Segmentation Data

Data used for segmentation

Use Inf Remote
Variables / Observations Innovator Use Cell Use PIM Inf Active
Message Passive Access
1 4 1 5 7 4 6 3
2 5 4 7 5 6 5 6
3 3 5 5 6 3 4 7
4 3 1 6 7 5 7 3
5 4 1 6 7 7 5 5
6 5 3 5 7 3 7 4
7 5 5 5 6 6 4 3
8 3 1 5 5 6 5 4
9 6 5 5 7 3 7 1
10 2 2 7 5 4 5 5
11 4 5 7 6 5 7 2
12 4 3 5 6 7 3 3
13 4 4 5 7 7 7 4
14 3 3 5 5 5 6 2
15 3 6 7 6 5 4 3
16 4 2 7 7 3 6 4
17 3 4 7 7 7 6 4
18 4 3 6 7 3 5 4
19 4 2 5 6 7 5 3
20 3 5 5 5 4 7 3
21 4 5 6 7 2 6 3
22 4 2 5 5 3 4 3
23 2 3 6 5 7 7 4
24 5 7 5 6 6 5 5
25 5 2 6 4 7 5 5
26 5 2 6 6 4 3 4
27 3 2 4 7 3 6 5
28 2 5 6 6 6 6 2
29 3 5 5 7 5 7 6
30 3 3 6 7 5 6 4
31 2 6 7 6 6 6 4
32 2 6 7 4 4 5 4
33 3 4 5 7 5 7 6
34 3 3 4 7 6 3 2
35 6 5 7 6 7 6 5
36 6 5 7 6 5 3 5
37 4 5 7 6 6 2 7
38 4 3 3 7 5 5 6
39 3 2 7 7 7 4 2
40 3 4 5 7 3 4 3
41 3 4 6 5 5 6 4
42 3 6 5 7 4 6 3
43 5 3 6 5 5 6 6
44 3 1 6 7 5 4 2
45 5 5 7 2 4 4 6
46 6 6 7 3 7 3 4
47 5 5 6 7 6 7 3
48 3 2 7 5 4 3 2
49 4 2 5 7 7 6 5
50 2 2 7 5 3 4 4
51 3 3 6 5 2 5 3
52 2 3 7 7 4 5 5
53 4 3 6 7 5 4 3
54 3 6 6 3 7 7 2
55 3 5 7 5 4 6 4
56 3 7 5 5 4 5 2
57 1 7 6 4 3 3 5
58 5 5 5 2 4 5 4
59 4 7 6 2 2 3 5
60 1 7 6 3 3 3 4
61 6 6 4 2 4 5 5
62 1 7 7 2 4 3 7
63 4 6 4 6 6 5 1
64 2 7 7 4 3 4 5
65 1 7 4 1 3 6 5
66 1 7 5 1 4 3 5
67 1 6 5 1 4 5 5
68 3 6 5 1 6 3 7
69 1 4 7 1 4 4 5
70 1 6 7 1 7 3 6
71 3 4 4 1 3 4 7
72 2 5 6 2 3 4 6
73 1 5 5 3 4 5 5
74 3 6 6 4 7 6 4
75 1 5 6 1 6 4 6
76 4 4 6 4 5 3 5
77 2 6 7 4 4 4 6
78 4 5 7 1 3 2 5
79 3 4 7 3 5 4 4
80 1 7 6 1 5 5 5
81 2 3 5 1 3 3 7
82 4 7 4 1 1 5 7
83 1 6 4 1 7 3 6
84 2 5 7 2 3 5 5
85 3 4 6 3 3 4 7
86 1 4 7 1 5 3 5
87 5 7 4 2 3 4 7
88 1 6 6 4 3 1 5
89 1 5 5 1 5 6 7
 90 1 6 6 2 7 2 2
91 4 6 6 3 2 3 5
92 3 4 4 3 3 6 4
93 3 4 4 2 4 5 4
94 1 7 4 2 3 3 4
95 5 7 5 4 2 5 7
96 2 5 7 3 1 3 7
97 1 3 4 1 2 3 3
98 2 7 5 2 4 3 7
99 4 6 5 1 3 3 6
100 3 7 5 1 3 1 6
101 4 7 5 1 6 4 6
102 3 5 4 6 3 5 4
103 1 4 4 1 3 3 3
104 2 4 6 3 4 4 4
105 4 4 5 2 3 5 1
106 6 3 7 4 4 2 1
107 4 3 6 4 4 6 3
108 5 6 7 1 1 6 2
109 2 1 5 4 6 2 2
110 4 3 6 5 5 2 1
111 5 3 7 4 5 2 3
112 6 5 7 4 5 3 1
113 5 3 5 3 3 2 4
114 6 6 7 5 3 4 6
115 5 4 6 4 4 1 2
116 5 1 7 5 3 3 1
117 5 4 7 5 4 5 1
118 5 4 6 5 5 5 3
119 5 3 6 4 5 2 4
120 6 2 4 2 2 3 5
121 5 5 3 3 2 5 3
122 7 4 5 7 2 4 4
123 6 3 5 5 5 2 1
124 6 3 7 2 4 4 1
125 3 4 7 4 3 4 1
126 4 4 7 3 4 6 3
127 4 2 7 4 3 2 2
128 3 7 5 3 5 5 1
129 4 3 6 3 3 4 2
130 4 1 5 2 1 6 1
131 6 5 6 6 5 4 2
132 4 1 6 7 3 5 1
133 5 3 7 5 4 4 3
134 5 4 3 3 5 3 2
135 5 5 6 6 6 4 1
136 6 5 7 3 4 3 1
137 6 3 4 3 4 5 2
138 7 6 7 4 1 1 1
139 6 4 6 5 5 4 4
140 6 4 6 4 6 2 4
141 5 3 4 2 4 2 1
142 5 4 5 3 4 4 4
143 5 5 6 2 5 6 1
144 6 4 4 4 1 3 1
145 1 3 6 2 7 6 4
146 3 2 5 3 6 6 7
147 4 4 6 5 7 4 7
148 4 2 5 5 7 5 6
149 2 4 5 3 7 7 7
150 2 3 2 4 4 6 7
151 2 4 4 2 7 7 5
152 3 2 3 2 5 7 4
153 1 3 5 3 7 6 7
154 3 5 6 1 6 7 4
155 1 3 5 7 5 4 4
156 4 2 3 3 7 7 5
157 1 5 3 1 7 7 1
158 1 2 3 1 4 7 4
159 2 3 4 3 6 7 7
160 1 4 4 4 6 7 6
 Ergonomi
Share Inf Monitor Email Web Mmedia Monthly Price
c
1 4 5 5 6 4 15 280
5 4 7 3 6 1 15 310
6 4 4 4 6 3 35 370
4 4 4 7 5 5 15 390
5 2 7 5 5 4 25 410
6 5 6 7 6 3 40 250
3 4 6 5 7 4 20 310
3 4 7 4 7 1 15 230
3 2 6 4 6 3 15 240
4 6 4 6 5 3 25 290
2 6 7 6 6 4 20 230
5 4 7 6 5 6 15 160
1 7 7 3 6 4 30 100
7 2 4 6 6 3 20 210
3 3 6 7 5 4 30 180
1 5 6 6 5 4 25 260
3 3 7 7 7 5 25 320
2 7 7 4 6 2 30 150
1 2 4 7 2 4 25 330
3 2 7 5 5 4 25 290
3 3 6 5 5 5 20 260
5 6 4 5 4 2 35 290
3 5 7 7 4 4 20 340
4 3 7 5 4 6 15 400
3 6 7 6 6 3 30 250
3 4 7 5 6 4 45 430
3 3 6 6 7 4 15 400
4 7 6 7 7 5 25 220
2 6 7 7 7 3 45 170
2 3 4 7 6 5 15 470
3 3 5 6 7 4 15 230
4 7 4 6 7 4 30 170
4 7 7 5 6 4 20 280
2 2 3 6 2 3 25 470
5 2 6 7 3 6 20 340
6 5 7 5 4 5 25 170
4 3 7 6 4 3 20 270
4 4 7 7 5 6 30 290
1 4 4 7 5 3 30 410
2 6 7 5 6 4 25 330
5 5 6 5 4 3 25 290
3 5 7 5 5 6 25 220
2 5 7 4 5 4 20 460
4 4 6 3 6 4 35 360
3 1 7 7 3 3 25 290
3 5 7 5 6 4 25 270
2 5 7 6 4 5 25 250
4 5 4 7 2 6 50 300
5 5 7 6 5 6 25 330
1 4 6 4 5 3 30 100
4 4 4 6 7 5 15 420
1 6 7 5 6 2 20 390
6 4 7 5 1 4 25 200
2 5 4 7 6 5 30 360
3 5 5 3 6 7 30 330
3 4 7 2 3 6 20 410
5 7 3 3 3 3 40 280
5 6 4 5 3 4 25 300
5 7 3 1 3 6 35 330
7 6 3 3 3 4 20 240
6 5 3 1 2 3 35 410
3 7 1 4 1 2 25 100
4 6 3 3 2 7 35 150
3 5 4 1 1 5 25 470
2 7 2 3 3 1 15 440
3 6 6 3 6 7 25 310
4 6 2 5 2 4 30 340
3 7 5 3 1 7 30 240
5 6 6 3 1 2 15 270
4 7 1 3 2 6 30 250
3 5 4 2 3 4 30 230
5 5 1 4 2 5 25 300
5 7 3 3 1 4 35 280
5 5 4 2 4 5 30 300
2 2 6 4 1 6 20 250
2 5 4 2 3 5 25 240
2 6 5 2 1 2 10 270
2 5 5 1 1 4 20 210
4 7 4 1 2 4 25 270
1 2 3 3 3 4 25 310
2 7 3 6 3 7 25 250
4 7 3 2 3 3 25 190
6 5 6 5 1 6 25 220
5 4 2 4 2 1 25 370
3 5 2 2 5 3 15 100
3 5 2 3 5 3 25 230
5 7 4 2 2 3 20 360
1 4 1 4 2 5 10 260
5 7 2 2 5 4 35 320
3 7 3 4 2 3 25 260
3 6 3 6 2 6 20 210
4 5 2 3 4 2 25 260
3 7 1 4 1 5 25 100
3 4 4 3 3 2 20 100
3 7 3 3 3 3 25 130
2 5 5 5 2 4 20 130
6 6 3 1 2 6 15 360
2 4 3 2 2 5 30 310
5 4 3 1 1 1 35 370
3 5 2 2 1 1 25 380
4 7 3 4 1 7 30 340
4 5 3 5 3 4 25 340
4 5 2 4 1 4 30 330
5 5 2 4 1 3 20 220
2 3 5 4 5 7 30 460
3 4 7 7 6 7 25 480
4 4 5 7 4 4 25 350
3 4 6 4 6 7 40 460
3 5 7 7 5 4 35 270
4 4 4 7 4 6 30 380
2 4 5 7 5 7 25 390
4 4 6 5 5 7 20 370
3 2 5 7 7 7 30 390
5 4 4 7 4 4 35 410
2 5 6 4 6 5 25 430
2 7 5 6 4 6 25 340
4 5 7 7 4 5 25 390
5 6 6 5 3 6 30 420
3 5 7 6 3 7 20 370
3 7 6 7 5 6 35 320
3 7 7 5 3 6 35 360
5 6 5 7 7 7 15 380
7 4 5 6 3 7 30 620
2 3 6 7 6 5 35 390
2 4 7 5 7 6 35 420
2 3 4 5 6 7 30 420
3 4 4 7 6 7 20 410
6 4 5 4 5 4 35 250
1 5 5 6 6 5 30 400
3 5 5 6 5 4 30 450
2 7 7 7 7 6 30 420
1 6 5 7 6 6 40 420
5 5 4 5 4 5 40 290
5 5 6 7 7 6 25 330
5 4 7 6 4 5 35 200
2 4 5 6 5 6 45 370
3 5 7 6 6 5 25 580
5 2 5 7 6 6 45 480
1 3 6 7 5 7 45 310
4 3 7 5 6 5 40 400
5 6 4 7 7 4 30 420
1 3 6 7 5 5 45 450
4 2 6 4 7 5 45 430
3 3 5 4 4 7 35 510
6 2 4 1 2 7 50 410
5 3 2 1 5 5 55 450
7 5 3 1 1 4 40 790
7 7 4 1 3 7 55 440
6 5 1 1 1 7 40 400
7 7 2 1 1 7 30 450
4 5 5 2 4 4 50 590
7 5 3 1 1 3 45 460
7 5 3 3 2 6 40 530
5 4 2 2 3 5 45 510
7 6 2 1 1 6 45 420
4 6 1 1 1 7 45 500
7 5 4 4 1 4 55 520
6 4 3 1 1 6 50 390
6 6 4 1 3 5 40 460
7 5 3 1 1 5 40 490
Cluster Sizes
The following table lists the size of the population and of each segment, in both absolute and relative terms.
Size / Cluster Overall Cluster 1 Cluster 2 Cluster 3 Cluster 4
Number of observations 160 65 61 25 9
Proportion 1 0.406 0.381 0.156 0.056

Segmentation Variables
Means of each segmentation variable for each segment.
Segmentation variable /
Overall Cluster 1 Cluster 2 Cluster 3 Cluster 4
Cluster
Innovator 3.47 3.18 3.89 3.16 3.67
Use Message 4.21 4.37 3.8 4.96 3.67
Use Cell 5.56 5.71 5.52 5.64 4.44
Use PIM 4.01 3.98 4.02 4.4 3
Inf Passive 4.45 4.63 4.18 4.2 5.67
Inf Active 4.5 4.52 4.41 4.36 5.33
Remote Access 3.99 4.32 3.54 4.32 3.67
Share Inf 3.71 3.49 3.77 3.6 5.22
Monitor 4.79 4.94 4.43 5.36 4.67
Email 4.72 4.82 4.72 4.8 3.89
Web 4.47 4.65 4.46 4.52 3.22
Mmedia 4.01 3.98 4.34 3.72 2.78
Ergonomic 4.63 4.35 5.03 4.08 5.44
Monthly 28.8 26.2 31 25.6 40.6
Price 332 287 414 164 572

Cluster Members
The following table lists the probabilities of each observations belonging to one of the 4 clusters.
The probabilities are based on the inverse of the distance between an observation and each cluster centroid.
The last column lists the cluster with the highest probability (discrete cluster membership).
Probabilility Probabilility Probabilility Probabilility
Observation / Cluster Cluster
to belong to to belong to to belong to to belong to
solution membership
cluster 1 cluster 2 cluster 3 cluster 4
1 0.971 0.011 0.015 0.002 1
2 0.905 0.057 0.029 0.009 1
3 0.205 0.726 0.034 0.035 2
4 0.071 0.891 0.015 0.023 2
5 0.006 0.989 0.002 0.003 2
6 0.778 0.046 0.164 0.012 1
7 0.917 0.050 0.026 0.008 1
8 0.528 0.053 0.403 0.015 1
9 0.665 0.052 0.269 0.014 1
10 0.996 0.002 0.002 0.000 1
11 0.531 0.052 0.402 0.015 1
12 0.010 0.003 0.986 0.001 3
13 0.102 0.036 0.846 0.016 3
14 0.252 0.036 0.700 0.011 3
15 0.024 0.005 0.969 0.002 3
16 0.891 0.028 0.074 0.007 1
17 0.839 0.107 0.039 0.015 1
18 0.014 0.004 0.981 0.001 3
19 0.731 0.195 0.051 0.024 1
20 0.995 0.002 0.002 0.000 1
21 0.887 0.029 0.076 0.007 1
22 0.985 0.007 0.007 0.001 1
23 0.603 0.309 0.056 0.032 1
24 0.035 0.942 0.008 0.015 2
25 0.796 0.042 0.152 0.011 1
26 0.022 0.950 0.006 0.022 2
27 0.035 0.941 0.008 0.015 2
28 0.385 0.046 0.555 0.014 3
29 0.031 0.007 0.959 0.003 3
30 0.070 0.692 0.025 0.212 2
31 0.529 0.053 0.404 0.015 1
32 0.005 0.001 0.993 0.000 3
33 0.983 0.006 0.009 0.001 1
34 0.067 0.699 0.024 0.210 2
35 0.602 0.310 0.056 0.032 1
36 0.004 0.001 0.994 0.000 3
37 0.949 0.016 0.030 0.004 1
38 0.991 0.004 0.004 0.001 1
39 0.004 0.993 0.001 0.002 2
40 0.732 0.194 0.050 0.023 1
41 0.997 0.001 0.001 0.000 1
42 0.384 0.046 0.556 0.014 3
43 0.059 0.784 0.020 0.136 2
44 0.322 0.594 0.046 0.039 2
45 0.993 0.003 0.003 0.001 1
46 0.955 0.015 0.027 0.003 1
47 0.797 0.041 0.151 0.011 1
48 0.903 0.052 0.036 0.009 1
49 0.731 0.195 0.050 0.023 1
50 0.102 0.036 0.847 0.016 3
51 0.017 0.966 0.005 0.013 2
52 0.062 0.905 0.013 0.020 2
53 0.142 0.023 0.827 0.008 3
54 0.324 0.592 0.046 0.039 2
55 0.731 0.195 0.050 0.023 1
56 0.011 0.981 0.003 0.006 2
57 0.963 0.014 0.019 0.003 1
 58 0.974 0.014 0.010 0.002 1
59 0.722 0.201 0.052 0.024 1
60 0.671 0.050 0.265 0.014 1
61 0.005 0.991 0.001 0.003 2
62 0.102 0.036 0.846 0.016 3
63 0.017 0.005 0.976 0.002 3
64 0.067 0.699 0.024 0.210 2
65 0.038 0.900 0.012 0.050 2
66 0.919 0.049 0.025 0.008 1
67 0.600 0.312 0.056 0.032 1
68 0.673 0.050 0.263 0.014 1
69 0.938 0.020 0.037 0.005 1
70 0.793 0.042 0.154 0.011 1
71 0.532 0.052 0.401 0.015 1
72 0.971 0.015 0.011 0.003 1
73 0.979 0.008 0.011 0.002 1
74 0.971 0.015 0.011 0.003 1
75 0.792 0.042 0.155 0.011 1
76 0.676 0.049 0.261 0.014 1
77 0.922 0.025 0.047 0.006 1
78 0.252 0.036 0.701 0.011 3
79 0.955 0.014 0.027 0.003 1
80 0.919 0.049 0.025 0.008 1
81 0.796 0.042 0.152 0.011 1
82 0.068 0.013 0.914 0.004 3
83 0.385 0.046 0.555 0.014 3
84 0.209 0.721 0.034 0.035 2
85 0.103 0.037 0.844 0.016 3
86 0.532 0.051 0.402 0.015 1
87 0.331 0.582 0.047 0.039 2
88 0.859 0.037 0.095 0.009 1
89 0.829 0.113 0.041 0.016 1
90 0.890 0.029 0.075 0.007 1
91 0.251 0.036 0.702 0.011 3
92 0.892 0.028 0.073 0.007 1
93 0.101 0.036 0.847 0.016 3
94 0.102 0.036 0.846 0.016 3
95 0.046 0.014 0.934 0.006 3
96 0.047 0.014 0.933 0.006 3
97 0.336 0.576 0.048 0.041 2
98 0.917 0.050 0.025 0.008 1
99 0.207 0.723 0.034 0.036 2
100 0.120 0.829 0.023 0.028 2
101 0.600 0.313 0.056 0.032 1
102 0.603 0.310 0.055 0.032 1
103 0.729 0.197 0.051 0.024 1
104 0.385 0.046 0.555 0.014 3
105 0.057 0.791 0.019 0.133 2
106 0.071 0.600 0.027 0.302 2
107 0.462 0.447 0.054 0.037 1
108 0.058 0.783 0.020 0.139 2
109 0.944 0.018 0.034 0.004 1
110 0.113 0.839 0.021 0.027 2
111 0.055 0.917 0.011 0.017 2
112 0.213 0.716 0.035 0.036 2
113 0.052 0.920 0.011 0.017 2
114 0.004 0.993 0.001 0.002 2
115 0.015 0.966 0.004 0.015 2
116 0.601 0.311 0.056 0.032 1
117 0.054 0.917 0.011 0.017 2
118 0.003 0.994 0.001 0.002 2
119 0.213 0.716 0.035 0.036 2
120 0.829 0.114 0.041 0.016 1
121 0.322 0.594 0.046 0.039 2
122 0.133 0.810 0.025 0.031 2
123 0.020 0.053 0.011 0.917 4
124 0.053 0.918 0.011 0.017 2
125 0.004 0.991 0.001 0.003 2
126 0.003 0.994 0.001 0.002 2
127 0.011 0.981 0.003 0.006 2
128 0.790 0.043 0.156 0.011 1
129 0.016 0.973 0.004 0.007 2
130 0.043 0.866 0.014 0.077 2
131 0.004 0.991 0.001 0.003 2
132 0.009 0.982 0.002 0.007 2
133 0.971 0.013 0.013 0.003 1
134 0.731 0.195 0.050 0.024 1
135 0.148 0.025 0.819 0.008 3
136 0.211 0.715 0.036 0.038 2
137 0.004 0.012 0.002 0.982 4
138 0.072 0.587 0.027 0.314 2
139 0.878 0.073 0.037 0.012 1
140 0.022 0.963 0.005 0.010 2
141 0.004 0.991 0.001 0.003 2
142 0.048 0.850 0.016 0.086 2
143 0.022 0.949 0.006 0.023 2
144 0.052 0.277 0.022 0.650 4
145 0.026 0.951 0.007 0.016 2
146 0.057 0.820 0.019 0.104 2
147 0.114 0.204 0.074 0.608 4
148 0.047 0.873 0.015 0.065 2
149 0.026 0.957 0.006 0.011 2
150 0.045 0.862 0.015 0.079 2
151 0.004 0.013 0.002 0.980 4
 152 0.061 0.773 0.021 0.146 2
153 0.026 0.113 0.011 0.850 4
154 0.051 0.271 0.021 0.656 4
155 0.016 0.967 0.004 0.012 2
156 0.062 0.371 0.025 0.541 4
157 0.041 0.188 0.018 0.754 4
158 0.078 0.878 0.017 0.026 2
159 0.058 0.782 0.020 0.140 2
160 0.069 0.483 0.027 0.422 2

Ratio of average between cluster variance 6.006

to average within cluster variance
for the 4-cluster solution
ative terms.

er centroid.