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A

SUMMER TRAINING PROJECT REPORT

ON
A comparative Analysis of Consumer
Behaviour in Relation to Products of SCH
with respect to other brands
present in the market.

Submitted in Partial Fulfillment of


POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) PROGRAMME
(AICTE, NEW DELHI)

Under the guidance of: Under the supervision of


Mrs. Jayshree Sapra Mr. Anubhav Chaudhary
LBS, Gr. Noida (Head Business
Development)

Submitted By- Shivlal Prajapati


PGDM(2009-2011 ),Roll No.-0911044
Submitted To
LLOYD BUSINESS SCHOOL
Plot no.11, Knowledge Park-2, Greater Noida.UP-201306

1
PREFACE

Quite frequently these days’ people talk of practical knowledge, both in academic

institutions and outside. At each and every aspect in life we require some sort of

theoretical and practical knowledge too.

It means only classroom lecture may not be enough to get the proper knowledge

either in the business field or social life.

Keeping all this in view, the present report has been written for the promotion the
brand position of Sahara care house in the highly competitive environment and to
study the comparison with other products available in the market.

I am grateful to all those who have helped me in the successful completion of this
report.

I hope I have tried my level best in making this Report.


If there is any error, in this Report I want to apologies for that.

2
DECLARATION

I, SHIVLAL PRAJAPATI, declare that the Project Work entitled “A


comparative analysis of consumer behaviour in relation to products of SCH with
respect to other brands present in the market” is my own work and has been

conducted under the supervision of Mr.Anubhav chaudhry Sahara care


House, Head Business Development. I have put 45 days attendance
with supervisor at the center.

I further declare that to the best of my knowledge, the Project does


not contain any part of any work which has been submitted for the award
of any degree/diploma either in this College or anywhere else.

Signature of the candidate

3
CERTIFICATE OF THE COMPANY SUPERVISOR

Anubhav chaudhry
H.R person
SAHARA CARE HOUSE
Moti nagar delhi
Ph. 09911813103

This is to certify that the work entitled “A comparative analysis of consumer


behaviour in relation to products of SCH with respect to other brands present
in the market.’’is a piece of summer internship work done by SHIVLAL
PRAJAPATI, under my guidance and supervision, for the partial fulfillment of
award of PGDM of Lloyd business school of Management, knowledge park 2,
Greater noida UP. To the best of my knowledge and belief the Project work --
(1) Embodies the work of candidate himself/ herself.
(2) Has duly being completed.
(3) Fulfills the requirement of the ordinance relating to the PGDM of the
College.
(4) Is up to the standard both in respect of contents and language for
being referred to the examiner.

4
Signature of Company Supervisor

CERTIFICATE OF THE FACULTY SUPERVISOR

Mrs JAYSHREE SAPRA


Faculty of Lloyd business school of Management

This is to certify that the work entitled “A comparative analysis of consumer


behaviour in relation to products of SCH with respect to other brands present
in the market. is a piece of summer internship work done by Shivlal prajapati,
under my guidance and supervision, for the partial fulfillment of award of PGDM of
Lloyd business school of Management, knowledge park 2, Greater Noida UP. To
the best of my knowledge and belief the Project work --

(1) Embodies the work of candidate himself/herself.


(2) Has duly being completed.
(3) Fulfills the requirement of the ordinance relating to the PGDM of the
College.
(4) Is up to the standard both in respect of contents and language for
being referred to the examiner.

Signature of Faculty Supervisor

5
CERTIFICATE FROM PLACEMENT CELL

Mr.A.K.Tyagi
Training placement officer
.

This is to certify that the work entitled “A comparative analysis of consumer


behaviour in relation to products of SCH with respect to other brands present in the
market’’.is a piece of summer internship work done by Shivlal prajapati under my
guidance and supervision, for the partial fulfillment of award of PGDM of of Lloyd
business school of Management, knowledge park 2, Greater Noida UP. To the
best of my knowledge and belief the Project work --

(1) Embodies the work of candidate himself/herself.


(2) Has duly being completed.
(3) Fulfills the requirement of the ordinance relating to the PGDM of the
College.
(4) Is up to the standard both in respect of contents and language for
being referred to the examiner.

Signature of Placement Head

6
ACKNOWLEDGEMENT

Some works are so typical that are impossible for a person to complete it
alone. Summer Internship Project is one of them. I would not be able to
complete my work without the help of my respected Company Guide, Faculty
Guide, my college and workplace colleagues and my family members. So it is
my obligation to thank all of them.

I have had the honour of having been associated & working under the able &
stimulating guidance of Mr.Anubhav Chaudhary, Head Business Development
,Sahara Care House.Mrs Jayshree sapra ,Faculty Of Lloyd business school of
Management The Project work was undertaken under their keen supervision
and the Project has been prepared by me. I express sincere feeling of gratitude
and respect for their inspiring help throughout the work. Without their
esteemed and valuable help and guidance it would not have been possible for
me to accomplish my job. I am gratefully indebted to them.

Ms. also deserves my thanks for typing this thesis.And finally I would
like to offer my heartiest prayer to the Goddes Saraswati, who has given me
mental and spiritual strength to complete this project work.

Name of Trainee

7
TABLE OF CONTENT

Sr. No. Topic Page no.


1 Title page 1
2 Declaration 3
3 Guide’s certificate’s 4-6
4 Acknowledgement 7
5 Table of contents 8
6 Executive Summary 9
7 Introduction of Industry 10
8 Introduction of Sahara Care House 19-61
9 Introduction of Project 62
10 Objective of Study 63
11 Competitors 64
12 Research Methodology 82
13 Objective of Research 83
14 SWOT anaiysis 88
15 Strategic approach adopted by SCH 90
16 Limitation of the project 92
17 Recommendation 93
18 Conclusion 94
19 Bibliography 95
20 Questionaire 96

8
EXECUTIVE SUMMARY
Being a management trainee at sahara care house my objective of study was:

• To study on the strategic approach adopted by sahara care house to stand


strongly in the competitive service industry.
• To compare the plans of sahara care house with the plans of other
competitors plans.

The study of knowing the strategic approach of sahara care house is done by
knowing the key approach adopted by sahara care house and the way marketing done
by them to attract the customer base.
To give a strong base to my study I researched about the all the aspects
through which sahara is doing its marketing about the plans and policies of sahara
care house.
The study regarding the comparison of plans of others like Tata AIG, ICICI
Lombard etc is done by comparing each plan provided by sahara care house to the
plan which is almost similar to the plan provided by the other competitors.
Through this research I have studied the different aspects of policy making
and attracting the customers:
• Firstly by making the plan according to the need of customers as in common.
• Secondly by adjusting the price of premium according to the age of user.

9
INTRODUCTION OF THE INDUSTRY

COMPANY PROFILE

Type Private
Industry Conglomerate

1978
Founded
in Gorakhpur, India

Founder(s) Subrata Roy Sahara


Headquartes Lucknow, India
Key people Subrata Roy (Chairman)
Finance
Real Estate
Products Media & Entertainment
Tourism & Hospitality
Services & Trading
Website Sahara.in

Important Points
10
• The employees at Sahara India Pariwar greet each other by saying “Sahara
Pranam”.
• Every year, republic day and independence day is celebrated as Bharat Parv
(national festival) and Sahara India Pariwar celebrates it as the biggest event of
the pariwar( family).
• Sahara India Pariwar has been the official sponsors of the Indian cricket team and
Indian hockey team.
• Sahara India Pariwar in often referred as the world’s largest family.
• 910,000 workers/ employees and no trade union.
• Its five star hostel ‘Sahara Star’ near Mumbai airport has the world’s largest
pillar less clear-to-sky dome of its kind.
• Holds the Guinness world record for planning 125,256 trees by 1400 volunteers
in 6 hours and 35 minutes 0n 5th June 1988 at amby valley city.
• Hold the record in India for 25%-50% hike in the gross salary of all of its
employees at one go.
• Conducts mass marriage ceremony of 101 underprivileged girls every year.

• Subrato Roy Sahara is also referred as “Saharasri”.

Profit Sharing

11
SAHARA INDIA PARIWAR

OVERVIEW

Sahara India Pariwar is a major entity on the corporate scene having diversified
business interests that include Finance, Infrastructure & Housing, Media &
Entertainment, Consumer Products, Manufacturing, and Services & Trading.

Quality is our essence and we, at Sahara India Pariwar , have always stressed on the
Qualitative aspect. Consequently in this run for quality, quantity has always pursued
us. We look forward to reaching the zenith and reaffirm our commitment to the
process of sound nation-building.

CORE COMMITMENTS - OUR STRENGTH

• Emotion
• Discipline
• Duty
• No discrimination
• Quality
• Give respect
• Self-respect
• Truth
• Collective Materialism
• Religion
• Absolute Honesty

What
A commitment of Sahara India Pariwar to the genuine needs and
rights of anybody & everybody - Be it to a depositor, newspaper
reader, consumer.... all business associates and Sahara India
Family Members.

12
Need
India needs effective consumer protection and protection of
workers' genuine rights. There are various agencies, promising
protection & action. But no external body can provide justice unless
the company becomes 'QUALITY CONSCIOUS' WITH STRICTLY NO
DISCRIMINATION POLICY AND JUSTICE CONSCIOUSNESS as its very
dominating nature. Motto
We not only believe but practice NO DISCRIMINATION, JUSTICE &
HIGH QUALITY - means enthusiastic, productive performance of
duty "KARTAVYA' towards the consumer', workers' genuine
satisfaction.

Aim
To provide justice - be it a matter of the tiniest imperfection or
injustice in our COMMITMENT - products or services. direct or
indirect, short term or long term.

Where
Kindly rush your grievances/suggestions or any queries related to
Sahara India Pariwar to the nearest Sahara establishment and/or
to:-

Sahara India Pariwar is a major entity on the corporate scene having diversified
business interests that include Finance, Infrastructure & Housing, Media &
Entertainment, Consumer Products, Manufacturing, and Services & Trading.

Quality
Quality is our essence and we, at Sahara India Pariwar, have always stressed on the
Qualitative aspect. Consequently in this run for quality, quantity has always pursued
us. We look forward to reaching the zenith and reaffirm our commitment to the
process of sound nation-building.

13
LEADERSHIP
My Biggest Achievement in Life “I’m very proud to
be the Guardian of The world’s Largest Family.”

"Saharasri" Subrata Roy Sahara


Managing Worker & Chairman
Sahara India Pariwar

In business profit earnings and overall growth of business get the highest priority and
are certainly creditable, but ultimate credibility of business enterprise, particularly of
larger ones is in the utilization of profit, be it for best possible enlistment of its
workforce and for espousing Social, National Development causes or for rendering
services to mankind as a whole. Fulfilling the Qualitative aspect of utilization of
profit, the world's largest family ‘Sahara India Pariwar' is proud to have reached
today new horizons of growth and development.

On the basis of our philosophy of Collective Materialism we have always


given importance to the fact that profit earning is the Quantitative aspect whereas the
proper utilization of profit is the Qualitative aspect. Ironically, we only recognize and
get recognized by the Quantitative aspect.

I, therefore earnestly appeal to one and all in Politics, Media, Business etc.
that every action, reaction, selection, appreciation or criticism should be oriented
strictly towards the Qualitative aspect. I appeal to anybody and everybody to accord
top priority to Qualitative aspect in anything and everything for peaceful, prosperous
and progressive co-existence of mankind anywhere and everywhere.

Today, I feel proud of the fact that I am the Guardian of the World's largest
family. Perhaps, I am the world's only person whose family is so vast, so disciplined,
so dedicated and so committed. Such a vast family as Sahara India Pariwar has a
grand and infinite future and I am sure that we will sustain our duty, consciousness,
discipline and dutifulness with a sense of dedication, as we have always done in the

14
past, so that together we could build an India full of energy and radiance.

Structure of Sahara India Business:-

SAHARAINDIA
PARIWAR
Busines
s
Infrastructur Media & Consumer Manufactur- Service &
Finance
e & Housing Entertainment Product ing Trading
Entertainm Consumer
Para Jute Sahara
Hill City ent Product &
banking Retail Chain
Project Next
Mega Channel
Life Movie Handicraft Care
Quality
Insurance Channel Promotion House
Townships
Mutual Travel &
Hotels World
Fund Tourism
Hosing Cinema
Hospitals
Finance Residential
Production

& Cinema
Commercial Halls
Project
News

15
Sahara India Life Insurance Company Ltd.

(First Wholly Indian Life Insurance Company in the Private


Sector)

With Life Insurance Penetration in India at just about 22%


of the Insurable population and premium income of 2% of
GDP, the group sees it as a very high growth sector of
Indian economy

Sahara India Life Insurance Company Ltd. (SILICL) is today the first wholly Indian-
owned Life Insurance Company in the private sector. We launched our operations on
30 October 2004 after being granted license to operate as a life insurer in India by
Insurance Regulatory and Development Authority on 6 February 2004.
The range of products:
Sahara Nidhi - Endowment (with profit)
Sahara Sampann - Money back (with profit)
Sahara Amar Jeevan - Deferred Annuity
Sahara Kavach – A pure term policy
Sahara Sanchay-R - Unit Linked plan
Sahara Swabhimaan - Unit Linked Pension Plan
Sahara Ankur – A unit linked policy for children
Sahara Samriddhi – Money back with profits
Sahara Sahyog - Micro Endowment Insurance Plan
Sahara Samooh Samyojana - Unit Linked Group Savings cum Insurance plan
Sahara Jamakarta Samooh Bima - Group Term Insurance Plan-Non-Par

16
Media & Entertainment:-

Sahara India Pariwar’s foray into the field of media and


entertainment began with the launch of Sahara TV on 28 March
2000 with the 24-hour free-to-air Digital Hindi General
Entertainment Channel beamed across 66 countries. On 10th
October 2004, the channel was rechristened Sahara One Television
with the launch of the First Indian Sangeet Awards held at the
Royal Albert Hall, London. Sahara One subsequently converted into
a pay channel mode and is part of the Sahara One bouquet of
channels. Today, Sahara One Television reaches out to over 40
million Cable and Satellite Television homes.

17
Introduction of the SAHARA CARE HOUSE

Sahara care house is a part of Sahara India Pariwar, one of India’s largest business
conglomerates with a workforce of over 9, 10000 workers. Sahara India Pariwar has
the largest workforce with it. Its diversified business interests include financial
services, infrastructure & housing, media and entertainment, tourism and hospitality,
retail chain, manufacturing, services and trading. Sahara pariwar’s success story
started in 1978. (Saharasri) Subrata Roy Sahara is the managing director of Sahara
pariwar. We are here to serve the society not to mint the money. Sahara India
Pariwar is strongly committed to the cause of sports and today we are one of the
largest supporters of sports in India. We are actively associated with different sports
and sponsor many national and international sporting events. Sahara India Pariwar is
committed to make determined efforts to help India emerge as a developed nation.
The amount spent for various Social, Developmental, Cultural & Sports Programmes
by Sahara India Pariwar by June, 2006 is Rs. 655 crore (USD 152 million) approx.
It is all about Sahara India Pariwar. We understand the value of relationships so we
devised to personalize our services for you and we launched Sahara care house in the
year of 2006 for NRIs who are settled overseas and but have family and friends in
India. We have 3500 relationship ambassadors who are ready 24*7 to assist you. It’s
a great opportunity for you to make your loved ones feel that you strongly care them.
To expand the business Sahara care house was re launched in 2008 for all
people of India. We have come with many additional services.
Under the flagship real estate project Sahara City Homes chain of townships is
proposed to be across 217 cities in India. Recently Sahara has launched its Sahara
Grace brand of residential complex at Kochi. After Sahara Grace at Gurgaon and
Lucknow the Kochi project is the third under this brand which is positioned to
provide a product mix of apartments and penthouses to its residents. Other ventures
of Sahara real estate business are Sahara States – Lucknow, Gorakhpur, Hyderabad
and Bhopal, Brand malls – Sahara Ganj, Lucknow and Sahara Mall, Gurgaon.

SAHARA CARE HOUSE is consist of many of the services like plan B1,plan B plan
A etc.All these services have ixplained briefly in further pages.

PLANS OFFERED BY SAHARA CARE HOUSE

Membership Plan-B1

18
Cost: Rs 6666
Renew: Rs 3499
Valid for 1 year

1. CONCIERGE SERVICES:
a) Individual healthcare service:
Designed to take care of the specific health needs of your loved ones, our
Individual Healthcare services are flexible enough to suit the varying
health requirements of your family members in India. By availing this
service, NRIs may offer their loved ones the convenience to get lab
investigations done, avail medicines and get access to ambulance and
doctors while sitting at home!

Lab Investigation Home Visit by Consultants

Medicine Delivery Arranging Specialist


Consultations at Clinic
a) Preventive Healthcare Packages

Prepared by an eminent panel of doctors and specialists, our Preventive


Healthcare Packages are designed to identify medical problems before they
develop into full-blown conditions.
By taking advantage of our comprehensive bouquet of preventive medical
services, NRIs may make sure the health concerns of their parents and dear
ones in India are being carefully looked after.

Master Health Check-up Plan Antenatal Care Plan

Regular Health Check-up Plan Diabetes Care Plan

Family Healthcare Plan Child Care Plan (0 - 13 years)

Executive Healthcare Plan

b) Document & Certificate Facilitation in India

19
We provide wide range of Document and Certificate facilitation services
including facilitation for birth certificates, marks transcripts, marriage
certificate, death certificate and encumbrance certificate in India. Our NRI
friends can also post request for ration card, passport and PAN card
facilitation services.

New Passport (City) Passport for Minor (City)

New Passport (Other than City) Passport for Minor (Other than
City)
Change in Name (City) Birth Certificates from
Municipal Corporation, Taluka,
Tehsil etc.
Change in Name (Other than Degree School / College
City) Certificate
Change of Address (City) Marriage Certificate

Duplicate Passport (City) Death Certificate


Duplicate Passport (Other than Encumbrance Certificate
City)
Passport Renewal (City) Marks transcripts
Passport Renewal (Other than Ration Card
City)
Additional Booklet (City) PAN Card Facilitation
Additional Booklet (Other than
City)

c) Essential Goods Delivery

Our Essential Goods delivery service is designed to make household


shopping convenient for your loved ones in India. On your request, our
dedicated Relationship Ambassadors will deliver grocery, toiletries and
other household items at your loved one’s doorsteps.

Grocery and Toiletry Grocery and Toiletry (Annual


package of 25 orders)
d) Household Utility Bill Payment

20
By subscribing to our Household Utility Bill Payment services NRIs may
bring much relief in the lives of their family members in India. This means,
your parents will never have to stand in a queue to pay utility bills as our
efficient Relationship Ambassadors will take care of it all.

Telephone bill School fees payment

Mobile bill Monthly Package of max. 4


Bills
Water tax Yearly Package of max. 50 Bills

Corporation tax / House tax

e) Legal Advisory Facilitation

Sahra Care House offers comprehensive Legal Advisory Facilitation


service for NRIs and their loved ones in India. Our portfolio of legal
service take care of all important legal aspects including legal opinion
facilitation, legal documentation facilitation and finding a lawyer service.

Legal Opinion Facilitation Find a Lawyer


Legal Documentation
Facilitation

g) Legalization & Attestation of Documents

Our Legalization and Attestation of Documents service is of great benefit


for NRIs who wish to get any document attested or notarized for
themselves or their loved ones in India. On your request, our efficient
Relationship Ambassadors will get your documents attested from gazetted
officer, municipalities or Government bodies in India.

Legalization and Attestation of


documents
\

21
h) Property Management & Maintenance

Even while staying abroad, NRIs may assist their loved ones buy, sell or
rent property in India through Sahara Care House. Our Property
Management and Maintenance service also incorporate services like
whitewashing, plumbing, carpentry, pest control etc to assist your parents
take care of their property in India.

Buy Property Water - Proofing

Sell Property Pest Control

Rent Your Property Carpentry

Search for Property on Rent Electrical Work and


Maintenance
Painting/Whitewash Yearly maintenance Package
(12 orders in a year)
Plumbing

i) Relocation Services

NRIs can now help their family members in India relocate without any
hassles by taking advantage of our dependable relocation service. A
friendly Relationship Ambassador will help your family in packing,
moving and settling in with ease - whether it’s within the same city or to
another city.

Relocation Services

j) Security Services

Our dependable Security Service offers Non-Resident Indians an


opportunity to ensure safety and security of their parents and loved ones in
India. Our very thoughtfully designed service category offers facilitation
for security guards and hi-tech security systems like central monitoring
system, intruder alarm system and more.

22
Security Guard Hi - Tech Security

k) Event Management

Sharing your responsibilities in good times, we offer a comprehensive


bouquet of event management service in India. Be it planning for a
wedding or birthday party, organizing conferences and launches or simply
booking movie or theatre tickets we assure quality, efficiency and
promptness in our service.

Delivery of Movie Ticket / Arranging Birthday Party /


Concert or Event Ticket Anniversary / Wedding
functions
Dinner reservations at requested
hotel/restaurant

l) Family Root Search

Our Family Root Search service is designed to help Non-Resident Indians


(NRIs) and Persons of Indian Origin (PIOs) trace their lineage and family
roots in India. NRIs/PIOs seeking most accurate information about their
ancestors in India may post request for this exclusive service.

Family Root Search

m) Indian Culture & Heritage

Acquaint your loved ones with rich Indian culture and heritage by sending
books and CDs from our exclusive collection. Incorporating
knowledgeable products on yoga, classical Indian dance and music,
mythology, heritage coins and more, our collection of books and VCDs
make great gift ideas for kids and connoisseurs of Indian culture.

23
n) Tax Filing Facilitation Service

Sahara Care House offers personalized Tax Filing facilitation services in


India. NRIs may post request for this service for themselves or to ease out
tax filing process for their loved ones in India. The efficient service is
rendered through reputed Chartered Accountants and tax experts skilled to
offer you solutions for multifarious tax requirements.

Tax Filing Facilitation Service

o) Travel and Leisure

We take care of all your travel needs from booking affordable air tickets, rail
tickets to hotel reservation in luxury and budget hotels of India. Besides, we
also offer affordable tour packages to North, South, East and exotic North-
East India. Plan your tour with Sahara Care House today!

p) Visit by Relationship Ambassador

2. Vacation voucher:
• You can plan your holiday for 7N/8D * 52 times = 365 days
• You get 50 to 80% discount on lodging (50% in seasonal times and 80% in
off seasons), Discount is available in 3*, 4*, 5* resorts which are affiliated by
RCI (Resort Condominium International). RCI is an international body which
has certain standards and parameters for resorts, It has 3700 affiliated resorts.

3. Discount Voucher
You get flat 10% discount on online shopping from Sahara care house website.

4. Sahara Privilege Card


It entitles you to avail fabulous (up to 25%) discount from over 1800 outlets across
India. You just go to Sahara care house website and select your state, city, category
you will get the list of outlets, you will get up to 25% discount in shopping from
those outlets.

24
Plan-B

Cost: Rs 7777
Renew: Rs 3999
Valid for 1 year

1. CONCIERGE SERVICES:
a) Individual healthcare service:
Designed to take care of the specific health needs of your loved ones, our
Individual Healthcare services are flexible enough to suit the varying
health requirements of your family members in India. By availing this
service, NRIs may offer their loved ones the convenience to get lab
investigations done, avail medicines and get access to ambulance and
doctors while sitting at home!

Lab Investigation Home Visit by Consultants

Medicine Delivery Arranging Specialist


Consultations at Clinic

b) Preventive Healthcare Packages

Prepared by an eminent panel of doctors and specialists, our Preventive


Healthcare Packages are designed to identify medical problems before they
develop into full-blown conditions.
By taking advantage of our comprehensive bouquet of preventive medical
services, NRIs may make sure the health concerns of their parents and dear
ones in India are being carefully looked after.

Master Health Check-up Plan Antenatal Care Plan

Regular Health Check-up Plan Diabetes Care Plan

Family Healthcare Plan Child Care Plan (0 - 13 years)

25
Executive Healthcare Plan

c) Document & Certificate Facilitation in India

We provide wide range of Document and Certificate facilitation services


including facilitation for birth certificates, marks transcripts, marriage
certificate, death certificate and encumbrance certificate in India. Our NRI
friends can also post request for ration card, passport and PAN card
facilitation services.

New Passport (City) Passport for Minor (City)

New Passport (Other than City) Passport for Minor (Other than
City)
Change in Name (City) Birth Certificates from
Municipal Corporation, Taluka,
Tehsil etc.
Change in Name (Other than Degree School / College
City) Certificate
Change of Address (City) Marriage Certificate

Duplicate Passport (City) Death Certificate


Duplicate Passport (Other than Encumbrance Certificate
City)
Passport Renewal (City) Marks transcripts
Passport Renewal (Other than Ration Card
City)
Additional Booklet (City) PAN Card Facilitation
Additional Booklet (Other than
City)

d) Essential Goods Delivery

26
Our Essential Goods delivery service is designed to make household
shopping convenient for your loved ones in India. On your request, our
dedicated Relationship Ambassadors will deliver grocery, toiletries and
other household items at your loved one’s doorsteps.

Grocery and Toiletry Grocery and Toiletry (Annual


package of 25 orders)
e) Household Utility Bill Payment

By subscribing to our Household Utility Bill Payment services NRIs may


bring much relief in the lives of their family members in India. This means,
your parents will never have to stand in a queue to pay utility bills as our
efficient Relationship Ambassadors will take care of it all.

Telephone bill School fees payment

Mobile bill Monthly Package of max. 4


Bills
Water tax Yearly Package of max. 50 Bills

Corporation tax / House tax

f) Legal Advisory Facilitation

Sahara Care House offers comprehensive Legal Advisory Facilitation


service for NRIs and their loved ones in India. Our portfolio of legal
service take care of all important legal aspects including legal opinion
facilitation, legal documentation facilitation and finding a lawyer service.

Legal Opinion Facilitation Find a Lawyer


Legal Documentation
Facilitation

g) Legalization & Attestation of Documents

27
Our Legalization and Attestation of Documents service is of great benefit
for NRIs who wish to get any document attested or notarized for
themselves or their loved ones in India. On your request, our efficient
Relationship Ambassadors will get your documents attested from gazetted
officer, municipalities or Government bodies in India.

Legalization and Attestation of


documents

h)Property Management & Maintenance

Even while staying abroad, NRIs may assist their loved ones buy, sell or
rent property in India through Sahara Care House. Our Property
Management and Maintenance service also incorporate services like
whitewashing, plumbing, carpentry, pest control etc to assist your parents
take care of their property in India.

Buy Property Water - Proofing

Sell Property Pest Control

Rent Your Property Carpentry

Search for Property on Rent Electrical Work and


Maintenance
Painting/Whitewash Yearly maintenance Package
(12 orders in a year)
Plumbing

i) Relocation Services

28
NRIs can now help their family members in India relocate without any
hassles by taking advantage of our dependable relocation service. A
friendly Relationship Ambassador will help your family in packing,
moving and settling in with ease - whether it’s within the same city or to
another city.

Relocation Services

j) Security Services

Our dependable Security Service offers Non-Resident Indians an


opportunity to ensure safety and security of their parents and loved ones in
India. Our very thoughtfully designed service category offers facilitation
for security guards and hi-tech security systems like central monitoring
system, intruder alarm system and more.

Security Guard Hi - Tech Security

k) Event Management

Sharing your responsibilities in good times, we offer a comprehensive


bouquet of event management service in India. Be it planning for a
wedding or birthday party, organizing conferences and launches or simply
booking movie or theatre tickets we assure quality, efficiency and
promptness in our service.

Delivery of Movie Ticket / Arranging Birthday Party /


Concert or Event Ticket Anniversary / Wedding
functions

29
Dinner reservations at requested
hotel/restaurant

l) Family Root Search

Our Family Root Search service is designed to help Non-Resident Indians


(NRIs) and Persons of Indian Origin (PIOs) trace their lineage and family
roots in India. NRIs/PIOs seeking most accurate information about their
ancestors in India may post request for this exclusive service.

Family Root Search

m) Indian Culture & Heritage

Acquaint your loved ones with rich Indian culture and heritage by sending
books and CDs from our exclusive collection. Incorporating
knowledgeable products on yoga, classical Indian dance and music,
mythology, heritage coins and more, our collection of books and VCDs
make great gift ideas for kids and connoisseurs of Indian culture.

n) Tax Filing Facilitation Service

Sahara Care House offers personalized Tax Filing facilitation services in


India. NRIs may post request for this service for themselves or to ease out
tax filing process for their loved ones in India. The efficient service is
rendered through reputed Chartered Accountants and tax experts skilled to
offer you solutions for multifarious tax requirements.

Tax Filing Facilitation Service

30
o) Travel and Leisure

We take care of all your travel needs from booking affordable air tickets, rail
tickets to hotel reservation in luxury and budget hotels of India. Besides, we
also offer affordable tour packages to North, South, East and exotic North-
East India. Plan your tour with Sahara Care House today!

p) Visit by Relationship Ambassador

2. Vacation voucher:
• You can plan your holiday for 7N/8D * 52 times = 365 days
• You get 50 to 80% discount on lodging (50% in seasonal times and 80% in
off seasons), Discount is available in 3*, 4*, 5* resorts which are affiliated by
RCI (Resort Condominium International). RCI is an international body which
has certain standards and parameters for resorts, It has 3700 affiliated resorts.

3. Discount Voucher
You get flat 10% discount on online shopping from Sahara care house website.

4. Sahara Privilege Card


It entitles you to avail fabulous (up to 25%) discount from over 1800 outlets across
India. You just go to Sahara care house website and select your state, city, category
you will get the list of outlets, you will get up to 25% discount in shopping from
those outlets.

5. Free Watch (REEBOK-Rs.2000)

6. Thyrocare
Get 20% discount on Thyrocare.

31
7. Accidental claim (Rs. 8lack)
Husband- Rs. 4 lack (Rs.3.2 lack- RS.80,000)
Wife- Rs. 4lack (Rs.3.2 lack- RS.80,000)

At the time of spot death the person can get full accidental claim of Rs.4 lack. When
he just injured in the accident in this case he could get the benefit of Rs.80,000. If
their treatment is cross over the Rs. 80,000 then the person will give the rest of
amount from their pocket.

Plan-A

Cost: Rs 11029
Renew: Rs 6617
Valid for 1 year

32
1. CONCIERGE SERVICES:
a) Individual healthcare service:
Designed to take care of the specific health needs of your loved ones, our
Individual Healthcare services are flexible enough to suit the varying
health requirements of your family members in India. By availing this
service, NRIs may offer their loved ones the convenience to get lab
investigations done, avail medicines and get access to ambulance and
doctors while sitting at home!

Lab Investigation Home Visit by Consultants

Medicine Delivery Arranging Specialist


Consultations at Clinic
b) Preventive Healthcare Packages

Prepared by an eminent panel of doctors and specialists, our Preventive


Healthcare Packages are designed to identify medical problems before they
develop into full-blown conditions.
By taking advantage of our comprehensive bouquet of preventive medical
services, NRIs may make sure the health concerns of their parents and dear
ones in India are being carefully looked after.

Master Health Check-up Plan Antenatal Care Plan

Regular Health Check-up Plan Diabetes Care Plan

Family Healthcare Plan Child Care Plan (0 - 13 years)

Executive Healthcare Plan

c) Document & Certificate Facilitation in India

We provide wide range of Document and Certificate facilitation services


including facilitation for birth certificates, marks transcripts, marriage
certificate, death certificate and encumbrance certificate in India. Our NRI
friends can also post request for ration card, passport and PAN card
facilitation services.

33
New Passport (City) Passport for Minor (City)

New Passport (Other than City) Passport for Minor (Other than
City)
Change in Name (City) Birth Certificates from
Municipal Corporation, Taluka,
Tehsil etc.
Change in Name (Other than Degree School / College
City) Certificate
Change of Address (City) Marriage Certificate

Duplicate Passport (City) Death Certificate


Duplicate Passport (Other than Encumbrance Certificate
City)
Passport Renewal (City) Marks transcripts
Passport Renewal (Other than Ration Card
City)
Additional Booklet (City) PAN Card Facilitation
Additional Booklet (Other than
City)

d) Essential Goods Delivery

Our Essential Goods delivery service is designed to make household


shopping convenient for your loved ones in India. On your request, our
dedicated Relationship Ambassadors will deliver grocery, toiletries and
other household items at your loved one’s doorsteps.

Grocery and Toiletry Grocery and Toiletry (Annual


package of 25 orders)

e) Household Utility Bill Payment

34
By subscribing to our Household Utility Bill Payment services NRIs may
bring much relief in the lives of their family members in India. This means,
your parents will never have to stand in a queue to pay utility bills as our
efficient Relationship Ambassadors will take care of it all.

Telephone bill School fees payment

Mobile bill Monthly Package of max. 4


Bills
Water tax Yearly Package of max. 50 Bills

Corporation tax / House tax

f) Legal Advisory Facilitation

Sahara Care House offers comprehensive Legal Advisory Facilitation


service for NRIs and their loved ones in India. Our portfolio of legal
service take care of all important legal aspects including legal opinion
facilitation, legal documentation facilitation and finding a lawyer service.

Legal Opinion Facilitation Find a Lawyer


Legal Documentation
Facilitation

g) Legalization & Attestation of Documents

Our Legalization and Attestation of Documents service is of great benefit


for NRIs who wish to get any document attested or notarized for
themselves or their loved ones in India. On your request, our efficient
Relationship Ambassadors will get your documents attested from gazetted
officer, municipalities or Government bodies in India.

Legalization and Attestation of


documents

35
h) Property Management & Maintenance

Even while staying abroad, NRIs may assist their loved ones buy, sell or
rent property in India through Sahara Care House. Our Property
Management and Maintenance service also incorporate services like
whitewashing, plumbing, carpentry, pest control etc to assist your parents
take care of their property in India.

Buy Property Water - Proofing

Sell Property Pest Control

Rent Your Property Carpentry

Search for Property on Rent Electrical Work and


Maintenance
Painting/Whitewash Yearly maintenance Package
(12 orders in a year)
Plumbing

i) Relocation Services

NRIs can now help their family members in India relocate without any
hassles by taking advantage of our dependable relocation service. A
friendly Relationship Ambassador will help your family in packing,
moving and settling in with ease - whether it’s within the same city or to
another city.

Relocation Services

j) Security Services

Our dependable Security Service offers Non-Resident Indians an


opportunity to ensure safety and security of their parents and loved ones in
India. Our very thoughtfully designed service category offers facilitation
for security guards and hi-tech security systems like central monitoring
system, intruder alarm system and more.

36
Security Guard Hi - Tech Security

k) Event Management

Sharing your responsibilities in good times, we offer a comprehensive


bouquet of event management service in India. Be it planning for a
wedding or birthday party, organizing conferences and launches or simply
booking movie or theatre tickets we assure quality, efficiency and
promptness in our service.

Delivery of Movie Ticket / Arranging Birthday Party /


Concert or Event Ticket Anniversary / Wedding
functions
Dinner reservations at requested
hotel/restaurant

l) Family Root Search

Our Family Root Search service is designed to help Non-Resident Indians


(NRIs) and Persons of Indian Origin (PIOs) trace their lineage and family
roots in India. NRIs/PIOs seeking most accurate information about their
ancestors in India may post request for this exclusive service.

Family Root Search

m) Indian Culture & Heritage

Acquaint your loved ones with rich Indian culture and heritage by sending
books and CDs from our exclusive collection. Incorporating
knowledgeable products on yoga, classical Indian dance and music,
mythology, heritage coins and more, our collection of books and VCDs
make great gift ideas for kids and connoisseurs of Indian culture.

37
n) Tax Filing Facilitation Service

Sahara Care House offers personalized Tax Filing facilitation services in


India. NRIs may post request for this service for themselves or to ease out
tax filing process for their loved ones in India. The efficient service is
rendered through reputed Chartered Accountants and tax experts skilled to
offer you solutions for multifarious tax requirements.

Tax Filing Facilitation Service

o) Travel and Leisure

We take care of all your travel needs from booking affordable air tickets, rail
tickets to hotel reservation in luxury and budget hotels of India. Besides, we
also offer affordable tour packages to North, South, East and exotic North-
East India. Plan your tour with Sahara Care House today!

p) Visit by Relationship Ambassador

2. Vacation voucher
• You can plan your holiday for 7N/8D * 52 times = 365 days
• You get 50 to 80% discount on lodging (50% in seasonal times and 80% in
off seasons), Discount is available in 3*, 4*, 5* resorts which are affiliated by
RCI( Resort Condominium International). RCI is an international body which
has certain standards and parameters for resorts, It has 3700 affiliated resorts.

3. Discount Voucher
You get flat 10% discount on online shopping from Sahara care house website.

4. Sahara Privilege Card


It entitles you to avail fabulous (up to 25%) discount from over 1800 outlets across
India. You just go to sahara care house website and select your state, city, category

38
you will get the list of outlets, you will get up to 25% discount in shopping from
those outlets.

5. HEALTH COVER

The member and his family of 3(spouse & 2 dependent children below 21 years)
are covered by medical cover for Rs 2,00,000 under floater policy.

i.Cashless hospitalization
ii.Age limit of 70 Years
iii.No Pre Medical Test Required
iv. Covers Pre Existing diseases(after 6 months of policy
endorsement)
v. Maternity benefit up to Rs 15000 for first 2 children.(after
9 months of policy endorsement)
vi. Covers pre (upto 30 days) & post (up to 60 days)
Hospitalization expenses.
vii. OPD expenses of 1% or Rs 2000.

6. HOUSEHOLD COVER

Burglary, Fire, Earthquake and floods—this policy covers the household of the
purchaser against burglary, Fire, Earthquake and floods etc for Rs 1,50,000.

7. MATIRNITY
Get Rs.15000 each at the first two child birth after taking the service.

8. Accidental claim
Get Rs. One lacks each family member (H/W/C/C) at spot death.

9. A sample Pack of 3 Health Supplements Free with your


membership

39
Plan-D

Cost: Rs 9803

1. CONCIERGE SERVICES:
a) Individual healthcare service:
Designed to take care of the specific health needs of your loved ones, our
Individual Healthcare services are flexible enough to suit the varying
health requirements of your family members in India. By availing this
service, NRIs may offer their loved ones the convenience to get lab
investigations done, avail medicines and get access to ambulance and
doctors while sitting at home!

Lab Investigation Home Visit by Consultants

Medicine Delivery Arranging Specialist


Consultations at Clinic
b) Preventive Healthcare Packages

Prepared by an eminent panel of doctors and specialists, our Preventive


Healthcare Packages are designed to identify medical problems before they
develop into full-blown conditions.
By taking advantage of our comprehensive bouquet of preventive medical
services, NRIs may make sure the health concerns of their parents and dear
ones in India are being carefully looked after.

Master Health Check-up Plan Antenatal Care Plan

Regular Health Check-up Plan Diabetes Care Plan

Family Healthcare Plan Child Care Plan (0 - 13 years)

Executive Healthcare Plan

c) Document & Certificate Facilitation in India

40
We provide wide range of Document and Certificate facilitation services
including facilitation for birth certificates, marks transcripts, marriage
certificate, death certificate and encumbrance certificate in India. Our NRI
friends can also post request for ration card, passport and PAN card
facilitation services.

New Passport (City) Passport for Minor (City)

New Passport (Other than City) Passport for Minor (Other than
City)
Change in Name (City) Birth Certificates from
Municipal Corporation, Taluka,
Tehsil etc.
Change in Name (Other than Degree School / College
City) Certificate
Change of Address (City) Marriage Certificate

Duplicate Passport (City) Death Certificate


Duplicate Passport (Other than Encumbrance Certificate
City)
Passport Renewal (City) Marks transcripts
Passport Renewal (Other than Ration Card
City)
Additional Booklet (City) PAN Card Facilitation
Additional Booklet (Other than
City)

d) Essential Goods Delivery

Our Essential Goods delivery service is designed to make household


shopping convenient for your loved ones in India. On your request, our
dedicated Relationship Ambassadors will deliver grocery, toiletries and
other household items at your loved one’s doorsteps.

Grocery and Toiletry Grocery and Toiletry (Annual


package of 25 orders)
e) Household Utility Bill Payment

41
By subscribing to our Household Utility Bill Payment services NRIs may
bring much relief in the lives of their family members in India. This means,
your parents will never have to stand in a queue to pay utility bills as our
efficient Relationship Ambassadors will take care of it all.

Telephone bill School fees payment

Mobile bill Monthly Package of max. 4


Bills
Water tax Yearly Package of max. 50 Bills

Corporation tax / House tax

f) Legal Advisory Facilitation

Sahara Care House offers comprehensive Legal Advisory Facilitation


service for NRIs and their loved ones in India. Our portfolio of legal
service take care of all important legal aspects including legal opinion
facilitation, legal documentation facilitation and finding a lawyer service.

Legal Opinion Facilitation Find a Lawyer


Legal Documentation
Facilitation

g) Legalization & Attestation of Documents

Our Legalization and Attestation of Documents service is of great benefit


for NRIs who wish to get any document attested or notarized for
themselves or their loved ones in India. On your request, our efficient
Relationship Ambassadors will get your documents attested from gazetted
officer, municipalities or Government bodies in India.

Legalization and Attestation of


documents

42
h) Property Management & Maintenance

Even while staying abroad, NRIs may assist their loved ones buy, sell or
rent property in India through Sahara Care House. Our Property
Management and Maintenance service also incorporate services like
whitewashing, plumbing, carpentry, pest control etc to assist your parents
take care of their property in India.

Buy Property Water - Proofing

Sell Property Pest Control

Rent Your Property Carpentry

Search for Property on Rent Electrical Work and


Maintenance
Painting/Whitewash Yearly maintenance Package
(12 orders in a year)
Plumbing

i) Relocation Services

NRIs can now help their family members in India relocate without any
hassles by taking advantage of our dependable relocation service. A
friendly Relationship Ambassador will help your family in packing,
moving and settling in with ease - whether it’s within the same city or to
another city.

Relocation Services

j) Security Services

Our dependable Security Service offers Non-Resident Indians an


opportunity to ensure safety and security of their parents and loved ones in
India. Our very thoughtfully designed service category offers facilitation
for security guards and hi-tech security systems like central monitoring
system, intruder alarm system and more.

43
Security Guard Hi - Tech Security

k) Event Management

Sharing your responsibilities in good times, we offer a comprehensive


bouquet of event management service in India. Be it planning for a
wedding or birthday party, organizing conferences and launches or simply
booking movie or theatre tickets we assure quality, efficiency and
promptness in our service.

Delivery of Movie Ticket / Arranging Birthday Party /


Concert or Event Ticket Anniversary / Wedding
functions
Dinner reservations at requested
hotel/restaurant

l) Family Root Search

Our Family Root Search service is designed to help Non-Resident Indians


(NRIs) and Persons of Indian Origin (PIOs) trace their lineage and family
roots in India. NRIs/PIOs seeking most accurate information about their
ancestors in India may post request for this exclusive service.

Family Root Search

m) Indian Culture & Heritage

Acquaint your loved ones with rich Indian culture and heritage by sending
books and CDs from our exclusive collection. Incorporating
knowledgeable products on yoga, classical Indian dance and music,
mythology, heritage coins and more, our collection of books and VCDs
make great gift ideas for kids and connoisseurs of Indian culture.

44
n) Tax Filing Facilitation Service

Sahara Care House offers personalized Tax Filing facilitation services in


India. NRIs may post request for this service for themselves or to ease out
tax filing process for their loved ones in India. The efficient service is
rendered through reputed Chartered Accountants and tax experts skilled to
offer you solutions for multifarious tax requirements.

Tax Filing Facilitation Service

o) Travel and Leisure

We take care of all your travel needs from booking affordable air tickets, rail
tickets to hotel reservation in luxury and budget hotels of India. Besides, we
also offer affordable tour packages to North, South, East and exotic North-
East India. Plan your tour with Sahara Care House today!

p) Visit by Relationship Ambassador

2. Vacation voucher
• You can plan your holiday for 7N/8D * 52 times = 365 days
• You get 50 to 80% discount on lodging (50% in seasonal times and 80% in
off seasons), Discount is available in 3*, 4*, 5* resorts which are affiliated by
RCI( Resort Condominium International). RCI is an international body which
has certain standards and parameters for resorts, It has 3700 affiliated resorts.

3. Discount Voucher
You get flat 10% discount on online shopping from Sahara care house website.

4. Sahara Privilege Card


It entitles you to avail fabulous (up to 25%) discount from over 1800 outlets across
India. You just go to Sahara care house website and select your state, city, category

45
you will get the list of outlets, you will get up to 25% discount in shopping from
those outlets.

5. Travel Agency

Sahara is providing lifetime travel agency as Sahara global. Any person can buy the
franchise of Sahara global and become a travel agent.
• An opportunity to own your own travel agency
• Book travel across the world is just a “click away”
• Have a choice of more than 40,000 hotels worldwide and more than 3000
hotels across India at best competitive prices, Air fare (domestic and
international) and holiday packages.
• An opportunity to have dual earnings
• The incentive model remains same as per membership option A, B+ over and
above huge earnings through commission while booking travel.

6. Sahara Care House Life Style Magazine


• You get 12 editions of life style magazine in a year either in English or in
Hindi.

46
Plan-F

Cost: Rs 11029
Renew: Rs 6617
Valid for 1 year

1. CONCIERGE SERVICES:
a) Individual healthcare service:
Designed to take care of the specific health needs of your loved ones, our
Individual Healthcare services are flexible enough to suit the varying
health requirements of your family members in India. By availing this
service, NRIs may offer their loved ones the convenience to get lab
investigations done, avail medicines and get access to ambulance and
doctors while sitting at home!

Lab Investigation Home Visit by Consultants

Medicine Delivery Arranging Specialist


Consultations at Clinic
b) Preventive Healthcare Packages

Prepared by an eminent panel of doctors and specialists, our Preventive


Healthcare Packages are designed to identify medical problems before they
develop into full-blown conditions.
By taking advantage of our comprehensive bouquet of preventive medical
services, NRIs may make sure the health concerns of their parents and dear
ones in India are being carefully looked after.

Master Health Check-up Plan Antenatal Care Plan

Regular Health Check-up Plan Diabetes Care Plan

Family Healthcare Plan Child Care Plan (0 - 13 years)

Executive Healthcare Plan

47
c) Document & Certificate Facilitation in India

We provide wide range of Document and Certificate facilitation services


including facilitation for birth certificates, marks transcripts, marriage
certificate, death certificate and encumbrance certificate in India. Our NRI
friends can also post request for ration card, passport and PAN card
facilitation services.

New Passport (City) Passport for Minor (City)

New Passport (Other than City) Passport for Minor (Other than
City)
Change in Name (City) Birth Certificates from
Municipal Corporation, Taluka,
Tehsil etc.
Change in Name (Other than Degree School / College
City) Certificate
Change of Address (City) Marriage Certificate

Duplicate Passport (City) Death Certificate


Duplicate Passport (Other than Encumbrance Certificate
City)
Passport Renewal (City) Marks transcripts
Passport Renewal (Other than Ration Card
City)
Additional Booklet (City) PAN Card Facilitation
Additional Booklet (Other than
City)

d) Essential Goods Delivery

48
Our Essential Goods delivery service is designed to make household
shopping convenient for your loved ones in India. On your request, our
dedicated Relationship Ambassadors will deliver grocery, toiletries and
other household items at your loved one’s doorsteps.

Grocery and Toiletry Grocery and Toiletry (Annual


package of 25 orders)
e) Household Utility Bill Payment

By subscribing to our Household Utility Bill Payment services NRIs may


bring much relief in the lives of their family members in India. This means,
your parents will never have to stand in a queue to pay utility bills as our
efficient Relationship Ambassadors will take care of it all.

Telephone bill School fees payment

Mobile bill Monthly Package of max. 4


Bills
Water tax Yearly Package of max. 50 Bills

Corporation tax / House tax

f) Legal Advisory Facilitation

Sahara Care House offers comprehensive Legal Advisory Facilitation


service for NRIs and their loved ones in India. Our portfolio of legal
service take care of all important legal aspects including legal opinion
facilitation, legal documentation facilitation and finding a lawyer service.

Legal Opinion Facilitation Find a Lawyer


Legal Documentation
Facilitation

g) Legalization & Attestation of Documents

49
Our Legalization and Attestation of Documents service is of great benefit
for NRIs who wish to get any document attested or notarized for
themselves or their loved ones in India. On your request, our efficient
Relationship Ambassadors will get your documents attested from gazetted
officer, municipalities or Government bodies in India.

Legalization and Attestation of


documents

h)Property Management & Maintenance

Even while staying abroad, NRIs may assist their loved ones buy, sell or
rent property in India through Sahara Care House. Our Property
Management and Maintenance service also incorporate services like
whitewashing, plumbing, carpentry, pest control etc to assist your parents
take care of their property in India.

Buy Property Water - Proofing

Sell Property Pest Control

Rent Your Property Carpentry

Search for Property on Rent Electrical Work and


Maintenance
Painting/Whitewash Yearly maintenance Package
(12 orders in a year)
Plumbing

i) Relocation Services

NRIs can now help their family members in India relocate without any
hassles by taking advantage of our dependable relocation service. A
friendly Relationship Ambassador will help your family in packing,
moving and settling in with ease - whether it’s within the same city or to
another city.

50
Relocation Services

j) Security Services

Our dependable Security Service offers Non-Resident Indians an


opportunity to ensure safety and security of their parents and loved ones in
India. Our very thoughtfully designed service category offers facilitation
for security guards and hi-tech security systems like central monitoring
system, intruder alarm system and more.

Security Guard Hi - Tech Security

k) Event Management

Sharing your responsibilities in good times, we offer a comprehensive


bouquet of event management service in India. Be it planning for a
wedding or birthday party, organizing conferences and launches or simply
booking movie or theatre tickets we assure quality, efficiency and
promptness in our service.

Delivery of Movie Ticket / Arranging Birthday Party /


Concert or Event Ticket Anniversary / Wedding
functions
Dinner reservations at requested
hotel/restaurant

l) Family Root Search

Our Family Root Search service is designed to help Non-Resident Indians


(NRIs) and Persons of Indian Origin (PIOs) trace their lineage and family
roots in India. NRIs/PIOs seeking most accurate information about their
ancestors in India may post request for this exclusive service.

Family Root Search

m) Indian Culture & Heritage

51
Acquaint your loved ones with rich Indian culture and heritage by sending
books and CDs from our exclusive collection. Incorporating
knowledgeable products on yoga, classical Indian dance and music,
mythology, heritage coins and more, our collection of books and VCDs
make great gift ideas for kids and connoisseurs of Indian culture.

n) Tax Filing Facilitation Service

Sahara Care House offers personalized Tax Filing facilitation services in


India. NRIs may post request for this service for themselves or to ease out
tax filing process for their loved ones in India. The efficient service is
rendered through reputed Chartered Accountants and tax experts skilled to
offer you solutions for multifarious tax requirements.

Tax Filing Facilitation Service

o) Travel and Leisure

We take care of all your travel needs from booking affordable air tickets, rail
tickets to hotel reservation in luxury and budget hotels of India. Besides, we
also offer affordable tour packages to North, South, East and exotic North-
East India. Plan your tour with Sahara Care House today!

p) Visit by Relationship Ambassador

2. Vacation voucher
• You can plan your holiday for 7N/8D * 52 times = 365 days
• You get 50 to 80% discount on lodging (50% in seasonal times and 80% in
off seasons), Discount is available in 3*, 4*, 5* resorts which are affiliated by
RCI( Resort Condominium International). RCI is an international body which
has certain standards and parameters for resorts, It has 3700 affiliated resorts.

52
3. Discount Voucher
You get flat 10% discount on online shopping from Sahara care house website.

4. Sahara Privilege Card


It entitles you to avail fabulous (up to 25%) discount from over 1800 outlets across
India. You just go to Sahara care house website and select your state, city, category
you will get the list of outlets, you will get up to 25% discount in shopping from
those outlets.

5. Travel Agency

Sahara is providing lifetime travel agency as Sahara global. Any person can buy the
franchise of Sahara global and become a travel agent.
• An opportunity to own your own travel agency
• Book travel across the world is just a “click away”
• Have a choice of more than 40,000 hotels worldwide and more than 3000
hotels across India at best competitive prices, Air fare (domestic and
international) and holiday packages.
• An opportunity to have dual earnings
• The incentive model remains same as per membership option A, B+ over and
above huge earnings through commission while booking travel.

6) Thailand Trip

Sahara is providing 4N/5D trip to Thailand for one person. In this trip there are two
days for Pataya and 2 days for Bangkok. We are providing visa charges, medical
insurance and kingfisher flight charges.
• 4N/5D

53
• 1 person
• Lodging free
• Breakfast, lunch and dinner free
• Transportation is free
This means whole charges are included in the plan. No extra charges. The
person can visit the trip after 2 months.

PLAN C
LIC & MONEY BACK PLAN

In this plan, a customer need to pay Rs.15000/- every year for 15 years.
On doing this, he gets a sum assured of 1,50,000/- and the end of 15th year with a tax
rebate of 80C and 10(10)D
Apart form this, customer also gets money back.
• In 4th yr : 20% of the sum assured: 30,000/-
• In 8th yr : 20% of the sum assured: 30,000/-
• In 12h yr : 30% of the sum assured: 45,000/-
• In 16th yr : 30% of the sum assured: 45,000/-
Total =150000/-
Also customer would get an yearly interest of 9000/- which would amount to
9000 X 15
=135000/-

Which total amounts to Rs.150000 +Rs. 150000 + Rs.135000 = Rs.435000

So, the customer pays Rs.225000/- for 15 years but in return he gets Rs.435000/-
from Sahara at the end of 15th year.

Introduction Of Project

CONCEPT

54
A study on the strategic approach adopted by sahara care house
to stand strongly in the competitive service industry. Like what
are the various marketing issues related to the policies provided
by the sahara care house and how does it affect the selling level
of the sahara care house and how it is different from the other
companies policies. Here I am going to find out what type of
customers are preferring the policies according to their
occupation and income level and also let me understand the
efforts that a service provider company sahara care house
make to meet the customers’ demands/requirements as well as
making reasonable business.

55
OBJECTIVE OF STUDY

Obective of Internship at Sahara Care House


The objective of the summer internship is to get the first corporate exposure which helps a
student in understanding the corporate culture. However taking up the summer internship
with Sahara Care House has been not only a learning but also a cherishing experience. The
summer internship was interesting as well as challenging in its own way. The following
came under purview of the SIP:

• Understanding the concept of service industry.


• To know the organization culture.
• To learn how to convenience the customer for buying the policies
• To learn the process to fill up the form and the required documentation.

In a service Company where policies are sold what can be the objective for a trainee?
Yes, it has to do with sales. My SIP was about selling the policies to customers.
The Sales task involves generating leads to recognizing the need of the plan suiting the
customers and finally helping him/her in meeting their objective. Finally converting the lead
and getting the form filled by the customer.

• Identifying: Identifying the customer base for plan contacting the customers
and fixing up meetings with the customers.
• Relationship Building: This is building relationship with the customers.
• Choosing the appropriate Plan: After discussing the Financial status the
appropriate plan is chosen depending on the need of customer.

• Closing the Deal : After the above mentioned steps the following things are
done :
• Master Form: The deal is finally closed by completing and signing the form
and attaching the documents required.
Once all this is complete the forms are submitted at the Office and the receipt is handed over
to the customer.

56
COMPETITORS
Before sahara care house was opened in India their were a number of
companies present in the market which were providing a similar kind of
plans with a little differences.

List of major competitors:

• Bajaj Allianz
• ICICI Lombard
• Apollo Munich
• Tata AIG
• Max Newyork

57
COMPARISION OF PLAN-D WITH OTHER PRODUCT
AVALIBLE IN THE MARKET

Sahara Care House Membership Plan D


Concierge Services
• Healthcare Services
Lab investigation: On receiving your order, our Relationship Ambassador
will pick up the family member from their residence and take him/her to the
hospital/laboratory. He shall facilitate your loved one in getting the required
blood/urine/stool or diagnostic tests performed at the laboratory. If requested
the Relationship Ambassador will also drop your family member at their
residence with care and compassion. Our dedicated RA will then collect the
report from the lab and deliver it to your family member.
Medicine Delivery: On receiving your order, our Relationship
Ambassador will immediately collect the prescription and the requisite
advance amount from the family member’s residence. The RA will also
ensure purchase and delivery of medicines as per the prescription thus
ensuring complete convenience for your loved ones in India.
Home visit by consultants: When you post request for a visit by doctor
service, our Relationship Ambassador will make an arrangement for home
visit by the physician/doctor as desired by you or your family member or
with the physician / doctor on our panel of network hospitals.
Arranging specialists consultations at clinic: On receiving your
request, our Relationship Ambassador will arrange an appointment with
specialist doctor as desired by you or your family member or with medical
specialist on our panel of network hospitals.
• Utility Services: All documentation work…
• Personalized Services:
Tax filing facilitation service
Visit by relationship ambassadors
Event management
Family root search

58
Vacation voucher

Sahara care house

• You can plan your holiday for 7N/8D * 52 times = 365 days
• You get 50 to 80% discount on lodging (50% in seasonal times and 80% in
off seasons), Discount is available in 3*, 4*, 5* resorts which are affiliated by
RCI( Resort Condominium International). RCI is an international body which
has certain standards and parameters for resorts, It has 3700 affiliated resorts.
Vs
Club Mahindra

7 days inflation free holiday at any of their resorts once an year for 25 years
*Own a week at any club Mahindra resort for a week
*Free 3 year membership to RCI
Club Mahindra primarily own over 15 resorts across India.
Every year you have to pay Annual Subscription fee every year (irrespective of
usage). This amount is anywhere between Rs. 13,094 to Rs 6647 (depending on 2
bedroom apartment, 1 bed room apartment or Studio apartment etc). (This amount is
over and above the regular member ship fee which is in lakhs).
Rs.1,10,381 to Rs 6,21,612 as membership fee (The exact amount depends on the
season you choose to travel, number of people, the type of accommodation you
choose, number of EMIs you wish to pay etc) plus Rs. 166175 to Rs 327350 in
annual subscription fee (That’s 6647*25 years to Rs 13,094 *25 years). In total,
you’ll end up paying anywhere between Rs 2,76, 556 to Rs. 9,48,962 all for
accommodation.

Sahara Care House Discount Voucher

You get flat 10% discount on online shopping from sahara care house website.

Sahara Privilege Card

It entitles you to avail fabulous (up to 25%) discount from over 1800 outlets across
India. You just go to sahara care house website and select your state, city, category
you will get the list of outlets, you will get up to 25% discount in shopping from
those outlets.

59
Sahara Care House Life Style Magazine

Comparison of Sahara Global Franchise with other franchises available


in the market

It is the most valuable service for you which gives a great opportunity for those who
want to be an entrepreneur. You can start your own business with the association of
Sahara Global. Sahara Global is a tour and travel company of Sahara India Pariwar.
It is like You get the franchisee of Sahara Global. You are given a travel guide
(book) and ID and Password. Member will have access to personalized data in the
website and can book/act online or offline on a wide range of tourism products.
These products can be used for personal booking or can be sold to others for a profit.
Sahara Global has tie up with 40000 hotels all over the world (3000 in India). You
just need a telephone line, a computer and an internet connection. You can book
tickets both online and offline. You get an opportunity to have dual commission. As
you log in with your ID and Password, You can book air tickets, rail tickets, hotels,
holiday packages, transportation involved etc. when you book a message flash on
your screen about your commission given by Sahara. You can take extra as your
service charge from your customers. You get 5 to 10% discount and it varies with the
amount of transaction. You can pay via debit card, credit card, can deposit cash in
bank account of Sahara, You can pay cash, You just need to call Sahara, Our
collection team will come and collect cash from you. It totally depends on you how
you want to pay. We are best competitive in the prices. Once you take this plan you
get Sahara global franchise for life time. You need not to pay any subscription
amount life time.
There are lots of companies available in the market
who provides an opportunity the client to become a entrepreneur. Some of the
companies are Cox and kings, club Mahindra, 365 tour, raj travel world and prime
travel etc. they all provides services as their convenience. Each and every company
provide different features at different costs.

COX AND KINGS vs. SAHARA GLOBAL

FRANCHISE

60
Cox and Kings Sahara Global

Franchisee Fee Rs. 3 to 10 lakhs Rs. 9803

Security Rs. 2,50,000 No

Validation 5 yrs Life time

Space required At least 250 sq ft. Up to you


 Under ownership.
 If on lease then it must
be permissible for five
years.
 Should preferably be on
the ground floor.
 Should be main road
facing.
 Should have a provision
of a Sign board which
Premises requirement will be clearly visible.
 The franchise interiors Nothing
and exteriors will have
to follow the Cox &
Kings look and feel
from specifications and
guidelines defined by
Cox & Kings and the
costs to be borne by
you.

Capital Investment 10-15 lakhs Upto you

Commission from
Fixed 4% 5-10%
company

PRIME TRAVELS vs. SAHARA GLOBAL

FRANCHISE
61
PRIME TRAVELS SAHARA GLOBAL
Franchise Fee 150,000 9803
Security 40000 Nil
Space Required 200 sq.ft. Up to You

• Should preferably be on
the ground floor.
• Should be main road
facing.
• Should have a provision
Basic Requirement of a Sign board which
will be clearly visible.
Computer, internet
• Air-conditioning
Connectivity&
• A flair for managing a
a printer
Direct Sales team

only 1 phone line


Telephone Line 2 phone and 1 fax line

Experience Service industry Not Necessary

Monthly Support Fee 2nd year onwards Nil

CLUB MAHINDRA vs. SAHARA GLOBAL

FRANCHISE

62
CLUB MAHINDRA SAHARA GLOBAL
Franchise Fee 50000 9803
Security 40000 Nil
Space Required 300 sq.ft. Up to You

• Should preferably be on
the ground floor.
• Should be main road
facing.
• Should have a provision
Basic Requirement of a Sign board which
will be clearly visible.
Computer, internet
• Air-conditioning
Connectivity&
• A flair for managing a
a printer
Direct Sales team

only 1 phone line


Telephone Line 2 phone and 1 fax line

Lifestyle, travel/holiday
Experience products, Insurance, Personal Not Necessary
loans and credit cards

63
Vs.
Franchise

FINANCIAL VIABILITY

Raj travel Sahara global

Rs 1,00,000.00 + 12.25%
Royalty fees Service Tax(non refundable)
Rs 9803

Computer Printer,
On your minimum
Telephones and Rs 45,000
Rate
Internet
Furniture &
Rs 50,000 Up to you
Air-conditioning
Printing ,
Stationery & Rs 10,000 Up to you
Sign Board
RS 9803 + your
TOTAL Rs 2,05,000 Min.
Requirement

64
ESTIMATED MONTHLY EXPENSES OF A FRANCHISE UNIT

Raj travel Sahara global

Salaries 14000 Up to you

Telephone- Communications
2000 Up to you

Electricity 3500 Up to you


Staff Welfare 1000 Up to you
Interest on initial
2000 -
Investments
Advertising and
8000 Up to you
Marketing expanses
TOTAL Rs 30,500 Min. Up to you

65
FEATURES 365TOURS

SAHARA
GLOBAL
1 PRICE 8888 +TAX STARTING
5. PROPERTY ON (10.3%)
NO FROM 10,000
PRIVATE
WHICH +TAXRENTED
NOT
2. MINIMUM
OFFICE IS NIL 200 SQ FT
SITUATED
AREA
6.
3. FRANCHISE
TERRITORI YES
NO YES
NO
TRANNING
AL RIGHT
7. TERM OF 1 YEAR LIFE TIME
4. PERFORMA
FRANCHISEE NO NO
8. NCE
RENEUABLE YES YES
GUARANTE
E

9. A/c, quality
No Yes
furniture
10. MINIMUM No No
STAFF
11. SECURITY No
MONEY
12. COMMISSION Very Very

13. PROCESSING Nil Nil


FILE CHARGE
66
FUNDAMENTAL REQUIREMENTS

 Space of 250 sq. ft.


Depend On Need

67
 Preferably be under ownership
Can be on lease or can
be under ownership

 On the ground floor


No restriction

 Main-road facing
Not compulsory

 Sign-Board which will be clearly


Visible. NO Restriction

 Telephone lines
2 phones and 1 fax line only 1 phone line

 Air-conditioning
Properly air conditioned Not compulsory

 Computer, internet
Connectivity & a printer

 Minimum 2 executive staff


Not Compulsory

68
 A peon to facilitate daily
Operations Not compulsory

Comparison cart of medical claim

This includes all the data which is been collected through the Market Research done
by me. It completely shows the comparison of Medical Claim given by other Brands
& SAHARA CARE HOUSE in its Plan-A as an Additional benefit.
The comparison what we have done of SAHARACAREHOUSE is some of the
renowned BRANDS like ICICI Lombard, MAX NEWYORK etc..
Market Research for the PLAN-A is as follows:-

1. Comparison between SAHARACAREHOUSE & BAJAJ ALLIANZ

69
SAHARA CARE BAJAJ ALLIANZ
HOUSE
1 DOCUMANTATION No Documentation No Documentation
required required
2 SUM AMOUNT 2L 2L-4L
3 FLOATER FACILITY Available Available
4 ENTRY AGE & 3 months-70 years 3 months-55years, renewal
renewal period up to 65 yrs.
5 CASH LESS Tie up with 3500 Tie up with 2400 hospitals
FACILITY hospitals
6 REIMBURSEMENT Within 7 days with 10% of co-payment is
PERIOD full amount deductable in non-network
hospital
7 PRE EXISTING Covers after 6 months Covers after 4 years
DISEASE
8 PRE & POST Pre-30 days Pre-60 days
HOSPITALIZATION Post-60 days Post-90 days
9 PREMIUM 11027 for 1st year 2338(90days-25yrs)
6617 for every year if 2736(26yrs-40yrs)
you want to avail the 3591(41yrs-45yrs)
service for rest of your 5586(46yrs-55yrs)
life.
10 MATERNITY Yes,15000 for 1st 2 Not given
children
11 TESTING No testing required Testing required after
45years

12 ADDITIONAL Household covers Extra premium required for


BENEFITS Accidental death these services
cover includes in same
premium
13 ADDITIONAL Concierge services No additional service
SERVICES Discount vouchers
Vacation voucher
Privilege cards
2. Comparison between SAHARACAREHOUSE & ICICI
LOMBARD

70
SAHARA CARE ICICI LOMBARD
HOUSE
1 DOCUMANTATION No Documentation No Documentation required
required
2 SUM AMOUNT 2L 2L-4L

3 FLOATER FACILITY Available Available

4 ENTRY AGE & 3 months-70 years, 3 months-60 years, Renewal up to 65


renewal period Lifelong renewal yrs of age
5 CASH LESS Yes, Tie up with 3500 Yes, Tie up with 3500 hospitals
FACILITY hospitals
6 REIMBURSEMENT 7 days 30 days
PERIOD
7 PRE EXISTING 6 months 4 years
DISEASE
8 PRE & POST Pre-30 days Pre-30 days
HOSPITALIZATION Post-60 days Post-60 days
9 PREMIUM 11027 for 1st year 13743 for 3 years
6617 for every year if 20686 for 4 years
you want to avail the
service for rest of your
life.
10 Maternity effect Yes No

11 Testing No testing required No health checkup up to the age of


55yrs then only test requirement is
compulsory.
12 Additional Benefits Household covers Extra premium required for these
Accidental death cover services
includes in same
premium
13 Additional Services Concierge services No additional service
Discount vouchers
Vacation voucher
Privilege cards
3. Comparison between SAHARACAREHOUSE &
APOLLOMUNICH

71
SAHARA CARE APOLLO MUNICH
HOUSE
1 DOCUMANTATION No Documentation No Documentation required
required
2 SUM AMOUNT 2L 2L

3 FLOATER FACILITY Available Available

4 ENTRY AGE & 3 months-70 years 3 months-60 years


RENEWAL Lifelong renewal Lifelong renewal
FACILITY
5 CASH LESS In network hospitals In all major network hospitals
FACILITY ,tie up with 3500
hospitals
6 REIMBURSEMENT 7 days 15 days
PERIOD
7 PRE EXISTING 6 months 3 years
DISEASE
8 PRE & POST Pre-30 days Pre-30 days
HOSPITALIZATION Post-60 days Post-60 days & if you inform
them
5 days earlier as per doctor’s
prescription then the pre-
hospitalization is 60 days and
post- hospitalization is 90 days.
9 PREMIUM 11027 for 1st year 11315 every year and if the policy
6617 for every year if remain unclaimed any year then
you want to avail the 10 % of the sum amount gets
service for rest of your added to the next years sum
life. amount till it becomes 50 %.
10 Maternity effect Yes, 15000 for 1st 2 Yes , 15000- normal &
children after 9 25000- Special case for 1st 2
months children but only after 4 years.

11 Medical test required No Yes above 46 years of


age…………..
4. Comparison between SAHARACAREHOUSE & TATA AIG

72
SAHARA CARE TATA AIG
HOUSE
1 DOCUMANTATION No Documentation No documentation required
required
2 SUM AMOUNT 2L 2 lacs after evry 7 days

3 FLOATER FACILITY Available Yes

4 ENTRY AGE 3 months-70 years 5-55 Yrs

5 CASH LESS Tie up with 3500 Available


FACILITY hospitals
6 REIMBURSEMENT 7 days 15 days
PERIOD
7 PRE EXISTING 6 months 4 years
DISEASE
8 PRE & POST Pre-30 days Pre-30 days
HOSPITALIZATION Post-60 days Post-90 days
9 PREMIUM 11027 for 1st year 18000 minimum premium,,
6617 for every year if Constant for 5 years
you want to avail the
service for rest of your
life.
10 Maternity effect yes Not given

11 Testing No testing required Not required

12 Additional Benefits Household covers Extra premium required for


Accidental death these services
cover includes in same
premium
13 Additional Services Concierge services No additional sarvice
Discount vouchers
Vacation voucher
Privilege cards

73
5.Comparison between SAHARACAREHOUSE & MAX
NEWYORK

SAHARA MAX NEWYORK


1 DOCUMANTATION No Documentation Only Photograph, Age proof &
required Address proof is required
2 SUM AMOUNT 2L 3L

3 FLOATER FACILITY Available Available

4 ENTRY AGE 3 months-70 years, life For child(0-18),Adult(18-65) &


long Renewal Period is up to 75 yrs
5 CACH LESS FACILITY Tie up with 3500 hospitals Yes. available in over 4000+
network hospitals
6 REIMBURSEMENT 7 days After 1 Month
PERIOD
7 PRE EXISTING 6 months Not Cover
DISEASE
8 PRE & POST Pre-30 days Pre-no
HOSPITALIZATION Post-60 days Post-up to Rs. 3000
9 PREMIUM 11027 for 1st year Rs.15000
6617 for every year if you
want to avail the service for
rest of your life.
10 Maternity effect Yes No

11 Testing No testing required No test requirement

12 Additional Benefits Household covers Extra premium required for these


Accidental death cover services
includes in same premium
13 Additional Services Concierge services No additional service
Discount vouchers
Vacation voucher
Privilege cards

Research Methodology

74
Definition of Research

The word research is derived from the Latin word meaning to know. It is a
systematic and a replicable process which identifies and defines problems, within
specified boundaries. It employs well designed method to collect the data and
analyses the results. It disseminates the findings to contribute to generalizeable
knowledge.

The five characteristics of research presented below will be examined in greater


detail later are:

 Systematic problem solving which identifies variables and tests relationships


between them.

 Logical, so procedures can be duplicated or understood by others.

 Empirical, so decisions are based on data collected.

 Reductive, so it investigates a small sample which can be generalized to a


larger population.

 Replicable, so others may test the findings by repeating it.

OBJECTIVE OF RESEARCH
Research design phase :-

75
This phase mainly involve stating the conceptual structure within which research
would be conducted. The main steps involved in this phase are as:

Sampling Plan:

The sample was selected for the study by convenient method. This type of sampling
where each & every item in the population has an equal chance of inclusion in the
sample.

Sample unit:

Under the study the customers are considered the sample unit in JAIPUR & Jaipur,
Bundi Districts.

Sample size:

The sample for research consisted of 100 Customers of JAIPUR Jaipur & Bundi
Districts. The sample was spread all over the JAIPUR Jaipur& Bundi Districts. The
sample size was restricted to 100 because of financial & time constraint.

SOURCES OF DATA COLLECTION


There are two sources:

1. Primary sources:-

Primary data is collected through market survey.

2. secondary sources:-

Secondary sources are websites and brouchers.

Preparation of Questionnaire :-

76
The questionnaire was prepared by the researcher himself. The preparation of
questionnaire was done by keeping the objective of study in mind. The researcher
took some help from experts during the framing of questionnaires. The preparation
of questionnaire took about 4-5 days. The questionnaire used for study was of closed
type since it is free from bias nature of respondents.

Analysis phase :-

After the data has been collected the researcher tabulated the data from the tables the
researcher analyzed the data. During the analysis of data help of various types of
charts & graphs was taken. The analysis phase took about seven days. For further
results weighted average method was used whenever required. Finally on the basis of
analysis various results and conclusions were drawn.

77
78
SWOT ANALYSIS
Strength
Good brand image.
Policies are better than competitors.
Easily purchasable policies.

Weakness
• Marketing of policies are not done much.
• Too much dependence on current customers to lead to new customers.

Opportunity
• Target the older customers as its policies are beneficial and easily affordable
for them.
• Target the lower income group with some new policies.

Threats
• Too much competition.
• Its not easy to convince a customer to buy the policy.

79
WORKING METHODOLOGY
Basically the project is based on field work where the policies are meant to be sold
to the customers. This selling is done by personally meeting the customer and
explaining him/her all the plans or by explaining the plan which may fit him/her the
most as per the requirement of the customer. Also leads are generated from one
customer to others that is by getting information or contact of the person who could
be the possible customer.

Other than the field work some research work has been done regarding the
comparison of the sahara care house plans and its competitors. The comparison has
been shown above.

80
STRATEGIC APPROACH ADOPTED BY SAHARA CARE
HOUSE

PROCESS – DIRECT SELLING

Direct Selling Operational Model and Commission Structure

All products and services are generally sold through distribution channels. These
distribution and advertising costs range between 25% -50% of the product cost but
products get sold generally on the basis of recommendations made by existing users
or experts. But recommendations don’t fetch any money to the recommender. The
power of recommendation is so strong in some businesses that they live or die on this
basis, of which cinema is the finest example
If we are somehow able to pay the recommender for recommendation one can
Imagine of how strong a market of a product or service can be

STRATEGY - Direct Marketing Strategy is that once costumer has consumed a


product he automatically becomes a distributor and when person recommended by
him buys a product he gets a commission on the same.

“Direct selling is the sale of a consumer product or service, person-to-person, away


from a fixed retail location. These products and services are marketed to customers
by independent salespeople. Depending on the company, the sales people may be
called distributors, representatives, consultants or various other titles. Products are
sold primarily through in-home product demonstrations, parties and one-on-one
selling.”

81
MULTILEVEL MARKETING

Multi-level marketing(MLM), (also called network marketing, direct selling, referral


marketing, and pyramid selling) is a term that describes a marketing structure used
by some companies as part of their overall marketing strategy. The structure is
designed to create a marketing and sales force by compensating promoters of
company products not only for sales they personally generate, but also for the sales
of other promoters they introduce to the company, creating a down line of
distributors and a hierarchy of multiple levels of compensation in the form of a
pyramid.
The products and company are usually marketed directly to consumers and potential
business partners by means of relationship referrals and word of mouth marketing.
MLM companies have been a frequent subject of controversy as well as the target of
lawsuits. Criticisms have focused on their similarity to illegal pyramid schemes,
price-fixing of products, high initial start-up costs, emphasis on recruitment of lower-
tiered salespeople over actual sales, encouraging if not requiring salespeople to
purchase and use the company's products, potential exploitation of personal
relationships which are used as new sales and recruiting targets, complex and
sometimes exaggerated compensation schemes, and cult-like techniques which some
groups use to enhance their members' enthusiasm and devotion. Not all MLM
companies operate the same way, and MLM groups have persistently denied that
their techniques are anything but legitimate business practices.

82
LIMITATIONS OF THE PROJECT

• People like to buy those plans which are generally promoted more through
advertisements and in case of sahara care house plans they don't use
advertisements so to motivate people to buy their plans becomes more tough.

• Sahara care house does not give tax redemption as against most of the
competitors give to its customers.

• Plans offered by sahara care house doesn't provide much variety where as
other competitors provide more then one plan in same category like in
mediclaim.

RECOMMENDATIONS

• Sahara care house does not do any marketing of their plans

83
through advertisement or any other media which affects its
awareness among people and thus dependence upon current
customers to add on more customers through them is too much.
Thus I would suggest sahara care house to use the benefits of
advertisement
to market and increase the awareness of its presence in the market.
• One major advantage that the other competitors take over from
sahara care house is of providing tax redemptions benefits that
sahara care house is not providing so I would suggest sahara care
house if they provide tax redemption then it will give them a clear
cut advantage over the other competitors.
• The claim amount given by sahara care house in its plans is fixed
to same one amount where as other competitors provide different
claim amount for same plan. Thus I suggest if sahara care house
plans gets a little flexible they will get the benefit as some people
requirement for insurance amount is more which will be then
provided by other competitors.

CONCLUSION
84
The information and findings based on the research done
regarding the plans offered by sahara care house and comparing
them with the plans offered by the other competitors is done
successfully and it has been found that all the plans offered by
Sahara care house are unique in themselves and are even better
then them in most of the ways. Just a little bit changes and
adding some more features as suggested in the
recommendations and adding them to its plans will make it one
of the best.
As the summer internship training was basically a field
job of selling the plans offered by Sahara care house which
gives me a good amount of experience while facing the
corporate sector practically. The plans offered by Sahara care
house teaches me basically the manner in which one has to deal
with the customers. The selling job itself teaches a lot
especially when it is related to the selling of medical related
policies , vacation vouchers etc.
At last I would like to say that the summer internship was
totally beneficial to me and helps me to understand the selling
job. The experience was totally knowledgeable and thus
making me use to of corporate life.

BIBLIOGRAPHY
BOOKS/MAGAZINES:
85
Marketing Management by Philip Kotler
Economic Times.
Data gathered from Broachers

WEBSITES:
• www.sahara.in
• www.saharacarehouse.in
• www.wikipedia.org
• www.icicilombard.com
• www.tataaig.com
• www.bajajalliance.co.in
• www.apollomunichinsurance.com
• www.maxnewyork.com
• www.coxandkings.com
• www.sotc.in
• www.thomascook.in
• www.clubmahindra.com
• www.makemytrip.com
www.greatindiaholiday.com

QUESTIONNAIRE

Name…………………………………….
Age…………………….
Occupation………………………………………………………..
Address………………………………………………………………………………
…………………………….
86
1. Are you aware of Sahara Care house, a Sahara India
Pariwar Initiative?

Yes No

2. Do you need any type of Concierge & utility Services to


share your responsibilities?

Yes No

If yes, then please specify

Healthcare Services
Personalized services
Utility Services
Sending Gifts
Others (please Specify)

3. Do you have any membership /concession voucher


regarding tours & travels

Yes No

If yes, please specify which one: ___________________________________


4. How frequently do you travel?
1-5 times in a year 5-10 times in a year 10-15 times in a
year
15-20 times in a year 20-25 times in a year more than 25
times in a year
5. What is the purpose of your travel?
Business Personal Both

87
6. How do you make your bookings & reservations?
(Multiple responses accepted)

Online Booking Counter


Via Travel Agents Others
For others please specify:
______________________________________________
7. Why do you book your ticket via online travel
agencies? (Multiple responses accepted)

Time Saving User friendly design Better range of


Features
Ease of booking Attractive travel packages Customer Care
Facility
Better Price Deal Avoiding hassles of travel agents. Others

For others please specify:


______________________________________________
8. From which of the following online travel Agencies you
book your tickets? (Multiple responses accepted)

Makemytrip.com yatra.com Travelguru.com Ezeego Others


IXIGO Cleartrip.com Sahara Global Travelocity
If others, please specify: ___________________________________
Please specify reason for choosing the online travel agencies above:
____________________________________________________________________
_____________________________________________________
9. According to you what are the important attributes while choosing an online
travel portal? (Rating Scale = 5>4>3>2>1)
Attributes 5 4 3 2 1
Secure transactions
Low Price
Attractive travel packages
Web design factors/User friendliness

88
Connectivity Issues
Customer support
Quality of web content
Other secondary facilities (ForEx, visa,
insurance etc.)
Brand Awareness

10. Which kind of promotional strategy motivates you most to book tickets from
a certain online travel portal?
Discount Voucher/gifts Attractive Tour packages other facilities
Please specify for others:
11.Which of the following advertising media are effective to increase sells and
that can change purchasing decision? (Multiple responses accepted)
Television Print media Email/SMS alert
Banner/Hoarding Online advertisement Blogs & Reviews

12. Will you buy/use Sahara Care House Plans in near future?
Yes Maybe No

Personal Information

Sex: Male Female

Age: 20-30 31-40 above 40

Occupation: Student Service Business


Professional Others

For others please specify: _________________________________

89
Monthly income: Rs 20,000-30,000 Rs 30,000-50,000
Rs 50,000-80,000 Rs 80,000-1,20,000

90

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