PROFESSIONAL RESUME

ALICE M. BERGENDORFF
2251 North Rampart Blvd. #1499
Las Vegas, NV 89128
Mobile Phone: 702-556-5192
E-mail:
Ms. Bergendorff is a seasoned health and wellness professional with an accomplis
hed spa, wellness and retail background. With over a decade of experience in fou
r and five diamond properties, high-end hotels, destination resorts and spas, Al
ice brings a wealth of five-star savvy and unparallel spa experience. She has so
lid expertise in spa pre-development, new spa openings and repositioning existin
g spa operations to achieve revenue goals and objectives. Her vast experience al
so encompasses spa consulting which has broadened her expertise by consulting an
d travelling to spa properties worldwide.
OBJECTIVE
To be a dynamic, entrepreneurial, high growth spa professional committed to seiz
ing opportunities, delivering a high-end luxury spa brand and outperform the com
petition.
EDUCATION/LICENSE
-National Certification for Therapeutic Massage (NCBTMB)
-Massage Therapy Certification, Nevada Career Institute, Las Vegas, NV
-Nevada State Board of Massage Therapy License #3151
-B. A. Health Psychology, California State University - Long Beach, CA
PROFESSIONAL ASSOCIATIONS/HONORS/RECOGNITION
-"Spa Director of the Year" Award, Las Vegas Spa Association
-#1 Spa Director in Las Vegas, American Spa Magazine, "Industry News"
-"Top Spa Director in Vegas" WHERE Magazine
-"Women in Business" Nevada Woman Magazine, Cover and Feature Article
-Spa Director Community Achievement Award "What's On Magazine
- Board of Directors Member, Las Vegas Spa Association
- Advisory Committee Member, Euphoria Institute of Beauty Arts & Sciences
-Las Vegas Marathon, Sports Massage Management -200 Massage Therapists
-The Women's Chamber of Commerce of Nevada - Historic Charter Member
-American Massage Therapy Association (AMTA)
-International Spa Association (ISPA)
WORK EXPERIENCE
Spa Director/Spa Consultant (2/02-Present)
Specializing in Spa Development, New Spa Openings and Repositioning Existing Spa
Facilities for High-End Luxury Properties. Travelled worldwide to marketplaces
in the USA, Europe, South America, Asia and North America to identify new spa tr
ends and concepts including products, services treatments, education and design
for operating luxury spas.
Responsible for the development and roll out of strategic spa-related initiative
s that enhance the guest experience and the competitive advantage. Responsibilit
ies include a wide array of project management assignments from concept and beta
testing to roll out including spa designs, construction, strategic product, ser
vice and treatment development. Utilization of business-building tools to develo
p, reposition and advance the luxury, lifestyle and full service spa brand. Impl
ementation of quality assurance measurements for spa performance and effectivene
ss, staff training and education, development of operating standards, service an
d treatment standards. Provide multi-property spa support and work with third pa
rty spa partners and other inter-department hospitality departments to enhance s
pa concepts.
Spa Client Portfolio:
Omni Hotel - Houston, TX
Pre-opening assignment for this 5-Diamond property creating a new and unique spa
experience in the Houston Marketplace. New spa opening offerings included a ful
l service spa, celebrity hair and salon, spa boutique, fitness center and recrea
tion pool facility. Developed exclusive one-of-a-kind menu, products and service
s for both local residents and
in-house guests. Implemented a strong marketing and networking plan to promote b
rand awareness in the Houston area. Hired and trained a strong in-house professi
onal team.
King Ventures: Sycamore Mineral Springs Resort, San Luis Obispo, CA.
Effectively repositioned the spa treatment center, healing arts center, mineral
springs operations and the resort boutique for this premier, 116 acre resort in
the Central Coast.
Served as the resort's public relations contact as their health and wellness ex
pert.
Leisure Sports Inc., The Spa at ClubSport Green Valley, Henderson, NV
As a 10-year member of this 150,000 sq. ft. health and wellness facility I passi
onately facilitated a seamless transition from the retiring spa director to trai
ning the successor to assume full directorship responsibility. Effectively repos
itioned the existing spa department with a new menu of products and services for
2,800 members and local residents. Hired and trained a strong in-house team. Im
plemented a strong marketing and networking plan to promote brand awareness in t
he Las Vegas community.
KSL - The New Spa at the Hotel Del Coronado, Coronado, CA
In the absence of a spa director, the post opening assignment was to step in and
run this world-class luxury spa, a 21-treatment room facility while training th
e spa manager to assume full directorship responsibility. The Del is a national
historic landmark and a destination resort situated on 28 acres of prime beach f
ront property.
WORK EXPERIENCE (Continued)
Steiner Leisure - Elemis Spa, Las Vegas, NV
The pre-opening assignment working closely with the General Manager of the Aladd
in & Paris Hotels in transitioning the newly acquired spa into the new Planet Ho
llywood Spa by Mandara. Effectively transitioned this world-class luxury spa, a
40-treatment room facility, full-service salon, retail and fitness center.
RD Management Corp. - Distributor of European Cosmetics, Dallas, TX
Professional Skincare Consulting for Thalgo, France.
American Fitness Products, Las Vegas, NV
Professional Fitness Products and Design Consulting for Cybex Equipment
Herb Walk, New York, NY
Professional Skincare Consulting for the Olavie/Le Vin.
US Advance Medical Research, Las Vegas, NV
Professional Skincare Consulting for Hylunia.
Spa Angel Spa Consulting Management, Las Vegas, NV
Spa consultant for hotel destination resort spas, medical spas and lifestyle bou
tiques to improve revenue and brand recognition in the marketplace. Client profi
le summary: MGM Grand Hotel, Paris Hotel, Hard Rock Hotel, Caesars Palace, The P
alms Hotel. Lifestyle boutique project development; Spa Angel, products and serv
ices to nourish the body, mind and spirit; Mar's, Inc.- Ethel M Division , "Choc
olate Therapy", promoting the antioxidant and anti-aging health benefits of choc
olate to consumers.
Harrah's Corporation
Imperial Palace Hotel, Spa and Casino, Las Vegas, NV
Spa Director (6/05-1/07)
Received the Spa Director of the Year Award at this property. Effectively direct
ed all aspects of this spa resort within a hotel, casino property, a 12 treatmen
t room facility, state of the art fitness center, retail and pool operations. Ex
pertise in elevating business management, marketing management, program manageme
nt and employment management.
Canyon Ranch Spa and Health Resorts
Venetian Hotel, Las Vegas, NV
Spa Manager (4/99-2/02)
On the pre-development team to create a unique world-class spa and retail concep
t for the Canyon Ranch SpaClub, a 65,000 sq. ft health, wellness and retail faci
lity. Developed the retail model for the flagship store, Canyon Ranch "Living Es
sentials".
LIST OF ACCOMPLISHMENTS:
Program Management -
Translation of new spa concepts into a differentiated guest experience. Develope
d and implemented operational standards, procedure and processes to support the
roll-out. Areas addressed were treatment types, programs, service levels and sta
ndards.
Sales and Marketing Management - Implementation of brand marketing, spa plans an
d sales tactics to support the launch of new initiatives and promotions.
Product Development -
Branding products and identifying potential spa partners (leading retail, beauty
and cosmetic brands) offering below wholesale pricing and exclusivity of produc
t lines.
Employment Management -
Built a strong in-house team. Provided leadership and direction with effective t
raining, coaching, mentoring, counseling and communication skills to a staff of
over 100 team members consisting management, massage therapists, aestheticians,
healing arts instructors, retail and support staff. Recruit, hire, train and eva
luate staff.
Guest Relations Management -
Managed guest relations to ensure the highest quality of guest services. Achieve
customer satisfaction through surveys and resolving guest issues.
Property Management -
Development and implementation of new spa standards addressing design and constr
uction for both renovation and new build projects.
Business Management -
Ongoing facility evaluation, "Inspect what you expect", budgeting, financial, se
rvice level performance, service programs, products and treatments.
IT System Development and Technology Innovation -
Development and implementation of the Mindbody Online system. Support roll-out i
n coordination with the corporate IT department, a comprehensive, quality centra
lized software system specifically for the spa operation (on-line booking capabi
lities, revenue management and customer relationship management).
References Furnished Upon Request