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was used to support the need for a coaching and mentoring intervention. Beginning at Levels 1
and 2, the ROI forecasting process commenced with selecting three subject-matter experts (SMEs)
to undergo a job task analysis: the training coordinator, a case manager supervisor and a case
manager who made minimum case termination errors. Because of employment longevity, the
selected SMEs were ideal for providing valuable insight on the required knowledge, skills and
abilities to perform effectively in their positions. Using job descriptions, two one-hour meetings
were held with these SMEs to complete a job task analysis for each of the three positions. After
categorizing the accountabilities of each position, the key accountability groups were given a
relevance to the case termination process and time spent performing each duty. Table 1 depicts
Table 1
ESTIMATE
ACCOUNTABILITY GROUP
WEIGHT
(listed in order of relevance)
PERCENTAGE
Group A
• Providing work-task guidance to other case
manager
50
• Delegating work assignments
• Ensuring timely completion and accuracy of
work assignments
Group B
• Training
25
• Serving on improvement teams as subject-
matter expert
Group C 25
• Providing customer service
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• Processing correspondence
• Providing judicial administrative support
TOTAL PERCENTANGE 100
To correlate skills with job task accountability, the participants is part one’s training
session assessed skills and developmental needs for the coaching and mentoring intervention.
3. Communication skills
4. Training skills
5. Interpersonal skills
To determine the percentage of estimate weight per skill, each accountability group was divided
by the number of skills identified. Using 50% estimate weight for Accountability Group A, for
example, yields: 50% (accountability estimate weight) ÷ 5 (skills) = 10% estimate weight per
using a 5-scale Likert-like survey instrument with the following rating indicators:
Data were collected through surveys presented at the end the first part of the coaching and
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Referencing the case studies provided by Phillips and Zuniga (2008), and for brevity
purposes, the Level 4 impact of a skill gap was calculated using the median calculation that
represents an individual case manager (employee)-value as oppose to all twenty five case
managers (see defined in the ROI section of this report). For example, the median salary of case
managers is $40,000. If a case manager is 100 percent proficient in performing data entry for
case termination reporting, then an assumption of the value of a case manager is estimated at
approximately is $56,000 (40 percent of the median salary, or $16,000, which represents an
estimate the market rate value equal to employee wages and benefits) (Payscale for Employers,
2009). The following provides a demonstration of calculating the difference between a case
manager’s skill level and the target skill level, the skill gap is multiplied by the skill value to
$56,000 x 10% skill weight = $5,600 (the value of case manager with excellent
$5,600 x 50% rating = $2,800 (the dollar amount of the gap from the desired
performance).
for case manager X, an individual case manager were calculated using the total program cost
estimations provided in Appendix B. Assuming that case manager X rated at a "3" (Skilled) or
50% of desired performance. After completing coaching and mentoring training, and possibly
becoming a coach, coachee, mentor or mentee, it was estimated that case manager X would
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estimated case manager (employee)-value of the coaching and mentoring intervention is $3,360:
Yielding a forecasted 491% ROI indicates a good return of investment resulting from case
BCR = Benefit/Cost
= 3360/568
BCR = $5.92
Because of the high ROI percentage, the above-discussed Level 4 projection is a better forecast
of impact for calculating the value of performance behavioral changes caused by benefits the
case managers received from coaching and mentoring interventions because the impact data
collected during various phases pre-implementation. The most convincing evaluation of Level 4,
however, would probably result from post-implementation impact data collected at Level 3
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References
Phillips, J.J., & Zuniga, L. (2008). Costs and ROI: Evaluating at the ultimate level –
measurement and evaluation series. San Francisco, CA: Pfeiffer.
Payscale for Employers (2009). Market rate report. Paralegals – salary by skills, Richmond,
VA., United States. Seattle, WA: Payscale, Inc.
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Appendices
Appendix A: Objectives and Data Collection Plan
Evaluation Purpose: Case Termination e-Learning Modules and SMEs Coaching and Mentoring Classroom Training
Program: Improving Case Termination Event Process Responsibility: Intervention Team Members Date: May 2, 2010
Data Collection
Level Broad Program Objective(s) Measures Method/ Data Sources Timing Responsibilities
Instruments
REACTION/
SATISFACTION *Usability and 12-question Likert-like
Behavioral Changes Surveys and Informal
Ascertain whether Employees and At the end of each Supervisor and Project
1 80 to 100% of interviews of at least Supervisors training session manager
Positive Reaction to e-learning self- attendees/users like 50% of participating
pace learning module – 80 to 100 the interventions case managers
percent participation rate
LEARNING *Understanding; 10-question closed-
ended questionnaire, Case Managers, Weekly reviews
Knowledge 25% or Project manager and
Supervisors,
2 more reduction in Informal interviews via and periodic
Statisticians, unit supervisors
Employee understanding case termination email, telephone and assessments
reports
error rate in-person
APPLICATION/
IMPLEMENTATION One to three
10-question Likert-like
*Level of re-training Unit reports, months post-
survey, Personal Input Project manager, training
3 and behavioral users and training and after
Use and effectiveness of Training changes from users and SMEs, supervisors manager, supervisors
distribution of job
and job aids to decrease case statistical data reports
aids
termination error rate
BUSINESS IMPACT
Comprehension of job
standards and Supervisors, project
Case termination error rate Unit reports,
*Behavioral change, expectations
4 Supervisors, Every 3 to 4 months manager, training
reduction to less than 5 percent for knowledge Case managers manager
Ease of usage of case
all case managers management programs
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