Académique Documents
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INTRODUCTION
resources to achieve the policy's objectives. Directors and managers have the
It helps in delegating the proper authority to the employees so that they may
discharge their duties easily and efficiently. There are deferent departments are
department, marketing department. These are doing different functions for the
(P) Ltd. Sulthan Bathery. I intended to study all the departments and its
functions. I also made an effort to do SWOT Analysis of the company and also
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2. DESIGN OF THE STUDY
The soap industry is littered over with several, leading national and
global brands and a large number of small brands, which have limited markets.
Toilet soaps, despite their divergent brands, are not well differentiated by the
This study helps to gain realistic and accurate knowledge about the functions of
the organizations and offers an opportunity for an acquaintance with the field
of study. The different activities that are taking place within it, how does
etc. it is also essential to know how the different resources with the company
like the money material. Men and machinery is managed by the human
resource to achieve the vision of the organization. The aim of the study is to
have an exposure into these aspects and to understand the functioning of the
organization.
Production department
Material department
System department
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Accounting and Finance Department
Marketing Department
interview with department heads and other lower level workers in the company
Secondary Sources
Official records
Annual reports
Organizational manuals
Department manuals
kept confidential
3
The study could be conducted only on the day working hours and so the
working conditions of the employees during the evening and night shift could
not be understood.
3. INDUSTRY PROFILE
consisting of water, alkali and cassia oil was written on a Babylonian clay
The Ebers papyrus (Egypt, 1550 BC) indicates that ancient Egyptians
bathed regularly and combined animal and vegetable oils with alkaline salts to
found in the ruins of Pompeii (AD 79). However, this has proven to be a
soapstone at the Fullonica where it was used for dressing recently cleansed
textiles. Unfortunately this error has been repeated widely and can be found in
otherwise reputable texts on soap history. The ancient Romans were generally
ignorant of soap's detergent properties, and made use of the strigil to scrape dirt
and sweat from the body. The word "soap" (Latin sapo) appears first in a
European language in Pliny the Elder's Historia Naturalis, which discusses the
manufacture of soap from tallow and ashes, but the only use he mentions for it
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is as a pomade for hair; he mentions rather disapprovingly that among the
A story encountered in some places claims that soap takes its name from
would send a mix of animal tallow and wood ash down the mountain and into
the clay soil on the banks of the Tiber. Eventually, women noticed that it was
easier to clean clothes with this "soap". The location of Mount Sapo is
unknown, as is the source of the "ancient Roman legend" to which this tale is
typically credited. In fact, the Latin word sapo simply means "soap"; it was
sebum, "tallow", which appears in Pliny the Elder's account. Roman animal
sacrifices usually burned only the bones and inedible entrails of the sacrificed
animals; edible meat and fat from the sacrifices were taken by the humans
rather than the gods. Animal sacrifices in the ancient world would not have
included enough fat to make much soap. The legend about Mount Sapo is
probably apocryphal.
The industry has already penetrated into every house hold even in village;
change in demand pattern with rising income people may prefer premium
brand to low priced brand. The soap segment can be divided into laundry soap
and toilet soap. Laundry soap are mostly produced in the small scale sector for
many years, now the large scale sectors too producing laundry soap.
water is essential for life, the earliest people lived near water and knew
something about its cleansing properties - at least that it rinsed mud off their
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hands. Soap is a product that many people might take for granted or consider
rather ordinary, but for some, lathering up can be treasured part of morning or
nightly routine.
Yardly Company in England started the first production of soap. After the
1914 under the guidance of Sir Frederick Nicholson. This was the only
manufacturing unit were training in soap technology was also given. This
Limited.
the number of factories in India, producing over 400 tones of soap per annum
was 11 in British India. This was exclusive of 46 Indian Princely states, which
The total production was about 12000 units. The house of Tatus undertook
established the first unit in Cochin followed by second unit at Mumbai 10 years
later in 1934. All India soap manufactures association was formed representing
toilet soaps. The toilet soaps are produced by the large scale and small-scale
sectors. The laundry soaps have been mostly produced in the small-scale
sector but for the last many years the large scale sector also started the
production of laundry soaps. The large-scale sector accounts for 95% of toilet
Yet there is an approximate gap of two lakh tones. This gap is now
bridged through imports. The soap industry faces tough competition in the
distribute/on; The soap and detergent industry has to concentrate on the cost
In India the main players in soap are Hindustan lever (HLL), Nirma,
Goderej, Wipro and P&G. other segments are Karnataka soap and detergent,
Hindustan lever is the market leader in the toilet soap industry with 72%
volume share. The premium segment concentrated in the urban areas, have
players. The major premium soap brands are Lux, Pears, Lexus, Gladys, Dove,
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During the British rule in India, Lever brothers England introduced
modern soaps by importing and marketing them in India. However North West
Soap Company created the first soap manufacturing plant in India, which was
unit by purchasing O.K coconut oil mills at Cochin, Kerala around 1988. O.K
mills crushed and marketed coconut oil for cocking and manufactured crude
cold process laundry soaps that were sold locally. It was renamed The Tata Oil
Mills Company and its branded soaps appeared on the market in the year of
1930’s.
levels use different brands, which fall under different segments, but all income
levels use soaps, making it the second category in India (detergents are number
essential part in our daily lives. Cleaning products play an essential role by
safely and effectively removing dirts, germs and other contaminants, and thus
Toilet soaps account for the largest single share of about 10% in the Rs
480 billion FMCG market. The toilet market is getting saturated at a high
penetration level of 98% and is growing at a very modest rate. The toilet soap,
once only an urban phenomenon, has now penetrated practically in all areas
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including remote rural areas. The incremental demand flows from population
increase and rise in the usage norm impacted as it is by a greater concern for
The market is littered over with several leading national and global
brands and a large number of small brands which have limited markets. The
popular and premium brands include Lifebuoy, Lux, Cinthol, Liril, Rexona,
Shikaki, Nirma, Dettol etc.to name a few. The inventory, however, changes by
around 4.5%. These are very modest rates considering that the lifestyles not
only of urbanites, but even of well-off rural folks are changing at a very high
pace.
The leader in the toilet soap category, HLL enjoys a high market share,
Benckinser etc.
synthetic surfactant in place of the metal fatty acid salts, which are used in
soaps. Made in powder form, these detergents are also sold as laundry
powders, hard surface cleansers, etc. Majority of the powder detergents has
chemicals industry, accounts for a near 9% of the total demand for all
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chemicals estimated at around Rs 315 billion. Detergents, chemically known as
alfa olefin sulphonates (AOS) are used as fabric brightening agent, anti-
deposition agent, and stain remover and as a bleacher. The overall market is
Detergents are available as powder, bars and liquids. Bars make up for
less than half of the market, while powders have more than a third of the
market. Liquids have 12% presence in the market. The bar market is dominated
10% of the overall detergents market, is dominated by Surf Excel from HLL
and Ariel from proctor & Gamble. The two together have a near 90% market
In the sub premium segment, Nirma from Nirma Soaps and Wheel from HLL
are the major players with small presence from an array of brands like Trilo,
Toilet soaps and detergents, despite their divergent brands, are not well
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Toilet soaps are always used in the bar form—there is no other form in
the Indian market—and they are used in the bath. Showers are a distant dream
for 70% of India’s population, who live in the villages where there is not even
a regular supply of drinking water. In the urban areas, people bathe by using a
bucket of water, mug, and a bar of soap. In villages, they usually bathe by the
river bank or village ponds. Although most of the urban houses have a shower
Consumer Preferences
Consumer preferences are varied and are more regionally specific. India is
• Consumers in the North prefer pink colored soaps, which have floral
reflecting their lifestyles. Freshness soaps with lime and citrus notes are
also popular preferences as the climate in the North is very hot and
• The East is not a big soap market; hence no particular preference skews.
Preferences are more for the pink soaps with floral fragrances, primarily
In the South, the skew is towards specific soap segments like the
do not exhibit high brand loyalty and are ready to experiment and try out new
brands. Hence, most fast moving consumer goods companies tend to launch
their new brands in these markets, which they call test launch markets.
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Marketing
Soap is primarily targeted towards women, as they are the chief decision-
makers in terms of soap purchase. Medicated positioning like germ killing and
4. COMPANY PROFILE
The authorized share capital of the company is Rs. 5, 00,000. The main
especially for the women. Here the permanent directors are Mr. PC Thahir,
Sakeena Thahir an Ashique Thahir. In Kerala the corporate are much low as
backward people.
The Thai group has become a leading conglomerate in Kerala with wide
The company has been progressing steady from 1984. Many lessons
came along with the progress. The firm resolves to add value to services and
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the growth needs effort and creativity. The business ventures have been
adventurous.
The group owes more success and progress to its employees, customers,
associates and the society of large. The portfolio is very rapidly broadened
with the fast moving consumer goods. The group also grew into the
manufacturing consumer now durable. On the first half on 1990’s the laundry
soap unit was started at Sulthan Bathery in Wayanad. But now Thai Group
offering various brands products like Body care, Fabric care, cleaning
Tea, Coffee, Pepper and Cardamom. In building material they are handling
various items like Tiles, Sheet, Cement, Cem powder etc. They are also deals
Ashique export Pvt Ltd. was started in 1995. This company is situated
at Sultan Battery. Ashique Export Pvt. Ltd. manufactures bath soaps, washing
soaps and herbal soap. Ashique export Pvt. Ltd. not only has the soap division
as its business venture but also has tile division and cement sheet division. Tile
various cement sheets available in the market. It gets the order from the
Ashique Enterprises
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This firm of Thai group is involved in the trading of soaps, detergents,
tiles, cement, cem powder, tea etc. Ashique Enterprises have a branch office
This firm is located adjacent to Gladys soap factory. They are the
premium, Sub line etc. They manufacture various scoring powder such as Lulu
and Sohna. They are the manufacturer of cleaning liquid namely Ridzol. They
Aysha Associates
Along with Ashique export Pvt. Ltd, Aysha associates also involves in
the distribution of products of Ashique export Pvt. Ltd. They distribute Gladys
Beauty soap, Lexus Beauty soap, Sun Plus detergent powder, Iva lime soap etc
Around 650 Acre plantation consisting of coffee, Tea and pepper are
The company producing various agro foods likes Tea, Coffee, Pepper
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offer you premium quality food products. Le Tea and Thalamala Tea are the
premium brands. Both the brands are premium in quality and delicious in use.
equipped with a full fledged work shop, a vehicle body building unit, fuel
This firm is situated in Thirunelveli. TMI (P) Ltd. They are involved in
Aysha Overseas
Auriga Technologies
multimedia course teaching here is having great current demand. They are also
A.A Associates
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Andhra Pradesh, Goa, and Maharashtra. They are established at Mysore.
manufacturing unit of Thai group. Their products are Toilet soaps, Washing
soaps & Herbal soaps, in this only toilet soap is machine made & others are
hand made soaps. Ashique Exports (p) Ltd have a R&D department in factory.
This department has set up for the contagious products, and assurance of best
quality products. Ashique Exports (p) Ltd constructed in a non- industrial area
Mission
Gamble etc.
optimum returns.
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Vision
Their group has been progressing steadily along with the progress come
many listens growth needs effort, creativity and a firm resolve to add value to
the customers being decision. They also believe that their success and progress
large.
ASHIQUE ENTERPRISES
marketing of cements, Soap, floor tiles, detergent powder etc. They are the
cements limited. They are the consignment agent of Roofit mix of North
Sulthan Bathery near Kanjirandy traders of which come under the ownership of
Thai Group. Ashique enterprises also distribute the food products which is
Ashique Exports (P) Ltd. That means in marketing function and finance
Kerala.
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18
5. ORGANISATIONAL STRUCTURE
PRODUCT PROFILE
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Table No. 1
Toilet Soaps
Weight
No Name of Products Price(Rs)
(gms)
1 Oliva 125 14.00
2 Oliva Ginger 115 14.00
3 Lexus Mystique Green 125 14.00
4 Lexus Mystique Cream 125 14.00
5 Lexus Mystique White 125 14.00
6 Lexus Mystique Rose 125 14.00
7 Lexus Mystique Purple 125 14.00
8 Eluxus Sensulle 125 14.00
9 Lexus Skin Care Cream 125 13.00
10 Lexus Skin Care White 125 13.00
11 Jiifa Blue 125 10.00
12 Olium 100 11.00
13 Silk Beauty Soap 75 10.00
14 Jaz Kool Sandal 125 10.00
15 Jaz Kool lime 125 10.00
16 Camila Tulasi 100 10.00
17 Iva Lime 100 10.50
18 Gladys Herbal 100 10.00
19 Gladys Sandal 100 10.00
20 Medi Pam Herbal Soap 100 10.00
Table No.2
Washing Soaps
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1 Golld916 1kg 35.00
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6. DEPARTMENTAL STUDY
materials equipments, machinery etc. m Utilities are goods and services which
Managing Director
Vice President
Production Manager
Supervisors Assistants
Research&
Developmen
t Supervisors
Assistants
Assistants
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Production function of a business is concerned with the creation of a
as all economic activity other than consumption. They see every commercial
similarity between the pattern of demand for goods, and the quantity, form, and
Functions
Control of production
Standardization in production.
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Ensure the flexibility in production.
moisturizing the skin, elasticity, and smoothness and supple of the skin
maintained, freshness and aroma. Ashique Exports Pvt. Ltd produces different
varieties of toilet soaps and washing soaps. All these products are
hygiene and quality control. The total production per day is near by 30-35
8 am.
Lexus, Olivia, Iva, Gladys etc. Here the purchase manager purchases the raw
materials for the production. There are many workers in each production
process.
the production department. There are supervisors, workers etc under the
and techniques. There must be uniformity for the smaller type of soaps and
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While production is taking place the TFM total fatty mater, the weight
and the price must decide in advance. TFM is the total quality of the soap. If
TFM is less than 72% then it is known as beauty bar or bathing bar.
Here the production is done mainly on the semi hot process. There is .
05 free alkali is in the toilet soaps and 3-5 % in washing soaps. This is a
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Range of Products of Ashique Exports Private Limited
products. This is mainly includes the toilet soaps and washing soaps.
Products
Washing
Toilet Soaps
Soaps
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Methods of Production
The soap production can be done on 3 different process. They are lot
process, semi hot process and cold process. Here the semi lot process is mainly
Hot Process
This process is mainly used for making the toilet sops. Here more
machines is needed and huge amount of production can taken place through
this process. The raw material used in this process are models (mainly
In this process the oil and caustic soda will be heat at a moderate
temperature. In this process first the raw materials are mixed and stir it after
24 hours it cuts into slabs and then into bars then the stamping and packing
taken place. In this process various raw materials used include fat caustic soda,
sodium silicate, soap stone powder, optic and brightness and aqua.
Cold Process
Here every function is done by the cold process. The raw materials will
take more time to become the actual soups. If the process is not completed the
caustic soda in the soaps will effect the skin very beauty and if is dangerous to
the body.
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MACHINE MADE BATH SOAP
Trade cycles tend to create shift in consumer behavior. These shifts are
to a great extend unpredictable and the choice can shift from premium to
popular and vice versa. Water occupies over 70% of the human body and it
naturally follows that moisturizing of the skin is basic to healthy skin and
beauty. With out water the skin appears dry wrinkled and looks unhealthy.
Consistent lather
impression" whose consistent lather leaves the skin smooth and silky.
versions
Caustic soda
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Coconut coil
Noodles
Perfumes
Glycerin
Preservatives
Colors
Among these caustic soda and coconut oil are purchased inside the
country. The noodles are imported from foreign countries like Malaysia,
Indonessia.etc.
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Plant layout- Toilet soaps
Sigma Mixer
Noodler/Simplex Plodder
Conveyor
Duplex Plodder
Stamping machine
Wrapping machine
Packing
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The different types of machines used for making toilet sops includes sigma
mixture, Noodler, conveyors roll mills 1 and 2, duplex plodder, bar cutting
The first process of the production of bath soaps is mixing the caustic
soda and coconut oil in high degree temperature and it passes through the
machines for the purpose of getting smoothness and also grinding. Output of
Sigma Mixing
In the second stage the coconut soap and the noodles are mixed with
filler and fielder in sigma mixing machine. The mixing time is about 20
minutes. After 20 minutes the mixture is discharged. After this process, it goes
Nodular
In the third stage the output from sigma mixing machine and mixture from
the clearing process of second stage is passed to next stage for grinding. It is
solved through the processing of third stage. Then it is discharged in the form
of noodles.
Roll mill
The next stage is the process of grinding the output from nodular. For
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Conveyer
machine for the smooth passing of the products. Conveyer is the fixed type of
Plodder
The main function of plodder is to remove the air from the third process
output. The plodder functioned because of in the processing time air may be
filled in the output so it is become useless. After removing the air, the mixture
is heated about 64 degree Celsius and the output is discharged. The output is
bar shaped product. After this bar shaped product is cut down.
Wrapping
machines. The soaps are wrapped for the purpose of getting attraction from the
buyers and also to recognize the color, manufacturing date, expiry date, weight,
Packing
After the production process the final output goes to packing. Packing is
the designing of the container or wrapper for a product in order to prepare the
product for transport, sale and usage... The main functions of packing are to
protect the goods in transit from spoilage, breakage, leakage etc. it facilities the
branding of products as the name of the brand and design can be printed on the
products individuality. The literature regarding the quality and use of the
products can be printed on the package this is of great use of the consumers. It
After the packing, the soaps are transformed into the storeroom and then
Output
The companies per day output is 600 boxes each box contain 144 soaps. So the
Ashique Exports Pvt. Ltd also produce hand made toilet soaps which
Lexo: 75 grams
Raw Materials
Caustic soda
Aqua, glycerol
Glycerin
Colors
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Perfumes
whitening agents
Saponification
Moulding/coding
Slab cutting
Bar cutting
Cake cutting
Stamping
Packing
In the manufacturing process instead of three vessels only one vessel is used
in the manufacturing of hand made toilet soaps. All the ingredients are poured
into the vessel and heated. Perfumes are added to make different types of
toilets soaps. Process wise another difference is that here caustic soda lye is
34
used instead of crystals. When manufacturing is completed the end product is
in liquid form. Then it is transferred in to cooling boxes where they are allowed
to cool off for 48 hours. After words the solid soap is subjected to slab cutting,
bar cutting and finally cake cutting. There after the end product in the popular
user- sizes is sending to the stamping units were brand names are imprinted.
Then comes the final stage of manufacturing which also important from the
Ashique Export Pvt Ltd produces only one herbal soap i.e. Medi Pam.
Caustic soda and coconut oil is mixed and heated for sometime. After
that Tulasi Tailam is added in to it. Again the process of heating continues.
After heating the ingredients are transferred to the cooling boxes. After one day
they are taken from the cooling boxes and then they are made in the form of
slabs. The slabs are transformed in the form of bars by means of cutting. Then
the bars are stamped and wrapped and are packed in boxes and then stored.
The herbal soap also enjoys the special powers of small-scale industry
because they do not require complex machinery. The use of electricity is less
while with large number of workers working. So they are exempted from taxes
and duties.
WASHING SOAPS
Washing soaps are also produced in Ashique export Pvt. Ltd. The
washing soaps are hand made one so it needs a number of workers. It enjoys
the benefits of small-scale industry. In Ashique export Pvt. Ltd various types of
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washing soaps are manufactured like Supper wash, Lexo, AA Bar, Speed, Gold
Heating
Saponification
Cooling
Slab cutting
Bar cutting
Stamping
Packing
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Raw material of washing soaps
Aqua, glycerol
Fragrance
Optical brightener
Whitening agent
vessel No. three is called the reaction vessel. Oil blend is heated up to 90-
degree Celsius in vessel no. 1. In vessel No. 2 caustic soda is heated to reach
80 degree Celsius. Then the contents of both the vessels are transferred to the
vessel No. 3 were other constituencies of the raw material such as glycerol,
aqua, perfume, optical brightener, stain removing agent, whitening agent etc.
are added and stirred for one hour to ensure proper mixing. The above process
as a whole is called saphonfication. The end product here is the liquid soap,
which is then poured into cooling boxes. In cooling boxes the soaps solution is
allowed to dry up for 24 hours. The solid soap mass from the cooling boxes is
then taken to slab cutting units. The slab cutting units produces rectangular
slices, which are then moved on to bar cake cutting units. After bar/cake
cutting the product is sending to stamping units were the brand name, emblem
etc are stamped on each individual pieces. After stamping, the products are sent
to the packing units before they are handed over to the marketing department
Chilling Plant
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machines used for the production of soaps are working under high
temperature.
For the smooth running of the production process the machines must be
damage to the machines. The chilling plant solves this problem and it reduces
temperature.
The chilling plant saves the machine from the high degree of heat. If
the machine for the purpose of chilling the water converted it in to 24 degree
Celsius with the help of machinery and to use some chemicals so that it is not
become an ice. The chilling is the most important process of all every
production process.
Pilot Plant
Pilot plant is a small model of all machinery that is used for the
production process. The pilot plant is used for testing new innovations or to
the raw materials is good or bad. This machine does the testing process of new
product so that pilot plant is an important part of the ASHIQUE Export [p] Ltd.
Laboratory
used to study about the quality and the nature of the input products. The main
function is the check, whether their product is good or bad. Inputs containing
default is not used in the production process. Only quality inputs are used in
Private Limited. There are 11 staff are working in this department and one of
Production Manager
Materials Manager
Assistants Assistants
Materials can be classified into direct or indirect. The control over the
materials is very essential. Material control is the systematic control over the
39
materials. Material control involves recording of printed forms all steps and
Ashique Exports Private Limited uses a number of raw materials for the
collected from India as well as foreign countries. The soaps are made
from the noodles which are imported from Indonesia and Malalsia. Other
items are brought from Chennai, Banglore, Rajasthan Mumbai, Gujrat and
through the accounts and production department. At last the Managing director
will approve it. After this the purchase manager invites quotations from the
suppliers. From the quotations received from the suppliers a comparative study
is made and one among them is selected. After the selection a purchase order
With purchase order and invoices the storekeeper wants to variety the
materials. Then the goods are passed to the company for quality testing it
passed in test. It has to be recorded in the goods received note and send to the
stores.
40
The materials are brought either by cargo or long. These transport
Stores Department
Stores Register.
Stores come under the material department. There are total six members are
working in the stores department. One s tore keeper and five assistants. This
company has stores and its from materials and this materials are sent to various
department.
materials from the stores. When reaching goods to the stores it should
41
6.3 RESEARCH AND DEVELOPMENT DEPARTMENT
pace with modern trends and analyze the needs, demands and desires of their
customers.
since the defining feature of research is that the researchers do not know in
advance exactly how to accomplish the desired result. As a result, higher R&D
spending does not guarantee "more creativity, higher profit or a greater market
share.
companies that do not spend sufficiently in R&D are often said to be 'eating the
seed corn'; that is, when their current product lines become outdated and
overtaken by their competitors, they will not have viable successors in the
That is highly dependent both on the technology area and how fast the market
42
Structure of Research and Development department
Operation Manager
R&D Manager
43
Ashiquie Exports Private Limited has a well known R and D
Here the production methods are started R & D department has a small
plant known as pilot plant for experiments & research R & D department
When this department gets an idea about a new product they produce a
small quantity of it. Then this product in supplying to the market & it is well
accepted by the consumers. The company will start to produce a bulk quantity
In the lab the TFM of the soap is checked. TFM total fatty matter. This
decide the quality of the product. If the TFM is less than 72% then it is known
as bathing bar or beauty bar. If it is less than 55% the soap is not good. This
lab tests raw materials and finished products. This tests are made physically
and chemically. Physical test means testing the small, softeners and grittiness
of the soap. Chemical test is done to find out the quality of oils, chemicals,
evaluation conducted at each process render the final product with high quality
at optimum capacity.
44
Sample internationally analyzed ensures that each customers gets the
right quality product. The increasing use of their product indicates its strength
45
6.4. TECHNICAL DEPARTMENT
Technical Department
Mechanical Section
Electrical Section
Electrical workers
Repairs Maintenance
section. All electrical works are come under the purview of electrical section.
Plodders, Lowey or, skimping machine, packing machine etc. The supplier of
these machines themselves installed the machines at the company and trained
managerial staff, 5 clerical staff and 4 supervisors. The company has a total
this department and he is responsible for all activities related to the personal
department.
of land; labour, capital and organisation. All other resources become effective
In personal management people are the main subject mater and it is its
high value on the loyalty and work of the individual human being.
47
Structure of human resource department
Personnel Manager
Supervisors
Workers
There are 550 employees are working in the factory 500 workers and 50
There are 1000 employees working under head office, Ashique Enterprise,
among those 65 people is working in the head office and others are in regional
manager must inform to head office when they wish to recruit people.
48
Structure of human resource department (Head Office)
General Manager
HR&Admn.
HR Clerical Clerical
Executive Staff Staff
Recruitment
Recruitment refers to the process of finding right people for the right job
and can occur through several means: through online, newspapers, using
with a reference.
49
Sources of Recruitment
Internal
o Existing employees
o Relatives of employees
External
o Through agency
o Weekly advertisement
Selection procedure
separate format. First, received the filled application from the applicant.
Tests
Interview
Selection
50
The last step in the selection procedure is placement. Placement has been
Training
After selecting an employee the most and important part of the personnel
programe is the training. In Ashique Exports (P) Ltd the employees are trained
Then there is post service training after two months. It is done for evaluating
probation period of 3 months. The company provides both on the job and off
Performance appraisal
quality, quantity, cost and time). The roots of performance appraisal can be
This is done from the opinion of department heads and offices. In regions
about the work of another person and sometime self appraisal has done very
rarely
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Transfer
And he will forward to head office and must get the sanction from head office.
Promotion Policy
based and experience based. Timely promotion will get on the basis of their
position.
Bonus:
Bonus are given to each employees twice in a year on the basis of basic
wages. The company also provides festival allowance to employees; one month
salary provided in this scheme, half is on Onam and half is on Vishu. It must be
year. Company also allows sick leave and cash leave for 24 days in a year.
Out of 24 days, 12 days are compulsory and remain 12 days can postponed
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extended to three months with basic wages.
Retirement benefits
Gratuity
company considers the employees in this scheme who have 4 years and 6
Central Government to frame a scheme for the establishment of P.F under the
the P.F is 12% of basic wages and employer's contribution is 12%. From the
ESI
1.75% and the employers contribution is 4.75%. Total 6.5% ESI contribution
to employees.
The wages are provided to the employees by the time wage system in
the organization. That means the wage rate is calculated on the basis of the
time they taken for the completion of work electronic punching system used for
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time keeping in he company. The minimum wage of Rs. 100 is fixed in the
company. If the workers worked more than 8 hours in a day the additional
wage is provided to them double wages are given to the workers who work in
First aid
Canteen
Rest room
Waiting room
Uniforms
Parking
Transportation
• Wage Register
• Muster Roll
• Bonus Register
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6.6. ACCOUNTS AND FINANCE DEPARTMENT
considered with the management of finance for the smooth running and
Finance Manager
Central Excise
Cash Inventory
Division
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Finance is considered as the life blood of business organization. It is
the master key which provides access to all resources for being employed in
progress and creates values. Finance Provides the necessary stimulus for
is because the success of business firm largely depends upon the financial
data relating to operations or activities of the firm. For accounting there must
financial managers in assessing the past performance and future direction of the
firm and in meeting certain legal obligation such as payment of taxes etc.
There are six members including the vice president and other managers
• Cash Section
All cash dealings are performed in this section, voucher preparation, cost
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• Inventory Section
The person in charge in inventory section would look after the daily
production, removal and closing stock. For this purpose he should keep
daily stock register. The closing stock recorded in the daily stock
• Accounting Section
controls this section he looks after the cash, inventory and central
excuse function.
• Treasury Control
• Central Excise
levied twice in a month. Next time it is levied from the date of 15 to 30.
All the payment made by the company such as income tax, export tax,
Vat, excise duty etc. are centralized payements through head office. The main
functions come under this department. All financial matters gone through this
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department. They verify the daily sales report of factory. The source of fund is
mainly sales and the application is cash credit. The company have cash credit
limit up to 7 crore.
The turnover of the company is 42.78 crores. The net profit of the AEPL is
The other income of the company is exports income, exchange gain, damage
compensation, discount received, and interest from bank, scrap sale, gain from
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6.7. MARKETING DEPARTMENT
overflows for the individual organisation, to the extend that this function Aims
on the needs and wants of the consumers identities and activates them serves
Marketing Manager
Assistant Assistant
Manager Manager
Sales Executives
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Design of products and other related activities are done to match with
the customers needs, and to generate profitable operations. Marketing has been
Moore and more professionals are taking over the marketing function in many
organizations.
place a vital role in developing strategies, plans and programs for each market
manager two assistant managers are working. One assistant manager was
There are 3 areas of sales supervisors. There are sales promoters under
each area sales supervisors direct the sales a executives. The number of sales
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Sales executive has loose relation with consumers. They know about
the trend. If any change is needed the sales manager will inform that to the
meet together and take remedial measures. If more advertisement is needed the
Distribution Channel
Authorised Retailers
dealers
Consumers
Consumers
Karnataka, Tamil Nadu, Goa and Andra Pradesh through their own channels
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In Kerala the manufactured soaps are passed through their branches
customers.
For the price fixation of all the products the marketing manager plays a
vital role. The rates are fixed in accordance with competitors price and cost of
Through direct selling they market their products in other states. But in
From the regions daily sales report is sending to the head office. Daily
sales monitoring is done by the sales officer. It will help to know the position
of the sales of the company every day. It will also help to take correct decision
in correct time.
in Kerala region. Each branch office has a vehicle they collect goods from the
branch office and distribute to the retailers. Targets are fixed for each salesman
it would be some quantity or area which must be covered by them. Each branch
office must keep 18 days stock in their store. Order is taken on weekly basis.
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Marketing Channel (Region)
General Manager
Sales area
supervisors
Sales executives
The sales people who are at the end do nowadays-manual billing. The
company is going to avail pamtop for each sales person it will reduce the time
for communication.
The information also get from dealers and retailers about the needs of
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customers etc. Advertisements are mainly done through Television, posters,
Sales promotion activities are also done by the company. It is in the way of
Branch Account
Sales Account
Cash Account
Stock Register
Hindustan Uniliver
Godrej
ITC Limited.
P&G Ltd.
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6.8. SYSTEM DEPARTMENT
days. This section comes under finance general manager. The system
Ashique Enterprises.
They use a program enterprise resource project for working for next
Virtual Private Network (VPN) is used for the working of whole group.
Files are sending to from branches through this network. Ms SQL server is
used as back end data storage. The main functions of this section is
solutions
Factory control
Accounts module
Inventory management
HR module
Consignment module
Thai group develop Thai Software for their working. Now they use this
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7. SWOT ANALYSIS
key issues. SWOT stands for strengths, weaknesses, opportunities, and threats.
Strengths and weaknesses are internal factors. Opportunities and threats are
strategy derives from a sound fit between a firms internal resources (strength &
weakness) and its external situation (Opportunities & thread). A good fit
maximizes a firms strength and opportunities and minimize its weakness and
threads.
and threats.
STRENGTH
Customer services
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WEAKNESS
OPPORTUNITIES
Global Opportunities
Innovative products
Promotion mixes
Innovation in products
THREATS
Inflation
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8. FINDINGS AND SUGGESTIONS
FINDINGS
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SUGGESTIONS
Improvement in quality.
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CONCLUSION
soaps and trading to almost all over India. Ashique exports (P) Ltd. while
maintaining the high profile in the area of soap manufacturing industry has
made history over the past years with consistent excellent working conditions.
condition and relations. The company has recorded high productivity and
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BIBLIOGRAPHY
www.thaigroupcos.com
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