TELUS Edmonton Community Board

2009 community giving report

TELUS Edmonton Community Board 2009 community giving report 2

Welcome

Welcome to the 2009 community giving report for the

TELUS Edmonton Community Board. In this report, you will
find details about how the TELUS Edmonton Community
Board and its members are making a lasting difference for
our community.

In part because of initiatives such as the innovative

TELUS Community Board model, TELUS was presented
the Association of Fundraising Professionals 2010 Freeman
Philanthropic Services Award for Outstanding Corporation.
We are proud to be the first Canadian company to receive this
prestigious international award in recognition of our culture
of giving.
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A message from our CEO and

TELUS Edmonton Community Board Chair
TELUS and our team members are passionate about giving back
to the communities where we live, work and serve. We understand
there is a symbiotic relationship between the success of our
company and the health of our communities, making our efforts to
live up to our brand promise - the future is friendly ® - essential in
all that we do.

During a time when our communities need support more than

ever, the TELUS team continues to make a difference. Our
nine TELUS Community Boards, which are comprised of
distinguished local leaders, span from coast-to-coast with boards
in Victoria, Vancouver, Edmonton, Calgary, Toronto, Ottawa,
Montreal, Rimouski and Atlantic Canada. Since their inception,
TELUS Community Boards have allocated $21 million to local,
grassroots charities and not-for-profit organizations across
Canada, supporting over 1,500 community projects.

Importantly, the TELUS Edmonton Community Board has donated

$2.8 million in support of more than 175 projects in the Alberta
capital region since 2005. TELUS and our team members take
great pride in our contributions in Alberta and in just 10 years
from 2000 to the end of 2010, we will have contributed nearly
$70 million and 1 million volunteer hours in this province. We
look forward to making our communities a more caring place for
children, youth and their families and continuing our efforts to Darren Entwistle Robert Westbury, Ph.D., LLD (Hon)
President and CEO Chair
make a lasting difference for many years to come. Member of the TELUS Team TELUS Edmonton Community Board
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Making a meaningful
difference
In 2009, TELUS, our team members and retirees in Edmonton
contributed $6 million to charitable and not-for-profit
organizations and volunteered more than 65,000 hours
of community service.

The community leaders and TELUS team members that form

the TELUS Edmonton Community Board come together to
make local funding decisions that will have a lasting impact in
our community. This approach to corporate philanthropy is
unique to Canada and ensures decisions are made at the
community level.

With a focus on youth, social innovation and technology, we

look for opportunities to positively influence our community.
To ensure our support has the greatest impact possible, our
community investment efforts are focused in three areas - arts
and culture, education and sport, and health and well-being in
our environment.

On the following pages, you can read about some of the

projects the TELUS Edmonton Community Board has funded
that exemplify our ongoing commitment to community.
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Helping youth build esteem

YWCA Edmonton – GirlSpace

GirlSpace is a prevention program built around the critical skills
girls must acquire for healthy development. The 14-week program
for at-risk girls aged 9 to 14 covers issues such as: achieving
gender role identification, creating a realistic body image, developing
the skills to cope with sexual stereotyping and sexism, creating
and maintaining a positive mind set and self-image, establishing
healthy relationships, assertiveness and leadership skills, developing
responsible decision-making with respect to alcohol, drugs, and
sex, and coping with violence, discrimination and bullying. GirlSpace
prepares young girls with the ability to make better life choices
and become strong young women in the future.

“I liked meeting the mentors. I love their

personalities and how they made everything
fun and mostly laughed at our jokes. I liked
the most just sitting and talking about our
real problems.”
– Program participant, Westlawn Junior High School

For more information visit ywcaofedmonton.org

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Growing healthy kids

Glenrose Rehabilitation Hospital – The Courage Centre

The Courage Centre is a world-class centre of innovation and

research in rehabilitation that harnesses the power of new
technologies to help individuals become more independent in
their daily lives, more connected to their families and communities
and more able to contribute to society. The use of technology
can improve the quality and speed of rehabilitation for patients at
the Glenrose. Children are challenged through enjoyable virtual
games, robotic play and mechanical strengthening devices while
improving their physical and mental outlook.

“The Building Trades of Alberta Courage Centre

at the Glenrose Rehabilitation Hospital gives
kids like Megan access to state-of-the-art
rehabilitation technology making it possible
for them to learn, play and have FUN with
schoolmates, friends and family.”
– Mary O’Neill, Executive Director, Glenrose Rehabilitation
Hospital Foundation

For more information visit glenrosefoundation.com

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Youth leading the charge

Boys & Girls Clubs of Edmonton – Sports League

Many families struggle to make ends meet and their children

lack access to community sport programs due to economic
factors. The Sports League provides opportunities for kids to
participate in a team sport such as soccer and flag football,
complete with the appropriate clothing, safe equipment and
recognition of success. The participants have a lot of fun while
building an appreciation of personal health and positive self
image, learning how to be part of a team and developing new
skills. Participants become more physically active, spend
time outside and have a lot of fun.

“I was just really glad that some kids got this

opportunity! I’m just glad I did!”
– Julia, Age 11

For more information visit boysandgirls.ab.ca

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Inspiring budding artists

Edmonton International Street Performers Festival –
Kids’ World

The Edmonton International Street Performers Festival was

the first of its kind in North America. StreetFest brings together
an international cast of jugglers, acrobats, hip hop dancers,
sword-swallowers, musicians and more. Kids’ World includes
specially designed performances for children ages 2 -12 and
their families, with programming such as puppet shows, circus
skills and art projects. Designed and provided by artists and
early childhood specialists, the Kids’ World programming
provides a variety of learning and play experiences for the
young and the young at heart.

“Kids’ World at StreetFest lets children and

parents unleash their inner clowns with some
serious playtime. With generous support from
TELUS, we’ve been allowed to present and
expand this program, engaging thousands in
the unique art form of street performance.
Thank you TELUS!”
– Shelley Switzer, Artistic Producer, Edmonton International Street
Performers Festival
For more information visit edmontonstreetfest.com
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Where we give
In 2009, the TELUS Edmonton Community Board donated $500,000 to the following 37 charitable and not-for-profit organizations
throughout the Alberta capital region.

Arts and culture

■ CKUA Radio Foundation – Digitizing Historical Arts & Culture
■ Edmonton International Street Performers Festival – Kids World
■ The Council for Business and the Arts in Canada – artsScene Edmonton
■ The Works International Visual Arts Society – The Places, Art & Design in Public Places Program

Health and well-being in our environment

■ Alberta Shock Trauma Air Rescue – Pediatric Simulator
■ Basically Babies – Babies Layette Program
■ CNIB – Blind Read for Life Project
■ Dogs with Wings Assistance Dog Society – Service Dogs for Children
■ Friends of the Garden – Garden Green School
■ Glenrose Rehabilitation Hospital – The Courage Centre
■ Kids’ Health Links Foundation – Upopolis
■ Muscular Dystrophy – Equipment for Kids
■ Personal Community Support Association of Alberta – Cityfarm Little Green Thumbs
■ Student Health Initiative for the Needs of Edmonton – Youth Clinic
■ The Canadian Diabetes Association – Youth Committee Diversity Strategy
■ The Hearing Foundation of Canada – Hearing Loss Prevention Program
■ The PAR Foundation – Online Resource Development
■ The Support Network – Youth One Connection
■ YWCA Edmonton – GirlSpace Program
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Education and sport

■ Aboriginal Youth & Family Well-Being & Education Society – “Opportunities” Stay-in-School Program
■ Big Brothers Big Sisters of Edmonton & Area – Fifth Dimension After School Program
■ Boys & Girls Clubs of Edmonton – Sports League
■ Boys & Girls Clubs of Strathcona County – Summer Camp
■ CAREERS: The Next Generation – Building for Success
■ Centre for Family Literacy Society of Alberta – Help Your Child to Read and Write Program
■ Children’s Ability Fund – Keyboards for Kids
■ Clean Scene Network for Youth Society – Mentorship Program
■ Concordia University of College of Alberta – Canadian Math Kangaroo Contest
■ Discover E Engineering and Science Camps – Summer Camp Expansion Initiative
■ Edmonton Inner City Children’s Project Society – After School Programs
■ Hockey Education Reaching Out Society – H.E.R.O.S. Edmonton Program
■ Learning Disabilities Association of Alberta – Post Secondary Planning for Students
with Learning Disabilities
■ NorQuest College – Learning Support Services
■ Paralympic Sports Association – Sledge Hockey Development
■ Robin Hood Association – Children’s Summer Programs
■ Ronald McDonald House Northern Alberta – Education Program
■ YMCA Edmonton – Canadian Post Secondary Access Partnership / You Can Go
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Current TELUS Edmonton Community Board members

Dawn Newton Eric Young Kevyn McGregor Doug Goss
Senior Community Witten LLP (Vice Chair), Director, Program General Counsel, Bryan
Investment Manager, Management Office, TELUS and Company, Barristers
TELUS and Solicitors

Ralph Young Angus Watt Dr. Robert Westbury Anne Smith Valantina Almalraj
President and CEO, Vice President and Director, Chair, TELUS Edmonton President and CEO, Student, University
Melcor Developments National Bank Financial Community Board United Way of the Alberta of Alberta
Capital Region
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Daryl Miller Ron New Eric Newell Lynn Friedrick Dr. Dianne Kipnes
General Manager, Customer Vice President, Finance University of Alberta (Board Secretary), Vice President, Psychologist
Service Delivery, TELUS Operations, TELUS Legal Services, TELUS

Anne McLellan Bonnie Frederick Dave Mowat Brian Paush Don Lowry
Bennett Jones LLP President, TELUS Community President and CEO, Director, Sales, TELUS President and CEO,
Ambassador Club - Edmonton ATB Financial EPCOR
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About TELUS

We are a leading national telecommunications company in

Canada. TELUS provides a wide range of communications
products and services including data, Internet protocol (IP),
voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our

team members and retirees have contributed $158 million to
charitable and not-for-profit organizations and volunteered more
than 3.1 million hours to local communities since 2000.

Our strategic intent

To unleash the power of the Internet to deliver the best solutions
to Canadians at home, in the workplace and on the move.
All financial information is reported in Canadian dollars unless otherwise specified. Copyright © 2010 TELUS Corporation. TELUS, the TELUS logo and the future is friendly are trademarks of TELUS Corporation, used under licence.
All other trademarks are the property of their respective owners.
Contact us

To learn more about why TELUS was named the most

outstanding philanthropic company in the world visit
telus.com/community or email community.affairs@telus.com

TELUS Corporation
10020 100 Street
Edmonton, Alberta
Canada T5J 0N5
telus.com

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