A Guide to the Business Launch Competition

Welcome!
The P&G Business Launch Competition is
back! We hope you’re geared up and
rearing to go, as we give you the ultimate
challenge of developing launch plans for
some of the world’s most exciting consumer
brands!

This guide is designed to highlight the key

dynamics of the competition, general
instructions regarding participation, and the
final schedule!

On behalf of Procter & Gamble Pakistan, we

cordially welcome you once more to the
Business Launch Competition!

Regards,
P&G University Challenge Team
 BLC Structure
The P&G Business Launch Competition is a 3 day competition, with a new round
each day. The format for each of the 3 rounds is described below.

Round 1: Introduce Your Launch Plan!

Your team will have a maximum of 10 minutes to present the launch plan. The plan must be based
on the expectations set in your respective brand’s Toolkit. We of course, do not expect you to cover
every aspect of your plan in Round 1! You should only cover the following elements from each
section in Round 1:

From the Finance section cover: basic financials including price, volume (with justification), gross
margin, profit, and NPV.

From the Supply Chain section cover: a table outlining your basic decisions regarding each
component of Finished Product Logistics Cost (FPLC).

From the Marketing section cover: the objective of the launch, defined target market, key
communication idea (play TVC and display Key Visual), and the communication strategy.

From the Sales section cover: which trade channel would you prioritize/choose and why, and what
are the key benefits for the customer to keep your product on the shelves and displays.

There will be no Q&A in this round (except for clarification questions where required) and you will be
competing with teams representing the same brand as yours. Based on each team’s individual
performance, the judges will eliminate half of the teams.

Round 2: Exploration Round!

Successful teams from Round 1 will proceed to the next round. You will have the whole night to
prepare a 20 minute presentation on hypothetical crisis situations on your brand! You will be
competing with teams representing the same brand as yours.

Based on your team’s performance, the judges will qualify the best team for the Grand Final. This
round will include Q&A.
Grand Final!

The Big Finale! 5 teams will battle it out to become the BLC Champion! This is the first time your team
will face competition from teams’ representing each of the 5 brands on offer!

You will present the detailed Launch Plan developed using the toolkit, and refined after feedback
from your judges in Round 1 and 2. You will have 45 minutes to present, within which at least 15
minutes will be dedicated to Q&A.

In the Grand Final you will be judged by a panel of senior leaders from P&G Pakistan!

Additional Details/Important Instructions

Some additional information and details we would like to share with you:

Components of your Round 1 Presentation: We know you’ll come prepared with a very
comprehensive plan to launch your brand. Be chance ful in Round 1, use the guidelines mentioned
in the previous page, and highlight the best parts of your plan to make you stand out from the rest!

Equipment you should have: We recommend you bring at least one laptop with you on all days of
the event, and a video camera (any camera with video making capabilities will do).

Punctuality: Please ensure you arrive at the venue 30 minutes before the prescribed time. Teams
which are not present at registration, or before their presentation will be automatically disqualified.

Dress Code: Please follow a formal code of dressing during your presentations.

Presentation Submission: You must provide a copy of your presentations for each of the rounds on a
USB drive to us during Registration time.

Identification: Please ensure you carry with you at all times, your CNIC, Student ID Card, and P&G
Business Launch Competition participant tag during the competition.

Terms & Conditions: We urge you to visit our website and read the Terms & Conditions page at the
bottom of the screen, as detailed information regarding the competition, its rules and regulations
has been made available there. All decisions made by the organizers and judges are final and
binding for all.
Schedule:
Karachi Edition
Eligibility: For all Karachi based universities
Venue: Institute of Business Administration (IBA) City Campus
Dates: 6-8 November, 2010

Day 1: Saturday 6 November 2010

Element Time Venue

Registration 9 AM – 10:30 AM APWA Auditorium
Orientation Presentation 11 AM – 12 PM APWA Auditorium
BLC Round 1 12 PM – 3 PM IBA Classrooms
Break 3 PM – 4 PM
BLC Round 1 4 PM – 8 PM IBA Classrooms
Results Announcement 8 PM APWA Auditorium

Day 2: Sunday 7 November 2010

Element Time Venue

Arrival + Debrief 10 AM – 11 AM APWA Auditorium
BLC Round 2 11 AM – 4 PM IBA Classrooms
Results Announcement 4 PM APWA Auditorium

Day 3: Monday 8 November 2010

Element Time Venue

Arrival + Debrief 9 AM – 10 AM APWA Auditorium
Grand Final 10 AM – 4 PM APWA Presentation Hall
Schedule:
Lahore+Islamabad Edition
Eligibility: For all Lahore and Islamabad based universities
Venue: National University of Science & Technology (NUST) Business School
Dates: 30 October – 1 November

Day 1: Saturday 30 October 2010

Element Time Venue

Registration 9 AM – 10:30 AM NUST Entrance
Orientation Presentation 11 AM – 12 PM NUST Business School
BLC Round 1 12 PM – 3 PM NUST Classrooms
Break 3 PM – 4 PM
BLC Round 1 4 PM – 8 PM NUST Classrooms
Results Announcement 8 PM NUST Business School

Day 2: Sunday 31 October 2010

Element Time Venue

Arrival + Debrief 10 AM – 11 AM NUST Business School
BLC Round 2 11 AM – 4 PM NUST Classrooms
Results Announcement 4 PM NUST Business School

Day 3: Monday 1 November 2010

Element Time Venue

Arrival + Debrief 9 AM – 10 AM NUST Business School
Grand Final 10 AM – 4 PM NUST Classrooms