Campaign Template

You can download this template from www.TheOrganizersCookbook.com if you want to

customize it or print additional copies - or you can write in the spaces provided.

MISSION STATEMENT

CORE MESSAGE
 DESCRIBE THE RACE(S) OR ISSUE(S)

TYPE OF CONTEST
(election, legislative vote, OUR SIDE THE OTHER SIDE Notes
court case, etc)

WIN NUMBER

Your Win Number is ____% x Projected Voter Turnout (%) x Current Registered Voters

If you need 51% of the vote to win, use 51% - if you need more or less, use the
percentage you need in your recipe. You can calculate several win numbers based on
different scenarios (for example winning by an 80% landslide versus winning by a 51%
sliver).

# of currently registered
% needed to win % projected voter turnout
voters
 POWER MAP

CAMPAIGN STRATEGY
 STRATEGIC PLAN - DETAILS

Our Strengths Our Weaknesses

How will we leverage our strengths?

How will we handle our weaknesses?

 RESOURCES

What We Have What We Need

TURF

Describe cities, districts, geographic areas or “neighborhoods”

 LEADERS & TEAMS

How Many Team Leaders, Staff, & Coordinators Do We Have Now? ____________

Name Title / Turf /Team Phone Email

Describe Existing Teams:

Team Name Geographic Location Number of Active Members

How Many Teams Do We Have? _________

How Many Teams Do We Need? _________

Teams We Have – Teams We Need = Team Build Goal

Goal = Build _______________ New Teams

 LEADERSHIP STRUCTURE

Describe or draw a model of the leadership structure you will employ. Note specific
names where you know them, otherwise note needed roles and functions to be filled.

INTERNAL COMMUNICATIONS

How will you communicate with members of your team? With your core leadership?
With your volunteers?
 COMMUNICATIONS AND MEDIA

How will you proliferate your message to your target audience? How will you use earned
media and/or paid advertisements?

TARGET AUDIENCE

Who is your target audience and why?

 SOCIAL MEDIA PLAN

How will you engage with supporters and potential supporters online? Which social
networks will you use? Why?

FUNDRAISING GOALS & FUNDING SOURCES

 DATA MANAGEMENT

Describe the system you will use to manage campaign data including the leadership
structure you will implement to support it.
 VOTER CONTACT GOALS

Register ________ New Voters

Contact __________Voters

________ Total Call Contacts

________ Total Knock Contacts

________ Total Call & Knock Contacts

(________ % phones; ________ % doors)

Attempt to Contact __________ Voters

________ Total Call Attempts (# of Call Contacts x 3)

________ Total Knock Attempts (# of Knock Contacts x 6)

________ Total Call + Knock Attempts

(________ % phones; ________ % doors)

 PHONEBANK & CANVASS GOALS

________ Total Call Attempts ________ Total Knock Attempts

Number of Phonebanks Needed _________________

Total call attempts / proposed # of phonebanks = # of calls per phonebank

How many Volunteers will we need per phonebank? ________________

(Each caller can make around 25 calls per hour = about 2 ½ minutes per call)

Number of Canvasses Needed _________________

Total knock attempts / proposed # of canvasses = # of knocks per canvass

How many Volunteers will we need per canvass? ________________

(Each canvasser can knock around 15 doors per hour = 4 minutes per door)

Phonebank and Canvassing Schedule

Phonebank / Metric Goal (how How many
Coordinator /
Date Canvass / many volunteers Notes / Resources
Event Lead
Other Event calls/knocks?) needed?
 CAPACITY-BUILDING

How Will We Build The Capacity We Need in the Time We Have?

Timeline for Capacity-Building Goals

Goal 1 Goal 2 Goal 3 Goal 4 Goal 5

CAMPAIGN CALENDAR & KEY DATES

Choose a format that fits your timeline (monthly, weekly, daily, hourly, etc) to list the
key dates and actions that will define your campaign.

Week 1 Week 2 Week 3 Week 4 Week 5…

Month 1 Month 2 Month 3 Month 4 Month

5…
 GOTV PROTOCOLS

Overview of Our GOTV plan, systems and structures

GOTV TICKER

Plan your complete and specific schedule for Election Day, and possibly the entire span
of GOTV (depending on the scale of your campaign). Choose a time format that fits your
plan (hourly, 30-min segments, minute-by-minute, etc) and fill in the details.

4am
5am
6am
7am
8am
9am
10am
11am
12pm
1pm
2pm
3pm
4pm
5pm
6pm
7pm
8pm
9pm
 NEXT STEPS

1.

2.

3.

What additional resources, information, or support do we need to take these next steps?