Contact:

Feargal Byrne
Tel: 01 442 95 88
Mob: 087 623 9274
Email: Info@imarketingireland.com

Specialised Internet
Marketing For Start-ups

More Early Stage Sales

Global Reach
Increased Marketing ROI
Projections based on Actual Results
Integrates with Business Plan
Increased Valuation (More Traction)
Imagine This...
You are at a typical meeting with a start-up team. The CEO who
manages the business and two tech guys who have developed the
technology. You have been to meetings like this hundreds of times.
before. To be honest, the biggest thing on your mind right now is
where to get lunch.

The guys come in and you exchange pleasantries. “Here we go

again” you think. To your surprise they don’t bother with
powerpoint. The three guys sit down at the table and the CEO
takes out a folder and says this:

“Last month we have made €35,000 in sales. All costs considered we

have cleared €18,000 in profit.We currently sell in 25 different
countries and want to expand on this. However, what we want from you
is cash to expedite our growth”

You think it’s too good to be true, so you drill down. You ask them
some specifics like their distribution channels, advertising cost per
sale and if the market can sustain substantial growth.

The CEO responds:

“UPS, 36 euro and our ads are only displayed to 2.1 percent of Google
searches because our budget runs out. That’s why we need you. To fund
additional advertising so we can grow faster than snowballing our ad
spend incrementally with revenue, and to provide proper support
systems as we scale.”

You instantly decide to skip lunch.

More Than Just a Website...
There is huge scope for a start-up to use the Internet to
determine market size, get key reference sites and make early
stage sales globally.

The combination of sales focused web design (that is tested and

optimised), a properly structured online advertising campaign and
investment focused analysis can lead to significant increases in
profit, and as a result, a company’s valuation.

These results can then be incorporated into the company’s

business plan for Seed, Series A, Series B or Series C rounds.

What makes you different from a regular web

designer, Feargal?
Unlike most web-designers I have a strong marketing background. I
am a member of the Marketing Institute of Ireland and hold an
M.B.S. in Marketing and Entrepreneurship along with a B.A. in
Accounting and Finance.

I have helped SME owners increase profits and make more sales
online and now I believe that I can help Start-up Entrepreneurs
leverage their online marketing performance to achieve higher
company valuations.

Everything I do from site design to developing and implementing an

advertising campaign is based on achieving sales as cheaply as
possible. This involves detailed market analysis that can be used as
the corner stone of a start-up’s business plan.
The Process (Boiled Down):
Web Design Marketing

This
Package Financial Analysis

1
Establish Search Trends

2
Build Site (Sales Message) and Advertise

3
Test and Measure

4
Online Marketing ROI report + Projections
Benefits
More Early Stage Sales
Global Reach
Increased Marketing ROI
Boosts Profitability
Outperforms - Newspaper, Radio and T.V.
Golden Pages etc.
Shows Scalability Potential
Projections Based on Actual Results
Blends With Business Plan
Increased Valuation (More Traction)

Start-ups who use my service are getting web design, management

of their marketing campaign, financial planning and business
planning all rolled into one cohesive unit.

Not only does using my service give them more cohesion in their
online marketing (which is essential for being successful online) but
they get all the benefits above, for a far more reasonable price than
if they used a separate web design, marketing agency and business
planner.
If you would like to enquire about my Start-up Internet Marketing
Package please contact me using the details below.

Contact:
Feargal Byrne B.A., M.B.S., M.M.I.I
Email: info@imarketingireland.com
Tel: 01 442 95 88
Mob: 087 623 9274