Corporate Social Responsibility (CISCO)

The rationale for CSR has been articulated in a number of ways. In essence it is about
building sustainable businesses, which need healthy economies, markets and communities.

The key drivers for CSR are

1. Enlightened self-interest - creating a collection of ethics, a contributing society and a

sustainable global economy where markets, labour and communities are able to function well
together.

2. Social investment - contributing to physical infrastructure and social capital is

increasingly seen as a necessary part of doing business.

3. Transparency and trust - business has low ratings of trust in public perception. There is
increasing expectation that companies will be more open, more accountable and be prepared
to report publicly on their performance in social and environmental arenas

4. Increased public expectations of business - globally companies are expected to do more

than merely provide jobs and contribute to the economy through taxes and employment

Company Introduction :
• Started operations in India in 1995

• Employee strength of more than 4850 employees in seven cities in India

• Company’s strong belief in young and educated youth

Major CSR operations :

• Education in Rajasthan

• Contributing to hunger relief

• Adopting schools in bangalore

• Observing the world water day

• One million act of green

Education in Rajasthan :
• Public-private partnership with world economic forum business and government leaders

• Introduction of high end ICT training to faculty and students in 10 district computer education
centers.

• Enrollment of approx. 900 students with 33% female as gender ratio

• 560 graduated and enrollment of 338 in 2009

• Introduction of lifeline project in Rajasthan and West Bengal and used by approx. 14000
teachers.

Contribution to hunger relief :

• Donation of more than $200,000 to akshay patra foundation (NGO) to provide mid day meals
to under privileged school children.

• This Scheme provided mid day meals to more than 20,000 school children for a year which
was comparatively more than the twice the donation which was made to Akshay patra
foundation in 2007.

Adoption of schools in Bangalore :

Launching of School adoption programme in partnership with children lovecastles trust. The team
started programme in 2008 by adopting 1 school and in 2009 team was successful in adopting three
more schools. This programme works to provide mid day meals and school kits for school children
and also help with cleaning, painting and English coaching.

Observing world water day:

World water day was held on march 2009, at various Cisco india locations. This event helped in
building awareness among the employees about the rising threat to water resources world wide and
focused on ways to conserve water.

Managing Sustainable Buildings :

In july 2009, Cisco announced Smart Connected Buildings, a key component in our vision for
Smart+Connected communities. Smart connected buildings first solution, Cisco Network Building
Mediator, provides an extensible architecture that allows building operating managers to easily
monitor, measure and act on energy systems. They can add renewable technologies such as solar,
wind and fuel cells and deploy energy-efficiency programmes such as automated demand-response
programmes to reduce capital and operating expenditures.
One million Act of green : One of the campaign initiated by Cisco india to promote living
and informing and persuading people to go green. Lets take a view how this campaign worked in
different areas. They created a website http://www.onemillionactsofgreen.com, where people can go
and login and can calculate by participating in few activities which will calculate how much they are
contributing towards environment. Lets take a glimpse of some of these activities which were formed
to reduce carbon dioxide.

Transportation :
• Send your Old vehicle to car heaven to reduce carbon dioxide.

• Purchase a more fuel efficient vehicle to reduce carbon dioxide

• Carpool instead of driving alone to reduce carbon dioxide.

Green U :
• Do laundry in cold water

• Turn lights off when not in use

• Replace an incandescent light bulb with a compact fluorescent Bulb

• Turn off the computer when you are not using it.

• Replace plastic bags with reusable bags

Home projects :
• Install a solar water heater

• Use Low or No VOC paint to improve Air Quality.

• Use green energy

• Care for a tree at home

Summer Projects :
• Install a green roof

• Grow your own vegetables

• Eliminate pesticide and herbicide use

Miscellaneous :
• Switch from battery powered product to Windup product, such as radios and flashlights.

• Send an e-Card to celebrate One Million Acts of Green

• Paperless banking
• Participate in Earth Hour

• Donate to an environment Non-profit.