Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where
they can be found.

Name:…………………………. Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence

Method TWO
/Technique
primary research
interviews 6/10/10 Filming for Not done
CVS RAM 14/02/11
media filming. Basic
questionnaires Unit 3
6/10/10 In ICT for I had to
each unit for produce
work 14/02/11 questionnaires
Competent Competent for my PSA
campaign on
climate
change for 12-
14 and 15-19
year old
 asking on their
opinions on
what they
think.
focus groups
Not done 14/02/11 Not done
Basic

photography 6/10/10 Filming shots

for the 14/02/11 Unit 2
organisation Competent Researching
Advanced and taking
pictures of
different
locations for
films.
filming
6/10/10 Filming for an 14/02/11 Unit 2
organisation Competent Filming for the
Competent Redbridge
Asian Mandel.
recording and other
forms of observation 6/10/10 Not done 14/02/11 Unit 2
Competent Recording
sound which
was needed
for the adverts
‘’ voice over.
Recording
sound from
 different
locations.
secondary
research

ratings / circulation Unit 1

figures/ Hits/ Box 6/10/10 Not done researching
Office
14/02/11 the figures,
Competent ratings,
circulations
ETC for video
games.
− audience and Unit 1
market profiles 6/10/10 Not done 14/02/11 Had to make
Competent market
profiles on
what they are
interests in
and the type of
games they
like.
− information about Filming for an
events, places and 6/10/10 organisation Unit 2
people
for CVS RAM 14/02/11 Researching
project in Competent the locations
media.
Competent
identifying likely 14/02/11
sources 6/10/10 Basic Competent Unit 2
Planning of
locations of
 were to
record.
identifying and Basic
following-up leads 14/02/11 No done
6/10/10

sifting, collating and Unit 2

storing the 6/10/10 Basic 14/02/11 Putting all the
information obtained
Competent recorded
footage of the
Redbridge
Asian Mandal
in order.
quantitative
research

quantitative Unit 1
research 6/10/10 Basic 14/02/11 To see how
many people
Competent buy different
types of video
games.

qualitative
research

qualitative research
14/02/11 Unit2
6/10/10 Basic Competent Competent
Had to find out
the target
 audience of
games who
they are aimed
towards.
researching the
content for a
production
 identify Competent for
accurately what 6/10/10 research an Unit 2
you need to find example 14/02/11 Competent
out
research for Competent I recorded the
business Redbridge
CVS video for
charity appeal.
• identify how and Competent in
where you are likely 6/10/10 ICT to find Unit 1
to get the necessary
necessary 14/02/11 Advance
information
information Competent Knew the
on the unit. websites I had
to go on to get
all the
information for
video games.
• recognise and Unit 2
follow-up information Competent
trails when they
6/10/10 Basic My shooting
present
themselves and script which
keep records of this helped me
activity keep on track
and film my
shots
 accurately
with the right
shots and
angles for the
Redbridge
Asian Mandel.
• record the Basic in Unit 2
information obtained business to I recorded the
accurately
6/10/10 find Redbridge
information Asian Mandel
about another and the charity
business. appeal script;
• collate (that is, sift Unit 1
through, analyse, Basic in ICT 14/02/11 I also
evaluate and
6/10/10 to evaluate analysed
organise) the
information obtained each unit. video games
and the
conventions
they have.
• store the Basic to put To put media
information so that it 6/10/10 media work 14/02/11 work on the
is easily accessed
on the blog Competent blog
researching a
media product

• what the audience

(or market) is for the 6/10/10 Basic Unit 1
product
14/02/11 Had to
Competent research on
the target
 audience the
games were
targeted
towards.
• how large that Competent
audience (or market) work in Unit 1
is
6/10/10 business 14/02/11 Had to
Competent research on
how many
people by the
games.
• what an audience
thinks of a product Competent 14/02/11 Unit 1
6/10/10 In ICT for each Competent Competent
unit. To see
whether the
target
audience
enjoy the
games which
are targeted
towards them.
• how the product In business
compares to other comparing 14/02/11 Unit 1
similar products
6/10/10 products. Competent I had to think
Competent of my own
game and then
compare it to
an actual
game on how
they ate
similar.