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Brand
Preference Of Mobile
Phones Among Ghaziabad’s College
Students
A
PROJECT REPORT
ON
Submitted TO:
Prof. Shruti Dwivedi
Submitted By:
Bulbul Sharma
Roll No.- PGDM-08/012
Ajay Kumar Garg Institute of Management
Ghaziabad, U.P.
CERTIFICATE
This is to certify that Bulbul Sharma, student of Ajay Kumar Garg Institute
of Management has completed her project on the topic of “ Brand
Preference of Mobile Phones Among Ghaziabad’s College Students”
under the supervision and guidance of Mrs. Shruti Dwivedi Faculty
member of AKGIM.
To best of my knowledge the report is original and has not been copied or
submitted anywhere else. It is an independent work done by him.
(Prof. Shruti Dwivedi)
ACKNOWLEDGEMENT
When I embarked this project, it appeared to me as onerous task. Slowly as I
progressed I did realized that I was not alone after all.
I wish to express my gratitude to Dr. Anoop Pant, director,AKGIM, Mr.Sunil Garg and Prof
Kamal Kumar Gupta, Program co-ordinator who have extended their kind help, guidance and
suggestion without which it could not have been possible for me to complete this project report.
My sincere thanks to my all entire faculty members Dr. Vidhi Agrawal, CA Neeta Sahu and all
staff members for offering me all kinds of support and help in preparing the project.
I am deeply indebted to my guide Prof. Shruti Dwivedi for not only her valuable and enlightened,
guidance but also for the freedom she rendered me during this project work.
I am thankful to my group member Arpit Dwivedi, Deepak Tyagi, Pooja Pandey, Sachet Kumar,
Vaibhav Agarwal and other classmates, well-wishers who with their magnanimous and generous
help and support made it a relative easier affair.
My heart goes out to my parents who bear with me all the trouble I caused
then with smile during the entire study period and beyond.
Bulbul Sharma
Student Manager
PGDM-08/012
AKGIM
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