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18

CHAPTER - 4

ANALYSIS AND INTERPRETATION

TABLE 4.1
PROFILE OF THE RESPONDENTS

(a) GENDER

No. of Percentage
S.No Gender
Respondents (%)
1 Male 342 85.5
2 Female 58 14.5
Total 400 100

(b) AGE

No. of Percentage
S.No Age
Respondents (%)
1 20 – 30 years 136 34
2 31 – 40 years 72 18
3 41 – 50 years 81 20.25
4 > 51 years 111 27.75
Total 400 100

(c) ANNUAL INCOME

No. of Percentage
S.No Income Level
Respondents (%)
1 < 1 lakh 152 38
2 1 – 3 lakhs 182 45.5
3 > 3 lakhs 66 16.5
Total 400 100
(d) OCCUPATION

No. of Percentage
S.No Occupation
Respondents (%)
1 Businessman 46 11.5
2 Self Employed 48 12
19

3 Professional 112 28
4 Service 132 33
5 Retired 62 15.5
Total 400 100

(e) PERCENTAGE OF SAVINGS

No. of Percentage
S.No Percentage of savings
Respondents (%)
1 < 25% 317 79.25
2 >25% 83 20.75
Total 400 100

The general profile of the respondents given above is self explanatory.


Analysis is done by cross tabulating the obtained details with the demographic
details. It was found that most of the respondents were from the male group. And
they fall within in the age group of 20 – 30 years. Majority of the respondent’s
income level was between one and three lakhs. The percentage of savings of the
respondents was less than 25%.

TABLE NO. 4.2


ASSOCIATION BETWEEN PREFERRED INVESTMENT AVENUE
AND AGE GROUP
20

PREFERRED AGE GROUP


TOTAL
INVESTMENT AVENUE
20-50 51-70
FIXED DEPOSIT 16 21 37

INSURANCE 13 24 37

MUTUAL FUND 99 18 117

REAL ESTATE 108 22 130

STOCKS/SHARES 68 11 79

TOTAL 304 96 400

Null Hypothesis (H0) : There is no association between the preferred investment


avenue and the age group of the investors.
Alternate Hypothesis (H1) : There is an association between the preferred investment
avenue and the age group of the investors.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :4
3. Calculated Value χ 2
: 68.37 4. Critical Values : 9.488
5. Contingency Co efficient : 0.382

INTERPRETATION:
Since the calculated value is greater than the tabulated value, the Null
hypothesis is rejected. Therefore there is an association between the preferred
investment avenue and the age group of the investors. The association is a weak
one.
21

INVESTMENT AVENUE VS AG

120

99
100

80
RESPONDENTS

60

Fig.4.1

40

24
21
20 18
16
13

0
FIXED DEPOSIT INSURANCE MUTUAL FUN
TABLE NO. 4.3
ASSOCIATION BETWEEN PREFERRED INVESMENT AVENUE INVESTMENT AV
AND PERCENTAGE OF SAVINGS
20-50 Age group 51-70 A
22

Percentage of savings to total


Preferred earnings Total
Investment avenue
<25% >25%
Fixed deposit 25 12 37

Insurance 23 14 37

Mutual fund 105 12 117

Real estate 96 34 130

Stocks/shares 68 11 79

Total 317 83 400

Null Hypothesis (H0) : There is no association between the preferred


investment avenue and percentage of savings of the
investors.
Alternate Hypothesis (H1) : There is an association between the preferred
investment avenue and percentage of savings of the
investors.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :4
3. Calculated Value χ 2
: 10.33 4.Critical value : 9.488
5. Contingency co efficient : 0.228

INTERPRETATION:
Since the calculated value is greater than the critical value, the Null hypothesis is
rejected. Therefore there is an association between preferred investment avenue and
percentage of savings of the investors. The association is a weak one.
23

INVESTMENT AVENUE VS PERCENT

120

105

100

80
RESPONDENTS

60

Fig. 4.2
40

25 23
20 14
12 12

0
TABLE NO. 4.4
FIXED DEPOSIT BETWEEN PREFERRED
ASSOCIATION INSURANCE MUTUAL FUNDS
INVESMENT AVENUE AND GENDER INVESTMENT AVEN

<25% >25%
24

Gender
Investment avenue Total
Female MALE

Fixed deposit 8 29 37

Insurance 7 30 37

Mutual funds 20 97 117

Real estate 17 113 130

Stocks/shares 6 73 79

Total 58 342 400

Null Hypothesis (H0) : There is no association between the preferred


investment avenue and percentage of savings of the
investors.
Alternate Hypothesis (H1) : There is an association between the preferred
investment avenue and percentage of savings of the
25

investors.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :4
3. Calculated Value χ 2
: 22.02 4.Critical value : 9.488
5. Contingency co efficient : 0.159

INTERPRETATION:
Since the calculated value is greater than the critical value, the Null hypothesis is
rejected. Therefore, there is an association between the preferred investment avenue
and gender of the investors. And the association is a weak one.

INVESTMENT AVENUE - MAL

FIXED D
STOCKS/SHARES
22%

Fig 4.3.a

REAL ESTATE
33%
26

INVESTMENT AVENUE - FEMALE

STOCKS/SHARES
9%

REAL ESTATE
27%

Fig.4.3.b

TABLE NO. 4.5


ASSOCIATION BETWEEN PREFERRED INVESTMENT AVENUE
AND INCOME LEVE

Preferred
Income level
Investment
Total
avenue
<2 Lakhs 2-4 Lakhs >4 Lakhs

Fixed deposit 6 21 10 37

Insurance 13 18 6 37

Mutual fund 63 37 17 117

Real estate 45 69 16 130

Stocks/shares 27 28 24 79

Total 154 173 73 400


27

Null Hypothesis (H0) : There is no association between the preferred


investment avenue and income level of the investors.
Alternate Hypothesis (H1) : There is an association between the preferred
investment avenue and income level of the investors.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :8
3. Calculated Value χ 2
: 33.83 4. Critical value : 15.507
5. Contingency co efficient : 0.279

INTERPRETATION:
Since the calculated value is greater than the critical value, the Null
hypothesis is rejected. Therefore, there is an association between the preferred
investment avenue and the income level of the investors. The association is weak
one.
28

INVESTMENT AVENUE VS INC

70
63

60

50
RESPONDENTS

40 37

30

21 Fig.4.4
20 18 17
13
10
10
6 6

0 TABLE NO. 4.6


ASSOCIATION
FIXEDBETWEEN
DEPOSITPREFERRED INVESTMENT AVENUE
INSURANCE MUTUAL FUNDS
AND REASON FOR INVESTMENT
INVESTMENT AVENUE

Preferred < 2LAKHS


Reason for investment 2-4LAKHS > 4L
Investment
Total
avenues
Capital
High returns Low risk
appreciation
29

Fixed deposit 8 5 24 37

Insurance 9 8 20 37

Mutual funds 28 29 60 117


Real
80 22 28 130
Estate
Stocks shares 12 56 11 79

Total 137 120 143 400

Null Hypothesis (H0) :There is no association between the preferred investment


avenue and reason for investment of the investors.
Alternate Hypothesis (H1) : There is an association between the preferred investment
avenue and reason for investment of the investors.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :8
3. Calculated Value χ 2
: 137.78 4. Critical value : 15.507
5. Contingency co efficient : 0.506

ITERPRETATION:
Since the calculated value is greater than the table value, the Null hypothesis is
rejected. Hence there is an association between the preferred investment avenue and
the reason for selecting the same. The association is moderately strong.
30

REASON FOR SELECTING THE INVE

80

70

60
60

50
RESPONDENTS

40

28 29
30 Fig.4.5
24
20
20

8 9 8
10
5

0 TABLE NO. 4.7


ASSOCIATION BETWEEN REASONS FOR SELECTING
FIXED DEPOSIT INSURANCE
THE INVESTMENT AVENUE AND AGE
MUTUAL FUNDS
INVESTMENT AVEN

CAPITAL APPRECIATION HIGH RETU


31

Reasons for selecting the


Investment avenues
AGE Capital Total
apprecia High returns Low risk
tion
20-30 41 54 41 136
31-40 17 18 37 72

41-50 26 49 6 81

>51 38 15 58 111

Total 122 136 142 400

Null Hypothesis (H0) : There is no association between the preferred


investment avenue and reason for investment of the
Investors.
Alternate Hypothesis (H1) : There is an association between the preferred investment
avenue and reason for investment of the investors.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :6
3. Calculated Value χ 2
: 68.14 4. Critical value : 12.592
5. Contingency co efficient : 0.157
32

INTERPRETATION:
Since the calculated value is greater than the critical value the Null
hypothesis is rejected. Hence, there is an association between the preferred
investment avenue and the age of the investors. The association is a weak one.
33

REASON FOR SELECTING THE INVESTMENT

70

60
54

50

41 41
RESPONDENTS

40 37

30
Fig.4.6

20 17 18

10

TABLE NO. 4.8


ASSOCIATION BETWEEN THE AWARENESS LEVEL
0 IN MUTUAL FUNDS AND GENDER

20-30 31-40
Gender AGE GROUP
Awareness level in
mutual funds Total
Female Male
CAPITAL APPRECIATION HI
Not at all aware 5 7 12

Aware of it 10 101 111

Know very well 43 234 277

58 342 400
Total
34

Null Hypothesis (H0) : There is no association between the awareness level in


Mutual funds and gender of the investors.
Alternate Hypothesis (H1) : There is an association between the awareness level in
Mutual funds and gender of the investors.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :2
3. Calculated Value χ 2
: 10.08 4. Critical value : 5.991
5. Contingency co efficient : 0.181

INTERPRETATION:
Since the calculated value is greater than the table value, the Null hypothesis
is rejected. Hence, there is an association between the awareness level Mutual fund
and gender of the investors. The association is a weak one.
35

AWARENESS LEVEL IN MUTUAL FUNDS -

NOT AT ALL AWARE


2%

Fig.4.7.a

KNOW VERY WELL AWARENESS LEVEL IN MUTUAL FUNDS - F


68%

NOT

Fig.4.7.b

KNOW VERY WELL


74%
TABLE NO. 4.9
ASSOCIATION BETWEEN THE AWARENESS LEVEL
36

IN REAL ESTATE AND GENDER

Gender
Awareness level in
Total
real estate
Female Male

Not at all aware 6 24 30

Aware of it 42 172 214

Know very well 10 146 156

Total 58 342 400


Null
Hypothesis (H0) : There is no association
between the awareness level in
Real estate and gender of the investors.
Alternate Hypothesis (H1) : There is an association between the awareness level in
Real estate and gender of the investors.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :2
3. Calculated Value χ 2
: 13.50 4. Critical value : 5.991
5. Contingency co efficient : 0.118

INTERPRETATION:
Since the calculated value is greater than the critical value, the Null
hypothesis is rejected. Hence there is an association between the awareness level
in real estate and gender of the investors. The association is a weak one.
37

AWARENESSLEVEL INREAL ESTATE - MA

NOTAT

KNOW VERYWELL
43%

Fig.4.8.a

AWARENESS LEVEL IN REAL ESTATE

KNOW VERY WELL


17%

Fig.4.8.b

AWA
38

TABLE NO. 4.10


ASSOCIATION BETWEEN THE AWARENESS LEVEL
IN STOCKS/SHARES AND GENDER

Awareness level in Gender


Total
stocks/shares
Female Male

Not at all aware 5 25 30

Aware of it 10 112 122

Know very well 43 205 248

Total 58 342 400

Null Hypothesis (H0) : There is no association between the awareness level in


Stocks/Shares and gender of the investors
Alternate Hypothesis (H1) : There is an association between the awareness level in
Stocks/Shares and gender of the investors
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :2
3. Calculated Value χ 2
: 5.64 4. Critical value : 5.991
5. Contingency co efficient : 0.246

INTERPRETATION:
39

Since the calculated value is greater than the critical value the Null hypothesis
is rejected. Hence there is an association between the awareness level in real estate
and gender of the investors. The association is a weak one.

AWARENESS LEVEL IN STOCKS - M

NOT AT ALL AWARE


2%

KNOW VERY WELL


68%

Fig.4.9.a

AWARENESS LEVEL IN STOCK - FEMA

NOT AT ALL A
9%
40

Fig.4.9.b

TABLE
NO. 4.11 Invested in mutual funds
Occupation Total
Invested Not invested

Business 30 16 46

Professional 102 10 112

Retired 38 24 62

Self-employed 38 10 48

Service 104 28 132

Total 312 88 400

ASSOCIATION BETWEEN THE OCCUPATION


AND MUTUAL FUND INVESTORS
41

Null Hypothesis (H0) : There is no association between Occupation and


Mutual fund investors.
Alternate Hypothesis (H1) : There is an association between Occupation and
Mutual fund investors.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :4
3. Calculated Value χ 2
: 25.71 4. Critical value : 9.488
5. Contingency co efficient : 0.013

INTERPRETATION:
Since the calculated value is greater than the critical value the Null hypothesis
is rejected. Hence there is an association between the awareness level in
stocks/shares and gender of the investors. The association is a weak one.
42

OCCUPATION VS INVESTORS IN M

120

102
100

80
RESPONDENTS

60

Fig.4.10
40 38

30
24

20 16
10

0 TABLE NO. 4.12


ASSOCIATION BETWEEN THE GENDER
BUSINESS PROFESSIONAL RETIRED
AND MUTUAL FUND INVESTORS
OCCUPATION

INVESTED IN MF N
43

Invested in mutual funds


Gender Total
Not
Invested
invested

Female 46 12 58

Null Hypothesis Male 266 76 342

Total 312 88 400


(H0) : There is no association between Gender
and Mutual
Fund investors.
Alternate Hypothesis (H1) : There is an association between Gender and Mutual
Fund investors.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :1
3. Calculated Value χ 2
: 0.07 4.Critical value : 3.841

INTERPRETATION:
Since the calculated value is less than the critical value, the Null hypothesis is
accepted. Hence, there is no association between the gender and the investors of
Mutual fund.
44

INVESTORS IN MUTUAL FUNDS

300

266

250

200
RESPONDENTS

150

Fig.4.11
100

46
50

0
1
INVESTED
FEMALE MA
45

TABLE NO. 4.13


ASSOCIATION BETWEEN AGE AND
INVESTORS OF GROWTH FUND

Invested in growth fund


Age Total
Invested in Not invested in
growth fund growth fund

20-30 84 52 136

31-40 33 39 72

41-50 42 39 81

51-60 21 48 69
>61 5 37 42

Total 185 215 400

Null Hypothesis (H0) : There is no association between Age and Investors


of Growth fund.
Alternate Hypothesis (H1) : There is an association between Age and Investors
46

of Growth fund.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :4
3. Calculated Value χ 2
: 41.07 4. Critical value : 9.488
5. Contingency co efficient: 0.317

INTERPRETATION:
Since the calculated value is greater than the critical value, the Null hypothesis
is rejected. Hence there is an association between age and investors of growth fund.
And the association is a weak one.
47

AGE VS INVESTORS OF GRO

90
84

80

70

60
52
RESPONDENTS

50
42
39 39
40
Fig.4.12
33

30

20

10

TABLE NO. 4.14


0 ASSOCIATION BETWEEN AGE AND
INVESTORS
20-30 OF DIVIDEND PAYOUT FUND
31-40 41-50
AGE GROUP

INVESTED
48

Investors of dividend payout fund


Age Not invested in Total
Invested in dividend
dividend
Payout fund
Payout fund
20-30 32 104 136

31-40 26 46 72

41-50 21 60 81

51-60 48 21 69

>61 11 31 42

Total 138 262 400

Null Hypothesis (H0) : There is no association between Age and Investors


of Dividend Payout Fund.
Alternate Hypothesis (H1) : There is an association between Age and Investors
of Dividend Payout Fund.
CONCLUSION:
1. Level of Significance : 0.05 2. Degrees of Freedom :4
3. Calculated Value χ 2
: 48.79 4.Critical value : 9.488
5. Contingency co efficient : 0.324
49

INTERPRETATION:
Since the calculated value is greater than the critical value, the Null
hypothesis is rejected. Hence, there is an association between age and investors of
divided payout fund. And the association is a weak one.

TABLE NO. 4.15


ASSOCIATION BETWEEN AGE AND INVESTORS OF
DIVIDEND REINVESTMENT FUND

Investors of dividend reinvestment fund


Age Total
Invested in dividend Not invested in dividend
Reinvestment fund Reinvestment fund

20-30 62 74 136

31-40 10 62 72

41-50 12 69 81

51-60 13 56 69

>61 5 37 42

TOTAL 102 298 400

Null Hypothesis (H0) : There is no association between Age and Investors of


Dividend Reinvestment Fund.
Alternate Hypothesis (H1) : There is an association between Age and Investors
of Dividend Reinvestment Fund.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :4
3. Calculated Value χ 2
: 44.56 4. Critical value : 9.488
50

5. Contingency co efficient : 0.328

INTERPRETATION:
Since the calculated value is greater than the critical value, the Null hypothesis is
rejected. Hence, there is an association between the age and investors of dividend
reinvestment fund. And the association is a weak one.

TABLE NO. 4.16


ASSOCIATION BETWEEN AGE AND
INVESTORS OF EQUITY INCOME FUND

Investors of equity income fund


Age Total
Invested in Not invested in
Equity fund Equity fund
20-30 112 24 136

31-40 55 17 72

41-50 63 18 81

51-60 61 8 69

>61 15 27 42

Total 306 94 400

Null Hypothesis (H0) : There is no association between Age and Investors


of Equity Income Fund.
Alternate Hypothesis (H1) : There is an association between Age and Investors
of Equity Income Fund.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :4
3. Calculated Value χ 2
: 46.97 4. Critical value : 9.488
5. Contingency co efficient : 0.328
51

INTERPRETATION:
Since the calculated value is greater than the critical value, the Null
hypothesis is rejected. Hence, there is no association between age and investors of
equity income fund. The association is a weak one.

Approximate Annual income


annual
Total
TABLE investment in
NO. 4.17 mutual fund <1 Lakh 1-3 Lakhs >3 Lakhs

<5000 48 14 16 78

5001-25000 52 66 16 134

25001-50000 24 22 2 48

>50001 28 80 32 140

Total 152 182 66 400


ASSOCIATION BETWEEN APPROXIMATE ANNUAL INVESTMENT
IN MUTUAL FUNDS AND ANNUAL INCOME

Null Hypothesis (H0) : There is no association between approximate annual


investment in Mutual Funds and Annual Income.
52

Alternate Hypothesis (H1): There is an association between approximate annual


investment in Mutual Funds and Annual Income.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :6
3. Calculated Value χ 2
: 48.08 4. Critical value : 12.592
5. Contingency co efficient : 0.382

INTERPRETATAION:
Since the calculated value is greater than the critical value, the Null hypothesis
is rejected. Hence, there is an association between age and investors of equity
income fund. And the association is a weak one.
53

ANNUAL INCOME VS ANNUAL INVESTME

90

80

70 66

60
52
RESPONDENTS

50 48

40
Fig.4.13
30

20 16 16
14

10

TABLE NO. 4.18


ASSET
0 MANAGEMENT COMPANY SELECTED FOR RELIABILITY

<5000 5001-25000
INVESTMENT IN MUTUA

< 1LAKH 1-3LAKH


54

No. Of
Asset management company responden Percentage
S.no.
Selected for reliability ts

1 FIDELITY 18 5.77

2 FRAKLIN 26 8.33

3 ICICI 48 15.38

4 LIC 4 1.28

5 RELIANCE 52 16.67

6 SBI 90 28.85

7 TATA 60 19.23

8 UTI 14 5.45

Total 312 100

INFERENCE:
Most of the respondents, i.e. 28.85% of the respondent’s say that they
could only think of SBI when it comes to reliability. Hence SBI has a positive word of
mouth. Next stands the TATA with 19.23% of the respondents recalling it after SBI.
55

ASSET MANAGEMENT COMPANY SELEC

100

90

80

70

60
RELIABILITY

50 48

40 Fig.4.14

30 26

20 18

10
4

0
FIDELITY FRANKLIN ICICI LIC RE
ASSET MANAGEMENT

RELIABILITY
56

TABLE NO. 4.19


ASSET MANAGEMENT COMPANY SELECTED FOR BRAND IMAGE

Asset management No. Of


S.no company respondent Percentage
Selected for brand image s
1 FIDELITY 16 5.13

2 FRANKLIN 4 1.28

3 ICICI 36 11.54

4 LIC 12 3.85

5 RELIANCE 112 35.89

6 SBI 80 25.64

7 TATA 40 12.82

8 UTI 12 3.85

Total 312 100


57

INFERENCE:
A large percentage, 35.89% say that only Reliance comes to their mind as far
as Brand Image is considered and 25.64% of the respondents say that SBI comes to
their mind for Brand Image.
58

ASSET MANAGEMENT COMPANY SELECT

120

100

80
RESPONDENTS

60

Fig.4.15

40 36

20 16
12

0
TABLE
FIDELITY NO. 4.20
FRANKLIN ICICI LIC RE
ASSET MANAGEMENT COMPANY SELECTED FOR CUSTOMER SERVICE
ASSET MANAGEMENT

BRAND IMAG
59

Asset management
No. Of
S.no. company selected for Percentage
respondents
customer service

1 FIDELITY 14 4.49

2 HDFC 16 5.13

3 ICICI 14 4.49

4 LIC 14 4.49

5 RELIANCE 92 29.49

6 SBI 80 25.64

7 TATA 60 19.23

8 UTI 22 7.05

Total 312 100

INFERENCE:
It can be noted from the above table that out of the 312 (100%) respondents
who have invested in Mutual funds 92 (29.49%) of them say that Reliance offers
better customer service. Next stands the SBI with 80 (25.64%) of the respondents
saying that they receive better service.
60

ASSET MANAGEMENT COMPANY SELECTED

100

90

80

70

60
RESPONDENTS

50

Fig.4.16
40

30

20 16
14 14 14

10

TABLE NO. 4.21


ASSET0 MANAGEMENT COMPANY SELECTED FOR PAST PERFORMANCE
FIDELITY HDFC ICICI LIC RE
ASSET MANAGEMENT

CUSTOMER SER
61

Asset management
No.of
S.no. company for past Percentage
Respondents
performance
1 FRANKLIN 42 13.46
2 HDFC 10 3.21
3 ICICI 46 14.74
4 LIC 6 1.92
5 RELIANCE 72 23.08
6 SBI 78 25
7 TATA 48 15.38
8 UTI 10 3.12

Total 312 100

INFERENCE:
It can be seen from the above table that among those who invested in Mutual
funds a majority of them say that SBI has been performing well for a long period
with25%. Then stands the Reliance with23.08% and then the TATA with 15.38%.
62

ASSET MANAGEMENT COMPANY SELECTED

90

80

70

60
RESPONDENTS

50
46
42
40

30
63

Fig.4.17

CHAPTER 5
FINDINGS

 The main reason why people invest in Mutual funds is due to the risk
diversification. And people with very little surplus can also invest in Mutual fund
through the Systematic investment plan (SIP) that requires only Rs.500 as initial
investment.

 Investors falling under the age group of 20 – 50 years have largely invested in
mutual funds apart from real estate. The retired section of people goes for fixed
deposits and insurance as their preferred investment.

 People with moderate income and who save less than 25% of their income
have invested in Mutual funds. And investors with considerably good risk appetite
have chosen Shares/stocks as investment mode.

 Professionals and service sectors people have largely selected Mutual funds
as their best mode of investment.

 As far as awareness level is considered the Female investors are well aware
of the advantages of Mutual fund investment even better than their male
counterparts.
64

 The main reason for investing in Mutual fund is the investors perception of its
low risk.

 Majority of the investors of Mutual funds have opted for Equity scheme and
growth option.

 As far as asset management companies are considered, SBI preferred for


reliability and past performance, Reliance is selected for Brand image and Customer
service.

 Though people prefer investing in real estates they are not able to do so due
to insufficient funds.
65

CHAPTER 6
SUGGESTIONS

 Female group of the investors have to be targeted and better awareness level
have to be created. By doing so the number of Mutual fund investors can be
increased.

 The retired group of people has to be ensured about the risk diversification
concept in Mutual fund. The investors who are above 60 years of age are a good
source of lump sum investment.

 To increase the market share professionals and people in service sector


should be targeted.

 Moderate income group should be continuously contacted. The reasons for


high income group not going for Mutual fund investment should be analyzed for
evolving suitable strategy for bringing them also under the fold of Mutual fund.

 Marketing staff should be better motivated during the time of new fund offers
from asset management companies like Reliance and SBI.
66

 The advantage of on going funds can also be explained clearly to the


investors during other times to ensure that there is business all through the year for
KARVY.

 Through the existing database, based on the income level, new financial
products and schemes could be targeted at a particular income category, which the
company can do easily.

CHAPTER 7
CONCLUSION

The study helped in bringing out the various investment opportunities


available for the investors. Among all the investments, there were very specific
reasons to why people preferred investing in one mode of investment. The
dominating factor as far as Mutual fund investment was considered is the very low
risk due to diversification.

As far as Asset management companies were considered there was clarity


among the investors as to which company’s products should be selected for
investing. The demographic factor played vital role in their decision making process.
For those Asset management companies that have not captured the attention of the
investors should go on with more advertisements and research so that they get more
support from the client side. Thus this study helped to understand the perception of
investors.

The future scope of research area may be a study that concentrates more on
specific sector such as the lump sum investors or the SIP (systematic investment
plan) investors. This will help in getting clear picture of the segments of investors.
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