 MEXICO 

On the lookout for talent: Stewart, Cooper & Coon

By: Luis Angel Esqueda; Photo: Jesús Martínez

“We´ll provide personalized services in the executive recruitment field. Our target is to grow this
business at a double-digit rate per year/Armando Camarillo, Managing Director, Stewart, Cooper &
Coon”

In Mexico, average time for landing an executive position may take 12 months or more. This based
on rule-of-thumb that for each 10,000 MXN pesos (i.e. around 8,000 USD/month) that you would earn
in your prior job –on a monthly basis-, represent one month for job seeking before securing a new
position. What are some factors for landing “your ideal or target job”? Armando Camarillo, managing
director for Stewart, Cooper & Coon – a US company that has recently established in Mexico-
explains how to achieve a successful executive transition.

“SC&C objective is to expand in Latin American markets within the next five years”

Aside from unemployment, there are other factors that generate an active job search, like the need
for increased income, eliminating frustration or desire to receive a promotion from your current role.
Whatever the major driver, it becomes customary that expert support becomes available to improve
how the executive secures a new profesional goal.

Camarillo explains that an effective job transition has the foundation in career history and skillsets
from the executive; but depends heavily in that individual´s capability for communicating
achievements and success stories for each stage in his track record.

Therefore, the systematic process followed with each client is supported with a dedicated team of
specialists: each one devoted to a specific component of the executive campaign: from the campaign
director, to profesional resume writers, proofing specialists, WebFolio ™ designers, process
administrators, posting and distribution specialists, research specialists, candidate marketing
specialists and senior staff oversight –from corporate´s executive team based in the US, where the
company was founded 15 years ago. Mexico is to be considered standing ground for further
expansion into latin american markets in the next five years.

Each process specialist provides clients with: information, techniques and personalized coaching,
resulting with improved performance of each individual, specially during job interviews with key
decision makers and later on when discussing enrollment packages and compensation.

Our objective is to provide personalized services to executive recruitment in Mexico. We believe this
human capital segment is a bit unattended so we target to grow the business at a double-digit ratio
per year, says Camarillo. Fact is, according to company sources, that around 120,000 executives are
without a permanent job these days; 80% of that population has not even posted their resume to
formally initiate a search process to identify positions where their profile has a good match.

Paseo de Francia # 155 St. 201/202  3rd. Section Lomas Verdes  Tel. (55) 53744230
Website: www.stewartcoopercoon.com
One of the most innovative tools that SC&C provides is their proprietary WebFolio ™, specially
designed for each client. This electronic device allows targeted individuals to review each executive
profile, along with key qualifications and success stories from past roles. There are many links where
with just a click one can access additional information per specific areas of interest.

We have assisted more than 75,000 executives over the course of the years, which validates our
expertise for counseling executive talent in search for new professional roles, finalizes the interviewed
company executive.

Strategy

If SC&C were to be an eco-system, then it would be best represented by:

- Tropic
- Low forest
- Thorny forest
- Bush
- Pasture – Grazing land
- Savanna
- Prairie
- Wetland

Pasture would be a best definition, because SC&C`s objective is to “breed in their pastures” the best
executives to enhance their skillsets and managerial capabilities on a global basis. To date, the
company has a select client base with executives who recently earned 10,000 USD or more per
month, while their percentage of clients winning equal or better salaries excedes 96%.

Why would SC&C be identified with a pasture eco-system?

Because the company specializes in supporting experienced executives; normally 30+ years old, fully
bilingual (english-spanish) and multicultural. Many, if not all of them, may fit positions that have not
even been posted yet. The objective? Become key elements of foreign companies that want to install
in Mexico or South America.

What are the tactics?

- Develop an electronic proprietary device, called WebFolio ™ , that resembles a very
specialized and comprehensive online resume
- Coach local clients supported by american certified and senior professionals, along with using
a systematic approach.
- Avoid representing executives with negative background checks (i.e. fraud) or contacting
companies with a known history of disrupting their (former or current) executives professional
careers.

Note: Original article -in spanish- appearing in Alto Nivel business magazine; print edition;
April 2011; pages 78-79.

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