TITLE OF THE STUDY

(Times New Roman, 12, Justified)

Management Research Project -1

Submitted
In the partial fulfillment of the Degree of
Master of Business Administration
Semester-III

By
Name Roll No.
(Your Name & Roll No.)

Under the Guidance of:

Prof. (Dr.) Mahendra Sharma
Prof. & Head,
V. M. Patel Institute of Management.
&
Dr. Rohit H. Trivedi
Assistant Professor,
V. M. Patel Institute of Management.

Submitted To:
V. M. Patel Institute of Management,
Ganpat University,
Kherva.

(Logo of the Institution)

(Month and Year)

Note : Front Page must be in Times New Roman, Justified, 12 – 2 Space

No Bold except Title. Not to use Italitics or Underline.

Guideline Prepared By : Dr. Rohit H. Trivedi, Assistant Professor, VMPIM.

 CERTIFICATE BY THE GUIDE

This is to certify that the contents of this report entitled “___________________” by

(Name of the Student & Roll No.) submitted to V. M. Patel Institute of Management
for the Award of Master of Business Administration (MBA Sem-III) is original
research work carried out by him/her/them under my supervision.

This report has not been submitted either partly or fully to any other University or
Institute for award of any degree or diploma.

Prof. (Dr.) Mahendra Sharma,

Professor & Head,
V. M. Patel Institute Of Management,
Ganpat University.
Kherva.
Date :
Place :

-------Separate Page------

CANDIDATE’S STATEMENT

I/We hereby declare that the work incorporated in this report entitled “___________”
in partial fulfillment of the requirements for the award of Master of Business
Administration (Sem.- ) is the outcome of original study undertaken by me/us and it
has not been submitted earlier to any other University or Institution for the award of
any Degree or Diploma.

Date : (Name & Sign. Of Student)

Place :

Guideline Prepared By : Dr. Rohit H. Trivedi, Assistant Professor, VMPIM.

 CONTENTS

Certificate By the Guide ii

Candidate’s Statement iii
Preface iv
Acknowledgments vi

List of Tables xiii

List of Figures & Graphs xvi
Abbreviations Used xvii

1 CHAPTER – 1 1-30

1.1 1

1.2 3

1.3 6

1.4 13

1.5 References 23

2 CHAPTER – 2 31-60
3 CHAPTER – 3 61-90

APPENDICES I-XVI

1.
i-x
2. Bibliography
xi-xvi

Notes:
1. Complete report should be in ‘Times New Roman, 12, Justified- 1.5 space’.
2. As little use of Bold, Italics and underline as possible.
3. All pages numbered. Number should be at bottom right of the page.
4. No Header and Footer.

Guideline Prepared By : Dr. Rohit H. Trivedi, Assistant Professor, VMPIM.

5. Don’t use multi-colour in graph or chart unnecessarily.
6. Never show the logo of the company/institution in all the pages as header/footer.
REFERENCE STYLE:
APA (AMERICAN PSYCHOLOGICAL SSOCIATION)

References should be cited in the style prescribed in the Publication Manual of

the American Psychological Association (4th ed.). Indicate the position of the
reference in the redport text within brackets by the author's last name and the year of
publication; e.g.:

• ‘The importance of marketing can be considered to be core at the

management heart (Porter, 1980).’ or

• Incorporate it into a sentence, eg: ‘as pointed out by Hannan and Freeman
(1977), we can find the importance of marketing at the core of management
heart.’

At the end of the text, references should be listed in the alphabetical order of the last
names of the authors, with a title REFERENCES. Examples of how the references
are to be listed at the end of the paper are given below.

• (If it is a book): Porter, M.E. (1980) Competitive Strategy, New York: Free
Press.

• (If it is an article in a journal): Hannan, M.T. and Freeman, J. (1977) ‘The

Population Ecology of Organizations’, American journal of Sociology, 82 (5):
929-964.

• (If it is an article in an edited book): Kanter, R.M. (1988), ‘When a

Thousand Flowers Bloom’ in B. Staw and L. Cummings (eds), Research in
Organizational Behaviour, pp.169-211, Greenwich, CT: JAI Press.

• (If it is from website) : Kanter, R.M. (1988) ‘When a Thousand Flowers

Bloom’ as appeared in www.allbusiness.com/india/marketing. Downloaded on
Dt. / / Time :

Notes: Do not use footnotes. Minimize endnotes.

Figures and Tables: Figures and tables are to be separately numbered, titled and
attached in the report in APA style. For e.g. if it is Table 1 in Chapter 1, then heading

Guideline Prepared By : Dr. Rohit H. Trivedi, Assistant Professor, VMPIM.

is ‘Table 1.1 – History of Marketing’. For Figure ‘Figure 1.1 – Sales of XYZ Co. Ltd.
from 1998 to 2008’.

Guideline Prepared By : Dr. Rohit H. Trivedi, Assistant Professor, VMPIM.