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J A C K S O N V I L L E

GOLF

D EC E M B E R
ISSUE 3 • VOLUME 1

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TRAVEL: — page 9

Hilton Head
South Hampton
PEOPLE: — page 12

Dan Hicken

North Hampton

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From the Publisher Hello fellow Tweeps.
Check us out at twitter.com/jaxgolfmag

Good leadership helps all The pros have tournaments and clin-
ics. JAGA has tournaments and a
scholarship fund. If you don’t play
Looks to me like golf around here is about that many directors a few in tournaments, then go get a les-
in pretty capable hands. weeks later at Amelia National. Both son. If you care about education,
This is the time when the big asso- stuck with the agenda; both audi- find your JAGA director and give
ciations wrap up the past year and ences listened respectfully. Over and him a check. If none of this appeals
look ahead to the new year. The PGA over, the theme was clear: how can to you, at least go to your pro, and
chapter has a leadership change ev- we help the game? Not “ourselves.” your JAGA directors, and thank them
ery year; the Jacksonville Area GA “The game.” for the time and effort they put into
changes every two years and this is A cynic would mumble about that. helping us.
the one. Helping the game eventually will We’ll have plenty of coverage on both
I went to both association meet- help the pros and the clubs, won’t in the months ahead. You’ll find out
ings last month and I promise that it? Sure, no question. And that’s OK. how you can be involved. Take ad-
we can look forward to good orga- A strong group of pros and an ag- vantage of what we have.
nization. Both are working on their gressive group of amateurs is a tide Your thoughts?
tournament schedules with enthusi- that will raise all boats.
asm. Both will be led by solid people I’m at brian@jaxgolfmag.com
Let me turn things around. If these or 383-7587.
who have bought into the program. people are taking a lot of their time
Both have the best interests of you to promote the game, shouldn’t we
and me in the forefront. take the time to support their ef-
The more I listened, the more I re- forts? I realize that there are a lot Brian Lamarre
alized how much these people help of approaches to the game, but can’t Publisher
us. There were 40 or so pros at their each of us at least consider what’s
meeting at Ponte Vedra; JAGA had being offered?

SportsNotes

>> If you were the world’s most famous bachelor, would this
be good enough for you? It’s a $50 million estate in Jupiter
(that’s the ocean at the top, the Intracoastal at the bottom)
that just finished getting $15 million in renovations. The
original 10,000 square foot home has been fixed up and addi-
tions include a 6,400 square foot gym, an elevator, a reflecting
pond, and a slim lap pool. A few practice holes, too. So, Tiger
Woods is the world’s most famous bachelor, and we assume it’s
OK with him. The photo was taken by a real estate company
in Palm Beach County; Woods’ people had no comment.

Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com 3


We keep the conversation going.
Look for “Jacksonville Golf Magazine” on Facebook.

Gate Senior A memorial Fernandina


adds division at Hyde Park makes
a change
One of the area’s two major seniors
event will be Dec. 13-15 with a new
division. The Gate Petroleum Senior The Fernandina Beach Golf Club
will add Grand Seniors for the first will get a new operator this
time and they’ll play 36 holes. month as Billy Casper Golf takes
The tournament starts with a qualifi- over the city-owned course.
er on December 7 and Jim Howard, di- The city sought bids for the op-
rector of golf at the host Ponte Vedra eration and the Casper company
Inn & Club, expects over 75 to try for was chosen over Scott Womble,
a spot in one of the three divisions. the veteran pro who had been
There will be 48 spots in the Senior Longtime Hyde Park player Tommy running the facility. Womble,
(ages 50 through 64) with 16 exempt Shattuck died recently but part formerly the pro at Long Point
from last year. The Super Senior (65- of him will remain on the course and what is now Amelia River,
74) has 30 openings with 10 exempt thanks to a memorial program. says he’ll stay in the area and
and nine will make up the first Grand will continue to be active in
Senior field of those 75 and older. Shattuck’s ashes were scattered golf.
under a pear tree to the left of No.
The younger two divisions will open 1 tee by his pal, Hank Veno, last The Casper company runs 120
on the Lagoon course and then play month. Shattuck was Boone Park’s courses nationally including
the Ocean course in the final two tennis pro for 40 years; Veno re- Bent Creek in Jacksonville, the
rounds. The Grand Seniors open on cently retired as Plantation Country St. Johns Golf and Country Club
the Ocean Course on the first day, Club’s pro and earlier had been at in St. Johns County and Victoria
take a day off, and then conclude on Timuquana. Hills in DeLand.
the Lagoon.
There are four trees and now each
The entry fee is $200 for qualifiers has a memorial with an American
and the deadline is Dec. 3. Those who flag and a plaque. Shattuck’s memo-
make it pay and additional $75. Ex- rial joins those for Joe Gushanas, Earl Publisher
empt players pay $250. Tomlinson and Homer Nix. There are Brian Lamarre
The other Senior is the JAGA Senior other memorials around the course
Editor
in April. as well.
Fred Seely
Advertising Director

Pros chosen for Cup match


Rick Agliata

Cover photo by Excipio Photo


The professional team is set and The other eight came from the 2010 For advertising & editorial
the amateur team will be chosen points list with Player of the Year Jacksonville Golf Magazine
soon for the Northern Chapter Cary Splane of Marsh Creek head- PO Box 65536
PGA Cup matches in February at ing the way following by Charles Orange Park, FL 32065
Timuquana. Raulerson of the Country Club of p. 904.383.7587 f. 904.240.4487
The pros won last year and hold Orange Park, Gerry James of Cen- www.jaxgolfmag.com
the Underwood Cup. ter Force Golf System, Broc Nell of info@jaxgolfmag.com
Amelia Island Plantation, teaching Jacksonville Golf Magazine is published every
The professional team was filled by pro Brad Rollinson, Spencer Brown month and distributed throughout Northeast Florida.
captain Jon Fine of Mayport Windy of Selva Marina, Mike Benjamin of
Reproduction without express written authorization
from Jacksonville Golf Magazine is strictly prohibited.
Harbor with four veterans: host pro Fernandina Beach and Tom Stecker Editorial content is not necessarily the view of the
Clint Avret, Pablo Creek’s Richie of St. Johns Golf Club.
publisher. All information is from sources we believe
to be creditable. Neither the publisher nor the
Bryant, Selva Marina’s Tim Peter- advertisers will be held responsible for any errors
son and Alachua Turkey Creek’s Amateur Captain Doug Conkey said found in the publication. The publisher accepts no

Walter Smith. he would have his team soon. liability for the statements made by advertisers.

4 Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com


Giving back through the game of golf
Photo courtesy of the PGA Tour.

Pros chosen for Cup match Ryan Kules setting up for a drive on the first hole of the Stadium Course.
He lost his right arm and left leg in combat.

from staff players Vijay Singh and Jeff Klauk. sonville, as well as a performance of
Jacksonville Jaguars Josh Scobee and the National Anthem by Phil Stacey
Some major names in North Flori- Rashean Mathis were there, too. (former sailor and American Idol fi-
da’s golf community turned out last nalist) and remarks by retired Army
month to honor the military. The military in Jacksonville par-
Gen. Doug Brown and Dan Nevins of
ticipated, too, bringing an array of
It was part of The Players annual the Wounded Warrior Project, who is
equipment including a pair of heli-
“Giving Back Month” and is a PGA also a wounded warrior himself.
copters.
Tour program that started in 2005. ”We cannot begin to describe how
They also provided apparel — each
There were a total of 48 teams, us- much admiration and respect we
player had to tee off on one hole
ing both TPC courses, and each team have for the men and women in uni-
while wearing a steel helmet and a
included and active duty or retired form,” said Players Executive Direc-
flak jacket.
military service person. Many were tor Matt Rapp. “We hope the Birdies
Wounded Warriors, soldiers and sail- An opening ceremony to the day’s for the Brave event along with our
ors who had been injured, some to events was held behind the TPC free military admission and hos-
the point of losing limbs. Sawgrass clubhouse and featured pitality policy can show even the
the Presentation of Colors by the smallest amount of our support for
Among the celebrities were PGA Tour Navy color guard from NAS Jack- all that they do for our country.

Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com 5


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6 Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com


From the Editor Get a more interactive experience.
www.jaxgolfmag.com

instead? <<<
Who’s No. 1?
And the next president of Jacksonville
Former Sawgrass pro Ed Tucker is now at U. is ... Alan Verlander. Really, an ath-
letic director becoming a president? Wait

Does anybody
Amelia River, the public layout next to
the Fernandina Beach airport. He says and see. They’re grooming him internal-
that all is well. The Synovus Bank owns ly and he’ll pick up a doctorate along

really care? the course and has hired Davis Love III’s the way. Not anytime soon, though, as
Kerry Romesburg is young, happy and
management company to run it. <<<
still playing early-morning golf at Ponte
Two of our chubbies are slimming down, Vedra with Herb Peyton. <<<
each by 60 or so pounds. Junior golf
Professional golf begs for guru Boots Farley did it to combat a Christmas gifts are showing up and a
meaningful statistics and mild form of diabetes, radio talk show good one is a coffee-table book “True
here’s one that has zero host David Lamm did it because he felt Links,” which reviews the 246 world-
value: the No. 1 rank- wide courses deemed to be “links” by
lousy. <<<
ing. Tiger Woods lost No. the authors. Only four are in the Unit-
1 to Lee Westwood last If you think ESPN basketball commen- ed States, three in the Bandon Dunes
Fred Seely month. By now, someone tator Doug Gottleib comes across a bit area of Oregon and one on Cape Cod.
else may have it. If you abrasive, there’s good reason: his father Only four? Yep, say the authors, be-
care, you have too much time on your is ex-Jacksonville U. Coach Bob Got- cause they’re the only ones that meet
hands. <<< tleib, who had two winning seasons in the criteria: sea views; sandy, dune-like
the early 70’s but had problems getting terrain with fast-running fairways; and
Observations after a visit to last month’s along with others at the school, the fans ever-changing winds. Wouldn’t, say,
Disney tournament: a. The down-to-the- and the media. Bob is now running a re- Sawgrass fit that, among a dozen others
wire fight to make the top 125 is a lot cruiting service in Southern California. around here? Anyhoo, the book is beau-
more thrilling than deciding who’s No. <<< tiful, costs $40 and comes from Artisan
1, b. Disney World does everything great
The Times-Union used images of Univer- Books. <<<
except make hot dogs, and c. There’s
so much money in pro golf these days sity of Florida football players in pro- A little boy from Fernandina
that even the caddies get good-looking moting its Gator app and that’s a no-no. Beach was taken to
Gainesville’s Shands hospital
women. <<< Should have known better — they did for open heart surgery last
the same thing a few years ago with a month. When the staff saw
Auburn’s Cam Newton wanted $180,000 photo of Tim Tebow. Had UF been part that the 10-month’s name
to go to Mississippi State? That’s all? of the deal, there could have been prob-
was Brantley, they asked
Gator quarterback John
If you’ve ever been to Starkville, you’d lems. As it was, the Gator administration Brantley to pay a visit. He
want at least that much. <<< didn’t know, so they won’t be punished did, and here they are.
Jaguars receivers Mike Thomas and Mike by the NCAA. The T-U changed the ad a
Sims-Walker have a nickname for them- few days later, leaving out player photos (Fred Seely is a veteran Jacksonville golf writer
selves: the “Mike and Mike Show,” just and including only generic info. <<< whose handicap is his occasional arthritis.)
like the ESPN radio morning show. <<<
The Henry Tuten Gator Bowl is in its

Where Past
34th year and some interesting names

& Present Meet


are among past winners. For instance,
Len Mattiace is a four-time winner but
never as a pro, Cary Splane is the only
winner both as a pro and an amateur,
former Jacksonville U. basketball coach
Tates Locke once was on a winning team, Come see our progress as Bobby Weed restores the Palatka Golf Club
as was David Duval as an amateur. And
a few names from other fields: trail law-
yer Glenn Cohen, famed superintendent
Fred Klauk and surgeon David Johnston.
<<<
The NFL season lasts 17 weeks but teams

Palatka Golf Club


only play 16 games, so each gets what
they call a “bye” week. Bad term. A
“bye,” as anyone who ever participated
in a match play tournament knows,
comes when there aren’t enough people Call for Tee Times!
to fill the draw and someone gets a pass
A 1925 Donald Ross Design (386) 329-0141
to the next round. How about “off week” Home of the Florida Azalea Amateur www.palatkagolfclub.com

Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com 7


Instruction

Full Swing (Early Turn) PitchShots


One of the most common mistakes I see on the
driving range is an early turn. This happens >> The Jacksonville Area GA’s Pro-President field is filling for the
when the shoulders turn too quickly away from Dec. 6 event at Long Point. It’s the finale for Jim Edwards of Fer-
the ball, usually completing their turn before nandina Beach, who finishes his two-year term as president. Bob
the club is even halfway back. The results are Streightiff of Queen’s Harbour comes next with Joe Power of Eagle
Harbor in line for 2013. A meeting feature: JAGA will honor a
disastrous for the golf swing. The club will
Hayes Farley wrap around the body during the takeaway, local PGA Chapter member as “Pro of the Year” and also will rein-
stitute the Red Gossman Award for the association’s top director.
leading to excess manipulation to the top of
the backswing. The sequencing of the swing is also affected.
>> PGA Tour veep Rich George has left Ponte Vedra, going to Dal-
Because the shoulder turn is completed so early, the arms will las to be the an exec with the baseball Texas Rangers. His name is
become disconnected as they reach the top of the backswing. one frequently mentioned as a successor to Tim Finchem as PGA
This is why some players look too “loose” at the top. Tour commissioner and the move probably won’t hurt his chances.
To understand why an early turn is so harmful to a golf swing,
you must break the swing down into its moving parts. Think >> Club pro moves: San Jose assistant Cole Stiles heads to
of the distance the clubhead travels compared to the shoul- Sea Island after the holidays and will be replaced by for-
ders. While the left shoulder travels a little over a foot during mer Gate winner and ace instructor Hayes Farley ... Another
the backswing, the clubhead travels about ten feet! The only ex-SJ assistant, Ryan Meyers, is back in the business after
trying to play for pay. He’s at the Slammer & Squire ... Ex-
way these two distances can arrive at the top in sync is if the Amelia River’ pro Barry Richardson is now at Long Point.
shoulders remain passive during the takeaway. For the first
two feet that the clubhead travels, you should feel your chest
>> The area’s golf promotion group, Florida’s First Coast of
facing the ball. I would suggest rehearsing this move as a Golf, changed its leadership with St. Augustine tourism direc-
waggle before each shot. This passive takeaway will ensure tor Richard Goldman becoming the chairman. Honors went
that your swing has the proper sequence, and that the club to Palencia GM Jackie Wilson, who was inducted into the
doesn’t wrap around you at the start. You will find that your organization’s Hall of Fame; Honours Golf, which runs the
rhythm and swing plane improve. two World Golf Village courses, was named the golf member
(Hayes Farley, a past winner of the Gate Invitational, recently returned to the of the year; the Courtyard Marriott Oceanfront was the ac-
area and is an instructor at McCumber Golf Academy. For the last two years, he commodations member of the year; and the Crowne Plaza
has been instructing at the Ivan Lendl’s Champions Academy in Sarasota.) Jacksonville Oceanfront is the new member of the year.

>> An ambitious schedule for local pros is being put together


by the local chapter’s tournament director, Brad Rollinson.
Included is a season-long match play tournament, a pro-am
for military amateurs only and a season-ending Tournament
of Champions between every team that won a pro-am.

>> Our only local in the USGA Mid-Am, St. Augustine’s Steve
Carter, failed to qualify for match play. But a former resident
did: Tom Krystyn, now living in Denver, got through qualifying
but lost in the first round. Krystyn was a top junior here in the
early 1980’s and his mother, Mary, ran the local junior program.

>> Locals in the USGA Senior Amateurs. Gainesville’s Buddy Alex-


ander and South Hampton’s David Anthony both made the Round
of 16 in the men’s event, Therese Quinn of Deerwood qualified
Public 27 Hole Facility for match play in the women’s and lost in the first round.
The Area’s Largest Public Practice Facility
Fully Stocked Pro Shop >> The local pros went along with a trend and now will
allow their members to wear shorts in PGA competi-
PGA Professional Instructions & Club Fitting
tions here. Only exception: if the host club says no.
Full Service Restaurant & Bar
Annual Memberships & Play Passes Available >> Blue Cypress has a 9-hole championship for Seniors.
The younger set (55-69) goes Dec. 6 and the 70-over crowd
Twilight Specials Everyday after 1PM plays the next day. The entry fee of $35 includes lunch.

>> Wayne Huizenga has purchased the Frederica Club


on St. Simons Island out of foreclosure. It’s a huge re-
4900 Cypress Links Blvd., Elkton, FL 32033 sort originally built by the now-troubled Sea Island Co.
(904) 209-0350 | www.sjgc.com

8 Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com


Travel

Two in the
Hilton
Head area
If you concede (and many don’t)
that Harbour Town is the best course
in the Hilton Head area, what comes
next?
Plenty of contenders and we have
two for your consideration today.
Very different in every way, very The oceanfront 10th at Palmetto Dunes. — Photo courtesy of the Palmetto Dunes Oceanfront Resort
good in every way.
development went bust and the new that quickly turned to Hampton
Our nominees are the Robert Trent owners, with Hampton’s help, are Golf.
Jones course at Palmetto Dunes, a just getting the place going again.
traditional layout in the middle of Oldfield, like Palmetto Dunes, is
an enormous oceanfront resort with You’ll love both. much more than golf. Both have a
miles of homes and condos, and Old- The Jones course has one of the is- wide range of activities including
field Golf Club, a Greg Norman de- land’s two oceanfront holes (the oth- equestrian but both put golf front
sign some 20 miles inland that now er is at Harbour Town’s lesser-known and center.
is being operated by Jacksonville’s brother, Heron Point) and offers a Hampton hired former World Golf
Hampton Golf. nice combination of holes. You start Village exec Jamie Selby to run
Palmetto Dunes can be pricey, up to and finish among the trees, with the things and play has picked up con-
$180, while Oldfield has new owners middle holes being more open as you siderably.
and you can get on for as little as near the ocean. The course is just a few years old but
$60. (Comparison: Harbour Town is Palmetto Dunes is a well-established has a classic feel as it winds through
about $300.) development that depends on va- woods and water. While the develop-
Palmetto Dunes is a big operation cationer play. Director of Golf Brad ment struggled, there are a number
with Hilton Head’s biggest golf shop Marra estimates only 5 percent of of homes and it’s nice to see that
and the Jones course plays the most the rounds are played by year-round they have followed the plantation
rounds (about 43,000 annually) of residents. style. Oldfield was an old plantation
the high-end layouts. Oldfield has a Oldfield is the opposite. The original — 1732 is in its logo — and you get
small pro shop in a very classy club- developers never got it going and that feel throughout.
house and may play the fewest; the have sold out to an Atlanta group Worth the short trip.

Hilton Head
Where: About 2:30 from Jacksonville, taking I-95 to exit 8
in South Carolina, then Hwy. 278 east.
Courses: They start almost as soon as you leave the inter-
state. Depending on how you define the geographical area,
there may be 100 to choose from.
Time to go: Spring and fall are best. Summer is high season
when it’s hot and the area is full of kids.
What you’ll pay: Comparable to Jacksonville area for food
and lodging. Golf is a little bit higher but watch for deals.
Info: There’s no central golf website like Florida’s First
Coast of Golf but that doesn’t mean there isn’t plenty of
information. Google will get you more than enough.
The back nine at Oldfield. — Photo courtesy of the Oldfield Golf Club.

Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com 9


Hello fellow Tweeps.
Check us out at twitter.com/jaxgolfmag

Calendar
Sponsored by Underwood’s Jewelers

Jacksonville Area GA Jacksonville Women’s GA LPGA Tour Other


www.jaxareagolfassn.com home.comcast.net/~jwga/ Dec. 2-5: Tour Championship, Dec. 7: Gate Senior quali-
Orlando Grand Cypress. fier, Ponte Vedra Ocean.
Dec. 6: Pro-President, Dec. 1: Marsh Creek
Amelia National. Dec. 8: Long Point Dec. 11: Gator Bowl “Patch”
event, Fleming Island.
Jan. 18: Directors meet- Dec. 15: Sawgrass PGA Tour
ing, Windsor Parke. Dec. 13-15: Gate Senior,
www.pgatour.com Ponte Vedra Inn and Club.
July 21-24: Amateur Florida State GA
May 9-14: The Players, Jan. 26-29: PGA
Championship, Ponte www.fsga.org TPC Stadium.
Vedra Inn and Club. Merchandise Show, Orlando.
Dec. 13-14: Winter
Feb. 21-22: Northern Chap-
Series, Winter Garden.
Golf Channel Tour ter PGA Cup, Timuquana
www.golfchannel.com/amtour April 18: Spina Bifida
Northeast Florida Dec. 5-6: Fleming Island. benefit, Deerwood.
Northern Seniors GA
Chapter PGA (championship) April 25: Rotary Club of River-
www.nefsga.com side benefit,
www.nfpga.com/north- Feb. 20: Ponte Vedra Ocean.
ernchapter/5813/ Dec. 13: Cypress Course, Timuquana.
Mar. 7: Queen’s Harbour.
Palm Coast. May 2: Dreams Come True
Dec. 6: North Florida April 3: Eagle Landing.
Section annual meet- benefit, Timuquana.
April 1: North Hampton.
ing, Orlando Bay Hill.
Executive Women’s GA
Dec. 13: Partner
Appreciation Day, TPC Valley. www.ewga.com Players Golf Tour
Nov. 6: Jacksonville Beach. www.playersgolftour.org
Dec. 18: Holiday party,
University Club. Nov. 7: South Hampton. Dec. 4: Fleming Island.
Dec. 5: King and Bear.

North Florida 1stCoast GA The Marsh Landing


Junior Foundation Women’s Golf Associa-
www.1stcoastgolf.com tion held its two-day
www.nfjg.org Member-Guest event,
Dec. 2: Seniors, Eagle Harbor.
The Ibis Classic, in
Dec. 20: Masters and Prep
Dec. 9: All Association, October and the gross
Foundation, Jacksonville G&CC. winners were (from
St. Johns G&CC.
Dec. 27-28: Holiday Part- left) Helen Short and
Dec. 14: All Association, her guests, Diana Stew-
ners, Ponte Vedra G&CC. art, Miles Dumont and
Deerwood.
Lee Berkman.

Who will win the Underwood Cup?


Northern Chapter PGA Cup match
February 21-22, Timuquana Country Club
A great Jacksonville golf tradition!
Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com 11
People

Dan Hicken WGVPitchShots


Full name: Daniel Patrick Hicken. Coming up at The World Golf Village:

Main job: Sports Director, First >> The annual Festival of Trees, show-
Coast News. (Ch. 12 and 25.) casing trees and wreaths decorated
by local businesses, organizations,
Second job: Morning sports talk families and friends, will open
show (with Jeff Prosser,) AM-1010. December 3 at the Convention Center.
It’s free and open to the public.
Born: Buffalo, N.Y.
College: University of Florida. >> Santa and Mrs. Claus are stop-
“My father was a school superin- Favorite baseball team: ping by the World Golf Hall of Fame
tendent and we moved around, New York Mets. IMAX Theater on Dec. 4 for break-
fast. Tickets are $12 per person.
ending up in Miami when I was Favorite pro football team (Jaguars
13. I looked at the state schools not included:) Miami Dolphins. >> The IMAX features Harry Potter and
and liked Florida the best.” the Deathly Hallows through Dec. 31.
Favorite golf course: Windsor Parke.
Spouse: Reagan, spe-
How he plays: “I really went after >> There’s a New Year’s Eve Party
cial education teacher. at the Renaissance Resort in the
it this summer and took a lot of
Kids: 3. lessons. But I’m one of those guys resort’s ballroom with entertain-
ment by the 8-piece Funk Monster
Where they live: Pablo Bay. who can hit it great when the in- Band. Two party packages are avail-
structor is standing there, and then able to guests. Info: 940-8000.
Church: Church of the Redeemer. choke when I go out on the course
First job: Intern at Ch. 12 in 1984. without him. Let’s just say I haven’t >> Holiday gifts:
(“I drove all over the state look- reaped the benefit of my lessons.”
World Golf Hall of Fame All
ing for a job. Ch. 12 was the only Most exciting event he’s covered: Access Tour – $60 per person.
offer I got, and I’ve been here ever “The city getting an NFL franchise,
since.”) Promoted to sports produc- even though that wasn’t an ‘event.’ A two-and-a-half hour private tour
er in 1986, weekend sports anchor Other than that, the University of on Friday mornings. Autographed
in 1988, sports director in 1991. Florida’s national championships.” Memorabilia - $50-$500
He succeeded: John Laurence. Hobby: “Watching my kids play sports.” Memorabilia with authentic autographs
from World Golf Hall of Fame members.  

Friends of the Hall of Fame


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12 Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com


Get a more interactive experience.
www.jaxgolfmag.com

Local pros
stay busy
The last two years have
been a busy time for the
local club professionals as
they contributed to their
communities as well as
promoting golf.
According to the Northern
Chapter’s Jack Aschen-
bach, golf professional at
Chapter pros secured clothing, donations for the Salvation Army
Amelia National, here are
some of the accomplish- clubs in the Northern were invited to play free of more than $25,000 which
ments: Chapter collected clothing charge. “At Amelia Nation- went towards the Folds of
• The tournament series through pro shop promo- al as well as many other Honor Foundation.”
this year included 11 Pro- tions. During one event, clubs,” said Aschenbach, Aschenbach added, “We
Ams at North Florida’s best the Chapter collected more “we had our members play are committed to the com-
golf courses each having than 30 bags of clothing, with the military folks, munity, not only to pro-
maximum participation. helping with the efforts of invite them to dinner and mote the game but also to
rehabilitation of those in socialize with them. In a help in every area that we
• The Chapter created ex- need. two year effort, we raised can.”
tra play by starting the
“Club Challenge”. As the • The Chapter partnered
year comes to an end, 16 with the Nassau County
clubs — divided into four Habitat for Humanity to
divisions with four clubs help to build three homes
per division — have faced and raise more than $2,000
off resulting in four divi- in funds through chapter
sion champions who will efforts. The pros are cur-
meet in a “Best of the rently building a three-
Best” tournament at the story motel in Fernandina
Beach.
Omni Amelia Island Plan-
tation’s Ocean Links. • A major effort was sup-
porting military troops by
• Community efforts have
providing numerous mili-
included partnering with
tary appreciation days.
the Salvation Army. All
Active duty personnel

Lots of clothing donated for the Salvation Army

Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com 13


Hitting
“I haven’t yet found
anything that I can’t find
a good person to do it.”

M.G. Orender calls it luck. Others dis-


agree. Be as smart as Orender, they say,
and luck comes along.
The Hampton Golf owner is riding out
the nation’s economic woes by ex-
panding his company. Instead of eight
courses under his company a few years
ago, there now are 20 and the list may
M. G. Orender have grown by the time you read this.
President, Hampton Golf “I looked at the golf business and de-
cided that I had to hit the reset but-
Family:
ton,” he said. “There were opportuni-
Wife, Donna, is president of the Women’s ties because many golf courses were
National Basketball Association. Four children.
being run like they were when times
College: were good, and they were doing poor-
ly.
University of Florida.
Residence: “I had a core of incredibly talented
people. I sat down and thought hard. I
Jacksonville Beach.
knew I had to change the model.”
Associations: Hampton originally was part of Land-
PGA of America, Class A. President, 2003. mar, the development company that
North Florida Section. President, 1985-87 fell apart when the real estate market
bombed. Orender had pulled Hampton
the reset button
away before the end, however. The reset button “We got into management of home-
The Hampton empire has rapidly ex- owners associations. It’s more than
“When I was putting together the
panded. In addition to the courses sending bills and cutting grass, but
way I wanted things to run, I looked
his company owns such as South not much. Since we had grass to cut,
at the way we treated customers. A
Hampton, North Hampton and Grand we started our own lawn service. We
guy comes to play and the person
Haven, they now manage a variety bid competitively on developments.
behind the desk is trying to do sev-
— formerly private clubs like Selva If we get it, fine. If we don’t, we’re
eral things at once, answering the
Marina, resort/semi-private clubs saving money because someone gave
phone, doing tee times on the com-
like the Palm Coast collection and a better price.”
puter and trying to sign up the cus-
the latest, three that came close to tomer. That’s not good for anyone. “There are plenty of opportunities
not surviving the economic down- out there. Look at your resources
“I developed a call center and Land-
turn in Naples. and find other ways to use them.”
mar and Hampton shared it. We used
In all, there are 20 courses and over it for tee times, they sold homes.
1,000 people in the hierarchy that When we split, I made a deal — I de- Advice for others
is topped by its leader, Morgan Guy veloped another call center that fit • “Clubs don’t know how to hit the
Orender. their needs and I took the old one. reset button. They have general
Here are some of his philosophies: “The call center changed that model, managers who don’t know how to do
and what else could we do? All of a it another way. We took a Charlotte
Hiring people sudden, in addition to managing our club and cut out $1.4 million by
“We try and grow our own talent. I courses, we were managing others. cutting duplication of tasks. We got
have 3-4 people who started when We had a good marketing depart- $1.7 million out of another.”
they were teenagers. We helped ment at Hampton and we could an- • “People today don’t know how to
them with their education, pointed swer phones, so we sold other clubs use golf for business. Must be a lost
them where we wanted and the re- on our doing that. It led to us do- art. Where else can you get a client
sults are great. A cart boy is now a ing the accounting. It led to other in a cart for four hours with just you
vice president. My secretary is now things and before you knew it, we and him? You can’t do that anywhere
head of Human Resources. A girl were managing the whole opera- else. If I get someone for 4-5 hours
that started behind the counter at tion. and can’t make a deal, then I’m cer-
South Hampton now runs the call “Take accounting. Clubs have two tainly not the right person for that
center. A guy came to me and said people doing it. We take it over. We deal.”
he wanted to get into food and bev- centralize it and now we have 12 • “Golf is a great deal. It’s 4-5 hours
erage. I told him he was nuts, but people doing the accounting for 20 of inexpensive entertainment in a
there’s the dishwasher. Go at it and clubs. A dozen people doing what 40 healthy setting. If you want to eat,
we’ll see what develops. used to do.” the food is reasonably prices, too.
“I haven’t yet found anything that I “Everyone has a person doing their Put a dollar amount to a golf game
can’t find a good person to do it. newsletter. We take it over. We have and compare it with other sports.”
“Here’s what I look for: three very good graphics people, so • “The next big deal might be bowl-
“1. People who really like people. now there are three people doing ing. It’s in air conditioning, it doesn’t
what 20 used to do.” cost much and you can drink beer.”
“2. Smart people. You can’t teach
stupid to smart.
“3. People who really like coming to
www.hamptongolfclubs.com
work.”
Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com 15
ADVERTISEMENT Hello fellow Tweeps.
Check us out at twitter.com/jaxgolfmag

2011
Champions
Card Playing
The cost is $49 and it opens the golf-
er’s door to a number of benefits.
at home
The most obvious is a discount on 20
rounds — up to $10 per round — but
Gary Murfitt run a pro shop and
there’s plenty more in the Champions
teaches during the day. Then he
Card at Windsor Parke and Champi-
plays golf at night.
ons Club. The Hyde Park head pro has built
what he thinks will be the area’s
Among the other benefits are two free
best green in his back yard. He also
rounds, 10 free buckets of range balls, Gary Murfitt
has a 100-yard range. And the entire
the opportunity to play in special
area is lighted. Another club bought new greens
tournaments and discounts for your
“We have 2 1/2 acres out on the mowers and planned to use the old
guests.
west side,” said Murfitt, “and there ones for spare parts. “They were out
A happy customer is Ben Constable, is room for almost anything. I didn’t back of the maintenance barn,” said
who moved here several years ago want cows, so I built a golf course.” Murfitt, “and I saw them. Sure, they
from Hilton Head and plays Windsor said, take ‘em.” They were still run-
Parke “probably 2-3 times a week.” The whole thing has cost about ning and today are purring after a
$500. Murfitt is a master scrounger, tune-up.
Constable, who says he’s “semi-retired it seems, and only a few items like
because my wife won’t let me retire,” fertilizer have hit his pocketbook. The green was one thing. How about
likes the value: “If you just took the The rest is sweat equity. the range?
two free rounds and the range balls, “We’re on septic and the drain field
that would pay for it and more.”
The green is about the same size
as the average Hyde Park green. looks like a tee because it’s raised,”
Another benefit is a bonus points It’s actually almost a replica of the he said. “I put a mat on top, stuck
program that cardholders can use to 6th green, just a little bigger in the in some markers and it’s about a
play free rounds at courses across the back. 100-yard shot to the green.”
nation. Many of the courses are oper- He strung wire around the area and
The grass came from Timuquana.
ated by a company named OB Sports; installed lights. Maybe not football
others participate in the program, like ‘They punched their greens and (su- stadium-quality lighting, but plenty
Champions Club and Windsor Parke. perintendent) Chris Neff gave me good enough for casual golf.
the plugs,” Murfitt said.
“If you play a lot,” said Constable, It has become a weekly gathering
“you accumulate points to get more Neff was glad to help. “We just pile place for pals.
free rounds. Anyone can use free up the plugs and use them only if we
need to get grass in a certain area,” “We have a skins game with maybe
rounds, can’t they?” 8-10 guys,” he said. “Lot of noise,
he said. ‘Gary came with three guys
The special Cardholder tournaments and a truck, and they took three but we’re out in the country so it
are an opportunity to meet players loads back home.” doesn’t matter.”
and the popularity is exhibited by the And wife Laura?
July event, which drew 132 players at
Murfitt spread the plugs over the
Windsor Parke!
green’s base, top dressed with sand “She loves it,” he said. “Keeps me
and watered heavily. home.”
It’s easy to get aboard the Champions
Card express. You can sign up in ei-
ther golf shop, or you can go to either
Reaching our readers
club’s website.
“There’s nothing difficult to do,” said Jacksonville Golf Magazine is distributed to golf clubs and specialty stores throughout
Constable. “And you feel part of a Northeast Florida. You’ll find it everywhere and, more importantly, your potential customers
club. I’m at the course a lot and it’s re- are reading it.
ally enjoyable. They treat you right.” Let us show you how we can help your business.
904.383.7587
info@jaxgolfmag.com
Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com 17
The pro from Winners
Bolivia
It’s a long trail that winds from Bo-
livia to Jacksonville. Ask Marian De-
tlefsen, the head pro at Eagle Har-
bor. She’s done it.
Roman Cenizal (left) gets the NAS trophy
She was a good junior player in the from Assistant Professional Steve Sherman.
South American nation, even rep-
resenting her nation in the South JAGA 2-Man at Ponte Vedra
Regular: Gross - Peter Lucier-Jeff Smith,
American Cup though she was only Net - Neil Murphy-Greg Peters.
14, and came to the United States Senior: Gross - Jim Kuhn-Craig Miel-
ke. Net - Larry Burke-Larry Fox.
when her family moved here. Super Senior: Gross - Mike Ferree-Bob
Trowbridge, Net - Bob Morrison-Wally Mizell.
“My parents split so I spent time in
the Baltimore and Houston,” said Marsh Landing Ibis Classic
Gross: Helen Short, Diana Stewart,
Detlefsen. “I kept playing golf and Miles Dumont and Lee Berkman.
got a little notice.” Net flights: Joyce Moore, Leigh LeMoyne,
Jan McManus and Sharon Ruiz;. Judy
One who noticed was John Randall, Ball, Sue Birk, Adrienne Whitman and
Deborah Meyer; Brenda Csencsits, Linda
then the women’s coach at Jackson- Doran, Amy Wallman and Lynn Cruger;
ville University and now known as Donna Pearce, Penny McCullagh, Jea-
Marian Detlefsen nette Arvia and Mary Louise Gallagher.
the operator of the long-standing
1stCoast Golf Association. He re- 1stCoast Seniors at Eagle Landing
the time since, taking a few years off Flight winners: Neil Murphy, Ray Benson,
cruited her and she moved here in Dick Joyce. Net winners: John Hilton,
to have two children. Her husband is
1989. Bunky Johnson, Dee Dee Stovall.
an executive with a local transporta-
“I was a pretty good player,” she said. tion company and she says she has 1stCohast GA scramble at Fleming Island
Flight winners: Gary Barber, David
“And we had pretty good teams.” settled in here. Hodges, Charlie Flynn; John Hil-
One teammate: South Hampton pro ton, Reed Brown, Cal Buck.
“She is a great asset,” said Eagle
Kimberly Lawlor.
Harbor General Manager Jim Hous- Jacksonville Women’s GA Handicap Championship
Detlefsen won a pair of events but Overall: Joyce Moore. Flight winners:
ton, who came two years ago when Tama Caldabaugh, Chris Moyer, Shin-
her game wasn’t enough for the Hampton Golf took over the opera- Shin Lin, Linda Hoffman, Pat Blinn.
LPGA Tour, so she went to work. tion. “She knows the place and the Northeast Florida Seniors GA Championship
She’s been at Eagle Harbor almost all members love her.” Overall: Alan Boyce. Flight winners: Don
Lasky, Tom Smith, Dick Moffitt, Dick Tyson.

San Jose women’s member-guest

North Florida Junior Golf


Overall: Kim Barnes, Shelia Brocki,
Barbara Brown, Nipa Polnoi.

NAS Championships
Men: Roman Cenizal. Ladies: Sandi
Our new season for the NFJG has begun. Membership is $100 and is now open. The Deschaine. Senior Men: Bobby Earle.
complete tournament schedule can be found on our website. The next events are: Super Senior Men: Jim Richey.

December 20 Masters, Prep & Foundation Divisions Jacksonville Golf & CC Hyde Park Championships
Championship: Donnie Allison. Flight win-
December 27 & 28* NFJG Holiday Junior Partners Event Ponte Vedra Golf & CC ners: George Sessions, Gary Luke, Dean Phil-
January 9 Masters Division Queens Harbour lips, Christopher Reed. Net winner: Sessions.
January 9 Prep & Foundation Divisions Jacksonville Beach GC St Johns G&CC womens club championship
February 21 Masters, Prep & Foundation Divisions Hidden Hills CC Gross: Faye Shepherd. Net: Ginny Kavanagh.
*Holiday Junior Partners – Pick your partner (NFJG member), any age group or gender. Best Ball of twosome. Eagle Harbor Club Championships
Caddies permitted! Parents / Grandparents, here’s your chance! Details on website.
Overall Club Champ Neal Goldblatt,
Tournament of Champions August 8 & 9 Dye’s Valley Course / Glen Kernan CC Overall Net Champ Cy Solsona,
Ladies Champ Nina Hemmelgarn,
www.nfjg.org Ladies 2nd Gross Mary Beth Pritchard,
Ladies Net Champ Emily Brown,
Tournament Director: Senior Champ Ed Jamro (won in playoff),
Boots Farley, boots@nfjg.org Senior 2nd Gross Gary Owensby,
One UNF Drive, Bldg 48 Senior Net Champ Craig Mielke,
Jacksonville, FL 32224
Senior 2nd Net Dave Schoonmaker,
Super Senior Champ John Yacalavitch,
(904) 928-0571
Super Senior Net Champ Joe Power

18 Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com


Advertising Opportunities.
Contact Rick Agliata 904.383.7587

Royal St. Augustine Palencia


SR 16 west of I-95 in St. US 1 north of

Course Directory
Augustine. Range. 824-4653. St. Augustine. Range. 599-9030.

Selva Marina Plantation Country Club


Selva Marina Blvd. north of A1A south of Ponte Vedra
Atlantic Blvd. in Atlantic Beach. Range. 543-2960.
PUBLIC St. Johns Golf Club Beach. Range. 246-3144.
Ponte Vedra G & CC
Cypress Links Blvd. 27 holes.
Bent Creek Range. 209-0351. South Hampton In TPC. Range. 285-0204.
103rd St. on Westside. CR 210 west of I-95. San Jose
Range. 779-0800. Starke Range. 287-7529. San Jose Blvd. Range. 733-1511.
East of town. Nine holes.
Blue Cypress Range. 964-5441. St. Johns Golf & Country Club Sawgrass
Off University Blvd. in CR 210 west of I-95. A1A in Ponte Vedra Beach.
Arlington. Range. 762-1971. UNF Golfplex Range. 940-3200. Range. 273-3720.
At University of North Florida.
Cecil Field Three holes. Range. 620-2050. Windsor Parke Timuquana
103rd St. on Westside. Hodges Blvd. north of Timuquana Rd. west of US
17. Range. 389-0477.
Range. 778-5245. SEMI-PRIVATE Butler Blvd. Range. 223-4653.
Deerfield Lakes Amelia River PRIVATE RESORT
Lem Turner Rd. just south of Amelia Island Parkway.
Callahan. Range. 879-1210. Range. 491-8500. These courses are primarily for
These clubs are private and are open the use of resort guest or mem-
to the public only for special events. bers. Some are also open for
Fernandina Beach Champions Club at Julington Creek
Amelia Island Parkway. public play at certain times.
Off SR 13 in Mandarin. Amelia National
Range. 800-646-5997 Range. 287-4653. Off A1A west of Fernandina Omni Amelia Island Plantation
Beach. Range. 652-0660. In Amelia Island Plantation.
First Tee of Jacksonville Cimarrone 54 holes. Range. 261-6161.
Golfair Blvd. west of I-95 North. CR 210 west of I-95. Deercreek
Nine holes. Range. 924-0401. Range. 287-2000. North of Avenues Mall on Golf Club of Amelia Island
Southside Blvd. Range. 363-1507. Amelia Island at
First Tee of St. Johns County. Country Club of Orange Park Ritz-Carlton. Range. 277-8015.
Three holes. SR 207, West end of Kingsley Ave. in Deerwood
St. Augustine. 810-2231. Ponte Vedra
Orange Park. Range. 276-7664. Baymeadows Rd. west of A1A in Ponte Vedra Beach.
Southside Blvd. Range. 642-5917. Range. 273-7710.
Hyde Park Cypress at Grand Club
Northern dead end of Jammes Rd. Palm Coast. Range. 386-437-5807. Glen Kernan Tournament Players Club
on Westside. Range. 786-5410. Hodges Blvd. north of In TPC. 36 holes. Range. 273-3235.
Eagle Harbor Butler Blvd. Range. 646-1116.
Jacksonville Beach CR 220 in Fleming Island.
Penman Rd. south of Beach Range. 269-9300. Grand Haven MILITARY
Blvd. Range. 247-6184. Palm Coast. Range. 386-445-2327.
Eagle Landing These clubs are located on Navy
King & Bear bases and are for persons assigned
OakLeaf Plantation. Hidden Hills to the bases or retired military per-
Part of World Golf Village but Range. 291-5600. Monument Rd. in sonnel. They occasionally are open
about three miles south of main Arlington. Range. 641-8121. for public play during special events.
area off SR 16. Range. 940-6088. Golf Club at Fleming Island
US 17 in Fleming Island. Jacksonville Golf & Country Club NAS
Mill Cove Range. 269-1440. Hodges Blvd. north of US 17 north of Orange
Monument Rd. in Butler Blvd. Park. Range. 542-3249.
Arlington. Range. 646-4653. Keystone Golf & Country Club 223-6910.
U.S. 21 south of town. Windy Harbor
Palatka Range. 352-473-4540. Mayport Rd. north of Atlantic Blvd.
Long Point in Atlantic Beach. Range. 270-5380.
Moseley Ave. west of South of Amelia Island
downtown. Range. 386-329-0141. Magnolia Point Plantation. Range. 277-5908.
Off US 17 in Green Cove
Palm Valley Springs. Range. 269-9315. Marsh Creek
Palm Valley Rd. east of U.S. 1. A1A south of St. Augustine
Nine holes. Range. 285-8978. Matanzas Course at Grand Club Beach. Range. 461-1145.
Palm Coast. Range. 386-446-6330.
River Bend Golf Links Marsh Landing
South of Green Cove Springs. North Hampton South of Butler Blvd. in Ponte
Range. 284-8777. Off A1A west of Fernandina Vedra Beach. Range. 285-6514.
Beach. Range. 548-0000. Osprey Cove
Slammer & Squire East of I-95 at Exit 1 in
In World Golf Village. Pine Course at Grand Club Georgia. Range. 800-352-5575.
Range. 940-6088. Palm Coast. Range. 386-445-0852.
Pablo Creek
St. Augustine Shores Queen’s Harbour San Pablo Rd. south of
U.S. 1 south of Atlantic Blvd. west of Intracoastal Butler Blvd. Range. 992-6900.
St. Augustine. Range. 794-4653. Waterway. Range. 221-1012.

Jacksonville Golf Magazine • December 2010 • www.jaxgolfmag.com 19


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