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Peak Season
Xmas for toys, Xmas lights…
Summer for ice and derivates
Bad season: rainy season (products get
spoiled)
Problems Solution
Credit not reimbursed Avoid or control credit
Expiration of the products’ deadlines Buy only sellable products, check them regularly
Strong competition, low sales Think marketing (see tips)
No idea if earning or not Keep recording of your activities
Sikap’s tips
Marketing will be the most important part; customer must be attracted
Place (clean, good location, passing way)
Price (cheaper than the competitors, visible to anyone, with time-limited promotions)
Product (best products, best quality, good visibility of the products, well arranged to
attract potential clients…)
Promotion (organize communication operation to attract people: free gift, test and
sample, games, price discount…)
Follow the rule of 4 R: the Right product, at the Right time, at the Right place and at the
Right price
Try to find a way to be different from the other sari-sari. Find your own competitive
advantage (lower prices, different and attractive products, better communication… etc)
SIKAP Phils. Foundation Inc.
Samahan para sa Ikauunlad ng mga Kooperatiba at Agapay sa Pagsasanay
B
Magkano ang kadalasang kita ? 1,400 1,400 1,500 1,400 1,400 1,500 1,500 10,100 40,400
C
Puhunan sa produktong naibenta 1,500 1,100 1,100 1,200 1,000 1,000 1,100 8,000 32,000
D=B-C
Gross Margin 2,100 8,400
Pasuweldo sa mga empleyado
Pamasahe sa negosyo: 16 16 16 16 16 16 16 112 448
Tubig sa negosyo (kung hiwalay) 50 200
Kuryente sa negosyo (kung hiwalay) 75 300
Upa sa negosyo (kung hiwalay)
Ibang gastos : merienda 10 10 10 10 10 10 10 70 280
Kabuuang permanenteng gastos E
307 1,228
B
Magkano ang kadalasang kita ? 6,000 7,000 5,000 5,000 6,000 7,000 7,000 43,000 172,000
C
Puhunan sa produktong naibenta 5,400 6,300 4,000 4,000 5,000 6,000 6,000 36,700 146,800
D=B-C
Gross Margin 6,300 25,200
Pasuweldo sa mga empleyado 100 100 100 100 100 100 100 700 2,800
Pamasahe sa negosyo: fuel 25 25 25 25 25 25 25 175 1,205
Tubig sa negosyo (kung hiwalay) 50 200
Kuryente sa negosyo (kung hiwalay) 75 300
Upa sa negosyo (kung hiwalay) 100 100 100 100 100 100 100 700 2,800
Ibang gastos sa negosyo
Ibang gastos sa negosyo
Kabuuang permanenteng gastos E
1,700 6,800