Questionnaire on “Understanding the consume behaviour

on safe drinking water”

NAME: - …………………………………………………………………

ADDRES: - ……………………………………………………………...

CONTECT NO: - ………………………………………………………..

AGE: - ……………………………………………………………………

OCCUPATION: - ………………………………………………………..

INCOME: - ……………………………………………………………….

DATE: - ………….. SINGNATUR: -

…………………...

1. Numbers of members in family:

2. Children :-
O Yes O No
3. Existing drinking water source:-
O Municipal water O Canned water
O Tanker O Bore well
O Don’t know
4. How do you treat your drinking water:-
O Do nothing
O Boiled water
O Use electrical water purifier
O Use non electrical water purifier

5. Do you use any kind of water purifier at home?

O Yes O No
6. If yes, which purifier do you use?
O Aqua guard O Pure it
O Kent water purifier O Philips

7. Dose it removes the hardness of water?

O Yes O No
8. Does your water purifier give “as safe as” boiled water?
O Yes O No O Don’t Know
9. Does the water purifier ensure that water is not wasted while
purifying?
O Yes O No O Don’t know
10. If you treat the water before consumption does it remove Physical,
Chemical, Biological impurities from your water.
O Yes O No O Don’t know
11. Does the water purifier have an indicator which tells you
when the water Purifier’s germ-kill power is over?
O Yes O No O Can’t say
12. If yes, how frequently do you need to change the candle in your
purifier?
O 3 month O 6 month
O once in year O More than mentioned

13. Do you know that 80% of the diseases in our country are water
bound:
O Yes O No

14. Do you know that boiled water is not necessarily safe water?
O Yes O No
15. Is your water purifier backed by dependable after sales service?
O Yes O No O Exceptional
16. Criteria considered for Purchase?
O Price O Technology
O Aesthetics O Brand name

17. While buying any water purifier what comes to your mind first?
O Price O Health & Safety O Both

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 18. Can the water purifier run even without the use of electricity and gas,
thereby saving ongoing costs?
O Yes O No

19. Does the water purifier work even when you don’t get water in your tap?
O Yes O No

20. Do you know that filtration of water can’t decontaminate the water?
O Yes O No

21. Have you recently come across any kind of marketing activities for
purifiers?
O Road shows O Visual Merchandising O Others

22. Where do you prefer to buy a water purifier from?

O Retail Outlets O Franchisee dealer
O Demo at your doorstep

23. Overall how much do you satisfied with your existing water purifier?
O Fully satisfied O Partially satisfied
O Satisfied O Don’t satisfy
O Don’t satisfy at all

24. Will you be interested in knowing about a product that gives “as
safe as
Boiled Water” without needing electricity and meets tough germ kill
Standard.
O Yes O No
25. Comment/Suggestion on”Pureit” water purifier:-
………………………………………………………………………………
………………………………………………….…………………………..