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Business Ethics in India S. K.

Chakraborty

ABSTRACT. Unethical business in India became a politics-criminals” (BPC) triangle. Both the
recognized phenomenon during the second World “legislature” and “executive” wings of nation-
War. Academic/journalistic/legal concern with ethics management seem to be losing their credibility.
has become visible only during the nineties. Presently the citizens are hopefully looking up to
Corruption-of-the-poor and corruption-of-the-rich the assertive “judiciary” as the ultimate resort in
need to be distinguished – especially in the context
these ethically troubled times. It has given rise to
of globalization. The danger of attributing unethical
practices to system failure is recognized. It is also
“judicial activism” triggered by public interest
important to bring to bear on intellectual property litigations instituted at the Supreme Court level
rights the more fundamental principle of natural by some citizens fora, e.g., Common Cause. The
property rights. Consciousness ethics will be more Chief Justice of India, however, believes that such
crucial than just intellectual ethics. activism will be a temporary phenomenon.
Public feeling strongly supports this activism
though (Times of India, February 27–29, 1996).
1. A macro glance The elder generation often recalls that ethical
decline in society had surfaced prominently
A few initial, general points are worthwhile. during the Second World War when black-
Systematic empirical investigation in the field has market was born, making contractors and traders
yet to start in India. In fact, until the year 1992, wallow in riches overnight. But the “politics-
ethics in business was hardly a topic of concerted bureaucracy” apparatus had not been dragged
engagement at any level – except in two or three then into this black vortex of ill-gotten money.
business schools in the country. It was only the Since the 1950s however, with the launching of
2-billion dollar stock-exchange fiasco in 1992 the era of state-planned and controlled economic
which threw up the ethics issue at the macro- development, things seem to have been going
level. Since then, investigative journalism has from bad to worse – though usually below the
been playing a key role in highlighting corrupt surface. This cumulative ethical depression began
and fraudulent practices within the “business- to break loose as an ethical cyclone with
economic liberalization adopted by India in
1991. This storm has been exposing the sup-
S. K. Chakraborty combines over 35 years of Post- portive role of the “politics-bureaucracy” alliance
Graduate teaching experience, in India and abroad, with in fostering and feeding upon economic ter-
four years of work-experience in Indian industry. He has rorism of various kinds. The neutrality of
published 23 books, including Management by Values
bureaucracy has been tampered rather heavily
(Oxford U.P., 1991) and Ethics in Management,
Vedantic Perspectives (Oxford U.P., 1995). They all
since the mid-seventies by the political masters.
blend conceptual insights with the practical issues of Business thus got a readier opening into this
values-based human response in organizations. He edits caving citadel. Since increasingly expensive elec-
the Journal of Human Values, and is presently the tions are not state-financed, the stimulus to
Convener of the Management Centre for Human Values politics-business corruption remains strong in an
at the Indian Institute for Management in Calcutta. otherwise remarkably resilient democratic system.

Journal of Business Ethics 16: 1529–1538, 1997.


© 1997 Kluwer Academic Publishers. Printed in the Netherlands.
1530 S. K. Chakraborty

However, business often complains, and centage of black income to GDP rose from 42
perhaps rightly so, that they are more the victims in 1980–1981 to 51 in 1987–1988 (Gupta 1992,
than the perpetrators of economic crimes in a 146).
regime of government controls and bureaucratic Expressions like “speed money”, “palm
stickiness. But for many of the big players this greasing”, “oiling the wheels” are also widely
may not be true. They are able to feed the used to denote bribes. The indigenous words for
election process and allied aspects so sumptuously bribe are “ghoos”, “rishwat”, etc. Words like
that often crucial government policies are “kickbacks” and “commissions” are also
perceived to be controlled by them. The employed in this context.
“victim” syndrome is of course true for the vast Since 1992, the two words “scam” and
majority of other enterprises. “scandal” have become very common. They
One would have hoped that with the onset cover corrupt financial/economic practices of
of “liberalization” from government controls vast magnitude affecting large sections of the
since 1991, the scale and frequency of corrupt public. The B-P-C triangle has been prominently
practices would lessen. Along the “business- involved in these episodes.
bureaucracy-government” axis, this might be a Public perception does not condone such
growing reality, which is encouraging. But the happenings. Yet, in the end, the scene is largely
accompanying “globalization” process has one of helpless condemnation. Newspaper
ushered some new dimensions into the field of columnists and editorials often come down
business ethics. The competitive fray among heavily on the perpetrators of such economic
global corporations to enter the Indian economy, terrorism, yet the general mood is one of
and the eager overtures of Indian businesses to resignation. Business enterprises themselves, with
grow fast through collaborations with them, have some highly honorable exceptions, often consider
begun to manifest fresh varieties of business such practices to be part of the normal business
non-ethics. The possibility of a two-way traffic process.
is not imaginary: business veering towards crim- The intellectually articulate class usually
inals and criminals veering towards business. A chooses to ascribe these events to “systems” flaws
perceptive analyst had foreseen this predicament and weaknesses. This was clearly evident in the
as far back in 1982: “One comes across a whole- stand taken regarding the 1992 stock-exchange
sale condemnation of public regulation and scam. Perhaps this is one reason why no indi-
controls . . . These views altogether forget the viduals are ultimately pinned down and held
implications of an uncontrolled market-mecha- answerable. Some sensitive minds however feel
nism economy . . .” (Kabra, 1982, p. 150). that in the course of such elaborate system-
directed explorations, the basic issues of personal
character and integrity get side-tracked.
2. The semantics of business ethics Although terms like “accountability” and “trans-
parency” are thrown in during public pro-
The phrase “black market” rolled into circula- nouncements, culpability on such scores is still
tion during the Second World War and has dodged at all levels.
remained since that time. It denotes the process Whatever recent efforts the business commu-
of clandestine sale of scarce, rationed, controlled nity has been making seem all to be directed
commodities at inflated prices. towards offering better deal to domestic con-
A cognate phrase “black money” seems to sumers in respect of consumables and consumer
have gained currency during the 1960s. It covers durables (some illustrations will appear below).
the territory of business deals which entails Consciousness of ethical imperatives in interna-
money income and asset wealth not appearing tional business remains to be separately attended
in the books of accounts, thus evading taxes. to – at least in terms of articulated norms and
Sometimes this sphere is described as the “parallel guidelines.
economy”. According to one study, the per-
Business Ethics in India 1531

3. The basis for will-to-ethics in business ment of considerable integrity and courage has
recently stated: “A country as poor as ours –
A mute minority feels that a true long-term judging by the quality of life – cannot afford to
challenge for several major Indian business and have such pervasive corruption. Crime has
financial sectors is: how far is it ethical to spread transcended moral barriers and is eating into the
greed for goods and mercenariness for money in vitals of the economy.” (Dasgupta 1996)
the name of business growth, economic devel- Lastly, as touched upon earlier, the entry of
opment, and higher living standards? In fact, to big multinationals in certain key sectors of the
make the point sharper, is it ethical to pronounce economy, although welcome in general, is yet
on “higher standard of living” when it is really throwing up new challenges in business ethics.
“higher standard of consumption” which is being The capacity to corrupt and the willingness to
espoused? be corrupted seem to be moving in alliance in
Another general ethical problem relates to the several cases, e.g., the Enron contract for power
social consequences of employment contraction generation in Maharashtra. Leaving aside other
in manpower-intensive basic industries. Modern, aspects, it has been reported that Rs. 650 million
capital-intensive technology replacing older were ostensibly spent on “educating” the Indian
technologies is a process not without severe counterparts involved in managing the project.
social-psychological fall-outs in a highly popu- This was a “suspect” outlay even according to
lated country like India. The ethical issue is: an Enron official (The Statesman, August 10,
global economic competitiveness or local social- 1995).
psychological stability? Is there really any objec- The reasons for vigorous engagement with
tive method of rating one to be more desirable such challenges would seem to be:
than the other?
The third general challenge appears to be one (a) Are we heading for a sick-and-cynical
of abuse and misuse of sophisticated communi- society? Will future generations be
cation technology. Unless ethical-moral maturity grateful for such a legacy, even if material
keeps ahead of technological advancement, could prosperity were to increase?
we be moving towards a self-destructive society? (b) Are we going to prove the truth of the
Will it be more ethical to advocate decelerated proverb “God and Mammon cannot both
technology for the sake of more natural and be served at the same time”?
humane living? (c) Or can we demonstrate that moderate and
Fourth, with increasing psychological drift and essential material prosperity is both the
volatility in an artificially stimulated and exteri- effect and cause of ethics in practice?
orized mind-set fueled by business, will society (d) Should we be sleepless that an unethical
tend to lose mental health, replacing peace and society, where every aspect of life being
harmony by conflict and violence? If business sucked into this vortex of competitive
accepts the mantle of being the most important greed, is going to suffer from chronic
change-agent today, then is it required to mental ill-health, young children being
confront this trans-commercial ethical dilemma? the worst victims?
Is business the end or just a means? Means to (e) Should we try to change gears and see that
what? greater material equality across all layers
Fifth, how is “corruption-in-a-poor-society” and sectors of society and the globe is
to be dealt with on a footing different from essentially more a matter of ethical values
“corruption-in-an-affluent-society”? Artificial than of system skills? Are systems not
cost escalation in tender bids, tax evasion, mis- themselves the products of varied ethical
appropriation of bank funds, cornerning of pre-dispositions? For example, was the
institutional finance, and diversion of funds from joint family “system” not a concrete
productive channels are common-place events in outcome of an ethical framework for
the formers. An opposition member of parlia- cooperative living in society?
1532 S. K. Chakraborty

Of course, the “will-to-ethics” such as the above 03. In times of scarcity, not to withhold or
implies a complete circle – from the individual suppress stocks of goods with a view to
to the corporate to the national levels and thence hoarding or profiteering.
back again through the same levels. 04. Not to produce or trade in spurious
goods of standards lower than specified.
05. Not to adulterate goods supplied.
4. Will-to-ethics in the practical business 06. Not to publish misleading advertisements.
4. world 07. To invoice goods exported or imported at
their correct prices.
In July 1956, The Forum of Free Enterprise had
08. To maintain accuracy in weights and
published a manifesto. It contained the following
measures of goods offered for sale.
stern words: “Certain malpractices have crept
09. Not to deal knowingly in smuggled goods.
into the system of company management. They
10. Providing after-sales service where neces-
are to be condemned and should be removed.
sary or possible.
Hoarding, black marketing and profiteering are
11. Honoring the fundamental rights of the
anti-social and evil. Honest business practices can
consumers – Right of Safety, Right to
be promoted and encouraged by an honest and
Choose, Right to Information and Right
efficient administration in a democratic state.”
to be Heard.
(Forum of Free Enterprise, 1956, p. 9)
12. Discharging social responsibilities and the
During the forty years since the above decla-
responsibility to protect the environment
ration, neither the business community nor the
and nature’s infrastructure.
administration seems to have come anywhere
13. Ensuring that the product-warranty is
near such ardent hopes. A measure of this gulf
offered in simple, unambiguous and
can be obtained from the following scathing
concise language, highlighting the rights
words of a Delhi High Court Judge, uttered
of the consumer under it.
while denying permission to a central minister,
who had been arrested for sheltering notorious
It is evident that the above recommendations
criminals, to attend Parliament in February 1996:
constitute a primary-level, self-regulating charter
“In ancient India kings and emperors thought it
for enlightened citizenship amongst business
a privilege to sit at the feet of a man of learning.
entities. The CFBP has instituted a set of prizes
In today’s India, MP’s and ministers think it a
and awards called “Jamnalal Bajaj Uchit Vyavahar
privilege . . . to sit at the feet of underworld dons
Puraskar” (or Jamnalal Bajaj Prize For Fair
and base businessmen to get secret donations
Business Practices) to promote exemplary appli-
from them and to get their blessings.” (Sunday
cation of the above norms. At a meeting with
Telegraph, February 27, 1992)
the current ex-officio President of the CFBP, we
Yet during this period of down-slide, the
learnt that there is as yet no provision for de-
positive side of will-to-ethics has also remained
registration of those members who are charged
alive. To mention a notable instance, the Council
with violation of the above guidelines. The
of Fair Business Practices (CFBP) was established
CFBP President claimed that sustained pressure
in 1966 by several leading private sector
from this Council had resulted in the creation
industrialists in Western India. It adopted the
of the Advertising Standards Council of India
following code of fair business practices:
(ASOI) and in the promulgation of the
1. To charge only fair and reasonable prices Consumer Protection Act. We were also
and take every possible step to ensure that informed by him that at least 100 leading CFBP
the prices to be charged to the consumer business-enterprise members had regular
are brought to his notice. “Consumer Affairs Cells” operating in their
02. To take every possible step to ensure that offices. But Ethics Officers and Ethics Training
the agents or dealers . . . do not charge are both beyond the pale of consideration for the
prices higher than fixed. time being.
Business Ethics in India 1533

The Federation of Indian Chambers of segments of society evaluated for corruption.


Commerce and Industry (which excludes the Seventy-six percent of the respondents rated
MNCs) has recently issued a declaration on “business” as a corrupting force. “Politicians and
“Norms of Business Ethics” consisting of ten Ministers” had the highest rank by virtue of
points. The list is almost identical to that of the receiving 98 percent score as being corrupt.
CFBP. The Punjab, Haryana and Delhi Chamber “Teachers” fell in the ninth rank – 43 percent
of Commerce has also lately formulated a “Code of the respondents ranking them as corrupt.
of Ethics” (The Indian Journal of Public “Liberalization” of the economy has not reduced
Administration, July–September 1995, p. 638). corruption. “Ordinary people” were seen as
Without going into specifics, this Code is intel- corrupt by only 38 percent of the respondents,
lectually deeper in content. It says: the lowest rank (Times of India, January 14, 1995).
HD Shourie of Common Cause put the
• Business must maintain the highest standards
proclamations of ethics and norms by business
of behavior . . . (for) the benefit of industry,
in its proper perspective: “A strange advertise-
employees, customers, shareholders, and
ment recently found prominent place in news-
society.
papers asking for quotations for the sales of
• Goods and services must conform to the
‘damaged sugar’ which has recently been
commitment promised to customers.
imported . . . This is indicative of the present
Business must be realistic and truthful in
state of commitment of business to abide by the
stating claims.
norms of conduct or code of ethics.” (Indian
• Customers must be given best possible
Journal of Public Administration, July–September
service and treated with respect and fairness.
1995, p. 639)
• Business must understand and respect the
All this means is that will-to-ethics by business
needs, concerns, and welfare of the com-
is hardly going to grow by means of resolutions,
munity and society. It should use knowledge
circulars, and conferences. The Steel Authority
and experience for upgrade of quality of
of India Ltd. offices have recently displayed
life. All business endeavors must combine
prominently along its corridors and foyers a bare
the qualities of private excellence for public
list of “Our Core Values”: customer satisfaction,
good.
concern for people, consistent profitability, and
• The best way of promoting high standards
commitment to excellence. Ethics finds no place
of business practices is through self-regula-
in them despite several big and small revelations
tion. The Code has been designed as an
of internal and external ethical lapses in the last
instrument of self-regulation to serve as a
few years. A private sector outfit (Murugappa
voluntary guideline towards better quality
Group) has produced a more elaborate statement
of life and higher standards of business
of “values and beliefs” consisting of seven items.
practice.
The first item reads: “Adhere to ethical norms
The Advertising Standards Council of India in all dealings with shareholders, employees,
expects, among other things, that there will be customers, suppliers, financial institutions and
(Balachandra, 1996, p. 83): government.”
This indicates more serious thought went into
(a) no offence to generally accepted norms of
the formulation of this statement. But one does
public decency;
not know what company-wide educational
(b) truthfulness and honesty in claims and
efforts are made to sustain this ethical declaration
representation; and
in daily business practice at all levels.
(c) no indiscriminate advertising of products
In an interview with Dr. S. Ganguly, the
which are hazardous to society or indi-
Executive Vice-Chairman and Managing
viduals.
Director of one of the oldest and largest cement-
In a recent “Times of India – MODE” opinion making conglomerates, the status of the will-to-
poll, “business” ranked fifth in a list of ten ethics appeared in a new light. This company was
1534 S. K. Chakraborty

born with a strong dose of idealism when India an illustration of “subtle unethicality”. A
was still being ruled by the British. An abiding spokesman of the Animal Welfare Society
sense of nationalism was the source of integrity, revealed some telling details about the use of
and the founders were both careful and lucky to harmful hormones and chemicals like mono
secure an unbroken succession of CEOs imbued sodium glutamate to fatten the chickens used by
with an unflinching will-to-ethics. The result has KFC (Times of India, letter to the Editor,
been it does not enjoy the extent of market share February 29, 1996). Recently Glaxo (India) had
or the quantum of profit as is rightfully its due. announced an incredible 175 percent interim
Yet, every hurdle is fought through available legal dividend. This is surmised to be a compensation
means, and never by cutting corners in a com- for the U.K.-based parent company’s investment
petitive commodity market. Patience, with an eye of Rs. 340 million to raise its equity holding
on the long-term, provides sustainability to cor- from 32 percent to 51 percent. The declaration
porate will-to-ethics. Clearly, there is the chain had come too soon after this increase to rule out
of successive individual CEOs behind such sus- such a connection. Even if this dividend were
tained corporate ethicality. largely paid out of the sales proceeds of one of
The above CEO also voiced two other the divisions, still the question remains: why
profound concerns: the ethics of privatization repatriate large sums out of these proceeds instead
and the flooding of India with multinational of investing them for business growth in India?
financial services companies. He questioned the (Business Today, January 22, 1996, p. 51)
ethical wisdom of privatizing the supply of basic Similarly, another U.S. company has recently
needs like health and education in a poor patented an oil extracted from neem tree which
country. This process of converting social goods grows in India. The medicinal properties of neem
into economic goods is going to push them have been of household knowledge and use in
beyond the bounds of the common citizen India in numerous forms from time immemorial.
outside the orbit of metropolitan cities. The The implication of the above patent secured by
financial services whirlwind is also accentuating the U.S. company seems to be that henceforth
the great divide in respect to monetary remu- neem oil cannot be used in India without paying
neration in society. Management Graduates and royalty to this company. Is this a case of “intel-
their ilk in their twenties are being offered pay lectual property rights” versus “natural property
packages which can potentially subvert social rights”?
harmony, even sanity. How can young managers
remain ethical for long in such a heated atmos-
phere?, the CEO asked. 5. Will-to-ethics and academia
When we come to multinational or foreign
corporations, two varieties of issues could be Academic concern with applied ethics in business
considered – “gross corruption” and “subtle continues to be marginal, with a few honorable
unethicality”. The much-publicized but yet- exceptions. The recent XLRI survey amongst
unresolved “Bofors deal” between India and the 148 universities elicited only 7 institutions which
Swedish armaments company could be cited. claimed as having introduced ethics courses. The
This seems to be a major example of “gross Xavies Labour Relations Institute (XLRI) at
corruption” on a massive scale. Driven by the Jamshedpur has been the first business school in
intense desire to clinch Sweden’s biggest export India to have introduced a compulsory course
order, the Bofors company paid as much as 5 in Business Ethics since the early eighties. It is a
million USD in terms of “commissions” to Catholic institution and functions in the heart
various agents, politicians, and government of the Tata business empire, the Tata Iron and
functionaries, both legislative and executive Steel Co. Ltd. These two genetic factors seem
(Subramaniam, 1993, p. 3). It is a classic case of to have synergized well to let an ethics course
the B-P-C triangle in action. The KFC be born there. Fr. K. Cyriac is the Course
(Kentucky Fried Chicken) controversy provides instructor. But the leading management
Business Ethics in India 1535

Institutes, established by the Government of India of Management at Manipal is also seriously


in academic collaboration with some leading U.S. engaged with both the teaching of and research
business schools, have so far made no headway, in business ethics. Like the XLRI, the TAPIM
except the Indian Institute of Management at course also places substantial reliance upon case
Calcutta. It appears strange that the Indian studies. He feels that ethical education cannot be
Institute of Management (IIM) at Ahmedabad, delinked from ambiguous and contentious
set up in collaboration with the Harvard Business subjects like psychology, philosophy and religion
School, does not yet offer anything on this (Sekhar, 1995, M-163). However, Sekhar is chary
subject even as an option. The general attitude of “moral rhetoric” which, by implication, seems
amongst academics in these places is one of to endorse XLRI’s eschewal of engagement with
avoidance of the normative dimension of man- “moral principles”. The empirical content of
agement. It is better not to be involved in Sekhar’s research (confined for the present to
moralizing to business. MBA students) indicates preference for exploring
The IIM at Calcutta has started a new outfit opinions and views, thereby enlarging the scope
called “Management Center for Human Values”. for dialogues and discussions. This again is akin
It has crystallized the work being done by the to the XLRI approach.
author in the broader field of “human values for The two courses at MCHV in IIM-C,
holistic effectiveness” since 1978. The Center however, attempt a more direct approach to
takes the view that ethics-in-practice reflects the ethico-moral upliftment by helping students to
quality of the values corpus internalized by adopt a concrete process for cultivating recog-
various role players, so, business ethics is seen a nized and universal noble emotions like gratitude,
subset of human values. The Center has been contentment, transparence, compassion, oneness,
financed entirely by grants and donations by and honesty, all for their own sake. This is
Indian industry and financial institutions as many expected to establish the human values base on
as 35 organizations at the time of this writing. a healthy, virtuous footing. Ethics-in-practice
The House of Tatas has been by far the largest would then gradually follow from this ground-
contributor. The Center now offers two elective work. Efforts are made through universally
courses to second-year MBA students on ethics applicable psychological disciplines (as demon-
and human values (this course has been offered strated by their ready acceptance amongst the
since 1983). It also offers 25 to 30 programs participants of the International Workshop) to
every year to various companies throughout strengthen the will-to-ethics for personal char-
India. An annual International Workshop on acter development. These mental exercises,
Management By Human Values in January each derived from proven and enduring indigenous
year is a major duty of the Center. Nearly 6000 Indian spiritual traditions, convert theory into
managers have been through these programs since transformational experience. They pave the way
1983. for natural spill-over into the work context of
The Xavier Institute of Management (a sister management and business. The emphasis is more
institution of XLRI) at Bhubaneswar also offers an “experiential ethics” than on “intellectual
a course on business ethics. The course intends ethics”, and more on personal “managerial/
to “stimulate debate and discussion rather than entrepreneurial ethics” than on impersonal
to formulate principles”. The course covers a “business ethics”. An important corollary of this
very wide spectrum of issues ranging from ethical is the greater emphasis on “direct ethics”
dilemmas in management, values clarification, compared to “dilemma ethics”. Some small case
company philosophies, social responsibility, studies are used, but with emphasis upon the
advertising, market research, environmental finer nuances of individual values/ethics amongst
issues, and social justice to job reservation, various role players. The Jamnalal Bajaj Institute
national problems, human world order, and ethics of Management Studies at Bombay University
of MNCs. first introduced a course on Business Ethics in
Professor R. C. Sekhar of the TA Pai Institute 1992. It was made a compulsory second year
1536 S. K. Chakraborty

course in their Masters program in 1994. It is us teach them physics, the beauty of literature
taught by a number of visiting faculty from and the science of logic properly, and they will
industry. As such, it seems to be a more down- do just fine” (The Statesman, December 12,
to-earth effort than the others mentioned above. 1995). Rather than sounding a helpful caution
Giri provides us with the hitherto best and for the UGC efforts towards depth and purity
most comprehensive coverage of ethics education and modeling for such values education, the idea
in Indian schools of management/business. At itself was dismissed.
the end of his survey, he remarks: “In India So far as publications on business ethics are
teaching of ethics has still a long way to go. The concerned, there is hardly much to mention. The
barriers are far too many. Discussions with first book in this area, to our knowledge, was by
teachers in management schools suggest that the Prof. Arun Monappa at the Institute of
reason(s) for not teaching ethics to MBA students Management, Ahmedabad (Monappa, 1977).
can work as a vicious circle.” (Giri, 1995, p. 9) After a long interval, the hitherto most compre-
A senior academic, Prof. N. R. Sheth, sharing hensive volume has been a collection of readings
the concern and diagnosis of Giri, asserts: “No, and essays edited by Fr. T. A. Mathias (1994). In
we cannot leave values alone. All the hurdles 1995, several other publications were released.
involved in capturing and dissecting values have The Indian Journal of Public Administration’s special
not dampened public interest in them.” (Sheth and comprehensive number appeared this year.
1995, p. 85) This author’s book also was published
This, indeed, is true as demonstrated by the (Chakraborty, 1995). Mr. S. Balachandran’s
opening up of the hawala scam pandora’s box (of compact book appeared in 1996, and Prof.
clandestine foreign exchange deals). This was Sekhar’s book should have also been published
triggered by a “public interest litigation” (PIL) by the end of 1996. Broadly, Monappa’s and
filed to the Supreme Court against administra- Chakraborty’s books emphasize ethics of
tive and legislative soft-pedaling ( January–March, managers as individuals, the former empirically
1996). on current status, the latter conceptually on what
Some of the reactions to ethics education could be done to improve matters. The edited
efforts have been strange. In January 1994, the volume by Mathias takes a broad-spectrum look
Government of India had selected five reputed more at the corporate entity as an ethical unit
educational institutions to impart spiritually- rather than at the manager with an intense focus.
oriented values education. A sum of Rs. 2000 Balachandran’s book is a blend of Indian psycho-
million was to be given to them. The National philosophical concepts and the current events in
Council of Educational Research and Training the sphere of ethics. The volume goes for
criticized this plan by dubbing it as obscurantist, “managing ethics” in its title.
with the potential to erode the scientific temper Insofar as endowments for Professorships/
in education. It observed sarcastically that the Chairs in Ethics are concerned, they seem to be
government should support the making of less than ten. XLRI Jamshedpur has a Chair
students, not monks! (The Telegraph, January endowed by the House of Tatas. JBIMS of
1995) Without going into the merits of the Bombay University has one Chair in the name
specific institutions chosen, the dissociation of of the industrialist Jamnalal Bajaj. The TAPIM
spirituality from ethics and values amongst a has a T. A. Pai Chair in Business Ethics. The
section of educationists in India is intriguing. Unit Trust of India has endowed three
Unlike the NCERT, later in the year the Professorships at the Indian institutes of
University Grants Commission mooted a detailed Management at Ahmedabad, Bangalore, and
proposal for universities to engage in the dis- Calcutta. Besides, IIM-Calcutta has two more
semination of “essential sociocultural values” like permanent endowments for research in the areas
love, sacrifice, compassion, non-violence etc. of human values and business ethics offered by
The Statesman reacted soon by ridiculing the Orissa Cement Ltd. and the Associated Cement
whole idea. Instead, it advised editorially: “Let Companies Ltd. The tally thus is eight. In
Business Ethics in India 1537

addition, the Sir Ratan Tata Trust has offered irresponsible towards the poor despite intellec-
funds for two Visiting Professors per year for tual lip-service? – and a little wider – why is it
three academic years beginning with July that the feeling of harmonious relationships across
1996–June 1997 to the MCHV at IIM-Calcutta. all components and elements of the universe is
Research and consultancy by academia in the conspicuous by its absence despite the declara-
field of business ethics has not yet occurred. Even tions of new science? In response to these two
if some signs of research being undertaken are fundamental challenges, the MCHV is trying to
available now and then, no publication arising work out a paradigm of the following kind:
from such work has come to our notice except
Monappa’s book mentioned earlier, and this was
long ago. So far as consultancy goes, it is perhaps
for business to request it. Of this, there are no
signs at all. Therefore, the common challenges
before academia and business would now appear
to be:
(a) An unflinching grasp that since “business”
is being acclaimed as the most significant
change agent, it must, as an aspect of
human endeavor, work for an ethico- We are aware that it is not easy or common as
moral foundation for itself, otherwise, it yet to bring ethics and values to their base in
may be discredited as unbridled mam- the holistic spirit-foundation in our discourses on
monism. business/management. Thus, the admirable col-
(b) “Experiential ethics” should undergird lection edited by Fr. Mathias (285 pages) contains
“legislative ethics”. Academia has a special no entry in the long index on “spirit/spiritu-
responsibility to engage in the former and ality”. Yet, responsible academic engagement in
attract people in business towards it. business ethics has to create this foundation for
(c) The richer and more powerful businesses the ultimate survival of human society through
have greater accountability for ethics-in- business. The “social responsibility” thrust of
practice. business ethics is necessary, but it must be
(d) Recruitment, selection, and evaluation anchored to its source: “spiritual responsibility.”
processes should begin to incorporate The latter is the real justification of the former.
ethico-moral criteria. Because of her rich and living spiritual heritage,
(e) Academia and business should both realize India has perhaps a bigger share of duty in this
that ethics can be learnt and assimilated by respect. While India ought to learn “analytical
means of reasoning and experiencing. ethics” from the western approach to business
ethics, she ought to offer “intuitive” or “being”
or “consciousness” ethics in her turn.
6. Conclusion

What could be the nature or characteristics of a References


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Associates, Bombay).
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point. The MCHV at IIM-C is attempting to a Developing Economy’, in Mathias (1994), pp.
go a little deeper – why is it that most of us are 52–64.
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