Mobi-Picasso

A Business Plan
submitted in partial fulfillment of
the requirements for the
Degree of Bachelor of Technology
Under Biju Pattnaik University of Technology

by
Rana Ashraful Abrar Roll # ECE200510390
Saroj Kumar Dash Roll # CSE200510031
Anunaya Mund Roll # CSE200510352
Subramanyu Sethi Roll # CSE200510227

February - 2007

Under the guidance

Dr. B.P Pattnaik
NATIONAL INSTITUTE OF SCIENCE &TECHNOLOGY
PALUR HILLS, BERHAMPUR, ORISSA – 761008, INDIA

2
ABSTRACT

Most of the cell phones today feature mobile photoshop only in the high end version
but we would like to implement a low cost mobile photoshop which would also have
features like editing the pictures and various format supports.
We would rather provide this as a full fledged service keeping the essence of all good
factors of expensive photoshop softwares; vendors will include clients like…Nokia
because, this corporation is currently the world's largest manufacturer of mobile
telephones, with a global market share of approximately 36% in Q4 of 2006. Other
mobile phone manufacturers include Apple Inc., Audiovox (now UT Starcom),
Benefon, BenQ-Siemens, High Tech Computer Corporation, Fujitsu, Kyocera, 3G,
LG, Motorola, NEC, HTC, Panasonic (Matsushita Electric), Pantech Curitel, Philips,
Research in Motion, Sagem, Samsung, Sanyo, Sharp, Siemens, Sierra Wireless, SK
Teletech, Sony Ericsson, T&A Alcatel, and Toshiba. There are also specialist
communication systems related to, but distinct from mobile phones, such as for
exampleProfessional Mobile Radio.

i
ACKNOWLEDGEMENT

We express our deep sense of gratitude to, Dr. Partha S. Mallick, Project Advisor,
for his valuable guidance and constant unfailing encouragement for completing this
project.

We are also grateful to our friends for tirelessly and patiently pursuing us to finish this
report without whose help completion of the project report was the next thing to
impossible.

Last, but not the least, We give our sincere thanks to Mr. B. Balaram, for giving us
the opportunity and creating a nice work environment for us to complete our Business
Plan report within the stipulated period of time.

Finally, I would like to thank Mr. Sangram Mudali for providing us proper
environment for the completion of the report.

Rana Ashraful Abrar

Saroj Kumar Dash
Anunaya Mund
Subramanyu Sethi

ii
TABLE OF CONTENTS
ABSTRACT....................................................................................................................i
ACKNOWLEDGEMENT.............................................................................................ii
TABLE OF CONTENTS..............................................................................................iii
1. GENERAL INFORMATION....................................................................................1
2. DETAILS OF THE PROPOSED PROJECT.............................................................4
Land and Building:.....................................................................................................4
Machineries / Equipments:.........................................................................................4
2.3 Miscellaneous Fixed Assets:................................................................................4
2.4 Preliminary and Pre Operative Expenses :...........................................................5
2.5 Working Capital:..................................................................................................5
3. MARKET POTENTIAL............................................................................................6
3.1. Present Demand and Supply of the Product Competition:..................................6
3.2 Target Clients:......................................................................................................6
3.3 Marketing Strategy:..............................................................................................6
4. MANUFACTURING PROCESS..............................................................................7
4.1 Technical Know How Availability:.....................................................................7
4.2 Step by Step Description:.....................................................................................8
5. PRODUCTION SCHEDULE....................................................................................9
Number of Working Days per Annum:......................................................................9
Number of Working Shifts :.......................................................................................9
5.2.1 Sales Revenue:............................................................................................9
5.2.2 Utilities:.......................................................................................................9
5.2.3 Salaries/Wages: ......................................................................................10
5.2.4 Repairs and Maintenance :........................................................................10
5.2.5 Selling and Distribution Expenses :..........................................................10
5.2.6 Administrative Expenses:..........................................................................10
Interest:.................................................................................................................11
Depreciation:........................................................................................................11
Misc. Expenses:....................................................................................................11
Rent:.....................................................................................................................11
Total Cost of the Project:.....................................................................................12
Means of Finance:................................................................................................12
6. PROFIBILTY PROJECTIONS .............................................................................13

iii
Entrepreneurship Project

1. GENERAL INFORMATION

Name of the Entreprenuers:

Sandeep Tripathy
Soumya Ranjan Behera
Lingaraj Satapathy

Proposed Project:
Mobile Photoshop

Major Product / Services:

Software Product and its Maintenance

Proposed Locations:
Bhubaneswar / Bangalore / Hyderabad / Delhi

Type of Organization:
Software Development Organization

1
Entrepreneurship Project

ENTREPRENUER PROFILE:

1. Name: Rana Ashraful Abrar

Educational Qualification: B.Tech (ECE)
Technical Skills: C,C++, JAVA, Xilinx, VHDL

2. Name : Saroj Kumar Dash

Educational Qualification: B.Tech (CSE )
Technical Skills: C,C++, JAVA

3. Name : Anunaya Mund

Educational Qualification: B.Tech (CSE)
Technical Skills: C,C++, JAVA

4. Name : Subramanyu Sethi

Educational Qualification: B.Tech (CSE)
Technical Skills: C,C++, JAVA
5.

TYPE OF THE PRODUCT / SERVICES:

1. Type of the Project :

Software Development and Maintenance

2. Product / Services Description :

It is a Software Development Firm.Our Firm develops the
mobile photoshop software for our clients with very user
friendly features. We will also provide facility for feature like
editing the pictures and various format supports.

2
Entrepreneurship Project
3. Major Consumers:
Cell-phone Manufacturers, Student Community, Middle class
consumers, Software and Hardware Companies

PROMOTERS:

1. Major Promoter of our project will be loans taken from banks.

2. Capital from venture Capitalists.
3. Reliable and other intermediary supportive Capital Ventures sources.
4. Mr. Satyajit Patra, Program Manager, Accenture, Bangalore.
5. Mr. Bhawani Shankar Kar, Software Engg, Infosys, Bhubaneswar.

3
Entrepreneurship Project

2. DETAILS OF THE PROPOSED PROJECT

This project is all about developing the mobile photoshop software for our clients
with very user friendly features. The project will be done in J2ME. We will also
provide facility for feature like editing the pictures and various format supports. It can
be used both by class and mass people of our society. The feature would be an instant
hit among the student section which constitutes of more than 35% of total cell-phone
users in India as well as abroad.

Land and Building:

Sr. No. Particular Area Required Total Value Remarks

1. Land NA
2. Building 2500sqFt Rs. 3,20,000
Total: Rs. 3,20,000

Machineries / Equipments:

Sr. No. Description Nos. Required Rate(Rs.) Total Value(Rs.)

1. Computer 30 30,000 9,00,000
2. Printer(laser jet) 5 5,500 27,500
3. Scanner 5 3,500 17,500
4. Fax 1 5,000 5,000
Total: 9,50,000

2.3 Miscellaneous Fixed Assets:

Sr. No. Description Nos. Required Rate(Rs.) Total Value(Rs.)

4
Entrepreneurship Project
1. Furniture T(30),C(30) 1,200 36,000
2. Coffee Maker 1 5,000 5,000
3. A.C. 6 20,000 1,20,000
Total: 1,45,000

2.4 Preliminary and Pre Operative Expenses :

Sr. No. Particulars Amount (Rs.) Remarks

1. Interest during
implementation
2. Establishment
Expenses
3. Start-Up 2,10,000
Expenses
Misc. expenses
Total 2,10,000

2.5 Working Capital:

Sr. No. ITEM Rs.

1. Raw-Material ----------
2. Salary/Labour 21,000/labour/month
3. Rent 3,10,000/year
4. Interest on loan 4,50,000/year

5
Entrepreneurship Project

3. MARKET POTENTIAL

3.1. Present Demand and Supply of the Product Competition:

Mobile photoshop software is a new technology which integrates with theories and
technologies of many academic and technical subjects. The demand for an easy o use
photo editing software has been on the cards since long. Only few handset producers
in India offer this facility and that too in high end cells only. So, his kind of a product
will surely have lots of consumers.

3.2 Target Clients:

Our main target clients are Cell-phone Manufacturers, Student Community, Middle
class consumers, Software and Hardware Companies who may require mobile
photoshop usage in their day to day life. Either they can use this to as a pastime or a
professional tool.

3.3 Marketing Strategy:

The Marketing Strategy will be advertising the product through the media and by
company’s representatives by visiting various target clients and by making them
aware of the features, application and the type of technology used in product.

6
Entrepreneurship Project

4. MANUFACTURING PROCESS

4.1 Technical Know How Availability:

Java Platform, Micro Edition or "Java ME" (also referred to as Java 2 Platform, Micro
Edition or J2ME), is a collection of Java APIs for the development of software for
resource-constrained devices such as PDAs, cell phones and other consumer
appliances. Java ME is formally a specification, although the term is frequently used
to also refer to the runtime implementations of the specification. Java ME was
developed under the Java Community Process as JSR 68. The evolution of the
platform has abandoned the umbrella Java Specification Request in favor of separate
JSRs for the different flavors of Java ME. Java ME was designed by Sun
Microsystems and is a replacement for a similar technology, PersonalJava. Note that
Sun only provides a reference implementation and that most work targeting a non-
Intel-based small device will require a vendor-supplied JVM to be available on the
device. Java ME has become a popular option for creating games for cell phones, as
they can be emulated on a PC during the development stage and easily uploaded to
the phone. This contrasts with the difficulty of developing, testing, and loading games
for other special gaming platforms such as those made by Nintendo, Sony, and others,
as expensive system-specific hardware and kits are required.

Sun Microsystems has tended not to provide free binary implementations of its Java
ME runtime environment for mobile devices, rather relying on third parties to provide
their own, in stark contrast to the numerous binary implementations it provides for the
full Java platform standard on server and workstation machines. One of the notable
omissions is for Microsoft Windows Mobile (Pocket PC) based devices, despite an

7
Entrepreneurship Project
open letter campaign to Sun to release a rumored complete project "Captain America"
which is such an implementation.
We have also to knowledge on phoneme.

Different working platforms like Windows, Linux etc and programming skills like c,
c++, java and knowledge of compilers.

4.2 Step by Step Description:

1) Study and analysis of whole project:- It includes knowing the full algorithm of
the project i.e. what the project means and how to do the project
2) Understanding J2ME- As described above this is the fundamental knowledge
required for our project along with recently released phoneme.
3) Program in JAVA platform:- It includes providing user interface for image
processing and we should also include fast computing algorithms.

8
Entrepreneurship Project

5. PRODUCTION SCHEDULE

Number of Working Days per Annum:

The Firm will remain open for all weekdays except Sundays and National holidays.

Number of Working Shifts :

Since it is a service and solution firm it does not follow any shift system rather it has
working hours from 9:30am to 7:00 pm. We do also provide some flexibility work
schedule if the situation demands.

5.2.1 Sales Revenue:

The sales revenue of the business depends on the number of clients it has dealt
with in the present year.
Year No of Items Quantity sold Unit Price Total
per year In Rupees Realization(Rs)
2007 1.Mobile 1000 2000 20,00,000
Photoshop
(Downloaded
from Website)
2007 Mobile 5 20,00,000 1,00,00,000
Photoshop
(Sold to
Mobile
companies)

5.2.2 Utilities:
9
Entrepreneurship Project

Sr. No. Particulars Annual Expenditure(Rs) Remarks

1. Power/Electricity 1,10,000
2. Water 15,000
3. Coal/Oil/Stream ---------
4. Any other item 60,000

Total 1,85,000

5.2.3 Salaries/Wages:

Sr. Particulars No. Wages/Salaries per Annual

No. Month(Rs.) Expenses(Rs)
1. Skilled 20 21,000 50,40,000
2. Semi Skilled
3. Unskilled
4. Office Staff 4 5,000 2,40,000
5. Any Other

Total 52,80,000

5.2.4 Repairs and Maintenance :

Sr. Particulars Amount(Rs)

No.
1. Computer and Electronic goods 22,000

5.2.5 Selling and Distribution Expenses :

Sr. Particulars Amount(Rs) Remarks

No
1. Publicity Expenses 1,00,000
2. Traveling 60,000
3. Freight 12,000

Total 1,72,000

5.2.6 Administrative Expenses:

10
Entrepreneurship Project

Sr. Particulars Amount(Rs) Remarks

No
1. Stationery & Printing 25,000
2. Post/Telephone/Telegrams 52,500
3. Entertainment Expenses 22,500

Total 1,00,000

Interest:

Year Outstanding Interest Installment(Rs) Balance(Rs)

Loan Amount
(Rs)
1 40,00,000 4,00,000 5,00,000 44,00,000

Depreciation:

Sr. Type of Asset Cost of Asset Expected Life Depreciation

No.
1. Computer 30,000 5 yrs 16,000

Misc. Expenses:

Sr. Description Cost

No.
1. Furniture 40,000
2. Coffee Maker 5,000
3. A.C. 1,00,000
Total 1,45,000

Rent:

Sr. Item Rs.

No.
1. Building 2,50,000
2. Electricity 1,10,000
3. Water 15,000
4. Phone 50,000

Total 4,20,000
11
Entrepreneurship Project

Total Cost of the Project:

Sr. No. Particulars Total Value(Rs.)

1. Fixed Capital 14,15,000
(Total if item No.2.1,2.2,2.3)
2. Working Capital margin 10,12,000
(Total of item No. 2.5)
3. Preliminary & Pre-operative 2,10,000
Expenses
(Total of item No. 2.4)

Total 26,37,000

Means of Finance:

Sr. No. Particulars Amount Remarks

(Rs.)
1. Own Investment 15,00,000
2. Term Loan
3. Working Capital Loan 40,00,000
4. Any Other Source 1,00,000
Total: 56,00,000

12
Entrepreneurship Project

6. PROFIBILTY PROJECTIONS

Sr. No. Particulars Amount (Rs.)

A. Sale Realization 1,20,00,000

B. Cost of Manufacturing/
Servicing
i) Raw Material 7,85,000
ii) Utilities 1,85,000
iii) Salaries/Wages 52,80,000
iv) Repairs & Maintenance 22,000
v) Selling & Distribution 1,72,000
Expenses
vi) Administrative Expenses 90,000
vii) Interest 4,00,000
viii) Rent 4,20,000
ix) Depreciation 16,000
x) Misc. Expenses 1,45,000

Total 94,95,000

C. Gross Profit/Loss(A-B) 25,05,000

D. Income-tax 8,37,000
E. Net Profit/Loss 16,68,000

13