Hitwise Custom Report for Top Visited U.S.

Broadcast Network TV Show Websites (Week ending May 7,

2011)

Rank Network Website Market Share Of Visits Previous Week

1 FOX American Idol 30.56% 1
2 ABC Dancing with the Stars 4.70% 2
3 CBS Survivor 3.93% 5
4 FOX Glee 3.90% 6
5 CBS NCIS 3.74% 3
6 NBC The Voice 3.55% 4
7 CBS CSI: Miami 3.02% 11
8 ABC Brothers and Sisters 3.00% 27
9 FOX American's Most Wanted 2.38% 7
10 ABC Grey's Anatomy 2.03% 8
Source: Rankings based on market share of U.S. visits among custom category of television network websites among six major
commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending May 7, 2011 (Sunday –
Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending May 7, 2011)

Rank Network Website Total Visits Market Share Of Visits Previous Rank
1 CBS www.cbs.com 7,068,821 27.25% 1
2 *FOX Aggregation *FOX Aggregation 5,952,848 22.95% 2
3 ABC abc.go.com 5,585,968 21.54% 3
4 NBC www.nbc.com 4,724,734 18.22% 4
5 The CW Television Networkwww.cwtv.com 2,597,135 10.01% 5
6 MyNetworkTV www.mynetworktv.com 6,428 0.02% 6
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The
CW and MyNetwork) for the week ending May 7, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users. * includes
traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, cops.com, thelot.com and thesimpsons.com.

Source: Experian Hitwise

Including PBS
Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending May 7, 2011)
Rank Network Website Market Share Of Visits Market Share Of Visits Previous Rank
1 CBS www.cbs.com 7,068,821 25.28% 1
2 *FOX Aggregation *FOX Aggregation 5,952,848 21.29% 2
3 ABC abc.go.com 5,585,968 19.98% 3
4 NBC www.nbc.com 4,724,734 16.90% 4
5 The CW Television Networkwww.cwtv.com 2,597,135 9.29% 5
6 PBS Online www.pbs.org 2,021,906 7.23% 6
7 MyNetworkTV www.mynetworktv.com 6,428 0.02% 7
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The
CW and MyNetwork) plus PBS for the week ending May 7, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.
* includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, cops.com, thelot.com and thesimpsons.com.

Source: Experian Hitwise

Top Visited U.S. Broadcast Network TV Show Websites ranked by Top Visited U.S. Broadcast Network TV Show Websites ranked by
demographics April 2011 demographics April 2011
Among Women Among Men
Rank Network Website Market Share Of Visits Rank Network Website
1 CBS Survivor 13.63% 1 CBS Survivor
2 CBS NCIS 12.95% 2 CBS NCIS
3 FOX Glee 8.96% 3 FOX Glee
Among Women, 25-34 Among Men, 25-34
1 CBS Survivor 24.59% 1 CBS Survivor
2 FOX Bones 16.04% 2 FOX Glee
3 CBS NCIS 14.47% 3 ABC Grey's Anatomy
Among Women, 35-44 Among Men, 35-44
1 CBS Survivor 17.71% 1 CBS Survivor
2 CBS The Big Bang Theory 11.52% 2 FOX Glee
3 CBS NCIS 10.86% 3 CBS The Big Bang Theory
Among Women, 45-54 Among Men, 45-54
1 CBS Survivor 21.00% 1 CBS Survivor
2 FOX Bones 7.70% 2 CBS NCIS
3 FOX Glee 6.86% 3 CBS NCIS: Los Angeles
Among Women, 55+ Among Men, 55+
1 CBS Survivor 17.01% 1 CBS Survivor
2 CBS NCIS 11.74% 2 CBS NCIS
3 ABC The Bachelor 11.40% 3 CBS The Good Wife
Source: Rankings based on market share of U.S. visits among conversion Source: Rankings based on market share of U.S. visits among conversion
demographics from custom category of television network websites among six demographics from custom category of television network websites among six
major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and
MyNetwork) for the month of April 2011 from the Experian Hitwise sample of 10 MyNetwork) for the month of April 2011 from the Experian Hitwise sample of 10
million U.S. Internet users. million U.S. Internet users.
Source: Experian Hitwise Source: Experian Hitwise
Network TV Show Websites ranked by
aphics April 2011
mong Men
Market Share Of Visits
14.67%
11.68%
9.10%
ng Men, 25-34
29.72%
24.61%
14.58%
ng Men, 35-44
15.08%
11.77%
9.83%
ng Men, 45-54
22.19%
16.65%
8.68%
ong Men, 55+
18.93%
15.42%
12.46%
share of U.S. visits among conversion
y of television network websites among six
rks (ABC, CBS, NBC, FOX, The CW and
011 from the Experian Hitwise sample of 10
Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (Week ending
May 7, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Week
1 Nick Spongebob 14.95% 1
2 Comedy Central South Park 7.12% 2
3 Cartoon Network Adventure Time 3.59% 4
4 Comedy Central Tosh.0 3.41% 3
5 Cartoon Network Ben 10: Ultimate Alien 3.01% 5
6 Comedy Central The Daily Show 2.64% 11
7 Nick Victorious 2.31% 6
8 NIck iCarly 2.31% 7
9 Nick Big Time Rush 2.13% 9
10 MTV 16 and Pregnant 1.99% 8
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30
leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery,
Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite,
Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week
ending May 7, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's
Programming (Week ending May 7, 2011)

Rank Network Website Market Share Of U.S. Visits Previous Week

1 Comedy Central South Park 13.62% 1
2 Comedy Central The Daily Show 5.04% 3
3 MTV 16 & Pregnant 3.81% 2
4 Lifetime Army Wives 2.33% 5
5 MTV Real World: Las Vegas 2.26% 4
6 MTV America's Best Dance Crew 2.10% 6
7 Oxygen Bad Girls Club 2.04% 9
8 Comedy Central The Cobert Report 2.01% 14
9 Fox News O'Reilly Factor 1.97% 7
10 MSNBC Morning Joe 1.96% 35
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30
leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery,
Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite,
Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week
ending May 7, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show
Websites Overall (Week ending May 7, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Week
1 FOX American Idol 11.56% 1
2 Nick SpongeBob 8.89% 2
3 Comedy Central South Park 4.24% 3
4 Cartoon Network Adventure Time 2.14% 6
5 Comedy Central Tosh.0 2.03% 5
6 Cartoon Network Ben 10: Ultimate Alien 1.79% 7
7 ABC Dancing with the Stars 1.78% 4
8 Telemundo La Reina del Sur 1.71% 10
9 Comedy Central The Daily Show 1.57% 18
10 CBS Survivor 1.49% 11
Source: Rankings based on market share of U.S. visits among custom category of television network websites
from among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and
cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim,
AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX,
Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT,
Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending May 7, 2011 (Sunday
– Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Late Night Talk Show TV Show Websites Overall (Week
ending May 7, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Rank
1 Comedy CentralThe Daily Show 37.95% 1
2 Comedy CentralThe Colbert Report 15.10% 2
3 NBC Late Night with Jimmy Fallon 8.12% 7
4 TBS Conan 7.93% 3
5 NBC The Tonight Show with Jay Leno 7.42% 4
6 ABC Nightline 6.03% 5
7 CBS Late Show with David Letterman 5.49% 6
8 TBS Lopez Tonight 2.76% 12
9 PBS The Charlie Rose Show 2.49% 8
10 ABC Jimmy Kimmel Live 2.42% 13
DNR = Did not rank
Source: Rankings based on market share of U.S. visits among custom category of television network websites
from ABC, CBS, NBC and TBS for the week ending May 7, 2011 (Sunday – Saturday) from the Experian
Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Morning Broadcast Network Talk Show TV Show
Websites Overall (Week ending May 7, 2011)

Rank Network Website Market Share Of U.S. Visits Previous Rank

1 NBC The Today Show 76.72% 1
2 ABC Good Morning America 23.13% 2
3 CBS The Early Show 0.14% 3
Source: Rankings based on market share of U.S. visits among custom category of television
network websites from ABC, CBS and NBCfor the week ending May 7, 2011 (Sunday – Saturday)
from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network News TV Websites (Week ending
May 7, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Rank
1 FOX News O'Reilly Factor 16.59% 1
2 MSNBC Morning Joe 16.52% 8
3 MSNBC Rachel Maddow Show 13.12% 2
4 FOX News Shepard Smith 9.82% 11
5 MSNBC Hardball with Chris Matthews 8.35% 5
6 MSNBC The Last Word 8.01% 4
7 FOX News On the Record with Greta 6.19% 6
8 MSNBC Meet the Press 2.80% 9
9 CNN CNN Student News 2.50% 15
10 FOX News America Live 2.25% 12
Source: Rankings based on market share of U.S. visits among custom category of cable television network
websites from CNN, FOX News and MSNBC for the week ending May 7, 2011 (Sunday – Saturday) from the
Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

 Hitwise Custom Report for Top Visited Children's Shows TV Websites (Week ending May 7, 2011)
Rank Network Website Market Share Of U.S. Visits Previous Rank
1 Nick Spongebob 33.78% 1
2 Cartoon Network Adventure Time 8.12% 2
3 Cartoon Network Ben 10: Ultimate Alien 6.79% 3
4 Nick Victorious 5.22% 4
5 Nick iCarly 5.21% 5
6 Nick Big Time Rush 4.81% 6
7 Disney Channel Phineas and Ferb 4.00% 7
8 Cartoon Network Star Wars: The Clone Wars 3.50% 8
9 Nick The Penguins of Madagascar 3.28% 9
10 Cartoon Network MAD 3.09% 10
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from
Nickelodeon, Disney Channel, Cartoon Network and Nick Jr for the week ending May 7, 2011 (Sunday – Saturday) from the
Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (month of April
2011)

Rank Network Website Market Share Of U.S. Visits Previous Month

1 Nick SpongeBob 15.43% 1
2 Comedy Central South Park 5.06% 3
3 Cartoon Network Ben 10: Ultimate Alien 3.39% 16
4 Comedy Central Tosh.0 3.17% 4
5 Nick iCarly 3.05% 5
6 Nick Victorious 3.04% 7
7 Cartoon Network Adventure Time 2.87% 13
8 Nick Big Time Rush 2.57% 6
9 Disney Channel Phineas and Ferb 2.23% 8
10 Cartoon Network Star Wars: The Clone Wars 2.22% 11
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30
leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery,
Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite,
Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the month of
April 2011 from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's
Programming April 2011

Rank Network Website Market Share Of U.S. Visits Previous Month

1 Comedy Central South Park 10.48% 2
2 Comedy Central The Daily Show 3.78% 3
3 MTV Jersey Shore 2.99% 1
4 MTV 16 and Pregnant 2.67% 19
5 Lifetime Army Wives 2.51% 5
6 Lifetime Army Wives 2.51% 5
7 VH1 Love & Hip Hop 1.81% 32
8 Oxygen Bad Girls Club 1.77% 8
9 Fox News O'Reilly Factor 1.65% 13
10 Comedy Central The Colbert Report 1.55% 14
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30
leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery,
Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite,
Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the month of
April 2011 from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Show Websites (month of April 2011)

Rank Network Website Market Share Of Visits Previous Month

1 FOX American Idol 31.14% 1
2 ABC Dancing with the Stars 5.92% 2
3 CBS Survivor 4.26% 4
4 CBS NCIS 3.98% 3
5 FOX Glee 3.00% 5
6 ABC Grey's Anatomy 2.50% 7
7 FOX America's Most Wanted 1.93% 10
8 CBS CSI: Miami 1.66% 8
9 NBC The Voice 1.65% 92
10 FOX Bones 1.51% 15
Source: Rankings based on market share of U.S. visits among custom category of television network websites among six major
commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the month of April 2011 from the Experian
Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show Websites Overall
(month of April 2011)

Rank Network Website Market Share Of U.S. Visits Previous Month

1 FOX American Idol 11.06% 1
2 Nick SpongeBob 9.52% 2
3 Comedy Central SouthPark 3.12% 4
4 ABC Dancing with the Stars 2.10% 5
5 Cartoon Network Ben 10: Ultimate Alien 2.09% 22
6 Comedy Central Tosh.0 1.96% 6
7 NIck iCarly 1.88% 7
8 Nick Victorious 1.88% 9
9 Telemundo La Reine del Sur 1.83% 27
10 Cartoon Network Adventure Time 1.77% 18
Source: Rankings based on market share of U.S. visits among custom category of television network websites from among six
major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and cable television network websites
from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central,
Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick
at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the
month of April 2011 from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise