003271 /CAPE/SPEC /MS/2003 CARIBBEAN EXAMINATIONS COUNCIL ADVANCED PROFICIENCY EXAMINATION COMMUNICATION STUDIES SPECIMEN PAPER PAPER O1/A MARK SCHEME003271 /CAPE/SPEC/MS/2003 COMMUNICATION STUDIES SPECIMEN PAPER 01/A MARK SCHEME SECTION A MODULE 1 - GATHERING AND PROCESSING INFORMATION Question 1 (a) (b) (er Award ONE mark EACH for any TWO of the following: - interview - direct observation = scientific testing Award ONE mark for. any ONE of the following: - strengths - more reliable invites open discussion more accurate Weaknesses - Responses not always honest - Bias observation = Results may vary depending on time chosen Award ONE mark for any TWO of the following: = face to face Z telephone = mail - email - posted on web-site for respondents to fill clicking [2 marks] (2 marks) [2 marks] in and submit by [2 marke]003271/CAPE/SPEC /MS/2003 COMMUNICATION STUDIES SPECIMEN PAPER 01/A MARK SCHEME Question 2 fa) (b) (oy @ Award ONE mark EACH for any TWO of the following - Residents in the area - Health Authorities - River - Fishermen - Environmentalists - Recreational users 12 marks] Award ONE mark for any ONE of the following: - Previous research - Library - Newspapers - Environmental publications - Internet [1 mark 1 Award ONE mark for any TWO of the following: - Timing of data collection - Restricted location - Bias/select sampling - Sampling too small Questionnaire may be administered to - restricted location - small spread - special interest groups [2 marks] Award ONE mark EACH for ONE of the following: - Results cannot be generalised = Location would not be representative of entire community - Results obtained may vary [2 marks]003271 /CAPE/SPEC/MS/2003 COMMUNICATION STUDIES SPECIMEN PAPER 01/2 MARK SCHEME SECTION 8 MODULE 2 - LANGUAGE AND commonrry Question 3 (a) Award ONE mark to EACH of any THREE of the following: - Persuading - Questioning - Directing - Informing - Providing aesthetic pleasurs/ontertaining (3 marke] (b) Award ONE mark EACH for any TWO formal situations identified. [2 marke] (c) Award ONE mark EACH for any TWO informal situations idontifiod. [2 marke) Question 4 (a) Award TWO marke EACH for the reasons given, for example: - mixing of more than one culture - historical reasons; indigenous peoples and immigrants [4 marks] (b) Award ONE mark for EACH of FOUR of the following: - replacement of the ‘th’ sound with ‘d’ and ‘t’ - insertion of does for habitual - forming one word £rom two words kinda for kind of - absence of copula (is) e.g. it fancy, it formal, it free - absence of ‘s’ from possessive pronoun [4 marks]-5- 003271/CAPE/ SPEC /MS/2003 COMMUNICATION STUDIES SPECIMEN PAPER O1/A MARK SCHEME Question 5 (a) Give ONE mark EACH for any TWO of the following: - use of creole - forms a barrior - register may be too informal - ambiguous. 12 marks) (b) Give ONE mark for “You get it jus now." [1 mark ] (c) Give ONE mark EACH for any FOUR of the following: - multinational - symbolic - has a lexicon - grammatical structure. This list is not exhaustive. [4 marks] Question 6 (2) Give ONE mark EACH for the following - Dialect is not appropriate to a funeral eulocy - Dialect is appropriate to describe Conrad. (2 marks] (b) Give (ce) Give a TWO marks for a complete explanation. ONE mark for an incomplete explanation. Language should be informed by the type of occasion or set- ting. Formal language should be spoken in formal settings Casual language may be spoken in informal settings [2 marks] Give ONE mark EACH for any TWO of the following - video /camcorder - tape recorder - multi-media projector - digital camera 2 internet - satellite feed [2 marke] Give ONE mark for a clear explanation of the way in which each device could be used [2 marks]003271/CAPE/SPEC/MS/2003 COMMUNICATION STUDIES SPECIMEN PAPER O1/A MARK SCHEME SECTION C MODULE 3 - SPEAKING AND WRITING Question 7 (a) Award ONE mark EACH for any THREE of the following: - Conceptualization - Eneeding - Selection of channel - § Decoding - Interpretation Feedback - ‘Type of audience - Setting (3 marke] (>) Award TWO marks for EACH response which gives a clear explanation of ite significance; ONE mark for a partial explanation. (4 marke] Question & (a) Award ONE mark EACH for any THREE of the following: face-to-face interaction - dropping a note or flyer or leaflet into people’s mail box - walking along the streets of the community with a renowned environmentalist - discourse - a public speech - @ written piece, for example, a letter - his personal attire (a green jersey, a green hat, 4 jersey with a logo} = a poster or posters - use of objects such as garbage bins, rakes ... - appear on TV's community programmes - informative leaflets for the general public - a magazine aimed at ‘teens’ readership (3 marks)003271/CAPE/SPEC/MS/2003 COMMUNICATION STUDIES SPECIMEN PAPER 01/A MARK SCKEME Question 8 cont'd (er Award THO marks for EACH coherent explanation which shows why EACH means of communication would he effective For example - a public speech would allow him to convince his audience with a profound effect, for he can use non-verbal techniques (euch as facial expressions, gestures and voice variation to get his point across) - a letter to villagers would be a bit more formal and struc it would be effective - his personal attire would strengthen his resolve and would facilitate deeper awareness for all - illustrations on posters and banners would serve to send a visual message - leaflets would be effective for they can be distributed door-to-door - an interview with the host of community programmes (on TV) would serve to make his views more public (more nationwide) [4 marks] Question 9 (a) (b) le) Award ONE mark EACH for any THREE of the following: verbal - a speech a letter an advertisement [3 marks] Award ONE mark EACH for any THREE of the following: non-verbal - objects his attire graphics body language (3 marks) Award TWO marke® for a coherent explanation. ONE mark can be awarded for a partial response (2 marke]Ql 003271/CAPE/SPEC/MS/2003 COMMUNICATION STUDIES SPECIMEN PAPER 01/A MARK SCHEME Question 10 (a (>) Award FOUR marks for a coherent answer which shows that the old man (second speaker) did not fully understand the facts of the issue - The teen may not have gone into depth on the issue; his focus - The time was too short to get the message to everyone - Some of the basic communication principles were not applied, for example, the teen must take into consideration people's social and occupational positions in society. - The language used by the teen may not have been appropriate in some social contexts [4 marks] Award TWO marks for EACH response that is coherent and reasonable [4 marks]