Westin Waltham-Boston Hotel

September 26-27 Boston

Wyndham Parc 55 Hotel

October 24-25 San Francisco

SPONSOR AND EXHIBITOR OPPORTUNITIES

CONTENTS
Summit Overview Exclusive Sponsorship Opportunities Exhibiting Opportunities Advertising Opportunities Reservation Form

Sponsorship Package
Dear Sponsor: Id like to personally welcome you to participate as a valued sponsor for MarketingSherpas B2B Summit 2011. This year marks our 8th annual dual-coast event providing sponsors with two full days to interact face-to-face with marketers at all decision-making levels.

What Makes MarketingSherpa Summits Unique

Based upon a platform of objective, research-driven content, MarketingSherpa Summits provide marketers with a powerful blend of case studies, how-to training, interactive panel discussions and benchmark data. Sessions are presented by third party marketing peers, MarketingSherpa researchers and high-profile experts covering a variety of critical business topics. Attendees walk away with actionable information and strategies and tactics they can apply to improve their marketing campaign success right away.

Enhanced Sponsorship Opportunities

Each year we gather and assess feedback from sponsors to ensure we are providing the most lucrative opportunities to capture leads, build brands and generate business. In addition to increased floor space and break time, we are offering three new sponsorship packages to maximize your brand exposure to our audience. Dual Coast Premier Sponsor Dual Coast Social Networking Sponsor Dual Coast Branded Materials Sponsor Contact us soon as space is limited and offers are available first come, first served. We look forward to working with you at B2B Summit 2011.

Aimee Croke Director of Enterprise Sales (401) 247-7655 ext 104 aimee.croke@meclabs.com

Aimee Croke (401) 247-7355 ext. 104 aimee.croke@meclabs.com fax (401) 247-1255

Reach Top B2B Marketers

Paid Attendee Demographics

Hundreds of B2B marketers on each coast Job titles: Vice President, Director, Senior Manager: 42% Experience level: 10-20 years of marketing experience 65% technology companies 35% business services or manufacturing companies 76% new attendees

with multiple touches to ensure they remember your company About MarketingSherpa
MarketingSherpa LLC is a research firm publishing case studies, benchmark data, and how-to information read by hundreds of thousands of advertising, marketing and PR professionals every week. Praised by The Economist, Harvard Business Schools Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is distinguished by offering practical, results-based marketing information researched and written by a staff of in-house reporters and researchers. MarketingSherpas publications and research available at www.MarketingSherpa.com, include: 1,000 + Case Studies on marketing from Agilent Technologies to Xerox, searchable by company or topic Annual Benchmark Reports featuring primary research and collected best of secondary research on statistics related to search marketing, email marketing, B2B marketing, social media marketing, and e-commerce. Handbooks documenting proven tactics for improving and enhancing various marketing disciplines

2011 Summit Overview

Hundreds of top B2B marketers will gather in Boston and San Francisco for MarketingSherpas 8th annual B2B Summit. In two days they will receive all new case studies, research and training. B2B marketers come from across the country looking for practical tools and tips that they can immediately implement, regardless of the size of their budget or staff. While specific speakers, presentations and programs are presently being finalized, MarketingSherpas B2B Summits will include a range of critical business topics including:

Boosting ROI though lead generation Making social media work as part of your B2B marketing Using mobile marketing to increase demand generation How to increase quality and quantity of leads Building an integrated database Optimizing B2B tactics such as whitepapers, webinars and trade shows community marketing

Other Summits
Email Summit 2012, February 8-10, 2012, Caesars Palace Optimization Summit 2012, Spring 2012, Location TBD
Very relevant to what I do. The B2B Summit had a number of things I could bring back and put to use. Validated a lot of what we were doing and helped us to improve. Mary Masi-Phelps, Director of Marketing, Heroix Las Vegas

Generating leads through search, database and social Using PR, web content and events to increase lead gen Determining most effective ways to incorporate emails and
e-newsletters to nurture leads

Best practice case studies handpicked by MarketingSherpa

Aimee Croke (401) 247-7355 ext. 104 aimee.croke@meclabs.com fax (401) 247-1255

2010 Summit attendees included executives from:

Active Network Actuate Acxiom Administaff Agilent Technologies AirMagnet / Fluke Networks Alloy Ventures APC by Schneider Electric ArcSight Ariba Atlet Inc. Avaya Avid Axway Babcock : Jenkins Bastian Material Handling BeWhys Marketing, Inc. Bizo, Inc. BLR Boxpilot, Inc. Brainshark, Inc. Buildsite LLC Business.com Cincom Systems, Inc. Cisco Citrix Systems, Inc. ClickMail Marketing CMD Agency Concentrix CSG Systems, Inc. Current Analysis DeCarolis Design & Marketing Delta Dental of CA Delta Dental of PA Demandbase, Inc Democrasoft Dex One Interactive Dyadem Ecolab EDL Consulting Eloqua Emergo Group Inc EMI Music Publishing EMS Technologies, Inc. Enquiro Search Solutions Inc. Epicor Software e-Spirit AG ESRI Everbridge Excellence In Motivation, Inc. FileMaker Fiserv, Inc. Fluke Networks Gate58 Marketing Genius.com Inc Giga-tronics Incorporated GlobalEnglish Corporation Google Inc. Harland Clarke Health Strategies Group Hitachi Data Systems HP IBM IDeaS IFS Ignite! Learning Informatica Intacct Interstate Kaiser Permanente Kele, Inc. Ketera Technologies, Inc. LaBerge LLC LeadSloth Listen Technologies Corporation Liveperson LogLogic Inc LookSmart Marchex Marketbright MarketNet Services, LLC Marketo MarkMonitor McKesson Corporation Meridian Systems MindTouch National Semiconductor Navtrak NetApp NetSuite Nex-Sales Olympus America, Inc. On24 inc. Open Text Oracle Phone Works Ping Identity Planview Plum Benefits Pro-Dex, Inc. Pure Results Marketing Qwest Communications Radian6 ReadyTalk Reed Business Information REI Corporate & Group Sales Retail Anywhere Risk Management Advisors, Inc Riverbed Technology Salesforce Salesify Salesworks Seeburger SGS Gulf Limited ROHQ Shopatron Silanis Technology Inc Slipstream Gobal Spiceworks Symantec Technology Crossover Ventures Tektronix Televerde Texas Instruments Thermo Fisher Scientific ThreatMetrix Trend Micro TSL Marketing Viewstream.com, Inc. VitalSmarts Voltage Security Wells Fargo Winshuttle Word & Brown Company Wyse Technology

2010 B2B Marketing Summit Sponsors

Babcock & Jenkins Bizo, Inc. Brainshark Business.com Citrix ClickMail Marketing, Inc. DemandGen Genius Harland Clarke LivePerson Marketbright Inc. Marketing Mentors Inc. Marketo MEC MRA Mzinga NetFactor NexSales Oceanos ON24 Radian6 ReadyTalk ROI Revolution Salesify Slipstream Global Televerde Topspot TSL Marketing Zoominfo

Aimee Croke (401) 247-7355 ext. 104 aimee.croke@meclabs.com fax (401) 247-1255

NEW

Premier Sponsorship
Let your brand shine on both coasts with this exclusive opportunity!
Price: $40,000 for both coasts Limited to one sponsor

Limited to 1 Sponsor!

Keynote Speaker Sponsorship

A mutually-agreed upon B2B marketing tactical speaker will
provide a 45-minute presentation on Monday, September 26, 2011 in Boston and Monday, October 24, 2011 in San Francisco during general sessions. The speaker must not sell from the podium but rather deliver results-based information. and MarketingSherpa (MarketingSherpa reserves the right to refuse suggested keynote speaker if deemed not appropriate for audience).

Educational Marketing Drop

MarketingSherpa will distribute copies of an educational
marketing piece at each attendees desk on the first morning of the Summit(s). MarketingSherpa must approve piece prior to distribution. Your company will provide all copies of the marketing piece and ship it to the summit venues. MarketingSherpas Summit moderator will present the marketing piece while on stage and thank your company for providing it.

Speaker will be chosen and invited by your company

Speaker must adhere to MarketingSherpa speaker policies. Speaker compensation will be agreed upon by
MarketingSherpa and selected speaker.

MarketingSherpa will provide speaker-related materials

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A representative from your company may introduce the
keynote speaker on both coasts.

(such as books and DVDs) to all attendees as a gift provided by your company.

Speaker will be available at your booth after keynote

presentation on both coasts to meet and greet attendees and sign books (if applicable).

10 x 20 Booth - Compliments of MarketingSherpa

Youll have the only sponsor booth at the Summit! Booth includes:

Internet connection, six-foot table, 2 chairs, waste

receptacle (electrical services must be ordered through the hotel).

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Full-Page Advertisement in Summit Guide

Full-page, color advertisement on the back cover of the B2B
Summit 2011 attendee guidebook (specs to follow).

4 Complimentary Summit Passes

Two full summit passes each coast valued at $6,780

Coaching Clinic
The Premier Sponsor will be able to conduct one of only
four coaching clinics at the B2B Summit. These one-to-one sessions provide you with an excellent opportunity to get in front of potential customers.

See Coaching Clinics on page 9 for more details.

Additional benefits
Logo included on website mentioning your company as the Numerous mentions from the podium (opening the Summit, Logo on screens in session rooms during breaks and lunch Post summit, well share the attendee list with you
(complete with postal mailing addresses and phone numbers) so you can follow up easily! keynote introduction, closing the Summit, etc.). listing your company as the Premier Sponsor of the Summit. Premier Sponsor of the Summit.

Aimee Croke (401) 247-7355 ext. 104 aimee.croke@meclabs.com fax (401) 247-1255

NEW

Social Networking Sponsor

Price: $30,000 for both coasts Limited to one sponsor

One major reason marketers attend our events is for all the networking opportunities we provide. Take advantage of those opportunities and let your brand shine!

Limited to 1 Sponsor!

Sole Sponsor of the 2 Networking Breakfasts

Signs with your logo will be placed on all buffet tables.* Thank you from the podium.

Additional Benefits
One complimentary table top space valued at $6,495;
includes six-foot table, two chairs, wireless internet connection and waste receptacle (electrical services must be ordered through the hotel). 2011 attendee guidebook (specs to follow).

Sole Sponsor of the 2 Networking Lunches

Signs with your logo will be placed on all buffet tables.* Table Tents with your logo placed at each table during
meals.*

Thank you from the podium.

Sole Sponsor of the Networking Reception

Appetizers Multiple mentions and thanks from moderators at the

Social Media Touches

MarketingSherpa will set up groups on LinkedIn and

Exclusively-sponsored live Twitter feed, displayed on large

monitors strategically placed on show floor.*

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cash bar thereafter conclusion of sessions, before the Cocktail Reception, and at the opening of the following mornings sessions Facebook, hosted by your company. Your company will be the only sponsor of these groups, specifically created for this Summit. Attendees can network, discuss hot button issues, etc. on these sites and your company will be named throughout the promotion of this new virtual community.

Logoed beverage napkins* Bar signs with your logo* Two drinks per attendee (includes beer, wine, soft drinks) -

Aimee Croke (401) 247-7355 ext. 104 aimee.croke@meclabs.com fax (401) 247-1255

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An inside front cover, full-page, color ad in the B2B Summit Two full summit passes valued at $3,390 Logo included on website mentioning your company as the
Social Networking Sponsor of the Summit.

Numerous mentions from the podium (after breakfast,

before and after lunch, before and after the reception, closing the Summit, etc.). (complete with postal mailing addresses and phone numbers) so you can follow up easily!

Post summit, well share the attendee list with you

*MarketingSherpa will provide signs, napkins and displays.

NEW

Branded Materials Sponsor

Your logo will be the only one on registration items used throughout the summit!
Price: $20,000 for both coasts Limited to one sponsor

Limited to 1 Sponsor!

Items Include*
Logoed Tote bags Logoed water bottles Logoed pens Logoed pads Logoed USB drive

Additional Benefits:

An inside- back cover, full-page, color ad in the B2B Marketing Summit 11 attendee guidebook (specs to follow). Two full summit passes valued at $3,390 Logo included on website mentioning your company as the Branded Materials Sponsor of the Summit. Numerous mentions from the podium (opening the Summit, closing the Summit, etc.). Post summit, well share the attendee list with you (complete with postal mailing addresses and phone numbers) so you can follow up easily!

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*MarketingSherpa to purchase and ship all logoed items to summit locations

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Logoed Lanyards

Aimee Croke (401) 247-7355 ext. 104 aimee.croke@meclabs.com fax (401) 247-1255

Table Top Exhibitor Opportunities

18 tables in Boston/20 tables in San Francisco First come, first served
Price: $6,495 per coast; $12,000 for dual coast

Table Top Includes:

1. 2. 3. 4. 5. 6. A 6-foot table, internet connection, chairs and trash receptacles. Electrical needs can be arranged with the hotel. Your logo on a page with other table top exhibitors in the attendee guidebook. Postal mailing addresses and phone numbers of all attendees after the so you can follow up easily after the Summit (no email addresses included). New! Provide a 50-word brief for attendee guidebooks. This should include details about your organization and what you can offer attendees. One full summit ticket per table top purchase per coast valued at $1,695 A 4-color 1/4 page advertisement in attendee guidebook. See below for submission deadlines.

See summit floor map on page 10 for your Table Top selection.

Attendee Guidebook Advertising Space

You ad will be seen by all Summit attendees! Ads will be included in Summit Guidebook distributed at attendee registration.

Size

Inside Full-Page, 4-color Inside Half-Page, 4-color Inside Quarter-Page, 4-color

Costs

$1,395 $995 $695

Ad Dimensions

8.5w x 11h finished ad, in. bleed, in. margin on sides 8.5w x 4.75h finished ad, in. bleed, in. margin on sides 8.5w x 3h finished ad, in. bleed, in. margin on sides

The Deadline to receive ads for Boston is August 26th and San Francisco is September 23rd

Aimee Croke (401) 247-7355 ext. 104 aimee.croke@meclabs.com fax (401) 247-1255

One-to-One Coaching Clinics

Price $6,000 Limited to 3 sponsors (Plus Premier Sponsor) (must also have table top)
Send specialists to meet with attendees about their lead generation strategies. This is a great opportunity to meet prospects one-to-one! Clinics are reserved for qualified, expert advisors. You may offer one-to-one coaching on multiple topics including: 1. 2. 3. 4. 5. Marketing Automation List building and hygiene Lead nurturing Content creation Social media

Limited to 3 Sponsors!

Benefits

Six-foot table and seating for one consultant and two attendees per table Headshot, bio and company description included in the official Summit Guidebook (subject to MECLABS approval) One base-level Summit ticket, valued at $1,695 Access to Genbook online scheduler, where attendees can log in and book appointments directly with your company/expert (Note: A laptop will be set up at the Summit as well so attendees may book on-site) Internet connection

Pre-Summit/On-site Promotion

Listing on Summit website (includes company description and bio for experts) Two email blasts to paid attendees prior to Summit (to include promotion of scheduling) On-site signage Final list of all Summit attendees so you can conduct easy follow-up after the Summit list including postal mailing addresses and phone numbers (Note: We do not share email addresses) Quarter-page ad in Summit Guidebook ClickMail has found tremendous value in the MarketingSherpa One-to-One Coaching Clinics over the past two years. MarketingSherpa does a great job of promoting the clinics and, as a result, we end up having meaningful conversations with great prospects. Marco Marini CEO ClickMail Marketing, Inc.

Aimee Croke (401) 247-7355 ext. 104 aimee.croke@meclabs.com fax (401) 247-1255

San Francisco Summit Floor Map

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20 19 18 17 Social MECLABS Group Food Buffet

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Dining Area Entrance From Elevators

Exhibit Area

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Premier Sponsor

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Entrance from Escalators

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Registration

Up

Cyril Magnin Ballroom General Sessions

Business Center

Boston Summit Floor Map

Eden Vale Ballroom General Sessions

Lunch Room

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Premier Sponsor MECLABS

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Entrance From Street

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Aimee Croke (401) 247-7355 ext. 104 aimee.croke@meclabs.com fax (401) 247-1255

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Reservation Application
Select your sponsorship today!

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Premier Sponsorship
Limit one (covers both coasts) $40,000 for Both Coasts

Note: Your sponsorship will be accepted contingent on application approval by MarketingSherpa, a formal contract signed by both parties, and deposit provided as stated on our contract.

Company Name

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Social Networking Sponsorship

Limit one (covers both coasts) $30 ,000 for Both Coasts
Title Contact Name

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Branded Materials Sponsor

Limit one (covers both coasts) $20,000 for Both Coasts
City, State, Zip Mailing Address

Table Top Exhibitor Opportunities

(18 in Boston / 20 in San Francisco) Save $1,000: Both Coasts $12,000 Just East Coast: $6,495 Requested tabletop location #______ ______ ______ Just West Coast: $6,495 Requested tabletop location #______ ______ ______
Email (we respect your privacy) Country

Phone Number (in case of questions)

One-to-one Coaching Clinics

Limit three per coast $6,000 per Coast

Authorized signature

Date

Attendee Guidebook: Advertising Space

all ads are available in full color per coast
Size Full-Page Page Page Cost $1,395 $995 $695 Ad Dimensions 8.5 x 11 8.5 x 4.75 8.5 x 3

Fax to:
Aimee Croke fax: (401) 247-1255 or email: aimee.croke@meclabs.com

Aimee Croke (401) 247-7355 ext. 104 aimee.croke@meclabs.com fax (401) 247-1255

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1300 Marsh Landing Parkway Suite 106 Jacksonville, FL 32250 www.meclabs.com