Académique Documents
Professionnel Documents
Culture Documents
1
TUTORS COMMENTS
PASS
A pass grade is achieved by meeting all the requirements defined in the assessment
criteria for the unit.
MERIT
In order to achieve a merit the students must:
M1 Identify and apply strategies to find appropriate solutions.
M2 Select/design and apply appropriate methods/techniques.
M3 Present and communicate appropriate findings.
In addition, the student will extend their analysis of the case study beyond the
descriptive level required for a pass grade. An ability to outline and present relevant
marketing theory will also be evident. Work must be presented in a well-organised
manner using appropriate language accurately with evidence of further reading and
research supported by a referenced bibliography.
DISTINCTION
In order to achieve a distinction the students must:
D1 Use critical reflection to evaluate own work and justify valid conclusions.
D2 Take responsibility for managing and organizing activities.
D3 Demonstrate convergent, lateral and creative thinking.
In addition, to earn this grade the assignment must be meticulously planned and
students must be able to demonstrate an ability to anticipate and solve complex tasks in
relation to the case study. Students must demonstrate considerable research over and
above class materials and synthesis information accurately. An ability to apply
marketing concepts and theories will also be evident supported by a referenced Harvard
bibliography.
Name of Verifier :
Internal Verification Date :