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Practice management Practice management

o you sometimes think: ‘If I just cover With 40% of the United Kingdom now Because you choose your friends on

my head with a pillow, all of this talk on Facebook, it is important that we have Facebook you can control the messages you
about social media might soon go an understanding of this social media receive, unlike with email – up to 90% of
away’? phenomenon that is rapidly spreading across email is spam.
It does seem like a new social media site the globe, and learn how we can use this new

social media
is popping up every day, and it is easy to get form of communication to grow our dental Facebook photos
overwhelmed with it all. Is it just a passing practices. Let’s get started . . . The photos application is one of the most
fad? Let’s look at the facts: popular on Facebook, allowing users to
• Forty-three per cent of online consumers What is Facebook? upload albums and images. Facebook is the
belong to one or more social networks Facebook is the most popular of the social most popular photo-sharing website, with
• Seventy-four per cent of social network users networking sites, having garnered more than over 100 million photos uploaded to the site
send messages to their friends as part of their 600 million active users (that’s almost 10% of each day.
daily routines the world’s population) in its seven years. Time Another feature of the photos application
• Eighty-seven per cent of parents of teenagers magazine named Mark Zuckerberg, Facebook’s is the ability to ‘tag’ users in a photo. For
are online founder, as its ‘Person of the Year’ for 2010, example, if a photo contains a user’s friend,
• Ninety-six per cent of Generation Y while the creation of Facebook is the subject of then the user can tag the friend in the photo.
participates in social media. a popular 2010 film The Social Network. A notification is then sent to the friend to
Users of Facebook may create a personal indicate that they have been tagged, providing
Why do we need to profile, add other users as friends and a link to see the photo.
understand social media? exchange messages on the site. Facebook users
If we intend to market our dental services to now post a billion pieces of content, such as Create a Facebook page to promote
younger clients, we need to understand how photos and messages, each day. Additionally, your dental practice
they communicate. For example, when my users may join common interest groups, Facebook provides unique, and free, ways to
daughter was home from university, I never organised by workplace, school or university, reach its 600 million users. Over 1.6 million
saw her send an email. Instead she was busy or other characteristics. businesses now have Facebook pages.
with text messages and Facebook. But let’s The name ‘Facebook’ stems from the title People have a ‘profile’ on Facebook,
bust the myth that only Gen X and Gen Y use of the book given to American students at the whereas a business has a ‘page’. You and I can
social media. start of the academic year by many university have ‘friends’ on Facebook, while a business
The fastest growing segment of users of administrations to help students to get to has ‘people who like this’.
Facebook is now neither secondary school know each other better.
nor university students, but rather females
aged between 55 and 65. Why? With the rest The Facebook Terminology on Facebook
of their family on Facebook (the average user On 4 February 2004, Mark Zuckerberg Profile Page
now spends an hour a day on the site), it’s the launched The Facebook, originally located
best way for them to keep up with stories and at thefacebook.com. The site was founded Represents a person Represents a business
photos of their children and grandchildren! by Zuckerberg with his college roommates
Has ‘friends’ Has ‘people who like this’
According to the video Social Media and fellow computer science students. The
Revolution (www.socialnomics.net), below website’s membership was initially limited to
are the number of years it took each of the Harvard students (within the first month, more You can begin to participate in social
following to reach 50 million users: than half of the undergraduate population media by creating a free Facebook presence
• Radio – 38 years was registered on the service), but was soon for your dental practice. First of all, go to
• Television – 13 years expanded to other universities in the Boston www.facebook.com/pages. In the upper right
• The internet – four years area. It gradually added support for students corner of the screen, select ‘United Kingdom’
• iPod – three years. at various other universities before opening to from the drop-down menu and, right above it,
Facebook, on the other hand, has added high school students and, finally, to anyone click the ‘Create Page’ button.
100 million users in just the last nine months! aged 13 and over. Look out for a step-by-step guide to help
Here, according to the Facebook Global you make the most of using Facebook and
Monitor, is a listing of the per cent of a Facebook profiles and pages other social media sites in the next issue of

Ted Janusz demonstrates why Facebook country’s citizens (not just the per cent of
those citizens who are online) who currently
Users can create profiles with photos, lists of
personal interests, contact information, and
Implant Dentistry Today. I

and similar sites are more than a passing

maintain a profile on Facebook: other personal details. Users can communicate
• Iceland – 53% with friends and other users through private or
• Norway – 46% public messages and a chat feature. They can
fad, requiring would-be users to rise above • Canada – 42%
• Hong Kong – 40.5%
also create and join interest groups and ‘like
pages’ (formerly called ‘fan pages’).
Ted Janusz is a professional

their fears
speaker, author and marketing
• United Kingdom – 40% Facebook requires a user’s name and profile
consultant. He has presented
• United States – 35.5% picture (if applicable) to be accessible by nearly 500 full-day seminars
• Chile – 35% everyone. on a variety of managerial
• Israel – 32.5% The website is free to users and generates topics. His website can be
• Bahamas – 30.5%. revenue from advertising. viewed at www.januspresentations.com.

xx Implant dentistry today June 2011 June 2011 Implant dentistry today xx