PATRICK MCCULLOUGH

470 16th Street, Atlanta, Georgia 30363

(404) 579.4302
Patrick.mccullough@yahoo.com

PERSONAL PROFILE
Strategic and customer-driven professional with diversified background in accoun
t management particularly in accelerating sales, expanding services, developing
strong client relations, and constructing focused marketing programs to meet cli
entsâ⠬⠢ objectives and generate additional sales opportunities. Determined to maximize a
unt penetration by seeking opportunity to market every merchandise and services
in portfolio. Work collaboratively with internal staff and management to achieve
common goal. Exemplify solid understanding of marketing principles necessary in
successful planning and managing of projects. Extremely motivated with outstand
ing communication and interpersonal skills. Team player with affirmative attitud
e, who can also work independently and set own priorities and tasks even under t
ime constraint. Proficient in various computer software and programs.

AREAS OF EXPERTISE
- Marketing and Promotions
- Strategic Planning
- Special Events Coordination
- Leadership and Team Building
- Time Management
- Media Planning
- Retail Management
- Public Relations

PROFESSIONAL EXPERIENCE
Manager, Airport Retail Management ~ Atlanta, GA Jan 2010-present
Demonstrates dynamic leadership abilities by identifying and fostering the promo
tional growth of employees and developing top-performing, customer-oriented team
s. Assists with optimizing staff productivity and reversing underperforming oper
ations through effective supervision of 7 sales associates. Maintains daily stor
e operations through efficient use of visual merchandising techniques and implem
enting key marketing analytics and demographics for use in sales presentations.
Focuses on customer loyalty and retention rate by effectively resolving customer
issues and offering superior service and expertise with all tech matters. Acti
vely assists with product pricing and enhancing store profit margin by pushing w
eekly corporate-driven sales promotions and increasing brand awareness.

Direct Marketing Assistant Manager, Inmotion Entertainment ~ Atlanta, GA

Dec 2007-Dec 2009
Reviewed regular corporate retail sales reports and developed customized marketi
ng profit plan with retail district manager. Taught and trained sales techniques
to staff, including mentoring and directing employees and delegating daily acti
vities of all personnel. Engaged in all phases of sales promotion initiatives, s
uch as coordinating organizational activities and supervising personnel preparin
g merchandise displays and advertising copies. Responded to customersâ⠬⠢ complaints and
uiries and ensured high level of customer service. Maintained all documentation
of financial transactions, operating records, and official receipts.
Highlights:
- Thrived in mentoring and leading 12 staff in achieving significant impro
vements in their productivity
- Played an integral role in increasing corporate revenue through facilita
ting the implementation of referral programs and weekly promotion activities

Public Relations Management Intern, Edelman Public Relations Firm ~ Miami, FL

Summer 2006-2008
Developed customized marketing profit plan for each local unit. Evaluated market
ing potential of new and current store locations by analyzing statistics and exp
enditures. Devised and implemented effective marketing strategies by evaluating
corporate objectives, market characteristics, and cost and markup factors. Asses
sed objectives, promotional policies, and organizational needs to create public
relations strategies that persuade public opinion or promote ideas, products, an
d services. Worked collaboratively with production and support personnel in gene
rating and organizing production of advertisements and promotions.
Highlights:
- Instrumental in completing a program that elevated average store traffic
to more than 21% and sales averaging to 12%, resulting in an exceptional revenu
e growth
- Organized and headed development and discussion of informational program
s to successfully maintain constructive public and stockholder perceptions of th
e organization's accomplishments and agenda
- Instigated and led market and public opinion research to assess products
and identify probable strategies for product success
- Directly involved in promoting and establishing goodwill for individuals
, groups, or organizations by writing and selecting constructive publicity mater
ial and releasing it through various media portals

EDUCATION
Bachelor of Arts in Public Relations 2008, Clark Atlanta University ~ Atlanta, G
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