$(%//.2"
&-%#*\$"'2"#*0.).*0.*,"12'&.2+"\$,'2.\$"%&2'\$\$",-."678""?-.")2#&.\$5">-#&-"Kosher Franks")2.\$.*,\$",'"
,-.\$."&-%#*\$"'2"0#\$,2#;4,'2\$5"%2."*.1',#%,.0"#*0#:#04%//+"%*0"0.).*0"'*"(%*+"<%&,'2\$8""7'(."'<",-.\$."
<%&,'2\$"#*&/40.",-.":'/4(.",'";.")42&-%\$.05">-.,-.2",-."&4\$,'(.2"#\$"%"*.>"&4\$,'(.2"'2"%*".@#\$,#*1"
'*.5"%*0"%*+")2'(',#'*%/"'2"(%23.,#*1"%22%*1.(.*,\$",-%,"-%:.";..*"%12..0"4)'*">#,-",-."&4\$,'(.28""
?-."\$,'2.\$",-.*"\$.//",-.")2'04&,\$",'"&'*\$4(.2\$"%,"%"-#1-.2")2#&."#*"'20.2",'"(%3."%")2'<#,8"
?%;/."A"\$-'>\$"Kosher Franks’ 0%,%"'*",-#\$"+.%2B\$"\$%/.\$"2.:.*4."%*0",-."%:.2%1."%**4%/"2.:.*4."
12'>,-"':.2",-."/%\$,"C"+.%2\$8""?-."0%,%"#*"?%;/."A"#\$";2'3.*"0'>*";+"(%D'2")2'04&,"&%,.1'2+8"
"

Table 1
Recent Revenue and Revenue Growth Data for Kosher Franks
Average annual revenue
Revenue this year
growth over last 5 years

## Sliced meat ECC8!(" A8IJ"

Other products (e.g.,
EAC8A(" KG8LJ"
pickles, sauces)

Kosher Franks"(%*4<%&,42.\$"%//"'<"#,\$"'>*")2'04&,\$"%*0"#*:.\$,\$"\$#1*#<#&%*,/+"('2."2.\$'42&.\$",-%*"#,\$"
&'().,#,'2\$",'".*\$42."\$4).2#'2"=4%/#,+8""?-#\$"#\$".\$).&#%//+":%/4%;/.",'",-.(";.&%4\$.",-#\$",+)."'<"
)2'04&,"-%\$"%")''2"':.2%//"2.)4,%,#'*"<'2"=4%/#,+"#*",-."6*#,.0"7,%,.\$8"
Kosher Franks">%\$"<'4*0.0"%/('\$,"ALL"+.%2\$"%1'5"%*0"4*,#/"2.&.*,/+5">%\$"24*"%\$"%"<%(#/+";4\$#*.\$\$8""
M'>.:.25"%<,.2"%/('\$,"%"0.&%0."'<")''2"\$%/.\$"12'>,-5",-."&'()%*+">%\$"%&=4#2.0"/%\$,"+.%2";+"%"(%D'2"
&'*1/'(.2%,.5"FoodInc5">#,-",-."1'%/"'<"#*&2.%\$#*1"\$%/.\$8"
?-."NOP"'<"Kosher Franks"-%\$"%\$3.0"%"Q&R#*\$.+",.%(",'"-./)"-#("#0.*,#<+">%+\$",'"#()2':."\$%/.\$"
12'>,-">-#/."(%#*,%#*#*1"1''0"/.:./\$"'<")2'<#,%;#/#,+8""M."\$,%,.\$",-%,"%"ALJ"%**4%/"\$%/.\$"12'>,-"
\$-'4/0";.",-.",%21.,8""S*"<#:."+.%2\$",#(.5"-.">%*,\$",'";."%;/.",'"/''3";%&3"%*0"\$.."%*"%**4%/"\$%/.\$"
12'>,-"'<"ALJ"'2"('2."<'2".%&-"'<",-.")2.:#'4\$"I"+.%2\$5"'2"Kosher Franks">#//"*'"/'*1.2";.")%2,"'<"
FoodInc8""O@-#;#,"A"2.)2.\$.*,\$"<'42")',.*,#%/"\$&.*%2#'\$"<'2"Kosher Franks’"<4,42."\$%/.\$"12'>,-5">#,-"
T.%2"L"2.)2.\$.*,#*1",-#\$"+.%28"
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Practice Test

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Exhibit 1
Scenarios for Growth of Kosher Franks’ Sales over the Next 5 Years
"
Sales as a percentage of Year 0 sales"
"
150"
"
140"
"
130" " Scenario A
Scenario B
120"
Scenario C
110" Scenario D

100"

90"
Year 0" Year 1" Year 2 Year 3 Year 4 Year 5

"
1. #\$\$%&'()*"+%"+,-"./0"%1"Kosher Franks2"3,(\$,"%1"+,-"4\$-)5&(%4"6&-4-)+-'"()"/7,(8(+"9"3%:;'"
45+(41<"FoodInc=4"&->:(&-?-)+4@"
#A B\$-)5&(%"#"
CA B\$-)5&(%"C"
.A B\$-)5&(%"."
DA B\$-)5&(%"D

2. E,(\$,"%1"+,-"1%;;%3()*"?-54:&-42"(1"'%)-"5;%)-2"3%:;'"'-1()(+-;<"F0G",-;6"5''&-44"+,-"%8H-\$+(I-4"
%1"+,-"./0"%1"Kosher Franks@
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Practice Test

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3. #\$%&\$"'(")\$*"('++',%-."/)0)*1*-)/"%/"20+%3"40/*3"'-")\$*"30)0"%-"504+*"67"
89 :*2*-;*"('<"=>)\$*<"?<'3;&)/@",0/"1'<*")\$0-"ABC"1%++%'-"(%2*"D*0</"0.'"
E9 F')"3'."<*2*-;*",0/"1'<*")\$0-"AG!C"1%++%'-"(%2*"D*0</"0.'"
H9 I0+*/"'("/+%&*3"1*0)/".<*,"4D"-'"+*//")\$0-"6JBK"%-"*0&\$"'(")\$*"+0/)"(%2*"D*0</"
L9 5')0+"/0+*/"('<"Kosher Franks"3%3"-')".<',"0)"0++"%-")\$*"+0/)"(%2*"D*0</"
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4. #\$%&\$"'(")\$*"('++',%-."20+;*/"%/")\$*"4*/)"*/)%10)*"'("Kosher Franks’"<*2*-;*"%-"M*0<"N";-3*<"
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89 ANN61"
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H9 A!NQ1"
L9 ARCG1"
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Franks’"+0<.*/)"?*<&*-)0.*"'( /0+*/J""8/"?0<)"'(")\$*",'<TS")\$*")*01"3*&%3*/"%)"%/",'<)\$,\$%+*")'"
%-2*/)%.0)*"Kosher Franks’"&;<<*-)"&'-/;1*<"40/*"('<")\$%/"&0)*.'<DJ""5\$%/"&'-/;1*<"40/*"%/")\$';.\$)"
)'"&'-/%/)"10%-+D"'("U*,%/\$"\$';/*\$'+3/"4*&0;/*")\$*"?<'3;&)"/0)%/(%*/")\$*%<"T'/\$*<"(''3"<*V;%<*1*-)J

5. #\$%&\$"'(")\$*"('++',%-."/)0)*1*-)/S"%(")<;*S",';+3"W>5"\$*+?"/;??'<)")\$*"0//;1?)%'-")\$0)"1'/)"'("
Kosher Franks’"\$')"3'."&'-/;1*</"0<*"U*,%/\$7"
89 5\$*")<*-3/"%-"Kosher Franks’"\$')"3'."/0+*/"%-")\$*"+0/)"(%2*"D*0</"0<*"2*<D"/%1%+0<")'")\$'/*"'("
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E9 8++"'("Kosher Franks’"10X'<".<'&*<D"&\$0%-"&;/)'1*</"\$02*"/\$'??%-."0%/+*/"3*3%&0)*3")'"
T'/\$*<"(''3/"
H9 Y-"0"<*&*-)"&'-/;1*<"/;<2*DS")\$*"0,0<*-*//"'(")\$*"Kosher Franks’"+04*+",0/")\$<**")%1*/"0/"
\$%.\$"01'-."U*,%/\$"<*/?'-3*-)/")\$0-"01'-."')\$*<"<*/?'-3*-)/"
L9 8++"/)'<*/",\$'"/)'&T"Kosher Franks’"\$')"3'./"0<*"%-"0<*0/",%)\$"04'2*"02*<0.*"
&'-&*-)<0)%'-/"'("U*,%/\$"\$';/*\$'+3/"
"

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Practice Test

"

#\$%"&%'(")%*+)%,"&-"+./%,&+0'&%"&\$%"1-&%.&+'2"+(1'*&"-3")+33%4%.&"&51%,"-3"('46%&+.0"%33-4&,"-.",'2%,"-3"
Kosher Franks’ \$-&")-0,7 8."1'4&+*92'4:"&\$%"+)%'"-3"'";<"4%&'+2"14+*%"4%)9*&+-."*-912%)"=+&\$"(',,"
(%)+'"')/%4&+,+.0"-3"&\$%"4%)9*&+-."+,",900%,&%):"%,1%*+'225"3-4"*+&+%,"6.-=."&-">%"(-4%"14+*%?
,%.,+&+/%7""@-,"A.0%2%,"+,"'."%B'(12%"-3"-.%"-3"&\$%,%"*+&+%,"'.)"&\$%"&%'(")%*+)%,"&-"%,&+('&%"&\$%"
1-&%.&+'2"-3"&\$+,",&4'&%05"+."@-,"A.0%2%,7""#\$%"\$%')"-3",'2%,"3-4"Kosher Franks"0+/%,"5-9"&\$%"
3-22-=+.0"+.3-4('&+-.C"
y #\$%"')/%4&+,+.0"*'(1'+0."=-92)"*-,&"DE7F"(+22+-."
y Kosher Franks \$',"F"(+22+-."\$-&")-0"194*\$',%4,"+."@-,"A.0%2%,:"=\$-">95"-.%"1'*6"-3",+B"
\$-&")-0,"1%4"(-.&\$"-."'/%4'0%"
y #\$%"'/%4'0%"14+*%"&-"04-*%45"*\$'+.,"'.)")+,&4+>9&-4,"-3"'"1'*6"-3",+B"\$-&")-0,"+,"DFG"
y #\$%"4%&'+2"14+*%"-3"'"1'*6"-3",+B"\$-&")-0,"+,"DFF"
y Kosher Franks"('6%,"'"EG<"14-3+&"('40+."-."\$-&")-0,"
y #\$+,"*'(1'+0."=+22".-&"+(1'*&"&\$%"14-3+&"+.")-22'4,"(')%">5"&\$%",&-4%"1%4"1'*6"-3",+B"\$-&"
)-0,",-2)"

"

6. H\$'&"+,"&\$%"'/%4'0%"14-3+&:"+.")-22'4,"1%4"\$-&")-0:"(')%">5"Kosher Franks">%3-4%"+(12%(%.&+.0"
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AJ DG7KK"
LJ DG7!M"
NJ DF7!M"
OJ DE7GG"
"
7. FoodInc"4%P9+4%,"'22"('46%&+.0"*'(1'+0.,"&-"1'5">'*6"&\$%"+.+&+'2"+./%,&(%.&"=+&\$+."&\$%"3+4,&"5%'47""
H\$'&"1%4*%.&'0%"+.*4%',%"+."&\$%".9(>%4"-3"\$-&")-0,",-2)"=-92)">%"4%P9+4%)"+."&\$%"3+4,&"5%'4"-3"&\$%"
@-,"A.0%2%,"14+*%"4%)9*&+-."*'(1'+0."+."-4)%4"&-"1'5">'*6"&\$%"')/%4&+,+.0"+./%,&(%.&I"
AJ EG<"
LJ KG<"
NJ QG<"
OJ ;G<"
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Practice Test

#\$%"&'()%*+,-"&','-%("./"Kosher Franks"%01(%22%2"3.,3%(,"'4.5*"*\$%"+&1'3*"./"*\$+2"1(+3%"(%653*+.,"
3'&1'+-,".,"3.,25&%("1%(3%1*+.,2"./"*\$%"4(',67""8%"2*'*%2"*\$'*"'"1(+3%"(%653*+.,"./"9:"+2"1(%**;"
2+-,+/+3',*"',6"&';"+,"+*2%</"4%"6%*(+&%,*'<"*."*\$%"1(%&+5&"4(',6"+&'-%=">\$+3\$"6(+?%2"'"<.*"./"2'<%27"

8. @\$+3\$"./"*\$%"/.<<.>+,-"2*'*%&%,*2="+/"*(5%=">.5<6"4%2*"2511.(*"*\$%"&'()%*+,-"&','-%(A2"'22%(*+.,B"
CD E,"'"(%3%,*"25(?%;="Kosher Franks’"3.,25&%(2"F5.*%6"G1(+3%H"'2"*\$%"2%3.,6"&.2*"+&1.(*',*"
+,6+3'*.("./"F5'<+*;"+,"'"<+2*"./"*%,"/'3*.(2"
ID E,"'"(%3%,*"25(?%;="Kosher Franks’"3.,25&%(2"F5.*%6"G1(+3%H"'2"*\$%"%+-\$*\$"&.2*"+&1.(*',*"
/'3*.(".5*"./"*%,"+,"*\$%+("6%3+2+.,"*."45;"'"1(.653*"
JD E,"'"(%3%,*"25(?%;="!K:"./"Kosher Franks’"3.,25&%(2"2'+6"*\$%;">.5<6"2*+<<"45;"Kosher
Franks’"\$.*"6.-2"%?%,">+*\$"'"LM:"1(+3%"+,3(%'2%"
ND E,"'"(%3%,*"25(?%;="OP:"./"Kosher Franks’"352*.&%(2"2'+6"*\$%;">.5<6",%?%("3.,2+6%("
45;+,-"',.*\$%("4(',6"./"\$.*"6.-"
"

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Practice Test

>()*2"&'-43&)%-."1'B*"0-0+D1%1J")\$*")*0B"&'B/%+*1"'A*20++"13BB02D"/2'(%+*1"'(")\$*"\$')"4'."B02G*)"%-"
),'"'(")\$*"&%)%*1";*%-."1)34%*4K""8\$*1*"/2'(%+*1"02*".%A*-"%-"80;+*"<K"
"

Table 2
Overall Profiles of 2 Cities Being Studied
City 1 City 2
Kosher Franks"%1")\$*"4'B%-0-)";20-4"%-")\$*" Kosher Franks"%1"0"1)2'-.";20-4"%-")\$*"
\$')"4'."&0)*.'2D"L;')\$"G'1\$*2"0-4"'A*20++?" G'1\$*2"\$')"4'."&0)*.'2DJ";3)"0",*0G"
;20-4"%-")\$*"'A*20++"\$')"4'."&0)*.'2D"
8\$*2*"%1"\$%.\$"/')*-)%0+")'"%-&2*01*"+'D0+)D" Kosher Franks’ \$')"4'.1"02*"/2%&*4"0)"0"
0B'-."*M%1)%-."&'-13B*21"0-4"&'-A*2)"-'-N B'4*1)"/2*B%3B"2*+0)%A*")'"&'B/*)%)'21"
G'1\$*2"\$')"4'."&'-13B*21"
Kosher Franks’ \$')"4'.1"02*"/2%&*4"0)"0"\$%.\$" 8\$%1"%1"0"\$%.\$+D"/2%&*N1*-1%)%A*"B02G*)K""
/2*B%3B"2*+0)%A*")'"&'B/*)%)'21" 7-"/02)%&3+02J"-'-NG'1\$*2"&31)'B*21"
4*&%4*"0+B'1)"*-)%2*+D";01*4"'-"/2%&*"
8\$*2*"%1"+',"/2%&*"1*-1%)%A%)D",%)\$"0+B'1)"-'" 9%1)'2%&0++DJ"Kosher Franks"\$01"0"B%M*4"
;20-4"1,%)&\$%-.";D"&'-13B*21" /*2('2B0-&*"'-"B02G*)%-."/2'B')%'-1"
9%1)'2%&0++DJ"Kosher Franks \$01"0"A*2D"1)2'-." 8\$*2*"%1"0"\$%.\$"/')*-)%0+")'"0&C3%2*"-*,"
B02G*)%-."/2'B')%'-"/*2('2B0-&*" G'1\$*2"\$')"4'."&'-13B*21"('2")\$*"Kosher
Franks’";20-4"0-4";3%+4"+'D0+)D"0B'-."
*M%1)%-."&'-13B*21"'(")\$*";20-4"

"

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9. #\$%&\$"'(")\$*"('++',%-."/')*-)%0+"1)20)*.%*1",'3+4"13%)"567896:"'(")\$*"),'"&%)%*1"%-"80;+*"<="
>? @3%+4"0,02*-*11")\$2'3.\$")2%0+1"0-4"04A*2)%1%-."&0B/0%.-1"'-")\$*")01)*"0-4"C30+%)D"'(")\$*"
Kosher Franks’"\$')"4'.1"
@? E*A*+'/"0"/2'.20B")\$0)"2*,0241"&'-13B*21"('2"(2*C3*-)"/32&\$01*1"'("Kosher Franks’"\$')"
4'.1"
F? >1G"0++".2'&*2D"1)'2*1")'"2*B'A*"Kosher Franks’"\$')"4'.1"(2'B")\$*"G'1\$*2"(''4"0%1+*1"0-4"
%-1)*04"1)'&G")\$*B"%-")\$*"/0&G0.*4"B*0)"0%1+*1"
E? 7-&2*01*")\$*"/2%&*"'("Kosher Franks’"\$')"4'.1";D"HI"0&2'11"0++".2'&*2D"1)'2*1
"
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Practice Test

"

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"
PLEASE GO ON TO THE NEXT PAGE

!"
Practice Test

RentEstate

RentEstate#\$%#&#'()*&+,#-.&-#%*/'\$&0\$1/%#\$+#2/3/0(*\$+4#&+2#&'56\$7\$+4#.\$4.856&0\$-,#&*&7-)/+-#
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!"#
Practice Test

Exhibit
Exhibit3 1
Housing Starts by Quarter

2,200,000 Scenario 1
Scenario 2
2,000,000 Scenario 3

1,800,000

1,600,000

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0
9 Years 3 Years This Year Year Year Year
ago ago year 1 2 3 4
"

"
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"
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PLEASE GO ON TO THE NEXT PAGE

!!"
Practice Test

14. \$%%&'()*#+,&%()*#%-./-%#0123()10#.-#.#2,)%-.)-#/.-14#5+(2+#,6#-+1#6,33,5()*#(%#-+1#23,%1%-#1%-('.-1#
,6#-+1#.))&.3#71/21)-.*1#0/,7#()#-+1#)&'81/#,6#6(/%-#9&./-1/#+,&%()*#%-./-%#81-511)#:#;1./%#.*,#.)0#
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.7./-'1)-%#()#-+1#*1,*/.7+(2.3#./1.%#5+1/1#RentEstate (%#.3/1.0;#7/1%1)-T##IJ+(8(-#C#0(%73.;%#1.2+#
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-+1#)1J-#!>#;1./%T

!"#
Practice Test

Exhibit 4
Percentage
Growth
Age Group

? 5%
18-34 ?

1,192 ?
35-49 1,147

1,164 ?
50-65 986

## 65+ 899 1,047 ?

Current In 10 Years

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-6@2.0-I#

## PLEASE GO ON TO THE NEXT PAGE

!"#
Practice Test

#
18. \$%&'%#()*+,#-.#/%.#01234#5.+.678/#9*.:/&)8#;)5#/%.#/.7<#/)#78:(.5#&8#<7=&8>#7#5.')<<.8,7/&)8#
)8#(%./%.5#?.8/1:/7/.#:%)*+,#.@A78,#&8/)#B+7::#C#7A75/<.8/:#&8#&/:#'*55.8/#+)'7/&)8:D##
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19. \$%&'%#);#/%.#;)++)(&8>#;7'/:#()*+,#-.#/%.#C134#75>*<.8/#;)5#RentEstate#/)#.@A+)5.#7#<)6.#&8/)#
5.7+#.:/7/.#:7+.:D #
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!"#
Practice Test

## #Way Forward Greater London Area (WFGLA)

3+G#4.18+12#Q34B#%-#+#(.(OE1./%)#.1D+(%R+)%.(#)*+)#9.(-%-)-#./#,.1'#)*+(#"S#;.9+;#.//%9'-#%(#)*'#
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\$1'+)'1#5.(2.(#61'+7#+#,')1.E.;%)+(#+1'+#-:11.:(2%(D#)*'#9%)G#./#5.(2.(M##?GE%9+;;G#)*'#;.9+;#.//%9'-#
8.1F#).D')*'1#8%)*#E1%&+)'#+(2#-.9%+;#-'9).1#.1D+(%R+)%.(-#).#E..;#'//.1)-#%(#/:(21+%-%(D#9+,E+%D(-M##
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34\$567#<'9+:-'#2.(+)%.(-#+1'#2'91'+-%(D#8*'(#9.,,:(%)G#(''2#%-#+)#%)-#*%D*'-)M##?*'#01'-%2'()#./#
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%,E1.&%(D#.:1#9+,E+%D(#'//'9)%&'('--7#8*%9*#8'#2'/%('#+-#)*'#(:,<'1#./#E.:(2-#2.(+)'2#E'1#E.:(2#
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#
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Practice Test

\$%&#'&()#*('%&+,#)-+&#.('(#-/#01234#(/.#-/#-'%&+#01#-5567&,8##9:%6;6'#<#,%-=,#'%&#'-'(>#.-/('6-/,#
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Exhibit 5

## Region H 16.4 1.1

#
#
#
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#

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Practice Test

23. \$%%&'()*#+,-.\$#/0&12#345/6#764#/0'8()42#/5'95(*)#4::4/7(;4)4%%#0:#511#07643#34*(0)%#()/1&242#
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Practice Test

Exhibit 6

Small 86.1 86.5 45.1 2.1 9.9 5.1 1.4 2.9 2.0

Medium 79.6 99.6 62.0 15.8 23.4 13.7 3.8 3.2 3.4

Large 50.0 137.5 40.0 125.6 318.7 100.4 20.7 14.9 14.1

## Blue White Executive Blue White Executive Blue White Executive

Collar Collar Collar Collar Collar Collar

## No contact Little contact Frequent contact

Relationship intensity

24. \$%&'%#&(#)*(+#,&-.,/#+*#0.#1234#05(.6#*7#+%.#&78*9)5+&*7#:&;.7#*7#4<%&0&+#=>##
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Practice Test

25. \$%#&'()*#+,-./,/012#13/#1456/1/7#4--58493:#13/#/;-/91/7#1814.#78041+80#/21+,41/2#%85#,/7+<,#
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5/.41+8023+-#+01/02+1E#18#13/#0/;1#./Q/.#

## STOP! END OF TEST

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Practice Test Answer Key

Answer Key
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Practice Test Answer Key

#
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Practice Test Answer Key

#\$%&\$%'"()*\$"+"*)(&,-%'"(%.-%/&"-0.\$&"%10(&"+/2"&\$)("/,"'%+(()'+/*%"&\$+&"()*\$"+"-,3%"0/&,"
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