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Location: Hampton, TW12

Tel: 07746726622 E-mail: asif.shah@live.co.uk Nationality: British

Strategic planner with excellent project execution skills. Highly motivated, committed & driven to continuous
improvement. I am a self starter with immense initiative & strong commercial acumen. I have excellent negotiation
& influencing skills with unrivalled planning & organisation of large cross-functional teams. Ability to think
tactically & strategically in forward planning projects in meeting business goals of long term sustainable growth.

I have an excellent communication & prioritisation brain that drives best practise ways or workings through finding
new & innovative lean solutions using Prince2 Methodologies across varied markets with the execution of Scum &
Agile methodologies


Prince2 Methodologies Programme Management International Management

Agile & Scrum Cross-func Team Management Process Improvement
Lean Operational Efficiencies Budget Management Risk Management
Commercial Business Acumen Strategic Project Planning Leadership & Decision Making
Stakeholder Management Brand Management Marketing Innovation
Repro/Packaging Management Productivity & Time Utilisation Continuous Improvement


The Body Shop International Jan 2011 to Present London Bridge

Senior International Project Manager Gifts & Accessories

• Managing the Gifts & Accessories programme across 62 markets across all cross functional international
teams, vendors & factories on Xmas, Valentines, Easter, Eid, Diwali, Ramadan, Royal wedding, Stop Sex
Trafficking etc
• Delivering projects from concept to launch in terms of time/cost/quality whilst managing risk
• Redefining & mapping out the gifts & accessories process with a concise 3 year forward plan for

United Biscuits May 2006 to Jan 2011 Hayes

Project Manager Category Development (Aug 2009 to Jan 2011)

• Using Prince2 methodologies, ensured projects within a portfolio are delivered to time/cost/quality
parameters whilst managing risk.
• Delivered £14m incremental revenue through Asda Biscuits Sauna
• Working across the UB portfolio of branded & own label biscuits closely with Tesco for Fit 4 Future from
concept to customer maintaining space & gaining incremental listings
• Providing comprehensive risk analysis to agreed timings
• Developed synergies between projects and defined benefits and cost savings achieved in £’000s
• Managed all major retailer implementations across the business bringing together cross-functional project
teams. Created increased efficiency & drove effective open communication channels, thereby reducing risk
across projects
• Created & Implemented RRP Design guidelines for style & artwork & functionality
• Managed Cost savings projects primarily through decomplexity and packaging cost reduction initiatives

P2M Projects Manager (Aug 2006 to Aug 2009)

• Successfully managing & training cross-functional teams on a £80m portfolio of leading company brands
McVitie’s, Jaffa, & Penguin (Increasing revenue for NPD by 200% & overall 44%). Led such projects as
the Rugby World Cup, Healthier Kids Biscuits & New Product Innovation.
• Created & managed the restructure of the P2M (Product to Market) business process, making it more linear
& providing clear visibility & accountability on the product to market process through greater ownership.
• Enhanced & improved communication amongst project stakeholders via the project information database
through an integral working relationship with business stakeholders.
• Issuing all key reports & project KPIs on a bi-weekly basis central to the Exec Board used to make strategic
business decisions. Recognition as the P2M process & reporting expert across the business & 1 st point of
call for queries relating to P2M functions across all cross-functional teams.
• Managed key European projects across Biscuits & Snacks brands for Innovation & delivery. Brought
together international teams & factories to efficiently delivery projects & products in line with
• Driving key areas for project improvement, change & implementation on such areas as resource levels &
capacity across business functions through resource management & tracking
• Cost savings - managed £2.1m of packaging write-off down to £1m through effective risk management

Innovations Manager (Secondment - Jan 2008 to Oct 2008)

• Project Lead across several Savoury innovation projects through the P2M process for total brands worth of
£12m for NPD including Penguin Wafer & Crack’o’bites
• Development of Innovation strategies to drive portfolio & brand growth through strong consumer
• Leading cross functional teams & reporting portfolio plans to senior teams, whilst reviewing launches,
performance reporting & applying best practice through Key learning’s

RTB Projects Coordinator (May 2006 to July 2006)

• Project Management at SKU level. Key point of contact for RTB originations work. Key relationships built
up with external clients including design agencies, repro houses, printers, & TCS consultants.

Domestic & General (Inkfish) November 2004 to May 2006 Slough

Accounts Executive for Renault UK (June 2005 to May 2006)

• Centrally responsible for ensuring SLA compliance & reporting of Renault UK accounts & new initiatives
success internally to Client Services & Call Centre Managers & externally to Renault HQ
• Led the restructuring of the reporting system within the Renault account with no external resource usage,
creating a more streamlined reporting base. Freed up more resource so that there was greater focus on
commercial proactively.
• Key representative of client services department at the monthly Employee Forum meeting. Direct
discussions with the Managing Director & HR to find ways of improving staff/company performance.

Team Leader for PO Flowers (Nov 2004 to May 2005)

• Managing, motivating & coaching a team of 30 with the overall aim of maximising profitability through
continuous improvement
• Creating & managing payroll & build plan rotas to meet delivered hours & headcount. Managing staff
turnover effectively
• Monthly briefing to the company on my accounts success levels, SLAs, headcounts, variation in
performance, staff turnover, & agent development to Bronze, Silver & Gold standard


Brunel University 2003 Uxbridge

BSC (Hons) – Economics & Finance 2:1

Greenford Sixth Form 1998 Greenford

4 A-Levels: Economics, English Literature, General Studies, Physics


• Cricket, swimming, music, cars, F1, running, weights, volunteer work, DIY, & wedding planning


• Microsoft Office (Excel, Word, PowerPoint, Project)

• Lotus Notes & MS Outlook & Internet Explorer
• SAP, Business Warehouse
• Illustrator & Photoshop
• Urdu (Fluent), Hindi (Fluent), Punjabi (Fluent),