 GOT CONTENT GOT CHANNEL

‘Control Your Audience’

There is a need for expediency for this book. Since, the book compiles

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dozens of projects just concluded applied on Indian media communities.
The strength of the book is the collection of research projects by dozens
of teams. The studies have tested the mass media theories, postulates,
constructs, formulas, and research designs. The outstanding feature is
how the field tests have proved to simplify the media research and throw
light on never ending tunnel. The research works produced are rare,
innovative, self-governing, independent, having exclusive mass media
expertise in the country with cross-functional expertise
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‘Control Your Audience’

Other Work
 First Baseline Survey on Television Viewership in Andhra
Pradesh.
A reference manual with graphical description on: Television
Stations, Audience Profiles and their sustenance in Andhra

Vincent Vararaj
• "Vincent Vararaj has performed a great service in
vernacularizing media research in the Indian cultural context.
Publishing
With genesis in the West, media research had, for too long,
Content

been dominated solely by Western realities while being applied

Recently
Got

Got

universally. Vararaj's noble attempt to present this substantive Discovered

compilation of the Indian mediascape of television Information
consumption and its communities is bound to advance the
scholarship of the field by leaps and bounds." Anantha
Channel

Sudhaker Babbili, PhD., Dean to College of Mass

Communication, Middle Tennessee State University (MTSU),
USA.
Complete Text On Film,
Television Audience and
***
 “Television channels and research professionals’ reference Content Research in
book indeed’.
Dr. K. Nageshwar, Member of Legislative Council (MLC) Govt. of
Andhra Pradesh & India
AP, & Faculty Supervisor, Journalism and Communication Dept,
O.U. India

***
 “The book captures the television extension both in terms of
AUDIENCE AND CONTENT research in the country. Having the
nativity touch at the same time addressing global trends, I find
the book is good for TV business per se’- the research has
been done rigorously. It gives a total insight into TV viewing
habits, preference, and viewership trends. A good contribution
to media research in India”.
Dr. P. L. Vishveshwar Rao, Professor in Journalism & Principle,
University College of Arts and Social Sciences, Osmania University,
M. VINCENT VARARAJ
Hyderabad India.

***

Got Content, Got Channel M.Vincent Vararaj