Académique Documents
Professionnel Documents
Culture Documents
Group Assignment
Management Perspectives & Economics
MBA 4645
M00290129
M00287601
M00291510
M00290642
M00279715
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Component of items:
1- Component of items
……………………………………………………………………………….. 2
2- Premise
……………………………………………………………………………………………
……… 3
9- References
……………………………………………………………………………………………
…6
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2. Premise:
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governmental control and rely on the contribution of empowered corporations
(Crane and Matten,2007).Therefore, and due to the above mentioned,
influenced by Sarbanes-Oxley act and self enlightenment, for strategic
marketing regime and expanded stakeholders ‘effect through Non
Governmental Organizations NGOs and increased number of ethical investors
and activist shareholders, Starbucks sets its Shared Planet report and other
codes of ethics in which states Starbucks ‘corporate governance accountable
to its massive stakeholders in the whole global market where transparency is
not an option anymore.
Therefore, Starbucks had maximized efforts to cover and balance all the
social issues involved in its business. However, environmentally, in which we
are concerned to discuss the cup recycling dilemma, Starbucks puts
measures in place to manage waste, protect water quality, conserve water
and energy, preserve biodiversity and reduce agrochemical use. Moreover,
Starbucks responsiveness, the capacity to respond to social Pressures, was
either
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Be a good Global
Responsibility
Be ethical Ethical
Responsibility
Legal
Obey the law
Responsibility
Be profitable Economic
Responsibility
Although, with all the above mentioned measures and norms, Starbucks still
face ethical dilemma where it failed to balance among the ethics values,
where Starbucks adopts the wider concept of stakeholders based on principle
of corporate right and effect, making it accountable to each individual or
group which is harmed or benefits from the corporation or whose right can be
violated or respected by the corporation (Starbucks Corporation,
2009).However, waste management and cup recycling, in which we elaborate
bellow, is one of the most ethical dilemma faced by Starbucks where
environmental and the other values are collided.
However, bringing the issue under the study, stakeholders are: shareholders,
employees, customers, governments, suppliers and manufacturers of paper
cups, NGOs, recycling plans, environmental organizations, competitors,
chemicals labs and future generations. Hence, since finding a solution to the
problem developed over 30 years along the development of modern ethical
theories. So, we find different approaches, initiatives and techniques in
accordance to the available theories, technologies and ruling systems
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.Therefore, using the prism of ethical theories trying to find the best solution
to the problem. Obviously, since alternative sources are not rational or
available, finding a solution to the cup recycling problem requires joint efforts
of the whole stakeholders to creatively develop the technology and process in
which will find Solutions those would please all stakeholders. However, while
traditional ethical theories, virtue and feminist ethics were not helpful since
they work with available options. Discourse ethics provide the mechanism
which looks at the contextual of the issue and holds an open discussion with
all the stakeholders to find the suitable solution in which Starbucks as a
corporate citizenship, by taking the initiative globally, was able to make a
progressive solutions, at the same time, broaden its experience through
organizational learning which open the way to the solution when constrained
effort resulted in disclosing 100% recyclability of the paper cups to a new
cups. On the other hand, postmodern ethics questioned the practices and
believed of the conduct of the stakeholders (Crane and Matten,2007), which
became affordable through the successive interacted summits, and
suggested locating recycling boxes on spots to avail economic and easy
resources to the recycling plans ( Kamenetez, 2010).
9. References:
-Baron, D. (2003). Business and its Environment. Prentice Hall 4th edition.
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-Hawken, P. (1993). The ecology of commerce. New York: Harper Business.
-Heal, G., & Garret, P. (2004). Corporate Social Responsibility. 2004 annual
conference of the Monte Paschi Vita: Columbia Business School.
10. Appendix1:
This report was a joint effort of the group members, where every member has
contributed in a sound way in the process of developing the report through
consecutive meetings. Therefore, the first meeting resulted in addressing the
discussed report and requested each member to search for a potential
company where enough disclosed information to build our assignment on.
Also, the most important to assure an effective progressive process, we
assigned a team leader to make organized decisions about the time to meet
and a progressive development. However, the second meeting resulted in
choosing Starbucks for our assignment and requested the team members to
search for a certain ethical dilemma about it. Whereby, another meeting
resulted in choosing the cup recycling dilemma and requested every member
to develop his draft report that covers the issue in accordance with the
materials. Moreover, another meeting resulted with combining the best of
members ‘point of views and ideas and giving the team leader the combined
draft ideas to combine. Finally, the final meeting resulted in checking the
final report where some ideas were subjected to be reorganized to give us
the final report.
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11. Appendix2: