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CHAPTER - 4
TABLE 4.1
PROFILE OF THE RESPONDENTS
(a) GENDER
No. of Percentage
S.No Gender
Respondents (%)
1 Male 342 85.5
2 Female 58 14.5
Total 400 100
(b) AGE
No. of Percentage
S.No Age
Respondents (%)
1 20 – 30 years 136 34
2 31 – 40 years 72 18
3 41 – 50 years 81 20.25
4 > 51 years 111 27.75
Total 400 100
No. of Percentage
S.No Income Level
Respondents (%)
1 < 1 lakh 152 38
2 1 – 3 lakhs 182 45.5
3 > 3 lakhs 66 16.5
Total 400 100
(d) OCCUPATION
No. of Percentage
S.No Occupation
Respondents (%)
1 Businessman 46 11.5
2 Self Employed 48 12
19
3 Professional 112 28
4 Service 132 33
5 Retired 62 15.5
Total 400 100
No. of Percentage
S.No Percentage of savings
Respondents (%)
1 < 25% 317 79.25
2 >25% 83 20.75
Total 400 100
INSURANCE 13 24 37
STOCKS/SHARES 68 11 79
INTERPRETATION:
Since the calculated value is greater than the tabulated value, the Null
hypothesis is rejected. Therefore there is an association between the preferred
investment avenue and the age group of the investors. The association is a weak
one.
21
INVESTMENT AVENUE VS AG
120
99
100
80
RESPONDENTS
60
Fig.4.1
40
24
21
20 18
16
13
0
FIXED DEPOSIT INSURANCE MUTUAL FUN
TABLE NO. 4.3
ASSOCIATION BETWEEN PREFERRED INVESMENT AVENUE INVESTMENT AV
AND PERCENTAGE OF SAVINGS
20-50 Age group 51-70 A
22
Insurance 23 14 37
Stocks/shares 68 11 79
INTERPRETATION:
Since the calculated value is greater than the critical value, the Null hypothesis is
rejected. Therefore there is an association between preferred investment avenue and
percentage of savings of the investors. The association is a weak one.
23
120
105
100
80
RESPONDENTS
60
Fig. 4.2
40
25 23
20 14
12 12
0
TABLE NO. 4.4
FIXED DEPOSIT BETWEEN PREFERRED
ASSOCIATION INSURANCE MUTUAL FUNDS
INVESMENT AVENUE AND GENDER INVESTMENT AVEN
<25% >25%
24
Gender
Investment avenue Total
Female MALE
Fixed deposit 8 29 37
Insurance 7 30 37
Stocks/shares 6 73 79
investors.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :4
3. Calculated Value χ 2
: 22.02 4.Critical value : 9.488
5. Contingency co efficient : 0.159
INTERPRETATION:
Since the calculated value is greater than the critical value, the Null hypothesis is
rejected. Therefore, there is an association between the preferred investment avenue
and gender of the investors. And the association is a weak one.
FIXED D
STOCKS/SHARES
22%
Fig 4.3.a
REAL ESTATE
33%
26
STOCKS/SHARES
9%
REAL ESTATE
27%
Fig.4.3.b
Preferred
Income level
Investment
Total
avenue
<2 Lakhs 2-4 Lakhs >4 Lakhs
Fixed deposit 6 21 10 37
Insurance 13 18 6 37
Stocks/shares 27 28 24 79
INTERPRETATION:
Since the calculated value is greater than the critical value, the Null
hypothesis is rejected. Therefore, there is an association between the preferred
investment avenue and the income level of the investors. The association is weak
one.
28
70
63
60
50
RESPONDENTS
40 37
30
21 Fig.4.4
20 18 17
13
10
10
6 6
Fixed deposit 8 5 24 37
Insurance 9 8 20 37
ITERPRETATION:
Since the calculated value is greater than the table value, the Null hypothesis is
rejected. Hence there is an association between the preferred investment avenue and
the reason for selecting the same. The association is moderately strong.
30
80
70
60
60
50
RESPONDENTS
40
28 29
30 Fig.4.5
24
20
20
8 9 8
10
5
41-50 26 49 6 81
>51 38 15 58 111
INTERPRETATION:
Since the calculated value is greater than the critical value the Null
hypothesis is rejected. Hence, there is an association between the preferred
investment avenue and the age of the investors. The association is a weak one.
33
70
60
54
50
41 41
RESPONDENTS
40 37
30
Fig.4.6
20 17 18
10
20-30 31-40
Gender AGE GROUP
Awareness level in
mutual funds Total
Female Male
CAPITAL APPRECIATION HI
Not at all aware 5 7 12
58 342 400
Total
34
INTERPRETATION:
Since the calculated value is greater than the table value, the Null hypothesis
is rejected. Hence, there is an association between the awareness level Mutual fund
and gender of the investors. The association is a weak one.
35
Fig.4.7.a
NOT
Fig.4.7.b
Gender
Awareness level in
Total
real estate
Female Male
INTERPRETATION:
Since the calculated value is greater than the critical value, the Null
hypothesis is rejected. Hence there is an association between the awareness level
in real estate and gender of the investors. The association is a weak one.
37
NOTAT
KNOW VERYWELL
43%
Fig.4.8.a
Fig.4.8.b
AWA
38
INTERPRETATION:
39
Since the calculated value is greater than the critical value the Null hypothesis
is rejected. Hence there is an association between the awareness level in real estate
and gender of the investors. The association is a weak one.
Fig.4.9.a
NOT AT ALL A
9%
40
Fig.4.9.b
TABLE
NO. 4.11 Invested in mutual funds
Occupation Total
Invested Not invested
Business 30 16 46
Retired 38 24 62
Self-employed 38 10 48
INTERPRETATION:
Since the calculated value is greater than the critical value the Null hypothesis
is rejected. Hence there is an association between the awareness level in
stocks/shares and gender of the investors. The association is a weak one.
42
OCCUPATION VS INVESTORS IN M
120
102
100
80
RESPONDENTS
60
Fig.4.10
40 38
30
24
20 16
10
INVESTED IN MF N
43
Female 46 12 58
INTERPRETATION:
Since the calculated value is less than the critical value, the Null hypothesis is
accepted. Hence, there is no association between the gender and the investors of
Mutual fund.
44
300
266
250
200
RESPONDENTS
150
Fig.4.11
100
46
50
0
1
INVESTED
FEMALE MA
45
20-30 84 52 136
31-40 33 39 72
41-50 42 39 81
51-60 21 48 69
>61 5 37 42
of Growth fund.
CALCULATION:
1. Level of Significance : 0.05 2. Degrees of Freedom :4
3. Calculated Value χ 2
: 41.07 4. Critical value : 9.488
5. Contingency co efficient: 0.317
INTERPRETATION:
Since the calculated value is greater than the critical value, the Null hypothesis
is rejected. Hence there is an association between age and investors of growth fund.
And the association is a weak one.
47
90
84
80
70
60
52
RESPONDENTS
50
42
39 39
40
Fig.4.12
33
30
20
10
INVESTED
48
31-40 26 46 72
41-50 21 60 81
51-60 48 21 69
>61 11 31 42
INTERPRETATION:
Since the calculated value is greater than the critical value, the Null
hypothesis is rejected. Hence, there is an association between age and investors of
divided payout fund. And the association is a weak one.
20-30 62 74 136
31-40 10 62 72
41-50 12 69 81
51-60 13 56 69
>61 5 37 42
INTERPRETATION:
Since the calculated value is greater than the critical value, the Null hypothesis is
rejected. Hence, there is an association between the age and investors of dividend
reinvestment fund. And the association is a weak one.
31-40 55 17 72
41-50 63 18 81
51-60 61 8 69
>61 15 27 42
INTERPRETATION:
Since the calculated value is greater than the critical value, the Null
hypothesis is rejected. Hence, there is no association between age and investors of
equity income fund. The association is a weak one.
<5000 48 14 16 78
5001-25000 52 66 16 134
25001-50000 24 22 2 48
>50001 28 80 32 140
INTERPRETATAION:
Since the calculated value is greater than the critical value, the Null hypothesis
is rejected. Hence, there is an association between age and investors of equity
income fund. And the association is a weak one.
53
90
80
70 66
60
52
RESPONDENTS
50 48
40
Fig.4.13
30
20 16 16
14
10
<5000 5001-25000
INVESTMENT IN MUTUA
No. Of
Asset management company responden Percentage
S.no.
Selected for reliability ts
1 FIDELITY 18 5.77
2 FRAKLIN 26 8.33
3 ICICI 48 15.38
4 LIC 4 1.28
5 RELIANCE 52 16.67
6 SBI 90 28.85
7 TATA 60 19.23
8 UTI 14 5.45
INFERENCE:
Most of the respondents, i.e. 28.85% of the respondent’s say that they
could only think of SBI when it comes to reliability. Hence SBI has a positive word of
mouth. Next stands the TATA with 19.23% of the respondents recalling it after SBI.
55
100
90
80
70
60
RELIABILITY
50 48
40 Fig.4.14
30 26
20 18
10
4
0
FIDELITY FRANKLIN ICICI LIC RE
ASSET MANAGEMENT
RELIABILITY
56
2 FRANKLIN 4 1.28
3 ICICI 36 11.54
4 LIC 12 3.85
6 SBI 80 25.64
7 TATA 40 12.82
8 UTI 12 3.85
INFERENCE:
A large percentage, 35.89% say that only Reliance comes to their mind as far
as Brand Image is considered and 25.64% of the respondents say that SBI comes to
their mind for Brand Image.
58
120
100
80
RESPONDENTS
60
Fig.4.15
40 36
20 16
12
0
TABLE
FIDELITY NO. 4.20
FRANKLIN ICICI LIC RE
ASSET MANAGEMENT COMPANY SELECTED FOR CUSTOMER SERVICE
ASSET MANAGEMENT
BRAND IMAG
59
Asset management
No. Of
S.no. company selected for Percentage
respondents
customer service
1 FIDELITY 14 4.49
2 HDFC 16 5.13
3 ICICI 14 4.49
4 LIC 14 4.49
5 RELIANCE 92 29.49
6 SBI 80 25.64
7 TATA 60 19.23
8 UTI 22 7.05
INFERENCE:
It can be noted from the above table that out of the 312 (100%) respondents
who have invested in Mutual funds 92 (29.49%) of them say that Reliance offers
better customer service. Next stands the SBI with 80 (25.64%) of the respondents
saying that they receive better service.
60
100
90
80
70
60
RESPONDENTS
50
Fig.4.16
40
30
20 16
14 14 14
10
CUSTOMER SER
61
Asset management
No.of
S.no. company for past Percentage
Respondents
performance
1 FRANKLIN 42 13.46
2 HDFC 10 3.21
3 ICICI 46 14.74
4 LIC 6 1.92
5 RELIANCE 72 23.08
6 SBI 78 25
7 TATA 48 15.38
8 UTI 10 3.12
INFERENCE:
It can be seen from the above table that among those who invested in Mutual
funds a majority of them say that SBI has been performing well for a long period
with25%. Then stands the Reliance with23.08% and then the TATA with 15.38%.
62
90
80
70
60
RESPONDENTS
50
46
42
40
30
63
Fig.4.17
CHAPTER 5
FINDINGS
The main reason why people invest in Mutual funds is due to the risk
diversification. And people with very little surplus can also invest in Mutual fund
through the Systematic investment plan (SIP) that requires only Rs.500 as initial
investment.
Investors falling under the age group of 20 – 50 years have largely invested in
mutual funds apart from real estate. The retired section of people goes for fixed
deposits and insurance as their preferred investment.
People with moderate income and who save less than 25% of their income
have invested in Mutual funds. And investors with considerably good risk appetite
have chosen Shares/stocks as investment mode.
Professionals and service sectors people have largely selected Mutual funds
as their best mode of investment.
As far as awareness level is considered the Female investors are well aware
of the advantages of Mutual fund investment even better than their male
counterparts.
64
The main reason for investing in Mutual fund is the investors perception of its
low risk.
Majority of the investors of Mutual funds have opted for Equity scheme and
growth option.
Though people prefer investing in real estates they are not able to do so due
to insufficient funds.
65
CHAPTER 6
SUGGESTIONS
Female group of the investors have to be targeted and better awareness level
have to be created. By doing so the number of Mutual fund investors can be
increased.
The retired group of people has to be ensured about the risk diversification
concept in Mutual fund. The investors who are above 60 years of age are a good
source of lump sum investment.
Marketing staff should be better motivated during the time of new fund offers
from asset management companies like Reliance and SBI.
66
Through the existing database, based on the income level, new financial
products and schemes could be targeted at a particular income category, which the
company can do easily.
CHAPTER 7
CONCLUSION
The future scope of research area may be a study that concentrates more on
specific sector such as the lump sum investors or the SIP (systematic investment
plan) investors. This will help in getting clear picture of the segments of investors.
67