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Introduction Of The Company

Nestlé with headquarters in Vevey, Switzerland was founded in 1866


by Henri Nestlé and is today the world's biggest food and beverage
company. They employ around 275,000 people and have factories or
operations in almost every country in the world.

The Company's strategy is guided by several fundamental principles.


Nestlé's existing products grow through innovation and renovation
while maintaining a balance in geographic activities and product lines.
Long-term potential is never sacrificed for short-term
performance. Nestle was promoted by Nestle Aliment Ana, Switzerland,
a wholly owned subsidiary of Nestle Holdings Ltd., Nassau, Bahamas’
Islands.
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Nestle was incorporated as a limited company in 1959. In 1978, the
Company issued shares to the Indian public to reduce its foreign
holdings to 40%. Its name was changed from Foods Specialties Ltd. to
the current name in 1981.The parent held 51% stake in the company
as at 2000 end. It has FIPB approval to hike stake by 10% and has
been gradually acquiring shares from the open market. Parent stake in
the company as at 2001 end stood at 53.8%. The parent plans to
continue hiking stake through open market purchases.

HISTORY: The history of Nestlé began in Switzerland in 1867


when Henri Nestlé, the pharmacist, launched his product Farine Lactée
Nestlé, a nutritious gruel for children. Henri used his surname, which
means ’little nest’, in both the company name and the logotype. The
nest, which symbolizes security, family and nourishment, still plays a
central role in Nestlé’s profile.
Since it began over 130 years ago, Nestlé’s success with product
innovations and business acquisitions has turned it into the largest
Food Company in the world. As the years have passed, the Nestlé
family has grown to include chocolates, soups, coffee, cereals, frozen
products, yoghurts, mineral water and other food products. Beginning
in the 70s, Nestlé has continued to expand its product portfolio to

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include pet foods, pharmaceutical products and cosmetics too.

Nestlé headquarters in Vevey.

The company dates to 1867, when two separate Swiss enterprises


were founded that would later form the core of Nestlé. In the
succeeding decades the two competing enterprises aggressively
expanded their businesses throughout Europe and the United States.

In August 1867 Charles A and George Page, two brothers from Lee
County, Illinois, USA established the Anglo-Swiss Condensed Milk
Company in Cham. Their first British operation was opened at
Chippenham, Wiltshire in 1873.[3]

In September 1867, in Vevey, Henri Nestlé developed a milk-based


baby food and soon began marketing it. Henri Nestlé retired in 1875,
but the company, under new ownership, retained his name as Farine
Lactée Henri Nestlé.

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Henri Nestlé.

In 1877 Anglo-Swiss added milk-based baby foods to its products, and


in the following year the Nestlé company added condensed milk, so
that the firms became direct and fierce rivals.

In 1905 the companies merged to become the Nestlé and Anglo-Swiss


Condensed Milk Company, retaining that name until 1947, when the
name Nestlé Alimentana SA was taken as a result of the acquisition of
Fabrique de Produits Maggi SA (founded 1884) and its holding
company, Alimentana SA of Kempttal, Switzerland. Maggi was a major
manufacturer of soup mixes and related foodstuffs. The company’s
current name was adopted in 1977. By the early 1900s, the company
was operating factories in the United States, United Kingdom, Germany
and Spain. World War I created new demand for dairy products in the
form of government contracts; by the end of the war, Nestlé's
production had more than doubled.

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NESTLE’S BRANDS

Quality and nutritional value are the essential ingredients in all of the
Nestlé’s brands. Millions of people prefer Nestlé products every day,
happy with the addition to their wellness that they bring. If you are
looking for a specific brand our product, just use the alphabetical index
below to jump straight to a listing. Or you can explore by category.

Baby Foods

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Chocolate & Confectionery

Ice Cream

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Prepared Foods(MEGGI)

Beverages

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Others Products Of Nestle

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MISSION AND VISSION:

Nestlé’s global vision is to be the leading health, wellness, and


Nutrition Company of the world. Nestle’ Pakistan subscribes fully to
this global vision The Company's priority is to bring the best and
most relevant products to people, wherever they are, whatever
their needs, throughout their lives. Vision of Nestlé

Nestlé's vision of making good food to enjoy a good healthy life for
consumer’s everywhere. This implies gaining a deeper
understanding in many areas of nutrition and food research and
transforming the scientific advances into applications for the
company.

Having a broad vision the company is doing its best for their
consumers to show the great sense of responsibility.

Nestlé’s aim is to meet the various needs of the consumer every day
by marketing and selling food of a consistently high quality.

. ... According to nestle, pure water product is the stars of nestle


having useful ingredients in every drop of water which are essential
for being hydrated Nestle is not only Switzerland's largest industrial
company, but it is also the World's Largest Food Company. The
mission statement emphasizes on the fact that Nestle products are
available in nearly every country around the world. Water Nestlé
Pure Life To be the leading and most valued Home and Office
Delivery (HOD) drinking water company

Quality is a competitive
advantage

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We live in a competitive world and must never forget that their
customers have a choice. If they are not satisfied with a Nestlé
product, they will switch to another brand. Their goal, therefore, is to
provide superior value in every product category and market sector in
which we compete. The pursuit of highest quality at any price is no
guarantee for success, nor is a single-minded cost-cutting approach.
Lasting competitive advantage is gained from a balanced search for
optimal value to customers, by simultaneous improvement of quality
and reduction cost. Success can never be taken for granted. We must
watch and learn from our competitors. If they do something better, we
must improve our own performance. We can achieve competitive
advantage through Quality.

Earnings
In 2009, consolidated sales were CHF 107.6 billion and net profit was
CHF 10.43 billion. Research and development investment was CHF
2.02 billion.[1]

• Sales by activity breakdown: 27% from drinks, 26% from dairy


and food products, 18% from ready-prepared dishes and ready-
cooked dishes, 12% from chocolate, 11% from pet products, 6%
from pharmaceutical products and 2% from baby milks.
• Sales by geographic area breakdown: 32% from Europe, 31%
from Americas (26% from US), 16% from Asia, 21% from rest of
the world.

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