Variables Questions

Brand R-1 2 5 6 25
Response

Non-Brand 1 4 13
Response

Quality 6 R-8 9 R-10 12

Response

Quantity 10 11 14
Response

Attractiveness 4 7 R-8
Response

Reliable R-20 21 22 23 R-24

Response

Not Reliable 20 R-21 R-22 R-23 24

Response

Offers & Discounts 3 R-5 13

Response

Frequent Purchaser 21 22
Response

Casual Purchaser R-21 R-22

Response

Low Spending 5 R-6 R-15 16 R-22 R-23

Response

High Spending 15 21 22 23
Response

Reasonable Spender 16 25
Response

Mother Tongue 19
Response

English R-19
Response
BL Informative 17 R-18
Response

BL Annoying R-17 18
Response
Respondents Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 Q19
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
 90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
Q20 Q21 Q22 Q23 Q24 Q25
Respondents Gender Age Marital Status Location Education Profession Income
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
 90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
Questions SlNo Scale Sample Size Response Avg Demographic Details Scale
Q1 Interval Q1 Nominal
Q2 Interval Q2 Ratio
Q3 Interval Q3 Nominal
Q4 Interval Q4 Nominal
Q6 Interval Q5 Nominal
Q7 Interval Q6 Nominal
Q8 Interval Q7 Ratio
Q9 Interval
Q10 Interval
Q11 Interval
Q12 Interval
Q13 Interval
Q14 Interval
Q15 Interval
Q16 Interval
Q17 Interval
Q18 Interval
Q19 Interval
Q20 Interval
Q21 Interval
Q22 Interval
Q23 Interval
Q24 Interval
Q25 Interval
Sample Size Response Avg
Questions Scale Response Normal / Reverse Numerical Value
Q1 Interval Strongly Disagree Normal
 Likert Scale
Normal Reverse 5 Point
5 1 Strongly Disagree
4 2 Disagree
3 3 Neutral
2 4 Agree
1 5 Strongly Agree
 Variables Questions
Brand R-1 2 5 6 25 Mean
Male Response 2.84375 3.59375 3.53125 4.0625 3.519 3.51005
Female Response 2.47 3.7 3.63 3.7407 3.6 3.42814
Others Response 0 0 0 0 0 0

Non-Brand 1 4 13 Mean
Male Response 3.16 3.22 3.03 3.1366667
Female Response 3.54 3.3 3.46 3.4333333
Others Response 0 0 0 0

Quality 6 R-8 9 R-10 12 Mean

Male Response 4.0625 2.9062 2.875 2.4375 3.0312 3.06248
Female Response 3.9444 2.7962 3.2407 2.3518 3
Others Response 0 0 0 0 0 0

Quantity 10 11 14
Male Response 3.5625 3.7187 2.7812
Female Response 3.6481 3.8518 2.94444
Others Response 0 0 0

Attractiveness 4 7 R-8
Male Response 3.2187 3.0937 2.9062
Female Response 3.2777 3.2037 2.7962
Others Response 0 0 0

Reliable R-20 21 22 23 R-24

Male Response 1.7812 2.7812 2.75 3.3457 2.1562
Female Response 1.7037 3.2222 2.9444 3.1296 2.1296
Others Response 0 0 0 0 0

Not Reliable 20 R-21 R-22 R-23 24

Male Response 4.2187 3.2187 3.25 2.6562 3.8487
Female Response 4.2962 2.7777 3.05555 2.8703 3.8703
Others Response 0 0 0 0 0

Offers & Discounts 3 R-5 13

Male Response 4.125 2.4687 3.3125
Female Response 4.2777 2.2222 3.4629
others response 0 0 0

Frequent Purchaser 21 22
Male Response 2.7812 2.75
Female Response 3.2222 2.94444
Others Response 0 0
 Casual Purchaser R-21 R-22
Male Response 3.2187 3.25
Female Response 2.7777 3.05555
Others Response 0 0

Low Spending 5 R-6 R-15 16 R-22 R-23

Male Response 3.5312 1.937 2.9375 3.875 3.25 2.6562
Female Response 37,777 2.05555 2.8518 3.8888 3.05555 2.8703
Others Response 0 0 0 0 0 0

High Spending 15 21 22 23
Male Response 3.0625 2.7812 2.75 3.3437
Female Response 3.1481 3.22222 2.94444 3.1296
Others Response 0 0 0 0

Reasonable Spender 16 25
Male Response 3.875 3.5937
Female Response 3.8888 3.7777
Others Response 0 0

Mother Tongue 19
Male Response 2.7812
Female Response 3.1481
Others Response 0

English R-19
Male Response 3.2187
Female Response 2.8518
Others Response 0

BL Informative 17 R-18
Male Response 2.7187 1.7187
Female Response 3.0925 1.7592
Others Response 0 0

BL Annoying R-17 18
Male Response 3.2812 4.2812
Female Response 2.9074 4.2407
Others Response 0 0
Gender Brand Perception Non-Brand Perception Quality
Male 3
Female 4
Others 0 0 0
 Variables Questions
Brand R-1 2 5 6 25

Non-Brand 1 4 13

Response

Quality 6 R-8 9 R-10 12

Response

Quantity 10 11 14

Attractiveness 4 7 R-8

R-20 21 22 23 R-24
Reliable

20 R-21 R-22 R-23 24

 Not Reliable

3 R-5 13
Offers & Discounts

21 22
Frequent Purchaser

R-21 R-22
Casual Purchaser

5 R-6 R-15 16 R-22 R-23

Low Spending

15 21 22 23
High Spending

16 25
Reasonable Spender

19
Mother Tongue

R-19
English

17 R-18
BL Informative

R-17 18
BL Annoying
Response
 Age
18 - 25
26 - 35

36 - 45

46 - 55
56 & Above
 Variables Questions
Brand R-1 2 5 6 25
single
married
live in together

Non-Brand 1 4 13

Quality 6 R-8 9 R-10 12

Response

Quantity 10 11 14
Response

Attractiveness 4 7 R-8
Response

Reliable R-20 21 22 23 R-24

Response

Not Reliable 20 R-21 R-22 R-23 24

Response

Offers & Discounts 3 R-5 13

Response

Frequent Purchaser 21 22
Response

Casual Purchaser R-21 R-22

Response

Low Spending 5 R-6 R-15 16 R-22 R-23

Response

High Spending 15 21 22 23
Response

Reasonable Spender 16 25
Response

Mother Tongue 19
 Response

English R-19
Response

BL Informative 17 R-18
Response

BL Annoying R-17 18
Response
 Gender

Male Female Others

 Variables Questions
Brand R-1 2 5 6 25

Non-Brand 1 4 13
Response

Quality 6 R-8 9 R-10 12

Response

Quantity 10 11 14
Response

Attractiveness 4 7 R-8
Response

Reliable R-20 21 22 23 R-24

Response

Not Reliable 20 R-21 R-22 R-23 24

Response

Offers & Discounts 3 R-5 13

Response

Frequent Purchaser 21 22
Response

Casual Purchaser R-21 R-22

Response

Low Spending 5 R-6 R-15 16 R-22 R-23

Response

High Spending 15 21 22 23
Response

Reasonable Spender 16 25
Response

Mother Tongue 19
Response

English R-19
Response
BL Informative 17 R-18
Response

BL Annoying R-17 18
Response
 Gender
Male Female Others
 Variables Questions
Brand R-1 2 5 6 25
Response

Non-Brand 1 4 13
Response

Quality 6 R-8 9 R-10 12

Response

Quantity 10 11 14
Response

Attractiveness 4 7 R-8
Response

Reliable R-20 21 22 23 R-24

Response

Not Reliable 20 R-21 R-22 R-23 24

Response

Offers & Discounts 3 R-5 13

Response

Frequent Purchaser 21 22
Response

Casual Purchaser R-21 R-22

Response

Low Spending 5 R-6 R-15 16 R-22 R-23

Response

High Spending 15 21 22 23
Response

Reasonable Spender 16 25
Response

Mother Tongue 19
Response

English R-19
Response
BL Informative 17 R-18
Response

BL Annoying R-17 18
Response
 Gender
Male Female Others
 Variables Questions
Brand R-1 2 5 6 25
Response

Non-Brand 1 4 13
Response

Quality 6 R-8 9 R-10 12

Response

Quantity 10 11 14
Response

Attractiveness 4 7 R-8
Response

Reliable R-20 21 22 23 R-24

Response

Not Reliable 20 R-21 R-22 R-23 24

Response

Offers & Discounts 3 R-5 13

Response

Frequent Purchaser 21 22
Response

Casual Purchaser R-21 R-22

Response

Low Spending 5 R-6 R-15 16 R-22 R-23

Response

High Spending 15 21 22 23
Response

Reasonable Spender 16 25
Response

Mother Tongue 19
Response

English R-19
Response
BL Informative 17 R-18
Response

BL Annoying R-17 18
Response
 Gender
Male Female Others
 Variables Questions
Brand R-1 2 5 6 25
Response

Non-Brand 1 4 13
Response

Quality 6 R-8 9 R-10 12

Response

Quantity 10 11 14
Response

Attractiveness 4 7 R-8
Response

Reliable R-20 21 22 23 R-24

Response

Not Reliable 20 R-21 R-22 R-23 24

Response

Offers & Discounts 3 R-5 13

Response

Frequent Purchaser 21 22
Response

Casual Purchaser R-21 R-22

Response

Low Spending 5 R-6 R-15 16 R-22 R-23

Response

High Spending 15 21 22 23
Response

Reasonable Spender 16 25
Response

Mother Tongue 19
Response

English R-19
Response
BL Informative 17 R-18
Response

BL Annoying R-17 18
Response
 Gender
Male Female Others
Brand Non-Brand Quality Quantity Attractiveness Reliable Not Reliable Offers & Discounts
Frequent Purchaser Casual Purchaser Low Spending High Spending Reasonable Spender
Mother Tongue English BL Informative BL Annoying
Brand Non-Brand Quality Attractiveness
Quantity ReliableNot Reliable
Offers & Frequent
DiscountsPurchaser
Casual Purchaser
Low Spending
High Spending
Reasonable Mother
SpenderTongue
English
BL Informative
BL Annoying