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South East Asia’s X-ray market reached ~USD90 million in 2007 with strong

growth led by Thailand and Vietnam

Clearstate’s study in SEA provides detailed and granular insights on general and
cardiovascular X-ray placement, usage and perceptions.

Clearstate’s tracking of the medical devices market in South East Asia reveals that the region’s
market for general and cardiovascular X-ray equipment reached USD90 million in 2007. The
market is set to grow at a rapid pace of 12%, reaching USD115 million in 2010.

According to Clearstate’s semi-annual tracking


SEA X-ray Market Value 2007 = USD 90
of demand trends in over 1,500 healthcare million
facilities across the region, Thailand is shown
to be the fastest growing market in the region,
Singapore,
with growth at 1.5 times the average regional
5%
growth rate driven largely by unit Thailand,
Vietnam, 22%
replacements and infrastructure investment.
20%
Growth in Philippines and Vietnam will also
exceed the regional average.
Philippines,
Within the X-ray modality, fluoroscopy, 8% Indonesia,
19%
mammography and surgical C-arm segments
will grow fastest across the region over the
next three years. The market for Malaysia,
cardiovascular X-ray is also expected to show 27%

strong growth, driven in part by the rising


incidence of cardiovascular diseases in South
East Asia.

Siemens leads the overall market for X-ray devices across the region, followed by Philips and
Toshiba. Japanese brand Shimadzu was found to be the market leader within the conventional
and mobile X-ray segments, while Siemens leads the growing digital radiography segment.
Philips and Siemens are the major players in cardiovascular X-ray across South East Asia.

Gen. X-ray Fluo ro sco py M ammo graphy Surgery M o bile CV X-ray

Vietnam 73% 9% 1%
1% 14% 1%

P hilippines 38% 7% 6% 18% 29% 1%

M alaysia 23% 10% 8% 21% 33% 4%

Indo nesia 49% 7% 5% 9% 27% 2%

Thailand 35% 18% 2% 14% 29% 2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Installed units

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Clearstate’s study found over 10,000 X-ray units installed in South East Asia. Conventional
and mobile X-rays make up the bulk of the installations detected at over 1,500 healthcare
facilities in the region. The larger markets of Thailand, Indonesia and Malaysia have taken the
lead in introducing digital radiography machines. These countries also account for the bulk of
cardiovascular X-ray units in the region.

SEA X-ray database planned


Following the highly successful IVD Gateway, Clearstate will add X-ray to its pioneering line of
usage and demand pattern databases this year. The X-ray database will compile data
collected from over 1,500 hospitals in South East Asia, and will include granular information on
unit installation, penetration of key brands by segment, region and unit location. The large user
size of the database (nearly one-third of the relevant universe of facilities) will need little
extrapolation and will accurately reflect real usage and consumption of X-ray devices in South
East Asia.

Clearstate’s comprehensive database will enable X-ray suppliers to:


 track market performance and competition over time
 determine user preferences and trends
 determine replacement cycles
 reliably and accurately plan sales strategies, and
 assess opportunity by geography

Besides strategic impact, the database’s granularity will enable X-ray suppliers to track their
market performance vis-à-vis competition over time, and monitor changes in usage and buying
behaviour.

About Clearstate
Clearstate, a niche healthcare consultancy, offers strategic advisory and intelligence services to
help medical devices, healthcare services, pharmaceutical and biotechnology firms understand
their current and potential markets, implement pragmatic and innovative strategies to ultimately
tap into new growth opportunities. Our approach to engagements is centered on thorough
analysis of fact-based intelligence and seasoned understanding of markets, practical strategy
recommendations and implementations. We provide accurate, reliable and comprehensive
intelligence on medical device usage and demand across Asia Pacific. We deliver actual and
up-to-date placement, usage and consumption data for devices, equipment and consumables
found in healthcare and commercial settings.

For more information, please visit Clearstate at www.clearstate.com or call +65 63035030.

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