IT TAKES senior level direction TO unleash The 2.

0
Adoption
Council

the benefits of workforce collaboration DachisGroup

Better business, designed.

New salary and career research from The 2.0 Adoption Council shows social business is maturing.

There is a myth in the marketplace that 2.0 adoption can be

driven from the ground up, with no formal structure in place
for organizational acceptance or strategic imperative. The
truth is that our member survey demonstrates that senior
level professionals are directing staffs and worldwide teams
with engagement strategies and legacy integration programs.

The 2.0 Adoption Council is the among people who have

premier “club” for early adopters.
And while this survey was short —
just three questions — the data is
very pure. It serves as an impor-
tant “mythbuster” in our space.
Discussions at the CEO and Board
level regularly involve 2.0 Adop-
tion Council members. On average,
they are managing million-dollar
annual budgets on the roadmap
toward introducing social business
to their organizations. This is
what’s happening on the ground
self-identified that this is their job.
Depending on the emphasis of the
company and its vision, social
business can emerge as a strategic
imperative in any organizational
domain. The mix of our member-
ship demonstrates that all work-
forces have a uniquely common
denominator: quite simply, social
business is about people.
See the next page for a visualization of
the salary data and a few key insights
from the survey...

by XPLANE | Dachis Group

©XPLANE 2011
Who’s responsible for social business? The 2.0
Adoption
Council
DachisGroup
Better business, designed.

$400,000
Here are our key takeaways from The 2.0 Adoption Council salary survey.

SENIORITY Departmental variety Vision

With 94 member responses, our median salary landed While still well represented, IT departments are no Innovation
at $114,750 — Director level. Note how the bottom area longer the sole purveyor (or gatekeeper) for valuable organizations
of the chart is almost completely empty. Translation: productivity, knowledge-sharing and intellectual will be key
Working on 2.0 initiatives is not a “social sandbox” for capital assets. Today, 2.0 transformation in the large drivers for
tire- kicking, groundswell, low-level employees. enterprise is fairly distributed throughout departments. social biz
$300,000 (KM too).

$260k

$240k INNOVATION
median SALARY: $150,000
HR OVERALL median SALARY:
$220k Median SALARY: $105,500
CORPORATE
$114,750 COMMUNICATIONS KNOWLEDGE
$200k OPERATIONS
median SALARY: $121,000 MANAGEMENT
median SALARY: $162,500
median SALARY: $96,750
$180k
IT LEARNING
Median SALARY: $117,189
$160k MARKETING median SALARY: $118,750
Median SALARY: $105,000

$140k

$120k

$100k

$80k

$60k

each dot represents a member’s salary (in U.S. dollars)

$40k
each area represents the salary span for members’ departments STRATEGY
Median SALARY: $121,500
R&D
$20k median SALARY: $80,000

SALARY

by XPLANE | Dachis Group

©XPLANE 2011

www.20adoptioncouncil.com | www.xplane.com | www.dachisgroup.com