SEEDS

United Nations Development Program
Pakistan Mountain Areas Conservancy Project

(MACP)
Sustainable Environment
&
Enterprise Development Scheme
(SEEDS)
Concept Paper
April 2003
By
Aftab Ismail Khan
Consultant MACP,IUCN-P, NASSD-IUCN-P, AKRSP
Sustainable Environment & Enterprise Development Scheme (SEEDS)
TABLE OF CONTENTS
TABLE OF CONTENTS....................................................................................................2
ACKNOWLEDGEMENTS................................................................................................3
ACRONYMS AND ABBREVIATIONS............................................................................4
EXECUTIVE SUMMARY.................................................................................................5
CONTEXT..........................................................................................................................7
THE ENVIRONMENTAL PROBLEMS:...............................................8
THE DEVELOPMENT OBJECTIVE OF SEEDS:................................8
THE KEY STAKEHOLDERS: ..............................................................9
THE POTENTIAL PARTNERS: ...........................................................9
STRATEGY FOR USE OF MACP/GEF/SGP RESOURCES.......................................10
IMMEDIATE OBJECTIVES, OUTPUTS, INDICATORS & ACTIVITIES................12
3.1. IMMEDIATE OBJECTIVES:........................................................................12
3.1.1. Composition of Small Village-based Enterprises (SVEs)...........13
3.1.2 The Five Central Business Ideas for the SVEs:............................13
3.1.3 Establishment of SEE-DO:...........................................................15
3.2. OUTPUTS: ....................................................................................................16
3.3. ACTIVITIES:.................................................................................................16
3.4. PROJECT PARTICIPANTS/BENEFICIARIES:...........................................17
3.5. LOGICAL FRAMEWORK MATRIX...........................................................18
INPUTS.............................................................................................................................21
MANAGEMENT..............................................................................................................23
MONITORING AND EVALUATION.............................................................................24
OBJECTIVES OF PROJECT EVALUATION.....................................................25
...............................................................................................................................25
PROCEDURES FOR PROJECT EVALUATION:...............................................25
WORK PLAN....................................................................................................................25
BUDGET...........................................................................................................................26
Mountain Areas Conservancy Project 2

ACKNOWLEDGEMENTS
This concept paper is an outcome of the employment opportunities I have received as a consultant
from the Pakistan Mountain Areas Conservancy Project (MACP), IUCN; the Northern Areas
Strategy for Sustainable Development (NASSD), IUCN; and the Enterprise Development
Program (EDP), AKRSP. Serving for these NGOs was a rich experience, which inspired and
enabled me to write this concept paper as required by my job.
The subject Concept Paper complements and contributes towards the accomplishment of
conservation, enhancement & sustainable use of biological diversity, and sustainable
development, which are the objectives of the above listed Non-Governmental Organizations
(NGO’s).
Aftab Ismail Khan

Consultant MACP-IUCN
Ex Consultant NASSD-IUCN & AKRSP
April 10, 2003

ACRONYMS AND ABBREVIATIONS
AKRSP Aga Khan Rural Support Program

AV Astore Valley
DCC District Conservation Committee
DMT The villages of Dushkin, Mushkin, and Turbling in Astore Valley
EDP Enterprise Development Program of AKRSP
EMPs Economic and Medicinal Plants
GEF Global Environment Fund
GoP Government of Pakistan
HHF Himalayan Health Foods Pvt. Ltd.
IFAD International Fund for Agricultural Development
ISSD International Institute for Sustainable Development
IUCN International Union for the Conservation of Nature
KARINA Karakorum Agriculture Research Institute Northern Areas
LB & RD Local Bodies and Rural Development
MACP Mountain Areas Conservancy Project
NA Northern Areas
NAC Northern Areas and Chitral
NACCI Northern Areas Chamber of Commerce and Industry
NASSD Northern Areas Strategy for Sustainable Development
NCS National Conservation Strategy
NGO Non-Governmental Organisation
NRM Natural Resource Management
P&D Planning and Development
PFI Pakistan Forest Institute
PMDC Pakistan Mineral Development Corporation
PPAF Pakistan Poverty Alleviation Fund
PRIF GEF Pre-Investment Facility Project
PS Private Sector
SEEDS Sustainable Environment & Enterprise Development Scheme
SGP GEF Small Grants Program
SDPI Sustainable Development Policy Institute
SEE-DO Sustainable Environment & Enterprise Development Organization
SEEDS Sustainable Environment & Enterprise Development Scheme
SME Small and Medium Enterprise
SMEDA Small & Medium Enterprise Development Authority

SVE Small Village-based Enterprise

UNDP United Nations Development Program
VCC Village/Valley Conservation Committee
VCF Valley Conservation Fund
VO Village Organisation
WO Women Organisation
WWF World Wide Fund for Nature
EXECUTIVE SUMMARY
Sustainable Environment & Enterprise Development Scheme (SEEDS), is conceptualized to

contribute towards the accomplishment of Output-5, Subcontract: Sustainable Use
Demonstrations-Economic/Medicinal Plants1 of the Mountain Areas Conservancy Project
(MACP), IUCN-P and ensure MACP's sustainability after the project life (2006). More
significantly, SEEDS contributes towards two of the three principle thrusts of MACP viz., (1)
“To empower, organize, and boost the capacity of local communities to conserve biodiversity at
an ecological landscape level” and (2) “To enhance the relative values of wild resources (as a
conservation incentive) by promoting their sustainable use”2. Moreover, SEEDS addresses
UNDP’s corporate goal of “Environmentally sustainable development to reduce human poverty”.
SEEDS is proposed to be implemented by MACP, IUCN-P through the proponent, “Sustainable

Environment & Enterprise Development Organization” (SEE-DO), which shall be operating
under the overall supervision and with the collaboration of MACP, IUCN-P. In this backdrop, the
immediate objectives of SEE-DO include: (1) To secure approval of and an agreement with
MACP, IUCN-P, to implement the proposed ‘Sustainable Development Intervention’ (SEEDS);
and (2) To utilize the allocated budget for Output-5, Subcontract: Sustainable Use
Demonstrations-Economic/Medicinal Plants3 and/or a possible UNDP/GEF (SGP) grant to
establish, organize, and operate SEE-DO, as an Affiliate Organization of MACP, IUCN-P.
The development objective of SEE-DO is, “ To ensure conservation, sustainable development,

and sustainable use of bio-diversity in Pakistan’s Karakorum, Hindu Kush, and Himalayan
mountain ranges by enhancing the relative values of indigenous wild resources 4 through the
development of Small Village-based Enterprises (SVEs)”.
Hence, contributing towards the accomplishment of ‘Output-5’ and ‘the principle thrusts’ of
MACP, SEEDS proposes ‘Sustainable Development Interventions’ through the establishment of
Small Village-based Enterprises (SVEs) designed to increase the relative values of wild resources
and, consequently, provide an incentive for their conservation and sustainable use.
The concept behind an SVE is an ecologically, socially, and economically viable business entity
owned and operated by a local community member at the watershed level and designed to ensure
1
“Contribute towards the enhancement of the knowledge base of communities regarding sustainable use of
biodiversity components and apply results in on-going community development activities. This sustainable
use demonstration will focus on enhancing the productive (commercial) cultivation of plants with economic
and medicinal use potential”; Source: MACP implementation document, Output-5, Subcontract, pp. 132
2
Source: MACP implementation document pp. 1
3
MACP implementation document pp. 133
4
Wild resources refer to the biologically diverse flora and fauna of economic & medicinal value.

conservation, enhance bio-diversity5, and generate profit through the sustainable use of wild
resources.
Initially, five central business ideas would be materialized through the SVEs: (1) Cultivation of
Organic Honey from Wild Flora; (2-4) Cultivation and Harvesting of: (2) Thyme Tea (Thymus
serpyllum), (3) Sea Buckthorn (Hyppophae rehmnoides), (4) Mushrooms (Morchella coniferus)
and (5) Breeding of Markhor (Capra falconeri cashmirensis)/Musk Deer for Musk and Venison.
The role of SEE-DO shall be to facilitate and impart technical knowledge to aspiring male and
female community members of MACP’s Village Conservation Committees (VCC’s) and
AKRSP’s Village/Women Organizations (VOs/Wos), to own and operate the proposed SVEs and
sustainably cultivate, harvest, process, and market the five potential wild resources (Organic
honey, Thyme tea, Seabuckthorn, Mushrooms, and Musk/Venison) for profit. SEE-DO shall
purchase the five wild resources from the SVEs and process, develop value-added products from,
package, and market them under the brand name of Himalayan Health Foods6.
Thus, the proposed SVEs would provide ‘Conservation Incentives’ or ‘opportunities for capturing
monetary values from wild resources’, to the local communities, in order to ‘devolve
responsibilities for conservation at the community level’ and achieve sustainable ecosystem
management, conservation of biological diversity, sustainable use of wild resources, and
sustainable development.
In regards to financing of SEEDS, MACP’s allocated budget for the “Subcontract: Sustainable
Use Demonstrations-Economic/Medicinal Plants”7 shall justify to carry out the proposed
Sustainable Use Demonstration Activities. The financing required by the SVE owners would be
fulfilled by AKRSP’s FirstMicroFinance Bank, which provides micro-credit of up to RS 50,000
for small enterprises, and Pakistan Poverty Alleviation Fund (PPAF), which provides small loans
to establish a permanent income-base and micro-enterprise.
The monies granted to establish and operate SEE-DO would be a direct capital investment in
SEE-DO, which shall be open to public/private investment and consist of a Board of Directors
comprising of the major shareholders of its stock. The investments in SEE-DO shall be through
the sale of SEE-DO’s stock and the profits earned shall be deposited in a revolving fund for
reinvestment in the project and its replication.
A Management Information System (MIS) and a Monitoring and Evaluation (M&E) system shall
be developed to manage the overall operations of SEEDS program and SEE-DO under the
auspices of MACP, IUCN-P.
The SEEDS program shall be executed with the approval and under the overall direction of the
Country Representative, IUCN Pakistan. For all program and management related matters, the
General Manager of SEE-DO shall work in collaboration, consultation, and agreement with the
5
For instance, the SVEs operating as honey cultivation farms, would be established up in the pastures,
within the MACP Conservancies, where biologically diverse Economic and Medicinal Plants (EMPs)
occur. A honey cultivation farm (20-30 colonies), securing an area of approx. 2 kilometers, would provide
a natural protection to the biologically diverse flora and fauna, within its parameters, from the current
threats of over-grazing, unscientific harvesting, and illegal hunting besides generating income.
6
Demand for these items has been ascertained by SEE-DO, which is currently processing and marketing
Organic honey, Seabuckthorn, and Thyme tea on a small scale.
7
Source: MACP, IUCN-P implementation document, pp. 132

National Project Manager, MACP, Islamabad; the Regional Project Manager, MACP, NA; and
the Manager Enterprise Development Program, AKRSP, Northern Areas.
In conclusion, implementation of SEEDS, and specifically the establishment of proposed SVEs,

would deliver the following outputs: (1) Initiation of Sustainable Use Demonstrations; (2)
Enhancement in the knowledge base of local communities regarding sustainable use of
biodiversity components; (3) Enhancement in the relative values of wild resources serving as a
conservation incentive; (4) Conservation and enhancement of biodiversity; (5) Sustainable
development; and (6) Poverty alleviation (as the impoverished local communities would be able
to generate income through owning and operating the SVEs around the wild resources.
CONTEXT
Sustainable Environment & Enterprise Development Scheme (SEEDS) is conceptualized to

complement and contribute towards the accomplishment of Output 58 of the Mountain Areas
Conservancy Project (MACP). MACP is a United Nations Development Program and a project of
the Government of Pakistan (GoP) and the Global Environment Facility (GEF) (PAK/98/G31,
PAK/98/O14). MACP is a (US$ 10.35 million) GEF/UNDP/GoP funded project implemented by
IUCN-Pakistan.
The development objective of MACP is “to protect and ensure the sustainable use of biodiversity
in Pakistan’s Karakoram, Hindu Kush, and Himalayan mountain ranges through application of a
community-based conservation paradigm”9.
And Output 5 of MACP conceptualizes “enhancement of the knowledge base regarding

sustainable use of biodiversity components, with results applied in on-going community
development activities”10. In other words, Output 5 envisions conservation of wild resources11
by increasing their relative values and promotion of sustainable use activities by supporting
enterprise development12.
Hence, SEEDS, contributing towards the accomplishment of ‘Output 5 of MACP’ and congruent
with the major focus of the ‘GEF Alternative Strategy’ viz., “to increase the relative values of
wild resources as an incentive for their conservation”13, proposes sustainable development
interventions and conceptualizes procedures for the establishment of Small Village-based
Enterprises (SVEs) designed to provide an incentive for the conservation of wild resources by
increasing their relative values.
More significantly, SEEDS contributes towards two of the three principle thrusts of MACP viz.,
(1) “To empower, organize, and boost the capacity of local communities to conserve biodiversity
at an ecological landscape level” and (2) “To enhance the relative values of wild resources (as a
conservation incentive) by promoting their sustainable use”14. Moreover, SEEDS addresses
UNDP’s corporate goal of environmentally sustainable development to reduce human poverty.
8
“Output-5: The knowledge base regarding sustainable use of components of biodiversity will have been
enhanced, with results applied in on-going community development activities”; Source: Mountain Areas
Conservancy Project (MACP) implementation document, Output-5, pp.30
9
Source: MACP, IUCN-P implementation document, pp.23
10
Ibid; pp. 30
11
Wild resources refer to the biologically diverse flora and fauna of economic & medicinal value.
12
Source: MACP, IUCN-P implementation document, pp. 30 & 33
13
Ibid. pp. 30
14
Ibid. pp. 1

THE ENVIRONMENTAL PROBLEMS:

The environmental problems identified, and faced by MACP, and consequently highlighted
through SEEDS, are of global significance and are as under:
•Over-harvesting of biologically diverse economic & medicinal plants by the local farming
communities to earn money is causing biodiversity loss.
•Degradation of rangelands by domestic livestock is causing loss of habitat for wild flora and
fauna.
•Wild ungulates are becoming extinct as they are hunted for food, medicine, and pelts.
•Forests are depleting due to unsustainable harvest of trees for fuel wood, construction, and
fodder for livestock by an ever-increasing local population, which is in need of conservation
incentives to take responsibility for conservation.
•Abject poverty coupled with lack of incentives for conservation (such as opportunities for
capturing monetary values from the sustainable use of wild resources) is leading the local farming
communities to exhibit indifference and disregard for conservation initiatives.
•There are no appropriate models for effecting sustainable use measures suited to local
agronomic, ecological, and socioeconomic conditions, causing unsustainable use of wild
resources.
•Widespread poverty and lack of income generation opportunities amongst the local farming
communities is forcing them to rely ever more on the depleting wild resources and cause
environmental degradation and bio-diversity loss.
•Despite agriculture accounting for 60% of household incomes, agriculture based livelihood
opportunities are scarce due to lack of skills, market opportunities, access to credit, and
sustainable micro-enterprise development opportunities.
•Despite the fact that local poor women play a major role in managing livestock, agricultural
activities, and fuel-wood collection, they do not have access to vocational training, income
generation opportunities, and other sustainable livelihood opportunities. .
THE DEVELOPMENT OBJECTIVE OF SEEDS:

The development objective of SEEDS is, “To ensure conservation, sustainable development,
and sustainable use of bio-diversity in Pakistan’s Karakorum, Hindu Kush, and Himalayan
mountain ranges by enhancing the relative values of indigenous wild resources through the
development of Small Village-based Enterprises (SVEs)”.
The successful accomplishment of this objective will have a significant impact on the sustainable
use of biodiversity. And the participant male and female community members will be able to
generate income through ecologically sustainable use of wild resources and thereby overcome
poverty, initiate social/community development activities, better their lives, and enhance their
ecology. Further, their knowledge regarding sustainable use of biodiversity will be enhanced
leading to sustainable use of biodiversity and sustainable development.

In effect, SEEDS provides a business plan and a marketing strategy to increase the relative values
of the wild resources and ensure their sustainable use through the establishment of the proposed
SVEs. The scheme, thus, provides a feasible plan of action to achieve:
• Conservation and enhancement of biodiversity through the sustainable use of wild

resources
• Sustainable development through the creation of an enterprise culture around the

wild resources to enhance their relative values and serve as an incentive for their
conservation at the watershed level
• Poverty alleviation through income generation by supporting the impoverished

communities to establish and own Small Village-based Enterprises (SVEs) around
the wild resources.
THE KEY STAKEHOLDERS:

The key stakeholders of the proposed scheme include: Mountain Areas Conservancy Project
(MACP), Global Environment Facility (GEF), The United Nations Development Program
(UNDP), The Government of Pakistan (GoP), Northern Areas Strategy for Sustainable
Development (NASSD) Project, The World Conservation Union (IUCN), Enterprise
Development Scheme of Agha Khan Rural Support Program (EDS-AKRSP), World Wide Fund
for Nature (WWF), Pakistan Poverty Alleviation Fund (PPAF), The FirstMicroFinance Bank of
AKRSP, and above all the impoverished local communities of the region.
THE POTENTIAL PARTNERS:

The potential partners of the proposed scheme are Pakistan Mountain Areas Conservancy Project
(MACP), IUCN-P; the local community members of MACP’s Village Conservation Committees
(VCCs) and AKRSP’s Village & Women Organizations (VOs/WOs); Sustainable Environment
and Enterprise Development Organization (SEE-DO), Himalayan Health Foods (HHF);
FirstMicroFinance Bank of AKRSP; Pakistan Poverty Alleviation Fund (PPAF), GEF (SGP);
EDS of AKRSP; The Forest Department, GoP; and Karakorum Agricultural Research Institute
Northern Areas (KARINA).

STRATEGY FOR USE OF MACP/GEF/SGP RESOURCES
Sustainable Environment & Enterprise Development Scheme (SEEDS) is based on the rationale
that:
(a) For sustainable use of biodiversity, sustainable ecosystem management, and successful
conservation interventions, sustainable enterprise development and active involvement of
the local communities is crucial
(b) That opportunities for capturing monetary values from wild resources must be provided to
the local communities to devolve responsibilities for conservation at the community level
(c) That to ensure environmentally sustainable development, and sustainable livelihoods
reduction in human poverty must be addressed.
.
This rationale is congruent with and relates to:
(a) The MACP/GEF/SGP mandate viz., “To ensure conservation and enhance
sustainable use of biodiversity” and
(b) The major focus of the ‘GEF Alternative Strategy’ viz., “To increase the
relative values of wild resources as an incentive for their conservation”15.
(c) The UNDP’s corporate goal viz., “To achieve environmentally sustainable
development to reduce human poverty”.
The proposed ‘GEF Alternative Strategy’ is based on research, conducted during the
MACP’s Pre-Investment Facility (PRIF) stage, which shows that the traditional conservation
model has failed in the region because:
• Conservation is administered from the top down with a focus on the enforcement of
legislation and regulations by the State without accommodating the needs of local
communities
• It is expensive to police rugged landscape in the high mountains and the huge costs of
administration are well beyond feasible budgets to ensure conservation.
• Cost-effective solutions to managing wild resources are not provided.
• Incentives for conservation are not sufficient and effective.
• Opportunities for capturing monetary values from the wild resources are limited.
15
Ibid. pp. 30

• Conservation is expected to be carried out by the impoverished communities without

socio-economic incentives and rewards.
• It does not provide communities with alternative means of livelihood and yet expect them
to forego the use of wild resources.
In this background, SEEDS present an ecologically and socio-economically feasible business idea
to achieve sustainable ecosystem management, conservation of biological diversity, and
sustainable use of wild resources through the development of Small Village-based Enterprises
(SVEs) designed to enhance the relative values of the wild resources.
The MACP/GEF/SGP resources would, thus, be primarily utilized to enhance the relative values
of wild resources by developing a market for them through the establishment, organization, and
operations of the proponent, ‘Sustainable Environment & Enterprise Development Organization’
(SEE-DO). SEE-DO is the ‘proponent’ and the prospective National NGO and National Affiliate
of Pakistan Mountain Areas Conservancy Project (MACP, IUCN-P).
SEE-DO shall play a role similar to AKRSP’s profitable Dry Fruit Project (DFP) by mobilizing
the local communities to make sustainable use of wild resources, through the proposed SVEs and
thereby earn a livelihood. In short, SEEDS shall be implemented through SEE-DO by MACP,
IUCN-P.
Hence, SEE-DO, with the collaboration of MACP/AKRSP field offices, shall introduce the
proposed scheme to the local community members of MACP’s Village Conservation
Committees (VCCs) and AKRSP’s Village & Women Organizations (VOs/WOs). The
male/female community members aspiring to start a business shall be selected and facilitated
micro-credit and other BDS to form the proposed SVEs and receive technical training to
sustainably cultivate, harvest, and supply five target wild resources to SEE-DO for a profit.
To conclude, since SEEDS complements and contributes towards the accomplishment of an

ongoing GEF funded project (MACP), it fulfils the GEF objectives viz., “Conservation and
Enhancement of Biodiversity and its Sustainable Use”16 and the eligibility requirements for GEF
(SGP) funding.
16
Ibid. pp. 4

IMMEDIATE OBJECTIVES, OUTPUTS, INDICATORS & ACTIVITIES
3.1. IMMEDIATE OBJECTIVES:
• Secure approval of and agreement with Pakistan Mountain Areas Conservancy Project
(MACP) to implement the ‘Sustainable Development Intervention’ proposal under the
title of ‘Sustainable Environment & Enterprise Development Scheme’ (SEEDS)
• Secure MACP’s allocated budget or a GEF (SGP) grant to establish, organize, and
operate Sustainable Environment & Enterprise Development Organization (SEE-DO), a
prospective National NGO and National Affiliate of Pakistan Mountain Areas
Conservancy Project (MACP, IUCN-P).
• Facilitate and impart technical knowledge to aspiring male and female community
members of MACP’s Village Conservation Committees (VCC’s) and AKRSP’s
Village/Women Organizations VOs/WOs to sustainably cultivate, harvest, process, and
market five potential wild resources by means of operating and owning Small Village-
based Enterprises (SVE’s) and thereby generate income.
• Operationalize SEE-DO to purchase the five potential wild resources of the region from
the SVEs and process, develop value-added products from, package, and market them
under the Brand-name of Himalayan Health Foods.
• Create a minimum of one and a maximum of five Small Village-based Enterprises

(SVEs) at each Village/Valley Conservation Committee (VCC) sight of the MACP and
Village/Women Organization (VO/WO) of the AKRSP, each year up to three years.
• Ensure and facilitate the SVEs to become ecologically, socially, and economically
viable businesses and profit-earning suppliers of potential wild resources to SEE-DO.
• Facilitate micro-enterprise development opportunities and business development

services to the local men and women aspiring to start their own micro-enterprises or
SVEs and thereby initiate provision of livelihood opportunities, poverty alleviation and
income generation.
• Build the local human capacity to start and manage sustainable and profitable micro-
enterprises or SVEs geared to enhance the relative values of wild resources through
their sustainable use in order to achieve ‘enhancement of knowledge base regarding
sustainable use of biodiversity components’

In order to comprehend the time frame and outcome of each immediate objective, it is necessary
to outline the process through which the objectives would be achieved. This process primarily
consists of (a) The composition of SVEs, (b) The five business ideas behind the SVEs, and (c)
Establishment of SEE-DO as explained under headings in the following pages.
3.1.1. Composition of Small Village-based Enterprises (SVEs)
• The MACP-SEEDS staff would visit the VCC sights and aspiring male and female VCC
members would be introduced to the scheme.
• The SVEs would be created, initially, around five central business ideas.
• Feasibility reports and business plans/ideas for the SVEs would be facilitated to male and
female VCC members aspiring to start their own business.
• The feasibility reports for the SVEs shall qualify them to secure micro-credit of up to RS
50,000 from AKRSP’s FirstMicroFinance Bank and Pakistan Poverty Alleviation Fund
(PPAF) if required.
• The SVEs would have the primary function to sustainably cultivate, harvest, and supply
five potential wild resources, demanded by SEE-DO for a profit.
This process would require 7-10 working days for each VCC and VO/WO sight.
3.1.2 The Five Central Business Ideas for the SVEs:
The five central business ideas for the SVEs are designed to enhance the relative values of five
wild resources while accomplishing conservation and enhancement of biological diversity in the
MACP conservancies.
1. Cultivation of Organic Honey from Wild Flora: The SVEs under this business idea would
be modeled after the successful honey cultivation enterprises of AKRSP in Hunza. The Enterprise
Development Program of AKRSP shall facilitate the business plan, feasibility report, and
extension of micro-credit for these SVEs, which is responsible to extend such services17.
Ecological, Social, and Economic Viability:
• The honey cultivation farms would be established up in the pastures, within the MACP
Conservancies, where biologically diverse Economic and Medicinal Plants (EMPs)
occur. A honey cultivation farm (20-30 colonies), spread over an area of approx. 2
kilometers18, would be fenced off to provide an automatic protection to the biologically
diverse flora and fauna within it from the current threats of over-grazing, unscientific
harvesting, and illegal hunting. In consequence, conservation and enhancement of
biological diversity would be possible
17
MACP implementation document, Output 5, pp 33, paragraph 5.5
18
Source: Hunza Healthy Honey, an AKRSP facilitated honey cultivation enterprise

• The social viability of this business idea is that an entire family (approx. 10 members) 19
could be self-employed, specially the women.
• The economic viability of this sustainable development intervention lies in the research20,
which shows that organic honey has huge demand nationally and internationally.
2. Cultivation and Harvesting of Thyme Tea (Thymus lineavis/serpyllum): The SVEs under
this business idea would cultivate this indigenous EMP along with harvesting it as it grows wild
in the MACP conservancies.
• Large areas of the MACP conservancies would be brought under cultivation of Thyme
tea, protecting and enhancing biological diversity.
• Self-employment, income generation, poverty alleviation, and social development
would be initiated at the watershed level as the local community members would
generate incomes by owning and running SVEs under this business idea.
• The economic viability of this business idea lies in the premise that a private company
would guarantee to purchase this product at premium price. Research21 shows that
Thyme Tea has medicinal properties and health benefits and it has great demand in the
health food market nationally and internationally.
3. Cultivation and Harvesting of Sea Buckthorn (Hippophae rhamnoides): The SVEs under
this business idea would cultivate this indigenous EMP along with harvesting it as it grows wild
in the MACP conservancies.
• Large areas of the MACP conservancies would be brought under cultivation, protecting
and enhancing biological diversity.
would be initiated
would guarantee to purchase this product at premium price. Research22 shows that
Seabuckthorn is a wonder plant that has attained the status of an elixir. Due to its
medicinal properties and health benefits it has established great demand in the
cosmetics/pharmaceutical industries and the health food market nationally and
internationally.
4. Cultivation and Harvesting of Mushrooms (Morchella coniferus): The SVEs under this
business idea would cultivate this indigenous EMP along with harvesting it as it grows wild in
the MACP conservancies.
19
Source: AKRSP, Baseline Survey, 1998
20
Marketing research conducted by the author as Consultant, MACP.
21
Ibid
22
Ibid

• Large areas of the MACP conservancies would be brought under cultivation, protecting
and enhancing biological diversity
would be initiated
would purchase this product at premium price. Research23 shows that Mushrooms are
sold around RS 12,000/Kg and have great demand nationally and internationally.
5. Cultivation of Markhor (Capra falconeri cashmerensis) & Musk Deer for Musk and
Venison: The SVEs under this business idea would breed the endangered species of Markhor
and Musk Deer indigenous to the MACP conservancies, to cultivate musk and venison.
• Biologically diverse fauna, which is close to extinction, would be preserved, protecting

and enhancing biological diversity
would be initiated as more and more local community members will own and operate
Markhor breeding farms.
would purchase these products at premium price. Research24 shows that Musk and
Venison have great demand nationally and internationally.
3.1.3 Establishment of SEE-DO:
Sustainable Environment & Enterprise Development Organization (SEE-DO) is structured,

organized, financed, and shall be operated in the pattern of AKRSP’s profitable Dry Fruit
Project (DFP). The grant monies would be a direct investment in the project to sustainably
purchase, process, and market five target wild resources as organic health food items. Private
investment would be encouraged in the project to make it grow and become competitive and
profitable. The profits earned by SEE-DO shall be deposited in a fund, after paying off the
dividends, and reinvested in sustainable development activities.
The SEEDS program shall function under the overall direction and guidance of the Country
Representative, IUCN Pakistan. The General Manager (GM) of SEE-DO shall be responsible for
the overall management and operations of the project.
For all program and management related matters, the GM of SEE-DO shall work in
collaboration, consultation, and agreement with the Regional Project Manager, MACP, NA, the
National Project Manager, MACP, Islamabad, and the Manager Enterprise Development
23
Ibid
24
Ibid

Program, AKRSP, NA. The MACP/AKRSP staff at the regional and field office level shall assist
in the implementation of SEEDS program.
A Management Information System (MIS) and a Monitoring and Evaluation (M&E) system
shall be developed to manage the overall all operations of SEEDS program and SEE-DO in
particular.
3.2. OUTPUTS:
Contributing towards the accomplishment of Output-525 of MACP, the following outputs would
be materialized.
Output 1: Responsibilities for conservation will be devolved at the community level by
providing the local communities with opportunities to capture monetary values from the
sustainable use of wild resources.
Output 2: Conservation and enhancement of biodiversity26 will be achieved through the

sustainable use of wild resources and sustainability of MACP will be ensured.
Output 3: Provision of livelihood opportunities, income generation, poverty alleviation, and

community development activities will be initiated and realized by supporting the impoverished
communities to establish, own, and operate Small Village-based Enterprises (SVEs) around the
wild resources.
3.3. ACTIVITIES:
SEEDS under the supervision and collaboration of MACP shall impart technical knowledge to
the poor community members of VCCs, VOs, and WOs to “sustainably” cultivate, harvest,
process, value-add, and market five target wild resources and thereby enhance biodiversity and
generate income. The initiation of activities would be in the following chronological order:
1. Development of standardized application forms and introductory brochures for

the Sustainable Environment & Enterprise Development Scheme (SEEDS)
2. Development of training material to sustainably cultivate, harvest, process,

store, and supply five target wild resources through the Small Village-based Enterprises
(SVEs) operating under five central business ideas viz., Cultivation of Organic Honey
from Wild Flora; Cultivation and Harvesting of Thyme Tea (Thymus serpyllum);
Cultivation and Harvesting of Sea Buckthorn (Hyppophae rehmnoides); Cultivation and
Harvesting of Mushrooms (Morchella coniferus); and Breeding of Markhor (Capra
falconeri cashmirensis) for Musk and Venison.
25
Conservancy Project implementation document, Output-5, pp.30
26
The enhancement of biological diversity, for instance, will have been achieved through the proposed
SVE’s operating as honey cultivation farms, which would be established up in the pastures, within the
MACP Conservancies, where biologically diverse Economic and Medicinal Plants (EMPs) occur. A honey
cultivation farm (20-30 colonies), spread over an area of approx. 2 kilometers, would be secured to provide
a natural protection to the biologically diverse flora and fauna within it from the current threats of over-
grazing, unscientific harvesting, and illegal hunting.

3. Development of standardized feasibility reports and business plans for the five
central business ideas behind the SVEs
4. Visit the VCCs, starting from Nanga Parbat Conservancy, to introduce the
scheme and select male and female VCC, VO, and WO members aspiring to start a
micro-enterprise or SVE
5. Facilitate micro-credit and other BDS to the prospective SVEs as per requirement
6. Establish baselines and study sights to determine improvement in habitat quality

(increase in native species composition and biomass) in the areas where the SVEs shall
be established
7. Establish an office/factory for SEE-DO to purchase, process, package, and

market the five target wild resources under the brand name of Himalayan Health Foods.
8. Establish a Management Information System (MIS) for SEE-DO.
9. Establish a Monitoring & Evaluation (M&E) system for the SEEDS program
10. Replicate the SEEDS program in the other three conservancies of MACP and
beyond.
3.4. PROJECT PARTICIPANTS/BENEFICIARIES:
SEEDS shall be implemented & monitored by Pakistan Mountain Areas Conservancy Project
(MACP), IUCN-P, since it contributes towards two of the three principle thrusts of MACP viz.,
“to empower, organize, and boost the capacity of local communities to conserve biodiversity at
an ecological landscape level” and “to enhance the relative values of wild resources (as a
conservation incentive) by promoting their sustainable use”27.
Besides the local community members of MACP’s Village Conservation Committees (VCCs)
and AKRSP’s Village & Women Organizations (VOs/WOs), the participants would include
Sustainable Environment & Enterprise Development Organization (SEE-DO), MACP, and
AKRSP.
The key beneficiaries/stakeholders are Mountain Areas Conservancy Project (MACP); Global
Environment Facility (GEF); Species Survival Commission (SSC); Sustainable Use Initiative
(SUI); The United Nations Development Program (UNDP); The Government of Pakistan (GoP);
Northern Areas Strategy for Sustainable Development (NASSD) Project; The World
Conservation Union (IUCN); Enterprise Development Scheme of Agha Khan Rural Support
Program (EDS-AKRSP); World Wide Fund for Nature (WWF); Pakistan Poverty Alleviation
Fund (PPAF); The FirstMicroFinance Bank of AKRSP; and above all the impoverished local
communities of the region
27

3.5. LOGICAL FRAMEWORK MATRIX
INTERVENTION INDICATORS OF SOURCE OF RISKS AND

LOGIC PERFORMANCE VERIFICATION ASSUMPTIONS
DEVELOPMENT - Increase/decrease in the number & - Species presence / - The local communities are
OBJECTIVE: To ensure distribution of rare plants and vertebrate absence surveys impoverished & have shown their
conservation and species in the MACP conservancies one enthusiasm to start micro-enterprises
sustainable use of bio- year after the implementation of SEEDS. if facilitated.
diversity in Pakistan’s - Standardized trend
- Improvement in habitat quality (increase surveys from fixed - The SVEs are guaranteed to be
Karakorum, Hindu Kush, in native species composition and biomass) ecologically & socio-economically
and Western Himalayan observation points
in the areas where the SVEs will be viable business entities.
mountain ranges by established.
enhancing the relative - The SVEs would enhance the
- Baselines & study sites will be - Transect & relative values of selected wild
values of indigenous wild vegetation biomass
resources through the established in May, 2003 resources by cultivating, harvesting,
surveys & supplying them to a private
development of Small
Village-based Enterprises Health Foods Company which has
(SVEs). - Remote sensing established market to sell these wild
data resources as prime health food
items.
- According to the business ideas
behind the SVEs, large areas of the
MACP conservancies would be
secured & brought under cultivation
of selected wild resources ensuring
conservation & sustainable use of
bio-diversity.


IMMEDIATE
OBJECTIVES:
- Secure approval of and - Contribution towards the accomplishment - MACP QPRs - MACP shall benefit by agreeing to
agreement with MACP to of Output 5 and two principle thrusts of implement the proposed Sustainable
implement the MACP, IUCN-P (A GEF funded project) Use Demonstration Activities under
‘Sustainable SEEDS and justify the allocated
Development - Implementation of the GEF Alternative
Strategy for sustainable development & budget for the “Subcontract:
Intervention’ proposal Sustainable Use Demonstrations-
under the title of sustainable use of biodiversity
Economic/Medicinal Plants”28
‘Sustainable - Contribution towards the accomplishment
Environment & of MACP, IUCN-P & GEF/SGP objectives
Enterprise Development
Scheme’ (SEEDS)
- Secure a GEF (SGP) - GEF/SGP provides small grants of

- Initiation of Sustainable Use
grant to establish, up to US$ 50,000 to implement
Demonstration - SEEDS & MACP
organize, and operate micro-projects aimed at biodiversity
SEE-DO, a prospective - Development of market for the M&E reports
conservation in the GEF focal areas.
National NG0 and Sustainable Use of Wild Resources &
Biodiversity - Some private investment has
National Affiliate of
already been secured by SEE-DO
Pakistan Mountain Areas - Contribution towards the accomplishment and other would be attracted through
Conservancy Project of MACP, IUCN-P & GEF/SGP objectives the offering of its shares in order to
(MACP, IUCN-P).
expand its operations
- Facilitate and impart - No. of trainings in the cultivation & - The local communities are
technical knowledge to harvesting techniques of target species - SEEDS & MACP’s impoverished & have shown their
aspiring male and female imparted to the owners of SVEs M&E reports enthusiasm to start micro-enterprises
community members of - SEEDS M&E, MIS,
- No. of SVEs established in a year if facilitated.
MACP’s VCCs & & Database systems
AKRSP’s VOs/WOs to - Enhancement in the knowledge base of - MACP research confirms that local
sustainably cultivate, local communities regarding sustainable use communities aspire to start their
harvest, process, and of biodiversity own businesses to generate income
market five potential wild given an opportunity
- No. of jobs created through the
resources by means of establishment of SVEs - The business ideas behind the
operating and owning SVEs are designed to ensure
Small Village-based sustainable use of wild resources and
Enterprises (SVE’s) and enhance conservation
thereby generate income.
- Operationalize SEE-DO - Increase in the relative values of - Income statements - SEE-DO has established market
to purchase the five indigenous wild resources of SEE-DO. for five wild resources (Organic
potential wild resources - Development of a sustainable health food honey, Thyme tea, Seabuckthorn,
of the region from the - SEEDS & MACP’s
industry M&E reports Morel mushrooms, Musk &
SVEs and process, Venison) & it is marketing three of
develop value-added - Initiation of sustainable development at - SEEDS M&E, MIS,
the watershed level them as prime health food items on a
products from, package, & Database systems small scale under the brand name of
and market them under - Increase in the # of jobs created for the Himalayan Health Foods (HHF)
the Brand-name of local community members through the
Himalayan Health Foods. development of micro-enterprises at the - SEEDS is modelled after the
watershed level successful Dry Fruit Project (DFP)
of AKRSP & is bound to be
successful
- Create a minimum of - AKRSP’s FirstMicroFinance Bank

28


OUTPUT 1:
- Responsibilities for - Establishment of SVEs in the VCC sights - MACP-SEEDS - The local communities are
conservation will have - Volume of sustainably harvested wild Database impoverished & have shown their
been devolved at the resources by the SVEs supplied to SEE-DO. - Quarterly enthusiasm to start micro-enterprises
community level by visits/inspections of if facilitated.
providing the local - Profits earned by the SVEs
the SVEs - MACP research confirms that local
communities with - Enhancement in the relative values of the communities aspire to start their
opportunities to capture wild resources serving as an incentive for - QPRs
own businesses to generate income
monetary values from the their conservation at the watershed level - Income statements given an opportunity
sustainable use of wild of the SVEs
resources. - The business ideas behind the
SVEs are designed to ensure
sustainable use of wild resources and
enhance conservation
OUTPUT 2:
- M&E systems established and functioning
- Conservation and at all levels - Creation of SVEs around the five
enhancement of business ideas, which are geared to
- Sustainable use of wild resources - do
biodiversity will have enhance the relative values of
been achieved. Ecological viability of the five business selected wild resources and serve as
ideas behind the SVEs an incentive for their conservation.
OUTPUT 3:
- The performance of an SVE as an - Expansion of SEE-DO to
- Income generation,
ecologically & socio- economically viable successfully market the potential
poverty alleviation, and - do
business entity wild resources supplied by the SVEs
community development
activities will have been - Socio-economic viability of the business
realized. ideas behind the SVEs
- Self-employment & jobs created by the
establishment of SVEs
ACTIVITIES:
1. Develop a standardized application form and introductory brochure for the scheme
2. Develop the training material to sustainably cultivate, harvest, process, store, and supply the five target wild resources
3. Develop standardized feasibility reports and business plans for the five central business ideas behind the SVEs
4. Visit the VCCs, starting from Nanga Parbat Conservancy, to introduce the scheme and select male and female VCC, VO, and WO
members aspiring to start a micro-enterprise or SVE
5. Facilitate micro-credit and BDS to the SVEs as per requirement
6. Establish baselines and study sights to determine improvement in habitat quality (increase in native species composition and biomass)
in the areas where the SVEs will be established
7. Establish an office/factory for SEE-DO to purchase, process, package, and market the five target wild resources
8. Establish a Management Information System (MIS) for SEE-DO.
9. Establish a Monitoring & Evaluation (M&E) system for the SEEDS program
10. Replicate the SEEDS program in the other three conservancies of MACP and beyond.
29
Source: Hunza Healthy Honey, an AKRSP facilitated honey cultivation enterprise

INPUTS
It is proposed that MACP, IUCN-P, shall be the implementing agency for the SEEDS project. In
other words, MACP, IUCN-P shall supervise, facilitate, and monitor the activities of SEEDS as
an ‘Affiliate Organization’ and/or contractor for three significant reasons:
(a) The proposed activities contribute towards the accomplishment of two of the three
principle thrusts of MACP viz., “to empower, organize, and boost the capacity of
local communities to conserve biodiversity at an ecological landscape level” and “to
enhance the relative values of wild resources (as a conservation incentive) by
promoting their sustainable use”30.
(b) The activities, particularly, contribute towards the accomplishment of Output-5 of

MACP31.
30
31
Conservancy Project implementation document, Output-5, pp.30

(c) MACP, IUCN-P has an allocated budget under, “Subcontract: Sustainable Use
Demonstrations-Economic/Medicinal Plants”32, and the mandate to implement the
proposed ‘Sustainable Use Demonstration Activities’ as proposed under SEEDS.
In this backdrop, the following inputs would be needed from the below listed organizations to
carry out the proposed activities:
• MACP, IUCN-P: shall be responsible for providing all the inputs required to
carry out the proposed activities according with its allocated budget, in so far as these
activities contribute towards the achievement of MACP’s objectives and mandate.
• The operational costs to carry out the activities related to the development of
materials, reports, visits to & dialogue with the VCCs, and the monitoring and evaluation of
the scheme would be covered by MACP, IUCN-P.
• The Enterprise Development Program (EDP), AKRSP: shall collaborate with
SEE-DO to facilitate micro-enterprise development training to the entrepreneurs of the
proposed SVE where required.
• AKRSP’s FirstMicroFinance Bank: Micro-credit loans, if required by the
SVEs, shall be facilitated by the FirstMicroFinance Bank, AKRSP, Gilgit, which provides
micro-credit of up to RS 50,000 for small enterprises.
• Pakistan Poverty Alleviation Fund (PPAF): Micro-credit loans, if required by
the SVEs, shall also be facilitated by the PPAF, which provides small loans to establish a
permanent income-base and micro-enterprise.
• The Karakorum Agricultural Research Institute Northern Areas (KARINA);
Pakistan Forest Institute (PFI); National Agricultural Research Center (NARC); The Forest
Department; and World Wide Fund for Nature (WWF): shall facilitate technical expertise in
the sustainable cultivation and harvesting of the five target wild resources, to the prospective
entrepreneurs of the proposed SVEs.
• “GEF Small Grants Program (SGP): which provides small grants of up to US$ 50,000 to
NGOs and community groups working within the mountain areas, to implement micro-
projects in the GEF focal areas, aimed mainly at strengthening local-level capacities for
Biodiversity conservation and supporting broad-based advocacy efforts” 33, shall provide a
grant to establish, expand and operate SEE-DO.
• The grant monies shall be exclusively used to establish and operate SEE-DO and would
be adjusted as direct capital investment in SEE-DO, constituting the shares of SEE-DO’s
stock. The returning profits/dividends on the amount/shares of the grant monies would be
deposited in a revolving fund, which shall be used for replicating SEEDS and initiating
sustainable development.
• The total annual budget of the organization is estimated at Rs. 4,456,000 US$ 78,175
for year 2003.
The following quotations outline the responsibilities and mandates of the above listed
organizations to assist in the implementation of the proposed ‘Sustainable Use Demonstrations’
32
33
Source: MACP implementation document, paragraph 2, pp 14.

under SEEDS:
• “There are strong programmatic linkages between AKRSP and the MACP, and AKRSP
will be key contributor towards the realization of the project’s broader objectives, focusing on
removing some of the ultimate causes of the biodiversity loss in the mountain areas. AKRSP
monies would be drawn upon to finance productive investments in physical infrastructure and
social forestry called for under Conservation Plans. The Enterprise Development Program
of AKRSP will support the wider application of sustainable use demonstration projects,
and the credit scheme will provide villagers with access to financing for conservation-
enabling development schemes.”34
• “To support enterprise development to promote sustainable use activities, MACP would
cement linkages with the Enterprise Development Program of AKRSP and other partner
agencies to facilitate technical assistance and financing of sustainable productive use and eco-
tourism development schemes, where shown to be ecologically, socially, and economically
viable. Partner agencies would take responsibility for providing business training and
marketing support, as well as extending micro credit. Prospective entrepreneurs would be
trained in negotiation skills to enhance their leverage when dealing with middle men in trade,
as part and parcel of benefit sharing measures.”35
• “Pakistan Poverty Alleviation Fund (PPAF) supported by the World Bank aims to reduce
poverty by providing poor rural communities with access to resources and services. The Fund
has a component to provide micro-credit in form of small loans to establish a permanent
income-base and micro-enterprise. The MACP will explore opportunities for securing co-
financing from the PPAF for community infrastructure and micro-credit schemes during the
process of implementation.”36
MANAGEMENT
• The SEEDS program shall function under the overall direction and guidance of the
Country Representative, IUCN Pakistan.
• Sustainable Environment & Enterprise Development Organization (SEE-DO) is

structured, organized, financed, and shall operate in the pattern of AKRSP’s profitable
Dry Fruit Project (DFP). In this backdrop, SEE-DO is proposed to serve as an Affiliate
Organization of MACP, IUCN-P, implemented with the approval and operated under the
overall direction of the Country Representative, IUCN Pakistan.
• The General Manager (GM) of SEE-DO shall be responsible for the overall management
and operations of the SEEDS program and is proposed to be hired by MACP, IUCN-P, as
a Consultant under MACP’s allocated budget for the “Subcontract37: Sustainable Use
Demonstrations-Economic/Medicinal Plants”.
34
Source: Ibid, paragraph 2, pp 16.
35
Source: Ibid, paragraph 5.5, pp 33-34.
36
Source: Ibid paragraph 2, pp 19.
37
Source: Mountain Areas Conservancy Project (MACP) implementation document, pp. 132

• For all program and management related matters, the GM shall work in collaboration,
consultation, and agreement with the Regional Project Manager, MACP, NA, the
National Project Manager, MACP, Islamabad, and the Manager Enterprise Development
Program, AKRSP, Northern Areas.
• SEE-DO shall be open to public/private investment and consist a Board of Directors

comprising of the major shareholders of its stock. The grant monies would be used as a
direct investment to purchase SEE-DO’s stock and the profits will be deposited in a
revolving fund for reinvestment in the project.
• The MACP/AKRSP staff at the regional and field office level shall assist in the
implementation of SEEDS program in as much as the proposed ‘Sustainable
Development Interventions’ contribute towards the accomplishment of their objectives.
• A Management Information System (MIS) and a Monitoring and Evaluation (M&E)

system shall be developed to manage the overall all operations of SEEDS program in
collaboration with MACP, IUCN-P.
MONITORING AND EVALUATION
Since SEEDS contributes towards the accomplishment of MACP, IUCN-P’s objectives and shall
be implemented by MACP, IUCN-P, the existing Monitoring & Evaluation systems of MACP
shall apply on SEEDS.
Hence, MACP, IUCN-P, as the Implementing Agency, will assist, build and enhance SEE-DO’s
capacity to furnish the required narrative and financial reports. Further, Seeds is provided to
establish an MIS capable of preparing the required reports and the procedures for completing the
reports would be similar to and in accord with MACP standard procedures.
Further, SEEDS shall be monitored and evaluated by MACP, IUCN-P according with the
established M&E systems for MACP, IUCN-P. However, the following objectives and
procedures for evaluating the SEEDS project are proposed:

OBJECTIVES OF PROJECT EVALUATION
• Determine increase/decrease in the number & distribution of rare plants and vertebrate
species and improvement in habitat quality (increase in native species composition and
biomass) one year after the implementation of SEEDS.
• Determine increase in the relative values of indigenous wild resources.
• Determine initiation of sustainable development interventions at the watershed level.
• Determine increase in the # of gender sensitive jobs created through the development of
proposed SVEs (micro-enterprises) at the watershed level.
• Determine number of trainings provided to the local male/female community members
imparting sustainable cultivation, harvesting, & processing techniques of five target wild
resources.
• Determine micro-enterprise development vis-à-vis increase in the # of micro-credit loans
granted to the SVEs.
• Determine enhancement of ecology, economy, and social harmony vis-à-vis number of
successful SVEs established and operating within a year.
• Determine the ecological, economic, and social viability of the proposed business ideas
behind the SVEs.
PROCEDURES FOR PROJECT EVALUATION:
• Establishment of Baselines and Study Sites to determine increase/decrease in the number

& distribution of rare plants and other endangered flora and fauna.
• Species presence / absence surveys.
• Standardized trend surveys from fixed observation points.
• Transect and Vegetation biomass surveys.
• Remote sensing data
• Income statements of SVEs, and SEE-DO.
• SEE-DO & MACP’s M&E Reports.
• SEE-DO’s MIS & Database Systems.
• Bank records
WORK PLAN
Administrative Work Plan for 3 years

Task Name Year 1 Year 2 Year 3
1 2 3 4 1 2 3 4 1 2 3 4
OUTPUT 1: Responsibilities for conservation will have been devolved at the
community level by providing the local communities with opportunities to capture
monetary values from the sustainable use of wild resources.
OUTPUT 2: Conservation and enhancement of biodiversity will have been achieved.
OUTPUT 3: Income generation, poverty alleviation, and community development
activities will have been realized.
1.1 Develop a standardized application form and introductory brochure for the scheme
▲
This activity would be carried out by the proponent at the MACP Regional Office Gilgit

1.2 Develop the training material to sustainably cultivate, harvest, process, store, and
supply the five target wild resources ▲
This activity would be carried out with the collaboration of KARINA, PFI, & NARC
1.3 Develop standardized feasibility reports and business plans for the five central
business ideas behind the SVEs
▲
This activity would be carried out with the collaboration of EDP, AKRSP
1.4 Visit the VCCs, starting from Nanga Parbat Conservancy, to introduce the scheme
and select male and female VCC, VO, and WO members aspiring to start a
micro- enterprise or SVE ▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲
This activity would be carried out with the collaboration of MACP & AKRSP regional
& field staff
1.5 Facilitate micro-credit and BDS to the SVEs as per requirement
This activity would be carried out with the collaboration of FirstMicroFinance Bank ▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲
AKRSP, PPAF, & EDP AKRSP
1.6 Establish baselines and study sights to determine improvement in habitat quality
(increase in native species composition and biomass) in the areas where the SVEs
▲▲
will be established
This activity would be carried out with the collaboration of MACP, IUCN-P
1.7 Establish an office/factory for SEE-DO to purchase, process, package, and market
the five target wild resources ▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲▲
This activity would be carried out by the proponent organization over seen by MACP
1.8 Establish a Management Information System (MIS) for SEE-DO.
This activity would be carried out with the collaboration of MACP and DFP AKRSP ▲▲
1.9 Establish a Monitoring & Evaluation (M&E) system for the SEEDS program
This activity would be carried out with the collaboration of MACP, IUCN-P ▲▲
BUDGET
BUDGET (ESTIMATED COSTS IN PK RUPEES)

Budget Line Item 2003 2004 2005 2006 Total
Land & Building to establish Office & Factory for SEE-DO 1,000,00 1,000,000
Office Equipment & MIS for SEE-DO 0 250,000
Washer & Dryer Machines to process Seabuckthorn, Thyme 250,000
Tea, and Mushrooms 400,000
Storage & Outlet Facility in Lahore @ 5,000/month 400,000 60,000 60,000 60,000 240,000
Purchasing, Processing, Labeling, Packaging, & Marketing costs 60,000
of Honey, Seabuckthorn, Thyme Tea, & Mushrooms 1,000,00 1,000,00 1,000,00 4,000,000
CEO/Consultant for SEE-DO/MACP @ 60,000/month∗ 1,000,00 0 0 0 2,580,000
Accounts Officer @ 6,000/month 0 720,000 720,000 720,000 258,000
Four Workers @ 3,000/month 420,000 72,000 72,000 72,000 516,000
Vehicle 42,000 144,000 144,000 144,000 1,000,000

Supplies, Utilities, & Other Sundry Expenses 84,000 800,000

1,000,00 200,000 200,000 200,000
0
200,000
Year Total 4,456,00 2,196,00 2,196,00 2,196,00 11,044,000
0 0 0 0
The proponent will contribute the following, out of the total budget figure for Year 2003, in cash & kind:
Land and Building to establish the Project Office and Factory : Rs 1,000,000 US$ 17,544
Investment in Purchasing, Packaging & Labelling, Product
development, and Marketing of Honey/Seabuckthorn/Thyme Tea: Rs 200,000 US$ 3,509
∗ The salary of the consultant should be paid from the MACP budget allocated for the Subcontract: ‘Sustainable Use
Demonstrations-Economic & Medicinal Plants’38.
The salaries for year 2003 are calculated for the remaining seven months.
Excluding Vehicle, Driver, Staff Costs, and other Official, Operational, & Management Overheads covered under the MACP’s
allocated budget to accomplish Output-5 of MACP and fulfill Subcontract: ‘Sustainable Use Demonstrations-Economic / Medicinal
Plants’.
38
Ibid.

SEEDS

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United Nations Development Program

Pakistan Mountain Areas Conservancy Project

Mountain Areas Conservancy Project 2

Aftab Ismail Khan

Mountain Areas Conservancy Project 3

ACRONYMS AND ABBREVIATIONS

AKRSP Aga Khan Rural Support Program

Mountain Areas Conservancy Project 4

SVE Small Village-based Enterprise

Sustainable Environment & Enterprise Development Scheme (SEEDS), is conceptualized to

SEEDS is proposed to be implemented by MACP, IUCN-P through the proponent, “Sustainable

The development objective of SEE-DO is, “ To ensure conservation, sustainable development,

Mountain Areas Conservancy Project 5

Mountain Areas Conservancy Project 6

In conclusion, implementation of SEEDS, and specifically the establishment of proposed SVEs,

Sustainable Environment & Enterprise Development Scheme (SEEDS) is conceptualized to

And Output 5 of MACP conceptualizes “enhancement of the knowledge base regarding

Mountain Areas Conservancy Project 7

THE ENVIRONMENTAL PROBLEMS:

THE DEVELOPMENT OBJECTIVE OF SEEDS:

Mountain Areas Conservancy Project 8

• Conservation and enhancement of biodiversity through the sustainable use of wild

• Sustainable development through the creation of an enterprise culture around the

• Poverty alleviation through income generation by supporting the impoverished

THE KEY STAKEHOLDERS:

THE POTENTIAL PARTNERS:

Mountain Areas Conservancy Project 9

STRATEGY FOR USE OF MACP/GEF/SGP RESOURCES

Mountain Areas Conservancy Project 10

• Conservation is expected to be carried out by the impoverished communities without

To conclude, since SEEDS complements and contributes towards the accomplishment of an

Mountain Areas Conservancy Project 11

IMMEDIATE OBJECTIVES, OUTPUTS, INDICATORS & ACTIVITIES

3.1. IMMEDIATE OBJECTIVES:

• Create a minimum of one and a maximum of five Small Village-based Enterprises

• Facilitate micro-enterprise development opportunities and business development

Mountain Areas Conservancy Project 12

3.1.1. Composition of Small Village-based Enterprises (SVEs)

3.1.2 The Five Central Business Ideas for the SVEs:

Ecological, Social, and Economic Viability:

Mountain Areas Conservancy Project 13

Ecological, Social, and Economic Viability:

Ecological, Social, and Economic Viability:

Ecological, Social, and Economic Viability:

Mountain Areas Conservancy Project 14

Ecological, Social, and Economic Viability:

• Biologically diverse fauna, which is close to extinction, would be preserved, protecting

3.1.3 Establishment of SEE-DO:

Sustainable Environment & Enterprise Development Organization (SEE-DO) is structured,

Mountain Areas Conservancy Project 15

Output 2: Conservation and enhancement of biodiversity26 will be achieved through the

Output 3: Provision of livelihood opportunities, income generation, poverty alleviation, and

1. Development of standardized application forms and introductory brochures for

2. Development of training material to sustainably cultivate, harvest, process,

Mountain Areas Conservancy Project 16

6. Establish baselines and study sights to determine improvement in habitat quality

7. Establish an office/factory for SEE-DO to purchase, process, package, and

8. Establish a Management Information System (MIS) for SEE-DO.

3.4. PROJECT PARTICIPANTS/BENEFICIARIES:

Mountain Areas Conservancy Project 17

3.5. LOGICAL FRAMEWORK MATRIX

INTERVENTION INDICATORS OF SOURCE OF RISKS AND

Mountain Areas Conservancy Project 18