Privilege

Club
Membership Number
This is not a credit card.
SDC2010-0001

Membership Program Guide for Retailers

A simple guide to retain and lock-in your customers!
 Membership Program
Guide for Retailers

Why In today’s financially choking times, it is important to find

ways and means of maximising your business revenues. It is
Membership often seen that businesses put in great time, effort and money
Program to try and get in new business but forget about their existing
customers and how to retain them.

Research has show that you can try and retain a customer for
just 1/7th the cost that you would otherwise incur to gain a
new customer.

Therefore, it makes an absolute sense to put in some effort in

trying to find ways and means of retaining existing
customers.

And this is where the Membership Program comes in. Called

by various other names, such as Loyalty Programs, Customer
Relationship Programs, Privilege Programs - this is a very cost
effective way to keep your existing customers with you for the
long haul.

Advantages Ÿ The biggest and No. 1 advantage of such a program is that

you tie-in a customer for One full year!
of Ÿ It is a very cost effective program to put in place and sustain
Membership on a long term basis.
Program Ÿ Given your customer profile and your relationship with
them, you may recover the cost of the program even within
a month.
Ÿ The program enables you to collect a database of your
customers, which you can then use to further your business
through periodic offers.
Ÿ You can communicate with your customers on a regular
basis through electronic newsletters, thereby saving on the
cost of producing (printing) newsletters, envelopes and
postage.
Ÿ And lastly, with your card in their pockets, the customers
will keep returning back to you.

The program described in this document is confidential and

copyrighted. No part of this document may be reproduced
or distributed without the express consent of Brandworks.
 Membership Program
Guide for Retailers

What you Ÿ The first thing is the will and desire to have a Membership
Program in place.
require to
Ÿ Membership Cards - plastic cards like credit cards, with
start a sequential numbering and a strip at the back where you can
Membership put the validity date.
Program Ÿ Membership Forms - on which you can collect your
customers’ data - DL size (1/3rd A4), printed one side
Ÿ A date stamp - to stamp the ‘Valid up to’ date
Ÿ A PC or a laptop in your shop to enter the data in Excel
format. Brandworks can give you a formatted Excel Sheet
for you to enter data or you can send us your filled forms on
a periodic basis and we can do the Data Management for
you.

How do I MEMBERSHIP CARD - Design & Production

start a
Membership Making
Program gifting
a pleasure

Numbers embossed
like a Credit Card

Membership Number

AG2010-0001 G A L L E R I E S

TERMS & CONDITIONS:

1. This is not a Credit Card.
2. This card entitles the holder 10% discount on the total bill amount.
3. The 10% discount will not be valid for special/combo offers.
4. The Club Card discount cannot be clubbed with promotional offers.
5. If lost, a duplicate card will be issued on payment of Rs. 50.00

VALID UP TO

G A L L E R I E S
B-8, Acharya Niketan, Mayur Vihar Phase 1, New Delhi-110091
Tel.: 98680-41884 Monday Closed All Credit Cards accepted

The program described in this document is confidential and

copyrighted. No part of this document may be reproduced
or distributed without the express consent of Brandworks.
 Membership Program
Guide for Retailers

How do I MEMBERSHIP FORM - Design & Production

start a
Membership
Program ANAND GALLERIES
MEMBERSHIP FORM
g
Makin
gif tin g
sure
a plea

S
I E
E R
L L
G A

001
mber
hip Nu
10-0
ers
Memb

AG20

GET 10% DISCOUNT

THROUGHOUT THE YEAR
*

Just fill in this form, hand it over at the till

and get your year long Discount Card*
Correct information in all fields is a MUST to qualify for the Discount Card
NAME

SEX AGE GROUP

M F <18 18 -25 25-30 30-40 40-50 50+
ADDRESS

PIN CODE

PHONE MOBILE

E-MAIL ID

NO. OF ADULTS IN THE FAMILY NO. OF CHILDREN IN THE FAMILY

Data Protection: Your data will remain with Anand Galleries and will not be shared or given out.
*Terms and conditions apply.

The program described in this document is confidential and

copyrighted. No part of this document may be reproduced
or distributed without the express consent of Brandworks.
 Membership Program
Guide for Retailers

The Ÿ Keep in the Enrolment Fee as low as possible - just enough

to cover the cost of production. The more cards you can get
Enrolment into customers’ pockets, the more number of customers get
Process tied-in for one year. We suggest keeping the Membership
Enrolment Fee at Rs. 50 (this is almost 2 times the cost of
producing a set of 1 card and 1 form)!
Ÿ Get the customer to fill in his/her details in the
Membership Form
Ÿ Stamp the ‘Valid up to’ date (one year from the date of
signing up) on the reverse of the card
Ÿ Note down the Membership of the card being issued on the
Membership Form
Ÿ Hand over the card to the customer
Ÿ Enter the details on your PC/laptop
Ÿ Voila! You have a customer tied-in for One year

What all We can start your Membership Club is an absolute jiffy. There
are four start-ups packages to choose from:
do I get from
Brandworks MP-500
500 Membership Cards + 500 Membership Forms
Designing of Membership Card and Membership Form

MP-1000
1,000 Membership Cards + 1,000 Membership Forms
Designing of Membership Card and Membership Form

MP-2000
2,000 Membership Cards + 2,000 Membership Forms
Designing of Membership Card and Membership Form

MP-4000
4,000 Membership Cards + 4,000 Membership Forms
Designing of Membership Card and Membership Form

The program described in this document is confidential and

copyrighted. No part of this document may be reproduced
or distributed without the express consent of Brandworks.
 Membership Program
Guide for Retailers

The costs MP-500

500 Membership Cards : Rs. 12,500
involved 500 Membership Forms : Rs. 500
Designing Charges : Rs. 1,500
Total Spend : Rs. 14,500
Cost of acquisition per Customer : Rs. 29
Income - 500 Members @ Rs. 50 : Rs. 25,000
Net savings on Production costs : Rs. 9,500

MP-1000
1,000 Membership Cards : Rs. 22,000
1,000 Membership Forms : Rs. 1,000
Designing Charges : Rs. 1,500
Total Spend : Rs. 24,500
Cost of acquisition per Customer : Rs. 24.50
Income - 1,000 Members @ Rs. 50 : Rs. 50,000
Net savings on Production costs : Rs. 25,500

MP-2000
2,000 Membership Cards : Rs. 38,000
2,000 Membership Forms : Rs. 2,000
Designing Charges : Rs. 1,500
Total Spend : Rs. 41,500
Cost of acquisition per Customer : Rs. 20.75
Income - 2,000 Members @ Rs. 50 : Rs. 1,00,000
Net savings on Production costs : Rs. 48,500

MP-4000
4,000 Membership Cards : Rs. 60,000
4,000 Membership Forms : Rs. 3,000
Designing Charges : Rs. 1,500
Total Spend : Rs. 64,500
Cost of acquisition per Customer : Rs. 16.13
Income - 4,000 Members @ Rs. 50 : Rs. 2,00,000
Net savings on Production costs : Rs. 1,35,500

The program described in this document is confidential and

copyrighted. No part of this document may be reproduced
or distributed without the express consent of Brandworks.
 Membership Program
Guide for Retailers

Database Once your Members have been signed up, you will have a
ready database of all of them to communicate with. You can
Management send them SMS, or call them or if you so desire, you can even
run an e-mail newsletter campaign on a periodic basis and
keep in touch with all your Privileged customers.

You can do this yourself or if you want professional help in

this, Brandworks can extend their services in this as well. For a
nominal cost, we shall do the data entry and maintain your
database. And as and when required, we can design e-mail
newsletters for you and even send them out to your database.

The charges for these services would be as under:

Data Entry : Rs. 2.00 per record

E-mail Newsletter Design : Rs. 1,500
E-mailing to Database : Re. 1.00 per record

Payment 50% advance along with the order.

Balance against delivery.

Contact Mobile : 99100-69929

Sonya E-mail : sonya@brandworks.in

Website : www.brandworks.in

The program described in this document is confidential and

copyrighted. No part of this document may be reproduced
or distributed without the express consent of Brandworks.