ROBERT W.

BEATY
1020 Denman St, Box 47065  VANCOUVER, BC  V6G3E1  604-657-2245  bobbeaty@telus.net

EXECUTIVE MARKETING & COMMUNICATIONS SPECIALIST

Polished communications professional with exceptional success in raising corporate profiles. Broad executive-level
experience, complimented by an impressive reputation in marketing and communications promoting company value.
Generates fresh ideas utilizing a unique reporting style and expert editing of raw copy into a compelling final product.
Possesses an innate ability to assimilate and clearly articulate complex information to targeted audiences. Leads
projects with an inclusive management style personified by a talent for reading people and understanding their
motivators. Seizes the brand to build market share and execute successful communication initiatives.

Investor Relations Production & Editing Corporate Profitability

Media & Press Releases Public Relations Electronic Marketing
Leveraging Critical Initiatives Business Development Customer Driven Management

BUSINESS ACUMEN

ENTREPRENEURIAL  Established a successful entrepreneurial business that is both unique and innovative
LEADERSHIP within the marketing and communications sector.

ORGANIZATIONAL  Rebuilt UK Investment Dealer’s institutional sales and research departments.

MANAGEMENT Significantly increased several investment product revenues within one year.

CONTRACT  Negotiated multiple contracts and closed deals with several small-cap companies and
NEGOTIATIONS investor relations and public relations firms (IR/PR).

MARKETING & COMMUNICATION STRATEGY

CORPORATE  Provided critical guidance in building the finance channels of AOL US and Canada to
ADVISOR become industry-leading investor portals.

PROJECT  Delivered quality communication projects on time and on budget with proven results,
MANAGEMENT gaining more clients, additional investors, and greater revenues.

STRATEGIC  Executed all aspects of communication plans, from messaging and compelling collateral
EXECUTION material to utilizing the latest electronic/print methods to drive the message and brand.

“[Bob’s] extensive international market background, coupled with his exceptional writing, editing and
communication skills both as an affiliate and Trilogy consultant produced compelling results for our clients
with regard to driving their message as well as increasing clients' shareholder bases and market exposure.”
A.J. Cervantes, Chairman and CEO, Trilogy Capital Partners, Los Angeles, CA
…2

DELIVERING POWERFUL BRAND RECOGNITION & CORPORATE GROWTH

 ROBERT W. BEATY PG. 2

1020 Denman St, Box 47065  VANCOUVER, BC  V6G3E1  604-657-2245  bobbeaty@telus.net

PROFESSIONAL EXPERIENCE

Principal 1995 - Present

Beaty & Company Inc. , Vancouver, BC
Full service marketing and communications consultation firm. Creates content for message boards, blogs, marketing
materials, press releases, newspaper, and magazine stories for current/local affairs, business, and technical news.
 Delivered significant gains for numerous corporate clients through effective promotional campaigns and
publications to increase shareholder bases and enhance share price value.
 Consulted on changing media trends including website construction, blogging/podcasting forums, and web content.
Pioneered cutting-edge blog technology and developed optimal Internet presence.
 Utilized electronic technology to cross-market industry newsletters and press releases in a multifaceted
approach, increasing distribution and broadening the scope of the audience.
 Collaborated with IR/PR companies to establish marketing campaigns; raised corporate awareness for dozens of
small-cap companies.
 Wrote many targeted corporate speeches for CEOs to deliver online via pod and webcasts, with compelling
scripts to improve corporate image, enhance shareholder value and motivate the audience to take action.
 Raised the corporate profile of an emerging biotechnology corporation resulting in an impressive six-fold stock
price increase.
 Delivered high-impact, strategically-written articles to over one and a half million online subscribers.

ADDITIONAL CAREER HISTORY

Progressively promoted to Director / Board-Level positions. Fulfilled various marketing, corporate and product
management and sales roles in the Investment industry in Vancouver, Toronto, and the UK including:
 DIRECTOR OF INSTITUTIONAL SALES/BOARD MEMBER, Credit Suisse Buckmaster & Moore, London, UK
 VICE PRESIDENT PRODUCT MANAGEMENT, Pemberton Securities, Vancouver, BC
 INSTITUTIONAL OPTIONS SALES AND MARKETING, Midland Doherty, Toronto, ON

SAMPLE CONTRACTS & PUBLISHED MATERIAL

theStreet.com  Upside.com/magazine  The Globe and Mail  SmallCapDigest  Trilogy Capital Partners

ACADEMIC CREDENTIALS
Bachelor of Arts – Honours English Literature
Trent University, Peterborough, ON

“Very few people have been in the business as long as Bob has and maintain a grasp of what is happening
right now in technology. He is the kind of guy that large investors trust and I think he’d be ideal as a
spokesperson or communicator for a public (technology) company.”
Dr. Richard Smith, School of Communications, Simon Fraser University, Vancouver, BC