INTERNATIONAL INDEPENDENT UNIVERSITY OF THE REPUBLIC OF MOLDOVA

DEPARTMENT OF ECONOMICAL SCIENCES

CHAIR OF MANAGEMENT

Analytic Program for the

Introduction to the Entrepreneurship Course

Author: Dr. Valentin Bozu

Year: I
Semester: II
Contact hours: 60
Lectures: 30
Seminars: 30
Individual hours: 90

ECTS Credits: 4

CHISINAU - 2005
The program has been discussed and approved on the meeting of the Chair of Management on
“___” ______________, 2005

Director of the Management Chair,

Prof. univ., Dr. hab., Natalia Burlacu

Director of Economical Sciences Department

Chairman of the methodological commission of the Economical Sciences Department

Vice-chancellor education
Prof. un., Dr., Ana Gutu
I. INTRODUCTION
This is course on Introduction to the entrepreneurship. The purpose of this course is to acquaint
students with basic of entrepreneurship and business theory and their role in today’s life, and to
show how to operate effectively in the contemporary competitive environment. Without going
into the complex theoretical and methodological debates in the field, this course includes analysis
of the nature and characteristics of the management, its challenges and alternatives.
Accelerating global competition determines the need for effective businessmen. Pressures from
foreign companies are causing many businessmen to reassess their approaches as they strive to be
successful in a formidable competitive environment. More than ever, managers operating both
globally and domestically require the best ideas that the field of entrepreneurship has to offer in
order to gain a competitive edge.
This course is a logical continuation of the subjects from initial cycle of the faculty. It is expected
that this course will generate enough interest and enthusiasm among students of various
disciplines and will be used as the basic for specialized courses in different fields of
specialization.

Seminar topics are to follow topics of the lectures.

Students are advised to attend all lectures, to do their assigned readings regularly and actively
participate in the seminars. They are also recommended to read newspapers (local and
international news) and watch TV news. To complete this course, students will have to write a
one-hour test in the classroom, a short essay (4-5 pages, preferably typed) on one the subject (a
list of suggested topics will be distributed in the class), and to write a final examination.

II. OBJECTIVES:
The objectives of the course are to develop students’ skills that will allow them to obtain
knowledge, abilities and attitude necessary to perform their work professionally, based in high
professional and ethical standards.

Knowledge:

students have to know:

• theoretical concepts of nowadays methods;
• correlation among different methods;
• possibilities and limits, included in this program;
• principles, technologies, methods and techniques of every model;
• analysis and interpretation of every case apart.

Abilities:

students have to:

• to elaborate and to promote their attitude to theory;
• to evaluate their own problems, to study to solve any problem;
• to accumulate and to possess knowledge, that are necessary to implement activity;
• to have fundamental professional competence, in which is represented the basic skills of
practice, to evaluate models of different methods, techniques, etc.; S to accumulate skills
related to the international economic relations, in order to understand the benefits of
effective operations in this field.
Attitude:

students have to:

• understand the necessity of optimistically innovations and to take part in creation of such
innovations;
• realize the relations with the partnership of consulting persons.

III. DISTRIBUTION OF HOURS BY TYPES OF ACTIVITY

Chapters (Theme. Subject) Types of activity (academic hours)

Course Seminar Sub-Total
1. Business trends: Cultivating a Business 2 2 4
2. Today’s business environment 2 2 4
3. How economics affects business 2 2 4
4. Competing in Global Markets 2 2 4
5. Demonstrating ethical behavior and social 2 2 4
responsibility
6. Business ownership: Starting a small 2 2 4
business
7. Business Management 2 2 4
8. Empowering employees to satisfy 2 2 4
customers
9. Management of Human Resources 2 2 4
10. Motivating employees to produce quality 2 2 4
goods and services
11. Marketing 2 2 4
12. Developing and implementing customer 2 2 4
oriented marketing plans
13. Decision making 2 2 4
14. Managing information 2 2 4
15. Managing Financial Resources 2 2 4
TOTAL 30 30 60
IV. CONTENT BLOCK:

Business trends: Cultivating a Business

The nature of entrepreneurship; Defining Entrepreneurship;

Today’s business environment

The components of the business environment; Major influences on internal factors

How economics affects business

Adapting to cultural differences; Handling social responsibility and ethical issues

Competing in Global Markets

The nature of international management; Organizing international business;

Demonstrating ethical behavior and social responsibility

Economic and Social contributions of Entrepreneurship; Factors influencing entrepreneurship

Business ownership: Starting a small business

The procedures in starting a small business; Types of legal forms for the entrepreneurship

Business Management
Management: an overview: What Is Management? The Management Process; What managers
actually do? Work Methods Managerial Roles; Managerial knowledge skills and performance;

Empowering employees to satisfy customers

How leaders influence others; Sources of Leader Power; Effective Use of Leader Power;

Management of Human Resources

The HRM Process: An Overview The Strategic Importance of HRM; Human resource planning;
Job Analysis; Demand for Human Resources;

Motivating employees to produce quality goods and services

Types of motivation; How we can motivate employees to do their job properly

Marketing
What is marketing; Marketing principles; How marketing can help the company;

Developing and implementing customer oriented marketing plans

The overall planning process: Major components of planning;

Decision making
The nature of managerial decision making; Types of Problems Decision Makers Face
Differences in Decision- making situation; Steps in an effective decision-making process;
Identifying the problem;

Managing information
Computer-based information systems: an overview; Nature of Information Systems;
Characteristics of Useful Information; Impacts of information technology on organization;

Managing Financial Resources

Major control systems; Financial control; Budgetary control; Quality control;
IV. TEACHING STRATEGIES:

Course Introduction
Current
Synthetic
Theoretical -practical
Discussion, etc.

Seminar Synthetic
Repeated
Discussion, etc.

Methods Traditional
Case study Role play
Interactive Research
work Control works, etc.

V. EVALUATION STRATEGIES
a). Requirements

Students have to:

• know fundamentals of the theoretical course;
• consult recommended bibliography;
• demonstrate competence in communication organizing of specific dialogues;
• provide specialization consultations in the most simple cases.

VI. TYPES OF EVALUATION AND DISTRIBUTION OF MARKS

a) Current: report on a question, tests and control work, class participation.

b) Final: exam.

Students are expected to read the parts of books and articles indicated below, actively
participate in the discussions during the course, and they are requested to prepare a brief essay
at the end of the course on one (or some) of the topics covered.

c) Distribution of Marks:
Class participation 30%
Group work 20%
Final examination 50%
TOTAL 100%
VIII. BIBLIOGRAPHY (text books and readings)

Recommended text:

1. William G. Nickels, James M. McHugh, Susan M. McHugh, Understanding Business,

Seventh Edition /McGRAW-HILL, INC., 2005.

2. Jeffry A Timmons, Stephen Spinelli, New Venture Creation: Entrepreneurship for the 21st
Century /McGRAW-HILL, INC., 2005.

3. Jeffry A Timmons, Andrew Zacharakis, Stephen Spinelli, Business Plans that Work, 1st
Edition/ McGRAW-HILL, INC., 2004.

4. Peter Hess., Julie Siciliano. Management. Responsibility for Performance. /McGRAW-

HILL, INC., 1996.

Recommended references:
1. Fred H Maidment. Management. 12 – th Edition, /McGRAW-HILL, INC., 2004.

2. John Nicholson. How do you manage?. BBC Books, 1992.

3. Fred Luthans. Organizational behavior. McGRAW-HILL, INC., 1995.

4. Scott Adamans. Dogbert's Management handbook. United Feature Syndicate, Inc, 1996.

5. The Economist. Magazine. London.

6. Forbes. Magazine. New York

7. Harvard Business Review. Magazine. Harvard