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400000
200000
0
0 200000 400000 600000 800000 1000000
Number of mentions
INDIA AUSTRALIA UK USA
•More than 18 lakh mentions till date have been recorded worldwide from Nov 2010- when
the wedding was announced till date with nearly 14 lakh mentions coming from USA, UK,
Australia and India
•During the wedding, there were about 6 Lakh tweets worldwide and 600 tweets from India
(recorded between 3PM and 6 PM IST)
•Mentions from India for the past week have recorded about 50000 mentions on Facebook
and Twitter alone showing a 700% increase in mentions in just 1 week!!
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•In India, on 29th April, there are on an average 2 tweets per minute for the Royal Wedding
recording a growth rate of 131% from last week’s tweets on Royal Wedding
•The increasing percentage of news mentions indicates a very high media interest in the event
7%
11%
34%
13%
14%
21%
Positive sentiment for India’s gifts and merchandise for the Royal Wedding
Positive • Reactions:
Negative •54% is positive with India’s
35% 54% heritage being showcased at the
Neutral
wedding and Indian export market
looking up
Viral campaigns of global brands using the Royal Wedding theme for
promotions
Overall discussions
Sentiment tone
100%
80% 41 49 51
61
60%
40% 34 17 21
12
20% 34
25 28 27
0%
Kodak Easyjet PG Tips T-Mobile
Neutral Negative Positive
•Kodak -Prints Charming- corny puns, Stretching too far with the MiddleTons caption
•EasyJet- rewards a year of free flights to Kate and William’s look alike couples- very
innovative and popular campaign
•T- Mobile- Royal wedding dance Video- Brilliant viral campaign, although I wish the
content was original