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Privacy, please
A look behind the gates
— page 6

BOOK REVIEW: — page 12

Deane Beman

PEOPLE: — page 13

Feeding the Volunteers

“Jacksonville Golf Magazine was a natural place to get exposure for
our client’s golf fundraiser. The quality of their publication matched
the high-caliber feel of the event. We also really appreciated the level
of customer service we experienced.”
Renay Daigle
Media Buyer, Principle Creative








Clayton The Players:

Bromberg Best 18 holes Better than Ever? — page 6

The Underwood Cup

— page 7
Our take on a popular topic
— page 10
Privacy, please
Stay Centered
— page 4
A look behind the gates
— page 6
TRAVEL: — page 14

Take Flight


Wedge game

PEOPLE: — page 7

Rhonda Ferguson
TRAVEL: — page 15

Daytona Beach

PEOPLE: — page 17 BOOK REVIEW: — page 12

George Halvorsen Deane Beman

PEOPLE: — page 13

Feeding the Volunteers

Tim Clark, 2010 PLAYERS Champion


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Learning ... the best way

or uncoordinated. For some of us,
breaking 100 will be an accomplish-
ment. For others, not breaking 80 is
The Golf Channel seems to be em- and took full credit but my friend a day’s labor lost.
phasizing instruction these days. kept asking questions and finally it Your PGA pro is trained to fit a golf
There are some excellent shows but, came out: the pro worked with her game to your size, shape and ability.
to me, they just don’t quite fill my on a basic — hands in front of the He also is trained to determine your
needs. What I get from those shows ball — and she carried that to the goals and put you on a program to
are basic tips: stay on balance, keep course and did it on every shot. She achieve them. You’ll pay for this, of
your head behind the ball, etc. But wouldn’t have gotten that from TV. course, just as you pay your doctor
I need more. Another friend took a playing lesson or your accountant to fix what ails
We all want quick fixes and TV is a and heard something he wouldn’t you or your finances.
siren’s song when it comes to that. get from TV because it was a hands- I’m not saying that you should quit
Just watch Michael Breed or Martin on personal thing: he wasn’t being watching the TV instruction shows.
Hall, and you may think your prob- aggressive. Go for it, his pro said. Not at all. There’s plenty of good
lems are solved. No, they’re not, as Clubs were meant to be used aggres- information there. I’m saying that
you’ll find out when you next play. sively. If you try to finesse every those shows come short of what you
Their best advice is what they say shot, you’ll hit them weak and side- need. They may get you started, but
near the end of their shows: go see ways. My friend played aggressively you need some hands-on work to get
your local pro. in the Gate and it resulted in his you toward the finish.
A colleague’s wife recently took a best finish ever. I’m at brian@jagolfmag.com.
clinic on the short game and com- Golf isn’t a one size fits all, and that’s
plained to her husband that it didn’t what you’ll get from TV and books.
do any good. The next day she played Martin Hall may be a great instruc-
a round and everything clicked, not tor, but he doesn’t know if you’re Brian Lamarre
just the short game. She was thrilled tall or short, thin or stout, athletic Publisher


City Amateur
UF wins SEC Sunday, July 10, 2011
>> In case you missed it, and you probably did because it
got absolutely NO media mention around here, the Florida
men’s team won the SEC Championship at Sea Island. Hard Ponte Vedra Inn & Club
to believe, but it was the Gators’ first SEC title since 2003.
They won by six over Alabama on the Seaside course. The
Ocean Course
UF women’s team was ninth at Auburn’s course. Around
here, the UNF men were second in the Atlantic Sun tourna- Register online at www.jaxareagolfassn.com
ment at Chateau Elan north of Atlanta; JU was ninth.
Now accepting

Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com 3

Northern Chapter PGA

Rollinson-Palm PGA notes Letters to

take Pro-Pro Three members of the Northern the Editor
Chapter of the North Florida PGA
Teaching pro Brad Rollinson and have been nominated by the North I just picked up the April issue
Julington Creek assistant David Florida section for national awards. at lunch today and enjoyed it as
Palm combined for a 17-under 127 always. I had skimmed the elec-
Todd Bork of San Jose was nominat- tronic copy you sent me. Your
to win the annual Pablo Creek Pro- ed for service to the game, instruc-
Pro. Each got $2,000. editorial was extremely well
tor Mary Hafeman was nominated written and right on as usual. In
They were two better than unat- for teaching and Jack Aschenbach of addition, I really appreciate your
tached pro Scott Grosspitch and Amelia National was nominated for article regarding the JAGA City
First Tee of Jacksonville pro Bran- work with military-related charities. Match Play Championship. Your
don Ehlers. In third were former Winners will be announced at the magazine’s support of golf in
Champions Tour players Bob Duval PGA of America’s annual meeting Northern Florida is exceptional
and Ted Goin. later this year. and I thank you for all you do.
There were 15 teams.
Bob Streightiff
The Assistant’s Association is being
brought back with Pamela Shelley of President, JAGA
James, Carter the Ponte Vedra Inn & Club and John
Grzybek of Mayport Windy Harbor
score at Amelia in charge ... This month’s pro-am
at Palencia was the fourth straight
Just read through the latest issue
- good work to you and your team!
Gerry James led the winning team sellout for the Chapter’s schedule ...
and a pair of Nates shared low pro Initial planning is underway for a
sub-Chapter in the Tallahassee area. Matthew Rapp
in the Northern Chapter PGA’s pro-
am at Amelia National. The tour- The group would elect officers and Executive Director, THE PLAYERS
nament attracted 30 teams. conduct events, but would report to
the Northern Chapter board.
The long-driving James, a teach-
ing pro at CenterForce Golf, and Do you have something you want to share?
amateurs Joe Mesa, Jimmy Ross DATES: The next Chapter meeting is Email us at editor@jaxgolfmag.com.
and Michael Cheek had a 21-under May 30 at San Jose ... A joint meet-
123 to win by one shot. Nate Cart- ing with club managers and superin-
er, the pro at Deerfield Lakes, and tendents will be June 2 at the TPC ...
Nate Manis, an assistant at the After a few years’ absence, the Pro
Slammer & Squire, each shot 72. vs. Assistant event is coming back.
James’ team each won $145.80. It will be known as the Nike Cup and Brian Lamarre
Carter and Manis each got $222. will be played Oct. 10 at Ponte Ve- Editor
dra Inn & Club with a pro-am on the Fred Seely
Two teams tied for second: Marsh
preceding day ... The North Florida
Creek’s Cary Splane with amateurs For advertising & editorial
PGA will contribute $4,000 to the Jacksonville Golf Magazine
Jack Murray, Bob Marshall and
Chapter Championship purse, ac- PO Box 65536
John Michalski, and Carter with
cording to Section Executive Direc- Orange Park, FL 32065
Ron Leininger, Maurice Higginbo- p. 904.383.7587 f. 904.240.4487
tor Rich Smith. The event is July 10-
tham and Phil Sheppard. www.jaxgolfmag.com
11 at the World Golf Village. info@jaxgolfmag.com
Following Carter and Manis in the
low pro category were eight play- Jacksonville Golf Magazine is published every
ers at 73: James, Richie Bryant, month and distributed throughout Northeast Florida.
Reproduction without express written authorization
Clint Avret, Sean Solodovnick, from Jacksonville Golf Magazine is strictly prohibited.
Editorial content is not necessarily the view of the
Tom Stecker, Broc Nell, Scott publisher. All information is from sources we believe to
Trethewey and Keith Gibson. be creditable. Neither the publisher nor the advertisers
will be held responsible for any errors found in the
publication. The publisher accepts no liability for the
statements made by advertisers.

4 Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com

From the Editor We keep the conversation going.
Look for “Jacksonville Golf Magazine” on Facebook.

A big goal,
he got a little publicity. Retired A long night faces stadium work-
publishing/TV exec Ron Townsend ers at New Year’s. The Jaguars play
of Ponte Vedra was handling hot Indianapolis at 1 p.m. on Sunday,

Sawgrass $$ dog Ricky Fowler’s media room in-

terview and the player turned his
cap backwards. Townsend told him
Jan. 1 and then everything has to
be cleaned up and repainted for the
Gator Bowl at 1:30 the next after-
and Brantley to turn it around. Fowler said no,
he wanted people to see his face.
noon. <<<
2012: Urban Meyer, coach at Ohio
Townsend whispered something and
Whether they make State. <<<
Fowler quickly turned it the proper
their goal or not, let’s way. What did Townsend say? Here’s Can’t TV be honest with us? The lead-
hear it for the PGA Tour a guess: “Want to ever come back ins to the Heritage telecasts started
and the commitment to here, or do you want to join Gary with shots of Tiger Woods and Phil
raise $50 million for lo- McCord out on the street?” <<< Mickelson, neither of whom were at
Fred Seely cal charities over the the tournament. C’mon — the golf
next 10 years. That’s $5 Don’t worry about UF quarterback
fields can speak for themselves to-
million a year, almost double what John Brantley, says his high school
day. Woods and Mickelson certainly
they’ve averaged over the past 10 coach. Just needs to get his con-
boost ratings but it’s not right to
years. Isn’t it great to have a sports fidence back. JU Coach Kerwin
insult the other players by using im-
organization in town that doesn’t Bell,who had Brantley at Ocala Cath-
ages of people who aren’t there. <<<
come with rumors that they may olic, says new offensive coordinator
leave? <<< Charlie Weis is what Brantley needed. JAGA directors will hear from a retail
The new system fits him, says Bell, veteran this month when they meet
Timuquana’s course is closed until and Weis has a reputation of being at Amelia National. David Gates will
about October to install new grass, a masterful playcaller. (Sounds like tell of his experiences here on the
work on some bunkers and add some a see-it-to-believe-it deal. How long 17th. <<<
tees. The clubhouse renovation will before the fans start chanting for
take until December: new ballroom Surely someone can top this: Ju-
frosh star Jeff Driskel?) <<<
and kitchen. <<< lie Madison recently won her 23rd
Sad to say that we probably won’t Timuquana ladies club champion-
It’s tough raising money and the get the NCAA basketball tournament ship. Anyone? <<<
Jacksonville Area GA scholarship back. It was a big hit here but bigger
fund is one that has struggled. Help Funny how no one talks about Grand
and better venues are now bidding, Slams when Tiger Woods doesn’t win
came last month when Sawgrass’s including the new Orlando arena.
Steve Wyand presented a check for the Masters. <<<
Jacksonville has a bid for 2014 but
$8,670 from the club and its mem- we won’t get much consideration Give a look at the Daniel Memorial
bers. Since 1999, the club has do- until we get a new scoreboard (that’s BBQ fundraiser at the stadium on
nated over $107,000. <<< a million bucks, folks.) May 21. Tickets are only 15 bucks
Waiting to see if the new ownership and you’ll sample the wares of the
Got to wonder if Jacksonville na- city’s best cookers. Broadcaster Cole
at The Golf Channel will produce an tive Otis Smith isn’t on the hot seat
announcer shuffle. It’s now owned Pepper is in charge and you can pay
as general manager of the Orlando up at  www.danielkids.org. <<<
by NBC Universal and upgrades ob- Magic. He has built a mediocre team
viously have started on the produc- that has the fifth-largest payroll in The Jaguars passed on Tim Tebow
tion side. Hey, NBC, if you aren’t all of sports. Only soccer giants Real last year because he ran a spread of-
going to change some people, can Madrid and Barcelona, the New York fense, then took Blaine Gabbert this
you at least to give them a lesson in Yankees and the LA Lakers have a year. And he ran a spread offense at
avoiding clichés? <<< higher average salary than Orlando’s Missouri. Maybe it was the hair. <<<
And will the Masters honchos tell $6,367,114 per player. (Oh, maybe
the announcers that they don’t have the University of Kentucky’s basket-
— Fred Seely is editor of
to kiss the tournament’s fanny with ball team belongs in there, too.) Jacksonville Golf and Sports magazine.
every other sentence? Yes, it’s the The “Freedom” Friday promotion
best tournament in the world but headed up by the local pros has
yes, it’s just a golf tournament. <<< turned out to be a monster success
We think that our area has only with over 1,000 red shirts sold. <<<
one Augusta National member and

Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com 5

Cover Story

Privacy, please
A look behind the gates

Don’t even think of getting through drops off mail at the front gate, and self to whoever is on the other end
the gates unless you know someone. the staff delivers it. of the intercom.
The three Jacksonville-area ultra-
The course: Compare it to Marsh The course: Fazio is perhaps the
private courses protect their privacy
Landing, a Seay design. And you world’s best-known architect and
and the term “Members Only” isn’t
won’t find a better conditioned he’s gained that reputation through
there solely to impress people.
course in the area. understated courses. Nothing flashy
Pablo Creek Golf Club, Plantation here; just 18 very good holes.
Pablo Creek
Country Club and Glen Kernan Golf
Glen Kernan
and Country Club are some of the Jay Skelton, a former stockbroker
area’s best-protected pieces of prop- who managed the Davis family’s The late George Hodges Sr. was the
erty. Not only are they hard to find, money (that’s Winn-Dixie,) had a largest landowner in the area that
you aren’t going to get through the dream of an exclusive, golf-only club we now consider Butler Blvd. The
gates unless you’re approved by a and found that some of the area’s University of North Florida is on
member or management. wealthiest were of the same mind. Hodges land and on the south side
of Butler is his private runway, one
Some of the area’s most prestigious The Davis family owned the land,
of the area’s longest.
names live at Plantation and Glen which is adjacent to their Dee Dot
Kernan. Pablo Creek, which has no Ranch, and Skelton and ex-banker His son, George Jr., took over the
residences, has a membership that Billy Walker led the development landholdings and, with wife Kernan,
includes most of the area’s A List process. Tom Fazio was hired to de- developed the Glen Kernan course.
names. sign the course and the initiation There are entrances on both sides
fee was set at a then-astounding but you’re not going to get in with-
Here’s a look at the three:
$40,000 (it’s into six figures to- out their being absolutely sure that
Plantation day.) No monthly fees; whatever you belong.
was needed at year’s end was billed
It was developed by a group of Like the Plantation, it affords resi-
equally to the members.
Jacksonville investors including at- dents a great degree of privacy and
torney Charles Towers. Jacksonville It attracted many who wanted that you’ll find people like Jaguar Coach
architect Ed Seay brought in partner privacy, including PGA Tour players Jack Del Rio and quarterback David
Arnold Palmer to design the course such as Fred Funk and David Duval. Garrard living there.
and little expense was spared in Leading area businessmen joined,
Hodges got local architect Bob Walk-
the amenities including one of the and Skelton reached out to promi-
er to design the course and Hodges
state’s most impressive clubhouses. nent businessmen outside the area
took an hands-on interest. Time and
The developers raided Timuquana for — today, the club has a substantial
money were no object and Hodges
its key sports staffers: golf pro Bob Atlanta presence.
even worked some of the heavy
Duval and tennis pro Hank Veno.
Golf is the only game; a small but equipment used to dig the huge
Today, it has a diverse membership impressive clubhouse includes one lakes that dot the property.
including many who have retired to of the area’s best restaurants.
The course: Hard to compare with
the area. Its privacy extends to ba-
But getting in? You probably can’t anything here due to the large
sic service: yard service is part of the
even find the entrance, which is amount of earth that was moved.
monthly maintenance fee, thus you
down a small, unmaintained road. If Maybe Dye’s Valley. One neat bit:
won’t see outside companies hauling
you do, you’ll face a large gate that each of the par-3 holes points in a
mowers around, and even the mail
opens only after you’ve proven your- different direction.
service is internal — the post office
Glen Kernan
Adjacent to Butler Blvd. between
Kernan and Hodges blvds.
George and Kernan Hodges
Architect: Bob Walker
Course opened: 1999
Rating/slope: 72.1/134
Pro: Johnny Anderson

Pablo Creek
Off Butler Blvd. at west end of
San Pablo Road.
DDI Investments, a subsidiary
of the Davis family which for-
merly owned Winn-Dixie
Architect: Tom Fazio
Course opened: 1996
Rating/slope: 73.9/137
Pro: Richie Bryant

Five miles south of Butler Blvd.
on A1A
A group of Jacksonville
investors. Now an equity club.
Architect: Arnold Palmer and
the late Ed Seay
Course opened: 1988
Rating/slope: 73.1/132
Pro: Nancy Maunder

At the Senior JAGA

Championships championships
June 3-5:
Match Play at Palencia
The field will be determined by invitations to the
finishers of last year’s JAGA Amateur in order,
with a field of 32. There will be one round on
Friday and two rounds on the weekend days. The
entry fee is $150.

June 25-26:
Father’s Day at Hidden Hills.
There will be flights for amateurs and pros and
teams can be made up of any related combina-
tion. Both partners must have a current handicap
The Jacksonville Area GA’s annual Senior Championship was last month at
Eagle Harbor and John Milton (left) emerged the winner after a playoff with index. Entry fee: $225 per team.
Bob Wildner and Gary Blackwell. JAGA President Bob Streightiff presented the
July 21-24:
JAGA Amateur at Ponte Vedra Inn & Club
Open to any player with an index of 10.0 or less.
The field will be limited to 84 players and 42 are
exempt from last year. A qualifier will be held
July 10 at Ponte Vedra for the open spots. The en-
try fee is $85 for the qualifier with another $165
due from those making the field. The entry fee for
exempt players is $250 and must be submitted by
June 30.

There are three other JAGA events in 2011 with

details to be decided:
July 28-29:
Super Senior winner George Halvorsen (right) with tournament co-chair Gary Junior, Queen’s Harbour.
October 3:
Bill Black Classic, Ponte Vedra Ocean.
November 3:
Club Team Championship at Deerwood.

Legends winner Tom Fletcher (left) and co-chair Joe Power.

8 Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com


Keep your emotions in check Players goal:

On the way to a recent
tournament, I was talk-
ty to better yourself and your game
with each shot.
$50 million
ing to a fellow profes- The Players Championship has
You can apply this to life as well. announced an ambitious goal:
sional about playing
The past is over, stay in the pres- to raise $50 million for youth-
tournament golf and
Rhonda Ferguson the way we approach
ent and live for the moment. Enjoy related charities over the next
it! Once that chance is gone, it’s in 10 years. 
playing. The pro made
the past and you don’t get another
a comment to me that really made PGA Tour Commissioner Tim
opportunity. Take advantage of each
sense and helped me during the Finchem made the announce-
moment, stay positive and use it to
day’s event. His comment? Golf is ment last month along with local
your advantage.
such a game of intense highs and business leaders.
lows and emotionally you have so As Lou Holtz, one of the great-
many different feelings throughout est football coaches of all time has Finchem said the tournament
the round. Think about that- you said- “ The most important choice has generated approximately $27
make a great putt and Wow! Eupho- we make every day is the decision to million for charity over the past
ria. You hit in the water and make have a positive attitude. Every day 10 years, $15 million of which
double. Ouch! You’re angry and frus- you ought to have fun and be excit- has benefited youth-related or-
trated. ed doing what you are doing. If you ganizations.  Through this shift
are excited about what you are do- in focus, the event will more
Keep that in mind. Realize that than triple the financial impact
ing, people are excited to be around
these things will occur, as golf is on area non-profits that promote
you. Excitement is contagious.”
not a game of perfection. Keep your youth education, character de-
emotions in check. I call it staying The next time you are on the course- velopment, and health and fit-
in the rocking chair, back and forth, stay focused, stay in the moment ness. 
nice and relaxed. Once an event oc- and stay positive. That will get you
curs on the course, whether good excited about golf! Since 1977, when The Players
or bad it’s over, it’s in the past. Re- moved to Ponte Vedra, more than
lease that energy and get back in $40 million has been generated
that rocking chair. The shot you last — Rhonda Ferguson is an Instructor and for Northeast Florida charities,
played is in the past. Stay focused
PGA Apprentice Professional. including a record $4.8 million
For questions or comments call 904-234-3434
on the present, stay in the moment or email Rhonda@rhondaferguson.com. donation in 2010.
and focus on your current shot.
Too many players consistently talk
about what just happened on the
course. They are focused on the past
and not the present. Stay in that Air Charter Services and Consultants
rocking chair, nice and relaxed and
focused on the task at hand.
Another comment I hear frequently
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Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com 9

Hello fellow Tweeps.
Check us out at twitter.com/jaxgolfmag

Sponsored by Underwood’s Jewelers
Jacksonville Area GA Jacksonville Women’s GA Northern PGA Tours
www.jaxareagolfassn.com Chapter PGA
home.comcast.net/~jwga/ www.pgatour.com
May 17: Directors, Amelia April 6: Jacksonville Beach. May 9-14: PGA Tour The
National. Players, TPC Stadium.
April 20: President’s Cup,
June 8: Mayport Windy
June 25-26: Father’s Day, Hyde Park. Sept. 22-25: The Tour
Harbor Pro-Lady.
Hidden Hills. Championship, East Lake Golf
April 27: Closing Day,
June 20: Pro-Scratch, Club.
June 27: Directors, San Jose. Cimarrone.
Jacksonville G&CC.
July 19: Directors, May 5: Marsh Landing. Oct. 13-16: PGA Tour Mc-
July 10-11: Chapter Gladrey Classic, Sea Island.
Deerfield Lakes.
Northeast Florida Championship, World Golf
July 21-24: Amateur, Oct. 20-23: Nationwide Tour
Seniors GA Village.
Ponte Vedra Inn & Club. Winn-Dixie Open, TPC Valley.
www.nefsga.com Aug. 10: Stableford, Ponte
Aug. 16: Directors, Cimarrone. Vedra Inn & Club. LPGA Tour
May 9: Halifax Plantation
Sept. 20: Directors, Aug. 28-30: Gate Petroleum www.lpga.com
Ponte Vedra G&CC. May 23: Selva Marina Invitational, Ponte Vedra
Dec. 2-5: Tour Championship,
Oct. 3: Bill Black Memorial, Lagoon and Ocean.
Florida State GA Orlando Grand Cypress.
Ponte Verda. Sept. 19: Military Pro-Am,
www.fsga.org NAS. USGA Qualifiers
Oct. 19: Directors, Palencia.
June 8: Amateur qualifier, Oct. 3: Pro-Assistant, May 16: U.S. Open, Sawgrass.
Nov. 7: Four-Ball, San Jose.
North Hampton. Glen Kernan.
Nov. 21: Club Team May 27: Women’s Open,
June 13: Junior qualifier, Oct. 17: Marsh Creek Pro-Am. Deerwood.
Eagle Landing.
Dec. 13: Directors, Nov. 7: Sawgrass Pro-Am. June 6-7: Public Links,
June 17: Four-Ball qualifier, St. Johns G&CC.
Fleming Island. Nov. 21: Pro-Am
Eagle Landing.
Tournament of Champions, June 13-14: Junior, Gainesille.
June 27: Florida Open Amelia National.
1stCoast GA June 27: Senior Open,
qualifier, Marsh Creek.
www.1stcoastgolf.com Dec. 12: Partners Pro-Am, Gainesville.
July 11: Match Play qualifier, TBA.
May 5: Seniors, Hyde Park. July 25-26: Amateur, Amelia
North Hampton.
Golf Channel Tour National.
May 19: AmaTOUR, Orange Sept. 10-11: State Mixed,
Park. www.golfchannel.com/amtour Aug. 8: Senior Amateur,
Ponte Vedra Inn & Club.
MLynch@golfchannel.com Marsh Creek.
Sept. 19: Mid-Am qualifier,
May 7: Queen’s Harbor. Aug. 29: Mid-Am, San Jose.
Men’s Senior Interclub Queen’s Harbour.
www.ewga.com May 14-15: Florida Masters,
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Players Golf Tour
June 13: Slammer & Squire. Other
July 18: San Jose. May 20: Els for Autism, TPC May 21: Amelia River.
Stadium. June 4: Bent Creek.
June 11-12: Championship at
June 15: Ladies Invitational, PGA National. June 18: St. Johns G&CC.
Executive Women’s GA
Sawgrass. June 18: Palencia. June 19: Palencia.
June 20-25: Women’s Western July 2: Orange Park.
Season Completed. Sunbelt Senior Tour
Amateur, Sawgrass.
www.sunbeltseniortour.com July 16: South Hampton.
Sept. 13: MaliVai Washington
May 9-10: Greater Jackson- July 30: Fleming Island.
Foundation Pro-Am, Marsh
Landing. ville Senior Classic, Eagle Aug. 13: Eagle Harbor.
Aug. 28: Deercreek.
Sept. 11: Amelia National.
Sept. 24: Eagle Landing.

Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com 11


O nce called the most powerful person in golf, former P G A Tour commissioner De ane Beman

transformed the Tour into the success story it is tod ay. Using never-before-seen documents and candid
interviews with hundreds of players, associates, and corporate chieftains, the book offers an intimate
portrait of Beman’s shift from hardened competitor to an executive of change, who inherited a Tour
that owned as its largest ca pital asset an IBM typewriter. “ G olf’s Driving Force” discloses how during


his 2 0-ye ar tenure Beman transformed a loosely-knit association of tournaments into the envy of the
sports world.
Discover how Beman survives a coup led by Jack N icklaus and Arnold Palmer, conceives the TPC network
of courses, and orchestrates deals that made the Tour one of the most successful enterprises in sports.

“De ane Be m an has ha d m ore influence on professional golf than any m an in history.
A m ong sports commissioners, he rates ahe a d of L andis and R oz elle. They built it; he
invented it. If you care a bout the g a m e, you’ll w ant to re a d his story.”


JERRY TA R DE, Chairm an and Editor-In-Chief of G olf Digest

How we became big time

“I call him ‘ C oach.’ That’s what he w as in every sense of the word. G olf w as his g a m e
and we the players were his ‘guys.’ De ane’s vision and relentless determination were the
driving forces in elevating professional golf to the m ajor le a gue status it enjoys tod ay. If
you re ally w ant to know how the professional g a m e evolved, this book’s for you.”
R O G ER M A LTBIE, N BC Sports / P G A Tour cha m pion

“ W ithout De ane Be m an, there wouldn’t be a P G A Tour, a Players Cha m pionship, or a

TPC Sa wgrass as we know it. This is an inside re a d on how it all ca m e together—where
the bodies are buried, so to spe ak. This isn’t just De ane’s m e m oirs; the reporting and
writing of A d a m Schup ak m ake it a history lesson a bout a pioneer and g a m e changer.”
TIM R O SAF O RTE, G olf Channel / N BC Sports

“ N o one can doubt that De ane Be m an w as a visionary. But what is too often overlooked

For those out there who don’t appre- preciated of all commissioners be-
is how much he loves the g a m e. Be m an decided a taciturn le a dership style w as what
best served the P G A Tour when he w as transforming it into a m ajor sports le a gue, but
the public w as m ostly denied the best p art of the m an. In “ G olf’s Driving Force,” A d a m
Schup ak brings us the Be m an we missed. The result is a fascinating and diligently

ciate Deane Beman, here’s a demand: cause the media has lionized those
reported narrative that reve als im portant history. If you care a bout golf – and especially
if you love it – re a d this book.”
J AIME DIA Z, Senior W riter, G olf Digest & G olf W orld

get a copy of “Deane Beman: Golf’s in the so-called “major” sports. The A bout the Author

Driving Force.” Without him, the Rozelles, O’Briens and Giamattis may A d am Schup ak has been lugging his la ptop and golf b a g and following the
sun to write a bout golf since 1 9 9 7. He has worked for the P G A Tour, World
G olf H all of Fame, and as a senior writer at G olfweek.

Players would be the GJO, the Sta- get the glory but none of them did Schup ak gra duated from C olg ate University, where he played varsity golf,
and holds a M aster’s degree from C olumbia University’s G ra duate School
Th e Insid e Stor y of Th e M a n W h o

Tracy W ilcox
of Journalism. Schup ak resides in O rlando, Fla ., but remains a N ew Yorker

dium course would be a housing de- for their sport what Beman did for
at he art. His trophy for winning the 1 9 9 9 TPC Sa wgrass ‘ A Flight’ Club Adam
Championship is on permanent display in his living room. Sch u p a k Tr a nsfor m e d Professio n a l G olf
Into a Billio n -Doll a r Busin ess
velopment and the PGA Tour would his. Schupak details everything in a
$ 2 7.9 5

b y A d a m Sch u p a k
be no telling where ... not here, for straightforward manner, the result EAST COTTAGE PRESS

sure. of interviewing over 200 people and

spending untold hours with Beman.
The author is Adam Schupak, who read about a significant figure in
you might remember from his work There’s plenty here about Jackson- a major sport. For readers here, it’s
at the World Golf Village and you can ville and Ponte Vedra, and you’ll get that and more: it’s a history book
now read him in Golfweek. He must an appreciation of what the man about a man who brought us into
have done an extraordinary amount meant to us. Not to start an argu- the big time.
of work to produce this book, which ment, but has anyone done as much
The book is $27.95 and available
profiles the man and emphasizes the for this community? Would the Na-
through the usual internet book-
work he did to build the Tour and to tional Football League have paid at-
sellers, or at www.golfsdrivingforce.
bring its headquarters here. tention to us had not the Tour lo-
com. Might wait for a book signing
cated here?
Who knew Beman was worth almost somewhere here and a chance to get
400 pages? He must be the least ap- For readers elsewhere, it’s a good an autographed copy.

Our Troops
The Executive Board of the Northern Chapter, PGA
invites you to join us in “Freedom Friday”.

As a symbolic reminder we ask that you wear a Red

Shirt each and every Friday. To help we are
offering “Freedom Friday” shirts with 100% of chapter
profits going to the Folds of Honors Foundation.

Shirts can be purchased in area golf course pro shops

and Edwin Watts at the Beaches or by contacting Jack
Aschenbach, jackaschenbach@pga.com.

Join us and wear your red shirt Friday at THE PLAYERS.

12 Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com

Serving at the Players
Here’s what Darlene Riggs produces
during The Players:
— 750 eggs, cooked to order.
— 4,700 hamburgers.
— 450 pounds of chicken breast. Jack Aschenbach, Amelia National
That’s just behind the stoves. She’s Aschenbach is the assistant pro-
also responsible for the buying, the fessional at Amelia National Golf
cleaning and finding good (and free) Club on Amelia Island. He has
help to put it all together. been with the club since 2008.
You’ll find her in a makeshift build- He is the vice president of the
ing within a five-iron of the TPC Northern Chapter of the North
clubhouse but hidden among the Florida PGA and has been nomi-
various buildings and trailers that nated for an award from the PGA
house the tournament’s operation. of America for his work in raising
She’s there to feed the 2,000-plus money for military charities.
volunteers. Hometown: Sheboygan, Wisc.
She gets there are 5 a.m. She leaves Military background: Navy
at 4 p.m. She’s a vice president at veteran, rising to rank of Se-
SunTrust Bank the other 51 weeks, nior Chief Petty Officer. He saw
but you’ll have to wait for a loan un- action in Desert Storm, and in
til next week because she isn’t talk- campaigns in Grenada and the
ing money. Persian Gulf. Retired in 1996
It appears to be a simple operation. after 23 years. “We were going
You go through a buffet line and back to Wisconsin but it was a
make your selections, then pay a bad winter, so we decided to go
cashier at the end of the line. The Darlene Riggs south. We had two tours in Jack-
drinks are served a few yards down. sonville and really liked it, so we
came here.”
“It has been a wonderful experience because you Golf background: Turned pro in
1996. Achieved PGA membership
meet so many people, I’m a people person.” in 2003. Assistant at Mayport and
Deercreek. Head pro at Queen’s
test.) If I wasn’t doing this, I’d be Harbour.
Then, find a seat at one of the picnic doing something else like it.” Honors: Northern Chapter PGA
She enters dance contests. She helps Pro of the Year, 2010. PGA Patriot
The prices are kept at a break-even her grandson’s Little League. She Award for service to military-re-
level. “We don’t want to make mon- follows sports and for good reason, lated charities, 2010. Bill Straus-
ey,” she says. “If there’s something her husband will be familiar to old- baugh Award for service to PGA
left over, we put it back into the op- timers: boxer Dennis Riggs, a boxer pros, 2009. Assistant Pro of the
eration.” where who retired as Florida Middle- Year, 2003, 2004 and 2005.
She says that the constant work fits weight Champion. Family: Wife Debbie, two children.
her lifestyle. She is such an institution that you Resides: East Jacksonville.
“It has been a wonderful experience surely will know who runs the facil-
Hobbies: Fishing. When he was
because you meet so many people,” ity. Two years ago, the tournament
based in Orlando, he was named
she says. “I’m a people person. leadership pulled down the old sign
the “Angler of the Year” in 1985
(Proof: she was Miss Congeniality with the old name — the Oasis —
by the Orlando Bassmasters As-
in the Miss Senior Jacksonville con- and put up a new one: Darlene’s
Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com 13
Around Town

W.W. Gay
teams win
The honor of Timuquana’s last outing before the club
started its course reconstruction went to the Rotary
Club of Riverside, which held its 15th annual charity
tournament last month.
Teams from W.W.Gay Mechanical Contractors, one of
the major sponsors, swept the top spots with gross
going to Chris Croft, Bob Williams, Ian Heacox and
Peter Kovach, and net to Larry Turknett, David Mar-
tin, Marty Tubbs and Don Eshelman. Mike Wood, David Martin, Howard Dale and Bobby Martin.

Nate Day, Brad Arrowsmith, Brian Nash and Ryan Jones. Ernie Risley, Jaguars punter Adam Podlesh, Geoff Risley and Ken Keating.

From O’Steen Volkswagen: David Ashley, Tom O’Steen, Mark O’Steen and Cole The Fraternal Order of Police team of Leonard Propper, David Stevens, Robbie
Pepper. Freitas and Brad Gidcumb.

14 Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com

We keep the conversation going.
Look for “Jacksonville Golf Magazine” on Facebook.

Nationwide back
in October
The Nationwide Tour returns to the TPC Oct. 20-23 and
its director says everything will be bigger and better:
more money for charity and more fun for the patrons.
“We’re coming off a success,” said Jeff Sanders, the Or-
egon promoter who was hired to run the Winn-Dixie
Jacksonville Open. “We never thought we would raise
that much money for charity (an estimated $1.6 mil-
lion) and we never thought we would get the commu-
nity support that we did.
“It was a great venue (Dye’s Valley Course) and we had
a strong field that really has shown up on the 2011 PGA
Tour.” Jeff Sanders with LPGA legend Annika Sorenstam.

Sanders, a former Tour player, pointed to the three play- North Carolinian David Mathis, who won by one shot
ers here last year who won on this year’s PGA Tour: Jho- over three others last year with a 16-under 272, is ex-
nattan Vegas, Gary Woodland and Brendan Steele. (Ve- pected to return as well as the PGA’s secondary tour’s
gas missed the cut, Steele tied for 45th and Woodland ranking players — this tournament again is the final
tied for 50th.) one before the Tour Championship that determines the
players who will get PGA Tour cards.
“Of the first 15 Tour
events this year, 12 were
won by Nationwide grads.
The quality is there.”
“Of the first 15 Tour events this year, 12 were won by
Nationwide grads,” said Sanders. ”The quality is there.”
Sanders said this year’s tournament would add enter-

tainment, including a concert following Friday’s second
round. There will be themes each day.
Sanders said that almost every participating local char-
ity has reenlisted — charities sell tickets and keep all
the money. Almost 200 signed up in 2010.
“We have room for more,” said Sanders. “It isn’t a dif-
ficult way to raise money. We expect a good increase.”
(Charities can apply by emailing Michelle Rommel at mi-
chelle@jspgolf.com.) Saturday
The charities sold about $150,000 last year almost five Mornings
times more than the first year of Sanders’ other tourna- at 10:00
ment, in Boise, Ida. “We were stunned,” he said.
The format will be the same this year, with a Wednesday
pro-am on both TPC courses followed by four competi- www.tsxradio.com
tion days.
Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com 15
Get a more interactive experience.

Women’s Western Northern Chapter Pro-Pro
at Pablo Creek

comes to Sawgrass
Brad Rollinson-David Palm.
Northern Chapter PGA Pro-Am
at Amelia National
Low team: Gerry James, Joe
Mesa, Jimmy Ross, Michael
Low pro: Nate Mantis, Nate
Carter (tie.)

Golf Channel Tour

at Eagle Landing
Mike Ellison.
Senior flights: Mike Knox, Dan
The oldest United States tournament become national organizations over Butterworth, James Zeigler,
for women comes to Sawgrass June the years and play championships in Dominick Annunziata, Brian
20-25 when they play the 111th an- various states. Kempf.
nual Women’s Western Amateur.
The Women’s Amateur is next to the
1stcoast AmaTOUR
The national tournament will be U.S. Amateur among women’s events
at Fleming Island
match play with a Championship and past winners include Nancy Lo-
Flight of 64 determined by two days pez, Patty Berg, Beth Daniel, Cristie Bruce Moskovciak, Bill Baer,
of qualifying. Those who miss the Kerr and Brittany Lang. Steve Ivey; Art Packard, Dave
Championship will be flighted. Pettengill, Dan Robusto.
Two from this area have won: Louise
The WWGA was started by the West- Suggs, who lives at the World Golf 1stcoast AmaTOUR
ern Golf Association, a Chicago- Village, and Mary Hafeman, an in- at Ponte Vedra G&CC
based organization whose Western structor at Windsor Parke.
Open once was considered on par Kenny Robshaw, Terry Williams.
There will be no charge for specta-
with the U.S. Open among men’s
tors at the event. 1stcoast Seniors
events. The WGA and WWGA have
at Amelia River
Bruce Moskovciak, Bill Baer,
Steve Ivey.
Jacksonville Women’s GA
at Jacksonville G&CC
Championship Flight: Tama
Caldabaugh d. Susie Fonde.

Hartley Flight winners: Paula Fairley, Sa-

chi Deriso, Nam Lee, Judy Ford.
Net winners: Shirley Budden,
Debbie Somes, Jane Casper.
Timuquana Member-Guest
Gross: Butler Melnyk-Russell
Skinner Jr.
Net: Keith Catlin-Jeff Prosser.

16 Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com


Greatness is under 3 hours away

The 18th green at Harbour Town.

You have your favorite course; mine professional and this one is, in every Downsides?
is under three hours away. category.
1. Condition may be an issue. In the
I admit this with much caution as I 3. A challenge for anyone. The me- past, the Sea Pines folks aimed at
have a great layout about two miles diocre player isn’t going to hit the only one week: the week or two im-
from my home and am privileged to green from 160 yards so the green’s mediately after the Masters when
be a member there. I also — like you size doesn’t matter. The better play- the Heritage is held. They’ve got-
— have dozens of very good courses er can hit it but the pin positions ten a lot smarter over the years and
within the hour’s drive that I con- are subtle and he better hit the right have worked to keep the course in
sider the limit of “local golf.” place. good shape. Not always, so you best
But, none of them is Harbour Town. 4. Speed of play. When people pay check in advance.
You saw it on television last month $300 or so to play golf, you can’t 2. Hilton Head gets very, very
and heard the golfers talking about begrudge them a leisurely trip (i.e., crowded during the summer and
it. It’s very hard not to love the Stadium Course.) Harbour Town is a around holidays. Plan accordingly.
place. For a guy like me, not even different animal because it’s short It’s a smallish island that gets over-
Timuquana or the Stadium Course is and almost completely free of places whelmed at times.
equal. Nor any of the 60 or so others to lose a ball. 3. Price. Check the rates before you
around here. go to make sure you can afford it.
5. Variety of holes. Long, short and
Why is it so great? in between. www.seapines.com.
Let me count the ways: 4. Accommodations. Hilton Head
6. Close enough. Maybe 2:40 to the
1. Anyone can play it. No forced car- front gate of Sea Pines. Take I-95 to is a condo place and there aren’t
ries. Long, long tee boxes that allow Georgia exit 8, then east to Hilton as many good motels as you might
plenty of tee locations. Big enough Head. Take the toll bridge ($1 saves think. Stay with a good chain.
fairways for the mediocre player. you 20 minutes) and then go right
at the first roundabout.
2. Ambiance. A resort has to be uber — Fred Seely

Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com 17

Hello fellow Tweeps.
Check us out at twitter.com/jaxgolfmag

Daniel raises
$120,000 at TPC
The 11th annual Daniel Home fundraiser was held re-
cently at the TPC and raised over $120,000 for the chil-
dren’s agency. A team from Ch. 30/47 (right) emerged
the net winners. Tournament chair Steve Carter (right)
presented the trophy to (from left) Brent Martineau,
Dave DeCandis and Patrick Kavanagh. The fourth player,
Steve Wrigley, was unavailable for the photo.

Daniel CEO Jim Clark (right) was in the Fifth Third

Bank group that also included William Finocchio,
Kevin Mackiewicz and Christopher Clark.

The tournament included a party on the previous

night. Among those enjoying it were Michael
Mahoney, Mike Locher and Eric Tewey.

The Guardian Life foursome included incoming The Blue Cross Blue Shield of Florida foursome;
Daniel president Kirby Griffin, Marlen Vogt, cur- Gregg Sutton, Jimmy Kelly, Charles Metzkes and
rent president Alan Joyce and Dave Marble. Jim Griffin.

Don Dingman and WJXT’s Rebecca Barry.

Bunnell, FL
Call 386-313-2966
for tee times
St. Augustine, FL Jacksonville, FL
Join our customer loyalty program at
Call 904-794-4653 Call 904-778-5245
for tee times www.capstonegolf.net for tee times
Courses managed by Capstone Golf
Mike Israel, Dan and Amy Iracki, Jesse Dreicer and
Cate Cheevers.
18 Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com
Royal St. Augustine Palencia
SR 16 west of I-95 in St. US 1 north of

Course Directory
Augustine. Range. 824-4653. St. Augustine. Range. 599-9030.

Selva Marina Plantation Country Club

Selva Marina Blvd. north of A1A south of Ponte Vedra
Atlantic Blvd. in Atlantic Beach. Range. 543-2960.
PUBLIC St. Johns Golf Club Beach. Range. 246-3144.
Ponte Vedra G & CC
Cypress Links Blvd. 27 holes.
Bent Creek Range. 209-0350. South Hampton In TPC. Range. 285-0204.
103rd St. on Westside. CR 210 west of I-95. San Jose
Range. 779-0800. Starke Range. 287-7529. San Jose Blvd. Range. 733-1511.
East of town. Nine holes.
Blue Cypress Range. 964-5441. St. Johns Golf & Country Club Sawgrass
Off University Blvd. in CR 210 west of I-95. A1A in Ponte Vedra Beach.
Arlington. Range. 762-1971. UNF Golfplex Range. 940-3200. Range. 273-3720.
At University of North Florida.
Cecil Field Three holes. Range. 620-2050. Windsor Parke Timuquana
103rd St. on Westside. Hodges Blvd. north of Timuquana Rd. west of US
17. Range. 389-0477.
Range. 778-5245. SEMI-PRIVATE Butler Blvd. Range. 223-4653.
Deerfield Lakes Amelia River PRIVATE RESORT
Lem Turner Rd. just south of Amelia Island Parkway.
Callahan. Range. 879-1210. Range. 491-8500. These courses are primarily for
These clubs are private and are open the use of resort guest or mem-
to the public only for special events. bers. Some are also open for
Fernandina Beach Champions Club at Julington Creek
Amelia Island Parkway. public play at certain times.
Off SR 13 in Mandarin. Amelia National
Range. 800-646-5997 Range. 287-4653. Off A1A west of Fernandina Omni Amelia Island Plantation
Beach. Range. 652-0660. In Amelia Island Plantation.
First Tee of Jacksonville Cimarrone 54 holes. Range. 261-6161.
Golfair Blvd. west of I-95 North. CR 210 west of I-95. Deercreek
Nine holes. Range. 924-0401. Range. 287-2000. North of Avenues Mall on Golf Club of Amelia Island
Southside Blvd. Range. 363-1507. Amelia Island at
First Tee of St. Johns County. Country Club of Orange Park Ritz-Carlton. Range. 277-8015.
Three holes. SR 207, West end of Kingsley Ave. in Deerwood
St. Augustine. 810-2231. Ponte Vedra
Orange Park. Range. 276-7664. Baymeadows Rd. west of A1A in Ponte Vedra Beach.
Southside Blvd. Range. 642-5917. Range. 273-7710.
Hyde Park Cypress at Grand Club
Northern dead end of Jammes Rd. Palm Coast. Range. 386-437-5807. Glen Kernan TPC Sawgrass
on Westside. Range. 786-5410. Hodges Blvd. north of In Sawgrass Country Club, 36
Eagle Harbor Butler Blvd. Range. 646-1116.
Jacksonville Beach holes. Range. 273-3235. Open
CR 220 in Fleming Island.
Penman Rd. south of Beach to public 14 days in advance.
Range. 269-9300. Grand Haven
Blvd. Range. 247-6184. Palm Coast. Range. 386-445-2327.
Eagle Landing MILITARY
King & Bear OakLeaf Plantation. Hidden Hills
Part of World Golf Village but Range. 291-5600. These clubs are located on Navy
Monument Rd. in bases and are for persons assigned
about three miles south of main Arlington. Range. 641-8121.
area off SR 16. Range. 940-6088. Golf Club at Fleming Island to the bases or retired military per-
sonnel. They occasionally are open
US 17 in Fleming Island. Jacksonville Golf & Country Club for public play during special events.
Mill Cove Range. 269-1440. Hodges Blvd. north of
Monument Rd. in Butler Blvd. NAS
Arlington. Range. 642-6140. Keystone Golf & Country Club 223-6910. US 17 north of Orange
U.S. 21 south of town. Park. Range. 542-3249.
Palatka Range. 352-473-4540. Long Point
Moseley Ave. west of South of Amelia Island Windy Harbor
downtown. Range. 386-329-0141. Magnolia Point Mayport Rd. north of Atlantic Blvd.
Plantation. Range. 277-5908. in Atlantic Beach. Range. 270-5380.
Off US 17 in Green Cove
Palm Valley Springs. Range. 269-9315. Marsh Creek
Palm Valley Rd. east of U.S. 1.
A1A south of St. Augustine
Nine holes. Range. 285-8978. Matanzas Course at Grand Club Beach. Range. 461-1145.
Palm Coast. Range. 386-446-6330.
River Bend Golf Links Marsh Landing
South of Green Cove Springs. North Hampton South of Butler Blvd. in Ponte
Range. 284-8777. Off A1A west of Fernandina Vedra Beach. Range. 285-6514.
Beach. Range. 548-0000. Osprey Cove
Slammer & Squire East of I-95 at Exit 1 in
In World Golf Village. Pine Course at Grand Club Georgia. Range. 800-352-5575.
Range. 940-6088. Palm Coast. Range. 386-445-0852.
Pablo Creek
St. Augustine Shores Queen’s Harbour San Pablo Rd. south of
U.S. 1 south of Atlantic Blvd. west of Intracoastal Butler Blvd. Range. 992-6900.
St. Augustine. Range. 794-4653. Waterway. Range. 221-1012.

Jacksonville Golf Magazine • May 2011 • www.jaxgolfmag.com 19

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