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“Being inhabited by an incomprehensible longing
is still a sign that there is an out there.“
( Eugène Ionesco - Notes et Counter - Notes , 1962 )
CONCLUSION
Brands in time
To sum up, I would say that some brands remain in the memory of people as
representative for the times when they were in vogue.
On the other hand, the historical brands inspire the confidence, give the impression
that they had passed the major test of time and had embraced traditional, perennial values.
In a nutshell, consumers, particularly those in urban areas, are in a permanent quest
for authenticity and security, through the sense of continuity that they most often find in
products suggesting an archaic note.
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