ACKNOWLEDGEMENT

I would like to extend my gratitude to my faculty Mr. V.K.Kishor

extending all necessary cooperation for the successful completion of my
Project and for extending support throughout the period by their
valuable support and guidance
I am thankful to him to give me an opportunity to do research on
ARROW which extended my mind towards this field.

Binay singh munda

NIFT, Hyderabad
FASHION STUDIES

DOCUMENT

ON

ARROW

SUBMITTED TO

MR. V.K. KISHORE

SUBMITTED BY

BINAY SINGH MUNDA

F&T
 ABOUT ARVIND MILLS
Enriching lifestyle

Styles may be short lived, but for well over seven decades Arvind has been defining and shaping
many a collection and trendsetting styles across the ramps and retail outlets of the fashion
capitals of the world. Arvind is today synonymous with a vast range of lifestyles products - be it
fabrics or brands. Time and again we have been called to produce some of the finest fabrics and
exacting dresses for some of the world's most quality conscious brands - while evolving our own
extensive brand portfolio.

Brand portfolio

Arvind is amongst a few organizations worldwide with a portfolio of brands that are distinctive
and relevant across diverse consumers. At Arvind, brands work across multiple channels, price
points and consumer segments.

Own Brands
Mainstream-
1.Excalibur
2.Flying Machine

Popular-
1.Ruff & Tuff
2.New Port University

Licensed Brands-
1.Gant
2. U.S.A. 1949
3.Izod
4.Pier Cardin Paris
5.Arrow
Popular
1.Cherokee

Joint Venture Brands

1.Tommy Hilfiger
2.Nautica

Premium
1.Lee
2.Wrangler

Popular
1.WranglerHero
2.Riders
Premium-
1.USPA
2.SansaBelt
Premium-
1.USPA
2.SansaBe

The Evolution

1930 was a year the world suffered a traumatic depression. Companies across the globe began
closing down. In UK and in India the textile industry in particular was in trouble. At about this
time, Mahatma Gandhi championed the Swadeshi Movement and at his call, people from all
India began boycotting fine and superfine fabrics, which had so far been imported from England.
In the midst of this depression one family saw opportunity. The Lalbhais reasoned that the
demand for fine and superfine fabrics still existed. And any Indian company that met this
demand would surely prosper. The three brothers, Kasturbhai, Narottambhai and Chimanbhai
decided to put up a mill to produce this superfine fabric. Next they looked around for state-of-
the-art machinery that could produce such high quality fabric. Their search ended in England.
The best technology of that time was acquired at a most attractive price. And a company called
Arvind Limited was born.

Arvind Limited started with a share capital of Rs 2,525,000 ($55,000) in the year 1931. With the
aim of manufacturing the high-end superfine fabrics Arvind invested in very sophisticated
technology. With 52,560 ring spindles, 2552 doubling spindles and 1122 looms it was one of the
few companies in those days to start along with spinning and weaving facilities in addition to
full-fledged facilities for dyeing, bleaching, finishing and mercerizing. The sales in the year
1934, three years after establishment were Rs 45.76 lakh and profits were Rs 2.82 lakh. Steadily
producing high quality fabrics, year after year, Arvind took its place amongst the foremost textile
units in the country.

In the mid 1980’s the textile industry faced another major crisis. With the power loom churning
out vast quantities of inexpensive fabric, many large composite mills lost their markets, and were
on the verge of closure. Yet that period saw Arvind at its highest level of profitability. There
could be no better time, concluded the Management, for a rethink on strategy. The Arvind
management coined a new word for it new strategy – Renovision. It simply meant a new way of
looking at issues, of seeing more than the obvious and that became the corporate philosophy.

The national focus paved way for international focus and Arvind’s markets shifted from
domestic to global, a market that expected and accepted only quality goods. An in-depth analysis
of the world textile market proved an eye opener. People the world over were shifting from
synthetic to natural fabrics. Cottons were the largest growing segments. But where conventional
wisdom pointed to popular priced segments, Renovision pointed to high quality premium niches.
Thus in 1987-88 Arvind entered the export market for two sections -Denim for leisure & fashion
wear and high quality fabric for cotton shirting and trousers. By 1991 Arvind reached 1600
million meters of Denim per year and it was the third largest producer of Denim in the world.

In 1997 Arvind set up a state-of-the-art shirting, gabardine and knits facility, the largest of its
kind in India, at Santej. With Arvind’s concern for environment a most modern effluent Year
2005 was a watershed year for textiles. With the muliti-fiber agreement getting phased out and
the disbanding of quotas, international textile trade was poised for a quantum leap. In the
domestic market too, the rationalizing of the cenvat chain and the growth of the organized retail
industry was likely to make textiles and apparel see an explosive growth.
Arvind has carved out an aggressive strategy to verticalize its current operations by setting up
world-scale garmenting facilities and offering a one-stop shop service, by offering garment
packages to its international and domestic customers.

of Lee, Wrangler, Arrow and Tommy Hilfiger and its own domestic brands of Flying Machine,
Newport, Excalibur and Ruf & Tuf, is setting its vision of becoming the largest apparel brands
company in India.

treatment facility with zero effluent discharge capability was also established.
The Lalbhais –A Historical Perspective

The Lalbhais can trace their descent from Seth Shantidas (c.1590-1659), who was a dominant
figure in the business and civic life of the city.   He enjoyed the patronage of the Moghul
emperors to whom he was a trusted jeweler. Shantidas was amongst the prominent financers of
his time as well. He played an influential role amongst the Jain community of his time, and it
was because of his influence at the Moghul court that Shah Jehan confirmed the rights of the
Jains over the ancient shrines  of Shetrunjaya. His grandson, Khushalchand, (1680-1748) too
occupied a place of prominence in the business and social life of the city. He  saved the city of
Ahmedabad from the marauding Maratha army in 1725 by paying a ransom of Rs. 5 Lakh on
behalf of the whole city. For this act the grateful “mahajans”  promised in perpetuity, a small
amount collected as town duties on goods entering the city to Khushalchand and his family, and
the title of Nagarsheth was bestowed upon him .

The current surname, Lalbhai, is derived from Lalbhai Dalpatbhai the great great great grandson
of Khushalchand. Lalbhai was born around the time when the first textile factory in the city went
into production. The first manufacturing company of the Lalbhai family, Saraspur Manufacturing
Company was established in 1897. It started with producing cotton yarn. During the intensifying
Swadeshi movement the second company Raipur Mills was established in 1905. Due to untimely
death Lalbhai Dalpatbhai the reins of his businesses were handed over to his young sons
including a seventeen year old Kasturbhai Lalbhai. Kasturbhai started the first large scale textile
mill under the name of Asoka Mills in 1920 with a capital of Rs.12 Lakh at a time when the
largest mills in the region were built with not more than Rs. 5 Lakh.  1930-31 saw the resurgence
of second Swadeshi movement coinciding with the great depression. While different
entrepreneurs reacted to the situation differently Kasturbhai saw this as the decade of prosperity
and growth and established the flagship Arvind Limited in 1931 with an authorized capital of Rs.
25.25 Lakh. Kasturbhai had also floated mills for families of his three sisters under the name of
Aruna Mills in 1928 and Nutan Mills in 1931 and Ahmedabad New Cotton Mills in 1938.
With the expansion Kasturbhai came to occupy the position of the biggest textile magnate in the
country. Few groups could claim to have made such great strides during one of the worst periods
in India’s industrial history.

After a continuously successful period of four decades in the pre-independence era, the group
entered into other fields such as dyes, pharmaceuticals, chemicals, etc. The first diversification
started in 1939 with Anil Starch Limited. Atul Products Limited was established in 1952 for
manufacturing textile-related chemicals and dyestuff. Atul formed  joint ventures with Ciba-
Geigy called Cibatul, with American Cynamid called Cynamid of India and with ICI of UK
called Atic Industries.  As time progressed the JV partners separated amicably and these
companies exist in India today as full representatives of these global giants.

With the retirement of Kasturbhai and his younger brother Narottambhai from active business,
the role of the patriarch fell on the shoulders of Arvindbhai. He along with his brother
Niranjanbhai and his cousins Ashokbhai, Ajaybhai, Chinubhai and Vijaysinhbhai looked into the
running of the te1tile mills, Siddharthbhai headed Atul Products, and Shrenikbhai, Anilstarch.
The group took over a sick company called Ahmedabad Laxmi Cotton Mills Co. Ltd. and
merged with Arvind Limited and the unit was renamed as Ankur Textiles. The unit currently
under Arvind Products Limited is today the country largest organized player in the voiles market.

The group also invested in Anup Engineering Limited engaged in fabrication and set up Amol
Dicalite in collaboration with General Refractories Limited, U.S.A for manufacturing filter aids
and perlite products.

and With the third generation of Lalbhais retiring from business Sanjay, Sunil Samveg Lalbhai,
the fourth generation of Lalbhais, now oversee all the businesses.

Apart from the field of business the Lalbhais over generations have contributed to education,
social and religious causes. Their contribution to education starting from Gujarat Vernacular
Society in late 1800’s to the formation of Ahmedabad Education Society, (1936), which governs
11 leading colleges and 6 schools, and 4 other educational programs. Kasturbhai Lalbhai played
a key role in establishing the Physical Research Laboratory (1948), ATIRA(1947) and the famed
IIM Ahmedabad (1961). The Lalbhai family has been closely associated with the Jain trust called
Anandji Kalyanji Trust which is involved in propagating and maintaining Jain temples in
western India.  Shri Kasturbhai Lalbhai headed the trust for 50 years, followed by Shrenik
Lalbhai for 30 years, and now, Samveg Lalbhai  heads the trust.  Sanjay Lalbhai heads  Sharda
Trust – Arvind’s CSR vehicle.  Arvind is committed to upgrading the standard of municipal
schools in Ahmedabad and work towards building a pool of bright employable youth.

CLASSIFICATIONS
Lifestyle Fabrics

The Fabric of a Global Society

In a world without boundaries, Arvind fabrics are equally universal in their appeal. Arvind aims
to enrich lifestyles globally, inspiring diverse customers with the beauty of their fabric.

Denim
There are many delightful features of Arvind denim: An annual capacity of 110 million meters;
the position of 3rd largest producer of denim in the world; and an export network of 70 countries
worldwide. Prominent products in this category include ring denim, indigo voiles, organic
denim, bi-stretch denim and fair trade certified denim. This is apart from regular light, medium
and heavy weight denims. They come in various shades of indigo, sulphur, yarn-dyeds, in 100%
cotton and various blends.

With a discerning clientele that includes GAP, VF Corporation, Levi Strauss, Abercrombie &
Fitch, Calvin Klein to name a few, Arvind has to stay fashionably ahead. Their designers based
out of Japan, Europe and USA create trend setting collections for the season, ensuring that heads
keep turning for the Arvind name. Good from the outside and from within is the hallmark of a
good product. Denim from Arvind offers reliability, quality and value-addition through services
like shrink-film wrapping, bar-coded labeling of rolls, providing washed and unwashed shade
blankets with every order, besides faster documentation. The facilities of Arvind Denim are
accredited with ISO 9001, ISO 14001, OEKOTEX 100, GOTS, Organic exchange standard, FLO
for fair trade and Lycra Assured. The labs are accredited by Dupont, Levi Strauss.

Further, there’s excellent infrastructure, state-of-art technology and a dedicated customer

counselling team that continuously resolve quality issues and provide desired wash results.
Arvind also has in place an effluent treatment facility, which recycles waste water and converts
denim waste to denim paper, in keeping with their eco friendly production process.

As one of the largest denim producers in the world, Arvind caters to quality markets of Europe,
US, West Asia, the Far East and the Asia Pacific.  

                                      

Shirtings-

Arvind Shirting fabric has many aces up it’s sleeve. It is one of the most well-known products of
Arvind Group, selling at a premium in the international market. It has an astonishing annual
capacity of 34 million meters. Prominent products within this category include fabrics with non-
iron properties, mechanical finishes, printed fabrics apart from the cotton and cotton blends in
Linen, Lycra, Polyester, Modal, Silk etc. with varieties in yarn dyeds and solids.

Further, Arvind has a unique plant for manufacturing very light weight indigo dyed fabrics in
yarn dyed and solids for top weights. Arvind Shirting has a liquid ammonia based fabric
processing plant and a state-of-the-art print house – a first for India and one of the few in Asia.
The clientele for the product include names like Polo, Ralph Lauren, ESPRIT, GAP, FCUK,
Zara, Pull & Bear, Louis Philippe, Van Heusen, Allen Solly, Color Plus, Parx and Park Avenue.

Backed by the latest technology and state-of-the-art equipment, every stage of the production
process, right from spinning of the yarn to final processing and testing of the fabric, ensures that
stringent quality standards are met and products remain eco-friendly.

The plant is equipped for spinning company, lycra and super fine yarn up to 170’s count. This is
in addition to an existing state-of-the- art yarn dyeing facility, automatic drawing in unit and an
automated fabric inspection and packing facility. And if that wasn’t enough, the division has the
largest sampling plant in India for speedy churning out of desk looms and yardages for
customers. Plus, there’s additional support from an in-house design studio and a team of
designers, who in turn get continuous inputs on latest international trends from designers based
in Italy and the UK. 

 
Khaki-
The many virtues of Arvind Khaki merit your undivided attention: An annual capacity of 21
million meters which facilitates the launch of two new collections annually; and the distinction
of being the only khakis division in South East Asia to do so.

The division provides the finest fabrics in the variants of 100% Cotton, Cotton Rich Polyester
Blend, Cotton Lycra, Cotton Tencel, Cotton Linen, etc to name a few. The division has an
integrated plant with weaving and processing facilities. The most prominent products in this
range include Chinos, Canvas, Ribstop, HBT, Tussore, Cavalry, Structures and Dobbies. It’s
easy to see why the most discerning customers flock here: The exalted list includes GAP, J
Crew, Polo Ralph Lauren, Abercrombie & Fitch, Banana Republic, Ann Taylor, Liz Clairborne,
(US), Marks and Spencer, Pull & Bear, Benetton, Grotto Gas, Diesel, Debenhams, (UK), Madura
Garments, and Color Plus (India).

To satisfy such quality conscious customers, the khaki division has a testing and Quality Control
Laboratory, and a Product Development Cell, which not only undertakes value-engineering of
the existing products but is also involved in creating new weaves, blends and dyeing and
processing techniques. The plants are certified by OEKO TEX, Lycra, Teflon. Laboratory
accredited by Marks and Spencers, Next, Dupont, Levi’s, INVISTA. 

Knits-
Arvind’s knits department has an annual knitting capacity of 10,000 tons. Apart from the basic
knitting capabilities (jersey, pique, rib, and interlock), Arvind has mastered specialty knitting
techniques such as yarn-dyed autostripers, jacquards, and stretch fabric. The knits vertical has a
fabric dyeing capacity of 6500 tons per annum and yarn dyeing capacity of 3500 tons per annum.
It has the ability to process both tubular and open-width fabric and offer specialty finishes like
mercerization, singing and various forms of brushing and peaching. The department also boasts
of a state-of- the art print shop equipped with fully automatic placement printing capabilities. 

Voiles-
Arvind is the uncontested market-leader in the manufacture of voiles, with a production capacity
of 33 million meters per annum. Arvind’s voiles are primarily used as blouse material and are
sold in the domestic market through an impressive network of 150 dealers, reaching over 5000
retail outlets throughout India. High quality Swiss voiles are exported to Switzerland, Sri Lanka
and countries in the Middle East.  

CORPORATE SOCIAL RESPONSIBILITY

The Lalbhai Group has made significant monetary and management contributions to the
following Institutions: 

EDUCATION–PROFESSIONAL,CULTURAL,ANDRESEARCH
BODIES

 Ahmedabad Education Society

 Lalbhai Dalpatbhai Institute of Indology
 Ahmedabad Textile Industries Research Association  (ATIRA)
 L.D. Engineering College
 L.D. Arts College
 Indian Institute of Management, Ahmedabad
 Gujarat University
 Mohinaba Kanya Vidyalay
 Rachana School
 Lalbhai Dalpatbhai Municipal School
 Lalbhai Dalpatbhai Bharatiya Sanskriti Vidya Mandir
 Consumer Education and Research Center

HUMAN DEVELOPMENT

 Sharda Trust
 Narottam Lalbhai Rural Development Foundation
  Chandraprasad Desai Memorial Foundation
 Blindmen’s Association
 Sankat Nivarn Samhiti

 MEDICAL CARE AND RESEARCH

 Gujarat Cancer Society

 Jiuraj Hospital
 Shaardaben Chimanbhai Minicipal Hospital
 Sharda School of Mentally Retarded Children
 Sudhir Chimanbhai Rehabilitation Center

HISTORY

1931
Arvind Limited Limited is set up by three brothers Kasturbhai, Narottambhai and
Chimanbhai Lalbhai with a share capital of Rs 2,525,000 (US$55,000) backed by state-
of-the-art technology, with the aim to produce high-end superfine fabric.

1934
With sales reaching Rs 45.76 Lakhs, and a profit of almost Rs 3 Lakhs, Arvind
establishes itself amongst the foremost textile units in the country.

1986
- An uninterrupted record of not missing out on paying dividend to its shareholders.
- An established leader in fine & superfine cotton fabrics for Indian market.
1986
Renovision: First company to bring globally accepted fabrics Denim, yarn dyed shirting
fabrics & wrinkle free gaberdines to India.

1987
 - The largest zero discharge green efluent treatment plant in India.
- Commitment to greener world

1987
- First company to bring International shirt brand “Arrow” to India
- First company to start dedicated “retail” outlets for Arrow brand.
- Awarded various awards for Highest exports and ISO

1989
 - Largest denim & shirting in South Asia.
- 3rd Largest denim capacity in the world


1997

 First Indian company to verticalise the cotton textile business from cotton fields to
 apparel retailing.

1997-1998
 First company to introduce ERP SAP business solutions
2008

Company launches 'Megamart', now India's largest value apparel-retail chain
 2008
  Largest portfolio of International brands: Lee, Wrangler, Nautica, Jansport, Kipling,
Tommy, Arrow, US Polo, Izod, Pierre Cardin, Palm Beach, Cherokee, hart Schaffner
Marx

COMAPANY’S TRANSFORMATION
History has been witness to the Arvind Group’s commitment to excellence, innovation,
perseverance and undying attention to customer and societal needs. As an organization, Arvind
has successfully integrated diverse businesses, services and products, unified by a common
vision - of enriching lifestyles.

Founded in 1931, Arvind lost no time in establishing its position as one of India’s leading super-
fine fabric manufacturers for the domestic market. And yet, Arvind has always felt the pulse of
the market; welcoming change and reinventing itself for the challenges of a dynamic society and
marketplace.

This policy of change has fetched us well deserved results. Arvind’s adoption of new-age fabrics
has seen the Company emerge as one of the largest denim manufacturers in the world, while also
bringing us global recognition for the manufacture of shirting, khakhi and knitted fabrics.

A large and growing presence in the manufacture of ready-made garments - jeans, shirts and
knits – has further seen Arvind’s rise as a one-stop solution provider for leading global and
domestic apparel brands.

Finally, the Company’s direction and rapid growth in the branded apparel and retail business
along with a more recent involvement in the growing of organic cotton, has consolidated its
presence through the apparel value chain.

Arvind’s expertise is end to end; we apply exacting standards of innovation, design and service
through the journey; from its origin as a fiber of cotton in a farmer’s field, all the way to its
culmination as a satisfying shopping experience. And that, in fact is the feather in our cap.
 ABOUT ARROW

The ARROW brand, introduced in 1851, is one of America’s oldest and most trusted brand
names.  ARROW is a symbol of authentic American style in clothing for men, women and
children.  ARROW is a registered trademark of Cluett, Peabody & Co., Inc., a wholly owned
subsidiary of Phillips-Van Heusen Corporation. ARROW brand products are sold in over 80
countries worldwide. 

The Arrow Company is committed to providing quality apparel

products that are fashionable and afford value to our consumers. At
Arrow, the roots are firmly established as a fashion leader in men's
apparel. However, today Arrow has been transformed into an
Gentleman lifestyle brand with a broad assortment of men's,
women's, and children's apparel and apparel related products
available in over 90 countries worldwide. At Arrow, through research
and development, everyone is constantly addressing the changing
needs and desires of the consumer, resulting in brand awareness and
consumer loyalty.The success of Arrow can be attributed to the
brand's rich heritage and the company's attention to detail over the
years.
Arrow, a Gentleman icon, for over 150 years...

The Arrow Collar Man: A brief Demographic customer

profile-
An Arrow customer is a male aged between 24 to 44 years
.Its target segment is SEC A/A1 i.e educated and well
qualified discerning gentleman who is used to the best
things in life.
He is placed at higher echelons of corporate hierarchy .He is widely traveled and exposed
to international trends .In vogue and formal dressing is a lifestyle for this Gentleman.
Arrow customer continues to represent great values such as freedom, adventure, individual
expression, and style through out the world.

ARROW IN INDIA

A Brief profile

The epitome of the brand is heritage and craftsmanship. The parent company of the brand
namely Cluett Peabody & Co., USA, began operations in the US in 1851. Till 1920 Arrow was a
brand known for manufacturing collars. It was only in 1920 when a man named C.R. Palmer
came up with an idea to make Arrow shirts. Since then Arrow is known for heritage a master
craftsmanship. In 1993 Arrow was launched in India and the first exclusive store was opened at
Commercial Street, Bangalore. In 2000 Phillips Van Heusen got the license for the brand in the
US and in 2004 history was made for Philips Van Heusen when they got the world rights to the
Arrow brand.

ARROW in India is a lifestyle brand targeted at men between 25 to 44 years. Arrow is a

benchmark for formal dressing but also caters to the leisure wardrobe of the customer with a
range in Arrow Urban and Arrow Sports. Arrow’s product range comprises of Shirts, Trousers,
Knits, Suits, Blazers, Innerwear, and Accessories.

Arrow is expanding its exclusive retail network. Arrow now has 64 outlets across India. It is also
present in 30 retail chains including Life Style, Shoppers’ Stop and Pyramid among others.
Arrow, which is in the process of adding more showrooms, is focusing on a new format for
stores. With a strong channel wise distribution network ,its really doing a great business and
catering to Metropolitan ,Urban as well as Suburban customers.

ARROW AT ARVIND BRANDS

The brands’ president is Mr. J Suresh who is supported by Business Head by Mr. Janak Dave.
The Brand has a dedicated Product team , Marketing Team , Retail Team ,visual merchandiser
and overall a Famous Designer from Italy Mr. Renato Grande whose Precious inputs and design

theme keeps the brand offering of each season at par with international trends in fashion.

The customer connect takes place through five channels – Exclusive brand stores ,department
stores, multi brand outlets ,exports and institutional sales. Each of these is headed by channel
heads. The business and channel heads supported by specialist teams –supply chain,
production, sales, finance, information technology and human resources .Each of these teams is
headed by senior professionals.
 Organizational hierarchy:

Business Head

Product Manager Product Manager ( Suits) Designer Marketing Manager

Shirts, Knits, Casuals, Assistance Manager VM

Accessories

Business Manager Manager SCM Sourcing Manager

Retail

Retail Planner Executive SCM Customer Fabric Trims Knits Prod.

service
 ARROWs’ OFFERINGS

Arrow is lifestyle brand in India catering to the complete wardrobe solution of male as well as
to some extent to females. The brand offerings include Shirts, Trousers, Knits , Suits ,
Accessories as well as innerwear.

Arrow is retailed under the following labels:

o 1851
o President
o Premium
o Classic

Arrow is retailed under the following sub brands:

o Sports
o Urban

Arrow shirts:

Arrow was previously known mainly for its shirts. The main characteristics of these shirts are:
They are 100% cotton and are free from any blends.

1851: The Ultra premium category

This category consists of very fine imported fabric from Italy and Austria of counts 2/100’s and
2/120’s. Some of the important features of these shirts are:
 1. Inside Taping is used to give a neat look to side seams.
2. EPIC threads are used for construction.
3. MOP buttons are used.
4. There is no puckering.
These shirts are priced from Rs 2595 to Rs 4995.

The president collection

This category also consists of very fine imported fabric from Austria and 70 % of this collection
is of counts 2/100’s and 2/120’s.These shirts are priced from Rs 2095 to Rs 4995.

The premium Collection

This category of shirts consists of cotton fabric of 2/80’s count and 2/100’s count. The sizes
available in this are 39 to 48. The Price bracket for this category is Rs 1395–Rs 1995.

The Classic Collection

This category of shirts consists of cotton fabric of 2/60’s count and 2/80’s count. The sizes
available in this are 39 to 48. The Price bracket for this category is Rs 1095–Rs 1295.

The Sports Collection

This category of shirts consists of Washed cotton fabric. The sizes available in this are from S to
XXL. The Price bracket for this category is Rs 995–Rs 1795.

The Urban collection

This category of shirts consists of printed ,dobby design etc. cotton shirts. The sizes available in
this are from 39 to 44. The Price bracket for this category is Rs 1295–Rs 1895.
Arrow Knits

Arrow had come out with knits in FW04. Prior to FW04 the brand was importing certain
collections of knits and jackets in very small quantities. Since then a number of yarns / fabrics
have been used. FW07 was the season where the designer had given the maximum no. of
options in this segment till date.

knits:

Cotton sweaters: broad bright stripes: SPORT, GOLF 1295 to 1495.

Acro-wool sweaters: SPORT / PREMIUM bright argyles, solids 1395 to 1595.

Lambs-wool sweaters: solids, bright stripes SPORT / URBAN 1695 to 1995.

Fleece sweat shirts: SPORT: v neck, full front zipper, half zipper, patches, embroidery @ 1195.

Merino wool sweaters: premium / urban: superfine merino wool - argyles, stripes @ 2095 to
2795. 

2/60s double Mercerized: shirts and Polos: PREMIUM: 1195, 1395.

Stripers: sport: 695, 795

Solids: sport: 545

Rib Melange : urban: @ 895, 995

Jackets: Highly stylised sport and urban jackets.

Water-resistant jackets: with quilted taffeta and fleece lining normal length and long jackets
2295 to 2995.

Cord: with flannel lining 2995

Canvas: with flannel lining 2195 to 2495.

 

Some more additions in seasons before / after FW05:

Basic round neck in SS07 @ 395/-

Staple of 10 colors in basic polo since SS07.

Unlined linen and cotton jackets (blazer pattern) (without body lining, shoulder pads, chest pc.,
etc)

Mohair in FW07 FSV neck solid @1495/-

Basic 2 tone piques in SS06 @ 695/-

Double mercerized wrapper GOLF polos @ 1195/-

Light weight 12gg flat knits in SS06 @ 995/-

Cotton and acro wool full cable sweaters in FW06 @ 1595/-

Garment dyed polos in SS07 @ 795/-

Interlock stripes in FW07

2/40s compact flat knit stripes in SS07 @ 1195/-

2/40s mercerised flat knit stripes in SS07 @ 1395/-

Grindle yarn FS polo and round neck in FW07 @ 1095/-

3 ply Grindle FS V nk sweaters in FW07 @ 1395/-