Contents

Chapter No. Particulars Page No.

I INTRODUCTION

Statement of Problem

Importance of the Study

Objectives

Scope of the Study

II RESEARCH METHODOLOGY

Sampling plan:

Data source

Sampling

Company profile

III DATA ANALYSIS AND INTERPRETATION

IV FINDINGS AND SUGGESTIONS

V CONCLUSION

VI BIBLIOGRAPHY

VII ANNEXURE
 Declaration

I hereby declare that the dissertation, entitled “ A STUDY ON CUSTOMER

SATISFACTION FOR TATA DOCOMO SERVICES AND ITS ROLE IN BUILDING
BRAND EQUITY FOR THE COMPANY ” submitted to the ANNA UNIVERSITY in

partial fulfillment of the requirements for the award of the post graduate Degree of
MASTER OF BUSINESS ADMINISTRATION is a record of original research work
done by me during the period of 2011 under the supervision and guidance of
Mr. K.C. JOHN SASIKUMAR, MBA,Ph.d., professor in Department of Management
Studies, Velammal College of Engineering and Technology, Madurai.

Place : SIGNATURE OF THE CANDIDATE

Date :
 ACKNOWLEDGEMENT

I take this opportunity to acknowledge with great pleasure, deep satisfaction and
gratitude. The investigator places on record, her sincere thanks to Shri. M.V. MUTHU
RAMALINGAM, Chairman, Velammal College of Engineering and Technology,
Madurai for providing the opportunity to conduct the study.

The investigator is highly indebted to Dr. M. SURESH, Principal, Velammal

College of Engineering and Technology, Madurai for his blessing and encouraging words
to complete the study.

I sincerely thank Dr. C. SELVARAJ, MBA, Ph.d., Director-Department of

Management Studies, Velammal College of Engineering and Technology, Madurai for
this motivation and encouragement to complete this project successfully.

My whole hearted and profound thanks to Mr. K.C. JOHN SASIKUMAR, MBA,
Ph.d., Department of Management Studies, for his valuable support, worthy guidance,
encouragement, kind co-operation and timely help to complete this research in time.

Sincerely,

V. YOGESH BHARATHI
A STUDY ON CUSTOMER SATISFACTION FOR TATA DOCOMO SERVICES
AND ITS ROLE IN BUILDING BRAND EQUITY FOR THE COMPANY.

A Research project work Submitted to

Department of Management Studies

In Partial Fulfillment of the requirements for the

Award of the Degree

MASTER OF BUSINESS ADMINISTRATION

Velammal College of Engineering and Technology

Submitted by

V. YOGESH BHARATHI (Reg.No 10MBA60)

DEPARTMENT OF MANAGEMENT STUDIES:: MBA

VELAMMAL COLLEGE OF ENGINEERING AND TECHNOLOGY

(Affiliated to Anna University, Madurai)

MADURAI-625 009

APRIL 2011