RESEARCH PROJECT REPORT

(MBA-043)
ON
“Prospects and challenges in Hospitality Business:
A study with selected Hotels & Resorts in Bareilly”

Submitted in Partial Fulfillment of

Master of Business Administration (MBA)
Programme: 2009 -11
Of
Gautam Budhha Technical University, Lucknow

Under the Supervision of SUBMITTED BY

ZUBAIR AHMAD NAME - ANJALI
MBA Department ROLL NO. - 0901470006
S.R.M.S.C.E.T., Bareilly

Faculty of Management Science

Shri Ram Murti Smarak College of Engineering &
Technology, Bareilly
 DECLARATION

I hereby declare that the project report entitled “Prospects and challenges in

Hospitality Business: A study with selected Hotels & Resorts in

Bareilly”Submitted in partial fulfillment of the requirements for the degree of Master

of Business Administration.

To Shri Ram Murti Smarak College of Engineering & Technology, Bareilly is my

original work and not submitted for the award of any other degree, diploma,

fellowship, or any other similar title or prizes.

 ACKNOWLEDGEMENT

I wish to express my gratitude to all that concerned persons who have extended their

kind help, guidance and suggestion without which it could not have been possible for

me to complete this project report.

I am deeply indebted to my guide Mr. zubair Ahmad for not only his valuable and

enlightened, guidance but also for the freedom he rendered me during this project

work.

My sincere thanks to my entire faculty members for offering me all kinds of support

and help in preparing the project.

My heart goes out to my parents who bear with me all the trouble I caused them with

smile during the entire study period and beyond.

Anjali chaudhary
 PREFACE

There are few observations that may help the reader through the pages ahead. This

report is based on the data collected by me during my semester classes and put them in

to my findings..

In business organizations importance of management being increased day by day

therefore to fulfill the requirement of various business organizations, several

institutions are performing the job of imparting management education to the students.

The management orientation during semester studies has been made an inbuilt part of

M.B.A program because besides the theoretical knowledge is also essential for an

effective management course.

 CONTENTS
TOPIC PAGE NO.

Chapter- 1 Introduction

1.1 introduction of topic

1.2 Major Challenges For Hospitality Industry

1.3 About Bareilly city

1.4 Bareilly Tourist Attraction

1.5 No. of Hotels in Bareilly

1.6 Resorts in Bareilly

2. objective of study

Chapter-2 About hotels & resort

2.1 Hotel Swarn Tower

2.2 Hotel Pancham Continental
2.3 Hotel Sita Kiran
2.4 Diplomat Residency Hotel

Chapter -3 Research Methodology

3.1Research methodology
3.2 Sample size
3.3 Sampling technique
3.4 Data collection
Chapter-4
Data analysis and interpretation

Chapter-5
5.1 Findings

Chapter-6
Bibliography

Chapter-7 Annexure
 CHAPTER-1

INTRODUCTION OF TOPIC

1.1: Introduction

This project work is taken as a part of my 4 th semester of MBA course. Now a days

hotel industry is growing very rapidly. Also India has been ranked as the fourth most

preferred travel destination and with Lonely Planet selecting the country among the

top five destinations from 167 countries; India has finally made its mark on the world

travel map.

This chapter consists of details of the topic and relevant aspects in

various sections. Section1.2 describes about the hospitality industry in

India. Section1.3 discusses about the major challenges face by hotel

industry. section1.4 explains about the Bareilly city, how this city is.

Section 1.5 describes the main attraction point of this city which able

to attract no. of customers. Section 1.6 a list of no. of hotel in

Bareilly. Section 1.7 about the resort which is only one in Bareilly.

Section 1.8 describes the Research questions and objectives specified

for this research project report by me to carry out the study.

1.2 About Hospitality Business:

Hotels in India' have supply of 110,000 rooms. According to the tourism ministry,

4.4 million tourists visited India last year and at current trend, demand will soar to 10

million in 2010 - to accommodate 350 million domestic travelers. 'Hotels in India' has

a shortage of 150,000 rooms fuelling hotel room rates across India. With tremendous

pull of opportunity, India is a destination for hotel chains looking for growth. The

World Travel and Tourism Council, India, data says, India ranks 18th in business

travel and will be among the top 5 in this decade. Sources estimate, demand is going

to exceed supply by at least 100% over the next 2 years. Five-star hotels in metro

cities allot same room, more than once a day to different guests, receiving almost 24-

hour rates from both guests against 6-8 hours usage. With demand-supply disparity,

'Hotel India' room rates are most likely to rise 25% annually and occupancy to rise by

80%, over the next two years. 'Hotel Industry in India' is eroding its competitiveness

as a cost effective destination. However, the rating on the 'Indian Hotels' is bullish.

'India Hotel Industry' is adding about 60,000 quality rooms, currently in different

stages of planning and development and should be ready by 2012. MNC Hotel

Industry giants are flocking India and forging Joint Ventures to earn their share of pie
in the race. Government has approved 300 hotel projects, nearly half of which are in

the luxury range. Sources said, the manpower requirements of the hotel industry will

increase from 7 million in 2002 to 15 million by 2010.

With the USD 23 billion software services sector pushing the Indian economy

skywards, more and more IT professionals are flocking to Indian metro cities. 'Hotel

Industry in India' is set to grow at 15% a year. This figure will skyrocket in 2010,

when Delhi hosts the Commonwealth Games. Already, more than 50 international

budget hotel chains are moving into India to stake their turf. Therefore, with

opportunities galore the future 'Scenario of Indian Hotel Industry' looks rosy.

Hospitality segment, just like many other segments in India is booming at an

unprecedented pace. India faces a huge challenge of being "under roomed" while the

economy is growing rapidly. This provides for a huge opportunity for hospitality

industry. A lot of large real estate developers are also investing into this business to

bridge the demand-supply gap and leverage the opportunity.

A number of cities have blossomed with suburban "Silicon Valley" type Special

Economic Zones (SEZs). This is mostly driven due to strong growth in IT, BPO

segments, increase in foreign travellers, emphasized focus on tourism by government,

affordable airlines fares, etc. Several other factors such as Commonwealth Games in

Delhi are fueling the need further. The middle class is becoming more prosperous and

native Indian tourist travel is growing rapidly, particularly in places such as Goa,

Kerala and Rajasthan.

Bangalore, Hyderabad, Chennai, Gurgaon, Pune and the suburbs of Mumbai are the

areas attracting international investment and as expected, are the cities with the largest

development pipelines. Combined, these cities account for 89 of the 161 projects in

the pipeline and 16,734 guestrooms, which is 68% of the rooms in India's total

pipeline.

What is the reason behind this sudden growth in the hotel industry in India?

The hotel industry in India is going through an interesting phase. The industry has a

capacity of 110,000 rooms. According to the tourism ministry, 4.4 million tourists

visited India last year and at the current rate, the demand will soar to 10 million by

2010 – to accommodate 350 million domestic travelers. The hotels of India have a

shortage of 150,000 rooms fueling hotel room rates across India. With tremendous

pull of opportunity, India has become a destination for hotel chains looking for

growth.

Due to such a huge potential available in this segment, several global hotel chains like

the Hilton, Accor, Marriott International, Berggruen Hotels, Cabana Hotels, Premier

Travel Inn (PTI), InterContinental Hotels group and Hampshire among others have all

announced major investment plans for the country. The Government's move to declare

hotel and tourism industry as a high priority sector with a provision for 100 per cent

foreign direct investment (FDI) has also provided a further impetus in attracting

investments in to this industry.

It is estimated that the hospitality sector is likely to see US$ 11.41 billion rise in the

next two years, with around 40 international hotel brands making their presence
known in the country by 2011. Simultaneously, international hotel asset management

companies are also likely to enter India. Already, US-based HVS International has

firmed up plans to enter India, and industry players believe others like Ashford

Hospitality Trust and IFA Hotels & Resorts among others are likely to follow suit.

One of the major reasons for the increase in demand for hotel rooms in the country is

the boom in the overall economy and high growth in sectors like information

technology, telecom, retail and real estate. Rising stock market and new business

opportunities are also attracting hordes of foreign investors and international corporate

travelers to look for business opportunities in the country.

Also India has been ranked as the fourth most preferred travel destination and with

Lonely Planet selecting the country among the top five destinations from 167

countries; India has finally made its mark on the world travel map. Thus, the increase

in the need for accommodation has hugely increased the demands for hotels which in

turn has boosted the growth of the hospitality sector in India especially that of the

hotel industry.

Prabhash Bhatnagar is Manager of Sales & Marketing, maker of hotel management

system and Resort management software handles the key aspects of the running of

client’s business, including bookings & reservations, Housekeeping, Spa, POS and

generating reports.
 1.3 Major Challenges for Hospitality Industry:

1. Shortage of skilled employees: One of the greatest challenges plaguing the

hospitality industry is the unavailability of quality workforce in different skill

levels. The hospitality industry has failed to retain good professionals.

2. Retaining quality workforce: Retention of the workforce through training

and development in the hotel industry is a problem and attrition levels are too

high. One of the reasons for this is unattractive wage packages. Though there is

boom in the service sector, most of the hotel management graduates are joining

other sectors like retail and aviation.

3. Shortage of rooms: The hotel industry is facing heavy shortage of rooms. It is

estimated that the current requirement is of 1,50,000 rooms. Though the new

investment plan would add 53,000 rooms by 2011, the shortage will still persist. 

4. Intense competition and image of India: The industry is witnessing heightened

competition with the arrival of new players, new products and new systems. The

competition from neighboring countries and negative perceptions about Indian

tourism product constrains the growth of tourism. The image of India as a country

overrun by poverty, political instability, safety concerns and diseases also harms the

tourism industry. 
5. Customer expectations: As India is emerging as a destination on the global travel

map, expectations of customers are rising. The companies have to focus on customer

loyalty and repeat purchases.

6. Manual back-end: Though most reputed chains have IT enabled systems for

property management, reservations, etc., almost all the data which actually make the

company work are filled in manual log books or are simply not tracked. 

7. Human resource development: Some of the services required in the tourism and

hotel industries are highly personalized, and no amount of automation can substitute

for personal service providers. India is focusing more on white collar jobs than blue

collar jobs. The shortage of blue collar employees will pose various threats to the

industry. 

1.4 About Bareilly city :

Bareilly is one of the very important towns in the Indian State of Uttar Pradesh. The

city is the erstwhile capital of Rohilkhand division. The city is an important

commercial center in North India and has several small and medium sized industries. 

Bareilly is also sometimes known as Bans-Bareilly because of the flourishing bamboo

trade in the city. The city situated on the banks of Ram Ganga has a rich heritage and

long history to boast about. The city has a mention in Epic Mahabharata as the capital

of 'Panchal' rulers. In the Medieval period it was under the Rohila. Mukrand Rai laid

the modern city's foundation in 1657. 

1.5 Bareilly Tourist Attractions :

Bareilly is an old city and has a lot of tourist places to explore and some of them we

are mentioning here:

Parks:

Akshar Vihar, Executive Park, Gandhi Udyan

Temples:

Bareilly city is a spiritual city therefore lots of holy temples are here and some of them

are Alakhnath Temple, Tibri Nath Temple, Marimanth Temple, Dhopeshwarnath

Temple, Gulharhiya Gaurishankar Temple.

Majares:

This city has a pride history of Muslim sages. Therefore some holy majares are here

and these are Majare Aala Hazrat, Khanqahai Aaliya Niyazia, Bara Burji Masjid

(Tehsil, Aanwala).

Church:

The only church of the Bareilly city is Freewell Baptist Church.

Market:

Bareilly is world wide famous for his Bamboo furniture work and Zari Zarkari work.

You can get these items of bamboo in almost every corner of the Bazaar. Bareilly is

also famous for its camphor industry (the city is largest producer and exporter of

camphor in India). Surma is another product for which Bareilly is famous, so please

don’t forget to buy such world famous products from the Bareilly Bazaar.

1.6 Hotels in Bareilly:

1. Hotel Swarn Towers

2. Hotel Ubrai Annand

3. Krishna Palace

4. Hotel Sita kiran

5. Civil military hotel

6. Pancham Continental Hotel

7. East light hotel

8. D. Grand hotel

9. Bareilly Palace

10. K- Palace
 11. Diplomat Residency Hotel

1..7 Resort in Bareilly:

1. Alaknanda resort

Research Question:

The research question of this study is as follows:

Prospects and challenges in Hospitality Business: A study with selected hotels and

resort in Bareilly i.e.

“Study of how hotel industry is growing and works in small city like Bareilly

and also what are the various opportunity and challenges for this business.”

Objective Of Research

Objective of research project is-

1. To understand that how hotel industry grow and work.

2. To identify that what are the opportunities and challenges in hotel business.

3. To know what are the various opportunities and challenges in small city like

Bareilly.

Chapter-2

About Hotel &Resorts-:

2.1 Hotel Swarn tower

Hotel Swarn Towers came into existence in the year 1994 and has emerged as

the most known service provider of the hospitality industry. The exotic range

of services offered by us includes Rooms, Presidential Suite, Platinum Room,

Deluxe Room, Luxury Executive, Executive Mini Suite, and Dining, Parties,

Farm and packages.

The guests are enchanted by our services, they provide world class services like

air conditioned restaurants serving vegetarian and non-vegetarian Chinese, Indian,

Mughlai and South Indian cuisines, an air conditioned Bar, 50 air conditioned

double rooms, Three air conditioned Banquet Halls, spacious parking facility up to

50 cars at a time. Today, they have distinct position in the market because of the

unbeatable facilities provided by them which includes business support,

 entertainment, relaxation and many more. Guests want to extend their stay in our

hotel due to the comfort, modern and basic facilities customers avail at very

nominal prices. To excel in the hospitality industry, they have hired the most

courteous staff. Their dedicated, passionate, enthusiastic, attentive, warm, polite

and hard working staffs works round the clock to serve our guests on prompt and

timely basis. They work 365*24*7 to assist guests. Committed staff hired by them

always takes care to assist the needs of the guests. Quality is one factor where they

make no compromise. They pay utmost importance to quality of the services

provided by them. They maintain the synergy between the quality and hygiene at

Hotel. Food provided by them is prepared in the most hygienic area. The upkeep of

the room and public areas are also well maintained by them. They design the

strategies keeping in mind the requirements of the customers. They not only meet

but also exceed the expectations of the guests. Due to their quality oriented

strategy, they have gained many awards by the Indian Government. We have also

won the President's Award.

2.2 Hotel Pancham Continental-

Hotel Pancham Continental is one of the best three star business hotels located at Civil

Lines near Station Road in Bareilly. The offer great hospitality which no hotel

symbolizes as per the hotel, they offer traditional grandeur and hospitality. It is

located in the heart of the city Bareilly where commercial centres are located. The

hotel itself is a distinctive landmark. They offer beautiful and unmatched ambience
with glass elevators which further adorn the lobby. The hotel has very beautiful

interiors and decors. This hotel is best suited for business and leisure travellers. From

Lucknow Airport it is 250 kms & Delhi airport is 275kms but Railway Station is just

0.5 kms & Bus Station is 2 kms. The hotel is situated very near to Railway Station and

it takes just 10 mins walk from the bus stand. It is very easily accessible. As it is

located in the heart of the Commercial Centre of Bareilly, many tourist attractions are

there and it is well connected by road and rail. The hotel building is well maintained

and offers International standards in accommodation. They offer well appointed

rooms & suites, exquisite food & beverage facilities, along with beautiful and

spacious conference facilities, banquets and much more. They also have a fully well

equipped business centres including Internet Connectivity, Facsimile, xerox, travel

services, etc. The staffs are very friendly and provide relentless service to the utmost

satisfaction. They offer great food at their restaurant and also offer drinks and

beverages at their bar. They provide Banquet halls which are centrally air conditioned

and largest in the city and got all the facilities of well equipped Banquets and

Conference venues with state-of-the-art audio and video aids, perfect place for

Conferences, Board Meetings, Sales Meets, Road-Shows, Exhibitions, Cocktail

Parties, Weddings, Receptions etc.This hotel is one of the most preferable venue in the

city of Bareilly. This city is a old city and there are lots of tourist places to explore

like temples, church, parks. Some of which includes Akshar Vihar, Executive Park,

Khanqahai Aaliya Niyazia, Alakhnath Temple, Bara Burji Masjid, Tibri Nath Temple,

Marimanth Temple, Dhopeshwarnath Temple, Gandhi Udyan, etc.

2.3 Hotel Sita Kiran-

Hotel Sita Kiran is one of the most preferred hotels located at Civil Lines in Bareilly.

This hotel is ideally located near the Bareilly Bus Station, 1.5 km from Bareilly

Railway Station & 1/2 km from Roadways Bus Stand. Also, this hotel is is easily

accessible from Bareilly City Railway Station as it is very near. They offer elegantly

equipped rooms and suites with modern amenities and sumptuous multi cuisine food

which includes Indian, Chinese and continental delights. They also have a well-

stocked bar and conference and banquet venue along with outdoor caterings at the

majestic lawns. The hotel is very clean and quite place and well maintained. They are

known for good ambience and decent atmosphere. The hotel is quite old now serving

from last 15 years, they offer beautiful structure and architecture of this hotel.

Standard Room are spacious and every one would like to make his stay memorable.

The suites has a living room and bedroom, both of them offering a panoramic view &

Luxury executive house offers home like feeling as they have all the facilities.

The hotel has 40 rooms including 1 suites. The rooms are categorised into various

parts which includes Suite Room, Luxury Executive House, Standard and Superiors

Room. The rooms and suites are well designed and are well furnished with all the

facilities and amenities like attached bathroom with hot and cold running water,

shower, dial telephones, colour television, cable conection, television, refrigerator,

hygienic floor, DVD Player, 24-Hour Room Service, Direct dial telephone facility,

spacious, clean and tastefully furnished rooms, a television with cable connection.

2.4 Hotel Diplomat Residency :

Located in the heart of the city of Bareilly (Uttar Pradesh-India)Hotel Diplomat

Residency is an exclusive boutique hotel that provides an ever-comfortable, enjoyable

and warm stay to all its esteemed guests.

The hotel boosts of a supremely elegant classical and colonial era architecture that is

blended beautifully with modern day furnishings and eclectic upholstery. The hotel

has been designed in such a manner that with its beautiful rooms, restaurants, fitness

& wellness centres, techno savvy business centre, banquet halls and an ever polite and

diligent staff, the stay becomes a memorable and an ever-forthcoming experience.

3 Alaknanda resort-
3.1 INTRODUCTION

The word “Alakhnanda” means flawless- is the ideal gateway that provides an
outstanding & excellent experience beyond words. It provides an unparalleled elegant resort
lifestyle. Its location can be easily accessible. It is a luxury resort with four extensive suits
overlooking the spectacular water lake. An enchanting boat ride across water lake transport to
the ceremonial welcome that awaits you at the resort. It is for relaxation, enjoyment and
rejuvenation foremost in the mind.

It provides the finest, most extraordinary SPA resort in the nation. Also it makes
your trip relaxing & refreshing. It is situated on Bareilly Nanital highway with lush green
view spread all over 2.5 lack square feet. It is an ideal and a marvelous place for marriages,
family entertainment, Birthday celebrations, Office conferences and Schools/Colleges
picnics.
3.2 FACILITIES AVAILABLE
 Luxurious & Spacious Rooms
 All rooms are Air- conditioned
 Room with Colour TV & Mini-Bar
 Running Hot & Cold water
 Refrigerator in Room
 Efficient Room Service
  Multi Cuisine Restaurant
 Conference Hall
 Swimming Pools
 Lake Boating
 Indoor & Outdoor games
 Pool Table & Gamming Station
 Rain Dance
 Terrace Party & D.J. Dance party
 Same Day Laundry Service
 Children Playground
 Folk Dance
 Ample Parking for more than 150 cars
 Banquet Halls & Party Lawns with Lake
 Doctor on call

3.3 PLACES OF INTEREST NEARBY

When you visit Alakhnanda resort you can also visit other exciting place of interest
within 100 kms from the Alakhnanda resort.
 Nanital
Nanital is also known as King of hills. Here you can treat your eyes with the natural
views of nature.
 Jim Corbett
The forest & wildlife century
 Nanak Matta
The religious place with great mythological significance.
 Chapter-3

3.1 RESEARCH DESIGN :

Every project work is based on certain methodology, which is a way to systematically

solve the problem or attain its objectives. It is a very important guideline and lead to

completion of any project work through observation, data collection and data

analysis .

According to Clifford Woody, “Research Methodology comprises of defining &

redefining problems, collecting, organizing &evaluating data, making deductions

&researching to conclusions.”

Accordingly, the methodology used in the project is as follows: -

 Defining the objectives of the study

 Framing of questionnaire keeping objectives in mind (considering the

objectives)
  Conclusion, findings and suggestions.

3.2 SELECTION OF SAMPLE SIZE

In order to take a reasonable sample size and not to disturb the functioning of the

organization, a sample size of reasonable strength of the Hotels has been taken in

order to arrive at the present scenario of the hotels in Bareilly.

Accordingly, 4 hotels and 1 resort have been selected at random from the no. of

hotels in Bareilly. The data has been analyzed in order to arrive at present condition of

hotels as it is a booming sector day by day.

3.3 SAMPLING TECHNIQUE USED

The technique of Random Sampling has been used in the analysis of the

data/Random sampling from a finite population refers to that method of sample

selection, which gives each possible sample combination an equal probability of being

picked up and each item in the entire population to have an equal chance of being

included in the sample. This sampling is without replacement, i.e. once an item is

selected for the sample, it cannot appear in the sample again.

3.4 DATA COLLECTION

To determine the appropriate data for research mainly two kinds of data was collected

namely primary & secondary data as explained below:

3.4.1 PRIMARY DATA

Primary data are those, which were collected afresh & for the first time and thus

happen to be original in character. However, there are many methods of collecting the
primary data; all have not been used for the purpose of this project. The ones that have

been used are:

 Questionnaire

 Informal Interviews

 Observation

3.4.2 SECONDARY DATA

Secondary data is collected from previous researches and literature to fill in the

respective project. The secondary data was collected through:

 Journals

 Websites

3.5 STATISTICAL TOOLS USED

The main statistical tools used for the collection and analyses of data in this project

are:

 Pie Charts

 Tables

3.6 LIMITATIONS OF THE STUDY

The following are the limitations of the study:

 The sample size was small and hence the results can have a degree of variation.

 The response of the employees in giving information was lukewarm.

4 SCOPE OF THE STUDY

 This study gives some suggestions for making improvements in the service quality.

 It gives the direction, how Hotel industry is booming now a days and lucrative

market it has.

 This study helps to identify the major challenges and opportunities prevailing .

Chapter -4
Data analysis and interpretation

1. How you rate the prospect of the hotel in city like Bareilly?
Option Response in%
Very bright 40
Bright 40
medium 20
low 0

20%

40%

very bright
bright
medium
low

40%

Interpretation-
 Hotel Swarn Towers and Hotel Pancham Continental respond that they have bright

prospect in Bareilly but others hotel Sita Kiran And Diplomat Regency respond that

there is medium prospects in Bareilly and also for Alaknanda resort.

Q. 2- How many customers visit at your hotels in weekends?

option Response in%

Less than 10
0%
10 - 20
20%
20 - 30
60%
More than 30
20%

Less than 10 10 to 20 20 to 30 more than 30

20% 20%

60%

Interpretation-
In Alaknanda Resort 10 to 20 customers comes, in hotel Pancham Continental, Diplomat

Resedancy and Sita kiran 20 to 30 customers visits.

Q. 3- How many customers visits at your hotel in normal days (per day)?

Option Response in %

0%
Less than 10
20%
10 - 20
40%
20 - 30
40%
More than 30

Less than 10 10 to 20 20 to 30 more than 30

20%

40%

40%
Interpretation –

In normal days, in Alaknanda 10 to 30 customers, in Diplomat Resedancy and swarn Towes

more than 30 customers and in Sita kiran and Pancham Continental 20 to 30 customers visit

but it is only tentative figure not accurately, sometime it depends upon the conditions.

Q. 4 How many categories of rooms you have in your hotel ?

Option Response in %

20%
1 to 2
40%
3 to 4
40%
4 to 5
0%
More than 5

1 to 2 3 to 4 4 to 5 more than 5
20%

40%

40%

Interpretation-
Hotel Swarn Tower and Deplomat Resedency have 4 to 5 category of rooms in their

hotel and hotel Sita kiran and Pancham Continental have 3 to 4 category of room and

in Alaknanda resort there are 1 to 2 category of room.

Q. 5 Do Bareilly provides you opportunities in this business as being the

connecting/central point of many cities ?

Option Response in %

Yes 80%

No
20%

Yes No
20%

80%
Interpretation-

All the hotels and resort respond that yes it provide opportunities as being the connecting

point of the cities but hotel Swarn Tower denied ths fact.

Q. 6 Do your hotel conduct any occasional fest like, Diwali mela , Valentine-day,
Christmas eve etc. to attract the customer?

Option Response in %

Yes 100%

No
0%

yes no

100%
Interpretation –

All the hotels and resort respond that they conduct occasional fest time to time.

Q. 7 Do you have any threat from other hotels in Bareilly?

Option Response in %

Yes 60%

40%
No

yes no

40%

60%

Interpretation –
All the hotels respond that there is average competition except Swarn Towers and about

Alaknanda Resort there is no other player in the field.

Chapter – 5
5.1 Findings

 Bareilly has developed very fast in last 10 years compare to 50 years ago.

 In this industry there is lots of opportunities, although it is small city yet it has

very lucrative business.

 Bareilly has many attraction points to attract no. of customers but businessman

customers are more than normal customers.

Chapter- 6

6.1 Bibliography

Websites –

 www.hotelswarntowers.in

 www.hotelpancham.net

 www.diplomatresidency.com

 www.hotelsitakiran.com
 Chapter -6
Annexure

Q. 1- How you rate the prospect the hotel in city like Bareilly?

Very bright
Bright
Medium
Low

Q. 2- How many customers visit at your hotels in weekends?

Less than 10
10 - 20
20 - 30
More than 30

Q. 3- How many customers visits at your hotel in normal days (perday)?

Less than 10
10 - 20
20 - 30
More than 30

Q. 4 How many categories of rooms you have in your hotel ?

1 - 2
3 - 4
4 - 5
More than 5

Q. 5 Do Bareilly provides you opportunities in this business as being the

connecting/central point of many cities ?
 Yes
No

Q. 6 Do your hotel conduct any occasional fest like, Diwali mela , Valentine-day,
Christmas eve etc. to attract the customer?

Yes
No

Q. 7 How you rank your hotel in compare to other hotels in Bareilly?

Very prompting
Equal
Average
Less competitive