c Organizations whether they are private or public, for-profit or not for profit are governed

by a set of policies and procedures. To ensure the optimum efficiency and utilization of
these policies and procedures need to be reviewed periodically. The review process not
only assesses the success or failure of the policy or procedure it also encapsulates the
implementation of these policies. The research that undertakes this role is applied policy
research, which means that the research is required to gather specific information and has
the potential to create actionable outcomes.

c Over the last three decades qualitative research methods have been recognized as a
valuable tool in the social sciences and in particular management studies and this has
spilled over into applied social policy research.

c Framework analysis is a qualitative method that is aptly suited for applied policy
research. Framework analysis originated in an independent qualitative research unit in the
Social and Community Planning Research Institute situated in London, England. It was
developed by two qualitative researchers. It can be said to be quite similar to grounded
theory; however, framework analysis differs in that it is better adapted to research that
has specific questions,
c

c ’ualitative research is an inquiry process of understanding based on distinct and

methodological traditions of inquiry that explore a social or a human problem. The
researcher builds a complex, holistic picture, analyzes words, reports detailed views of
informants and conducts the study in a natural setting .
c

c ’ualitative research in the business environment provides a stronger basis for analysis
and interpretation because it is grounded in the natural environment of the phenomenon.

c Applied policy research is not limited to one particular stream of data collection and
methodology. In fact, the use of multi methods not only provides a more in-depth data set
but also allows there searcher to validate findings and thus increase the reliability of the
findings . Also the use of multi methods may be necessary in order to answer the
questions that initiated the research
c

cccccccccccccccccccccccccccccccccccccccccccccccObjectives of the study

c — c
c 
c
 cc 
 c
c
 c — c
c  c c
 
 c c 
 
c c  c  c c c
  
c c

 
cc


 
c
c — c
c c 
 c
 
cc c c


c
c — c ccc 
 
c c
 
c
cc 
c
 c

ccccccc— c
cc 
 
c

  c cc
 c
 

Research Methodology

c Organizations whether they are private or public, for-profit or not for profit are governed
by a set of policies and procedures. To ensure the optimum efficiency and utilization of
these policies and procedures need to be reviewed periodically. The review process not
only assesses the success or failure of the policy or procedure it also encapsulates the
implementation of these policies. The research that undertakes this role is applied policy
research, which means that the research is required to gather specific information and has
the potential to create actionable outcomes.

c Over the last three decades qualitative research methods have been recognized as a
valuable tool in the social sciences and in particular management studies and this has
spilled over into applied social policy research.

c Framework analysis is a qualitative method that is aptly suited for applied policy
research. Framework analysis originated in an independent qualitative research unit in the
Social and Community Planning Research Institute situated in London, England. It was
developed by two qualitative researchers. It can be said to be quite similar to grounded
theory; however, framework analysis differs in that it is better adapted to research that
has specific questions,
c

ccccccccccccccccccccccccccccccccccObjectives of the study

c
c
c — c
c 
c
 cc 
 c
c
c — c
c  c c
 
 c c 
 
c c  c  c c c
  
c c

 
cc


 
c
c — c
c c 
 c
 
cc c c


c

—c cc
c
c cc c cÊ
 Êcc
cJ

   

 cJ
cuÊ u c
—c c c 
c c 
c  c  
c  c c
c  
c c
 
c  c  c c


c cc

cc !


c
"c#c

c
$cc

cc
!c
  c
c 
 cc 
cc c ccc 
 ccc  c c


c
 
c cc cc$c cc  
c c
c
c cc
  c c $c c
cc
c

c c
 c  c c 
 c —c 
c 
c c  c c 

c c c
 c

ccc c c
$cc
cccccc#cc% c
c ccc c
c
c

cc


 
c  c c


c

c c 
c
  c &c 
 
!c & $c
' 

cc
c(c c$cc
cc
c cc
c c


c 

c
c c
c cc#c
cc
 c ccc#ccc
c
c cc)c

c 
 c c  c #c c
  c 
c c  c
 c c c 

c c
c cc
—cc
 cc#c
cc& c cc
ccc *c
  $cc c+)c cc

c c 
c
*
cc 
c 
c,-.c c
cc 
cc

cc-//c
cc#c
*$c
c
c 
cc

 cc#cc)c
cc 
c cc0cc c+1c
cc—
c#
c
c

cc

 c
cc 
ccc c
'c cc,c 
c
c+///c

$c#c
cc
cc c 
ccc c&
c c
cc
cc c
c c
c,-.c cc cc

c% 
c cc 
c
c c  c $c  c  $c c  c


c c  
c c $c
 c
c cc
 c cc#c 

c
—c cc
c c *ccc#c
ccc cc  
c(c c
 c
c
cc 

c c

c c c

$c  
c c
cc cc
c c



c $c  c 
c  c 
c  c 
c c  c c 
 
c 2 $c c 
c

 !  c c c 


c c   c c
  
$c
 

c c
 
c #c
 $c c

 c
ccc
—c#ccc
cc-c
cc
 c c#c
c
c c c cc0c3c
44/c cc)//5c c0c3c6)5c cc)/+/cc0c3c145c cc)/+-c
#c% $c
 
cc c
c
cc *cc ccc c cc7
ccc
c)//+$cc
c 
 cc% $cc


c cc cccc% c c

cc
c
c c
 
cc(ccccc 
cc c
 c$c c
c
c 
 c c c 
c 

c c c
  
c c
!
  c  c *c

 
c  c 
c  c c c 

c c c c c
  
c
 c c  c


cc 
c 
c
—c c c *cc
cc c 
 c c
c
c cc 

c8c

  
 c 
cccc cc 

c—cc
cc
 
c
c ccc


c 8c 

c 

c
c c c c  c c *c c  c 
c 

 c
 ccc

c

 
c c 
c  c c 
c 
 c  c *c c 
c c %c %*$c & $c
9 $c7c:$c
$c


c
$c; 
$c7c
c<$c c' $c c

$c9
c&c&c $c ccc$cc c *c
cc=c


$c2c



c  c : 
 c c c
  c 
c  c c c &c c

c c c c
c c 
c  
c c c c 
 c c 
c -c ;
c >c
 $c
  $c
 $c

   cc

?c c
 

cc'c
c ccc
c
$c 
cc
 c c


c
—c cc
c
c cc c cÊ
 Êcc
cJ

   

 cJ
cuÊ u c
—c c c 
c c 
c  c  
c  c c
c  
c c
 
c  c  c c


c cc

cc !


c
"c#c

c
$cc

cc
!c
  c
c 
 cc 
cc c ccc 
 ccc  c c


c
 
c cc cc$c cc  
c c
c
c cc
  c c $c c
cc
c

c c
 c  c c 
 c —c 
c 
c c  c c 

c c c
 c

ccc c c
$cc
cccccc#cc% c
c ccc c
c
c

cc


 
c  c c


c

c c 
c
  c &c 
 
!c & $c
' 

cc
c(c c$cc
cc
c cc
c c


c 

c
c c
c cc#c
cc
 c ccc#ccc
c
c cc)c

c 
 c c  c #c c
  c 
c c  c
 c c c 

c c
c cc
—cc
 cc#c
cc& c cc
ccc *c
  $cc c+)c cc

c c 
c
*
cc 
c 
c,-.c c
cc 
cc

cc-//c
cc#c
*$c
c
c 
cc

 cc#cc)c
cc 
c cc0cc c+1c
cc—
c#
c
c

cc

 c
cc 
ccc c
'c cc,c 
c
c+///c

$c#c
cc
cc c 
ccc c&
c c
cc
cc c
c c
c,-.c cc cc

c% 
c cc 
c
c c  c $c  c  $c c  c


c c  
c c $c
 c
c cc
 c cc#c 

c
—c cc
c c *ccc#c
ccc cc  
c(c c
 c
c
cc 

c c

c c c

$c  
c c
cc cc
c c



c $c  c 
c  c 
c  c 
c c  c c 
 
c 2 $c c 
c

 !  c c c 


c c   c c
  
$c
 

c c
 
c #c
 $c c

 c
ccc
—c#ccc
cc-c
cc
 c c#c
c
c c c cc0c3c
44/c cc)//5c c0c3c6)5c cc)/+/cc0c3c145c cc)/+-c
#c% $c
 
cc c
c
cc *cc ccc c cc7
ccc
c)//+$cc
c 
 cc% $cc


c cc cccc% c c

cc
c
c c
 
cc(ccccc 
cc c
 c$c c
c
c 
 c c c 
c 

c c c
  
c c
!
  c  c *c
 
 
c  c 
c  c c c 

c c c c c
  
c
 c c  c


cc 
c 
c
—c c c *cc
cc c 
 c c
c
c cc 

c8c

  
 c 
cccc cc 

c—cc
cc
 
c
c ccc


c 8c 

c 

c
c c c c  c c *c c  c 
c 

 c
 ccc

c

 
c c 
c  c c 
c 
 c  c *c c 
c c %c %*$c & $c
9 $c7c:$c
$c


c
$c; 
$c7c
c<$c c' $c c

$c9
c&c&c $c ccc$cc c *c
cc=c


$c2c



c  c : 
 c c c
  c 
c  c c c &c c

c c c c
c c 
c  
c c c c 
 c c 
c -c ;
c >c
 $c
  $c
 $c

   cc

?c c
 

cc'c
c ccc
c
$c 
cc
 c c


c
 is one of India¶s fastest growing retail stores.Spencer's is based on the 'Food
First' Format (it mainly offers fresh and packaged food). Many outlets though sport multiple
formats for retailing food, apparel, fashion, electronics, lifestyle products, music and books. It is
owned by the RPG Group, a major business house.

Established in 1996, Spencer¶s is one of the popular destination for shoppers in India with
supermarkets, hypermarkets and dailies spread all over India.

Spencer's began operations as a retail chain in he early 90¶s in Southern India. Stores are largely
setup in one of 2 formats.

ac :  c
 
$c c

 
cc
ac 7

$c c
 
c
cc

In Late October 2009, Spencer's opened its Largest Store in India in the southern Indian city of
Bangalore Sarjapur. The store is spread over 35,000 square feet (3,300 m2) is part of their current
expansion plan which involves the opening of 10 stores in the city (3 hypermarkets).
 Limitations of the Studyccc

ccccc

  cccc c cc

 
c
 c
c

c —c

c
*c 
c
cc c6//c c 
c ccc c 
c
c —
c
c
c
c
cc 
c

 $c% c
c @c  cc ccc

 c ccc

 c
c —cc c c
c
  c
c c cc
 c c6-c
c
c #c
c ccc c


c c c

c c

c
c —
c
c 
c c  c c 

c c 

c c c 


c c 


c

cc
 
cc  ccc


ccc  ccc cc
 c

c
c