SUMMARY

Highly motivated and innovative Business Development Executive with demonstrated

success launching brands, increasing customer base, revenue and profitability i
n cross-functional roles in B2B environment. Effective negotiator, focused on a
chieving win-win solutions through creative alternatives. Practical common sens
e approach to problem solving and project management. Respected team leader who
operates with integrity and promotes commitment and loyalty among channel partn
ers and support staff.
* Channel Sales * Business Development
* B to B Direct Sales * Brand launch and management
* Contract Administration * Affiliation Marketing
* National Account Management * Media Planning

PROFESSIONAL EXPERIENCE
NewPage Corporation- Largest publishing paper manufacturer in North America with
sales in excess of $ 4.2B. Paper groups spun off from MeadWestvaco and Stora E
nso.
Account Executive - Broker Sales, 2004 - 2010 Los Angeles, CA
Managed a national and international business portfolio generating $50-$80 milli
on in sales per year in addition to generating new business while managing poten
tial channel conflict. This accomplished while consistently stayed under alloca
ted budget.
Clients include: Eddie Bauer, Restoration Hardware, Larry Flynt Publishing, Grup
o Televisa, Emmis Publishing, Curtco Media, Sony, World Vision, Coldwater Creek,
and Medi Media.
* Developed $15MM of new business with 32 new accounts.
* In 2009 converted a $10 MM customer who had not switched paper suppliers in 14
years.
* Mitigated account loss to less then 15% through corporate acquisition and prod
uct rationalization in 2008.
* Organized and managed 2007 and 2008 national sales meetings overseeing a budge
t of $250,000 per event.
* Exceeded annual forecast by 26.2% through new contract business and spot oppor
tunity growth.
* Effectively mitigated account loss entirely through a corporate divestment in
2005.
* Limited volatility by negotiating long term end-user contracts with price adju
stment mechanism.
* Increased sales on value added products by 76% in 2005 via new target accounts
.
* Exceeded 2004 volume goal by 57.7% thru business development and share growth
within existing accounts.
UPM-Kymmene - World leading forest industry group with annual sales in excess of
$14B.
Sales Manager -Western Region, 2002 - 2004 Los Angeles, CA
Prospected over 250 magazine publishers and catalogers throughout the region in
order to develop new business. Established brand awareness and presence through
marketing promotions and events.
* Developed new active business with Taylor Corp., R.E.I. Islands Media, LPI, Yo
ga Journal and IDG.
* Garnered RFPs from Costco, Fredrick's of Hollywood, Guest Informant, Nordstrom
for the first time for UPM.
* Created a new promotional kit to facilitate brand and business development in
Western Region.
Appleton Coated LLC - Operating Subsidiary of European holding co. AWA. Special
izes in manufacturing coated free sheet paper.
Senior Specification Development Representative, 1997 - 2002 Los Angeles, C
A
Launched an entire line of high-end coated papers (UTOPIA) in the Southern CA. m
arket by establishing strategic partnerships and planning brand building events
for designers and end users.
Created relationships and new business at following key accounts: Apple, Honda,
Infiniti, Porsche, and Corbis.
* Increased YoY sales by over 35% for two consecutive years in a highly saturate
d market.
* Established and grew UTOPIA as a respected and specified brand in the Southern
CA market.
* Partnered with TBWA Chiat-Day to develop a new product to be used in the print
media launch of the iPod.
* Led task force targeting automotive industry business resulting in development
of sales kit for this vertical.
* Lead rep on corporate branding, E-Commerce development, and CRM development p
rojects.
* Received Golden Circle Sales Excellence award in 1999, 2000 and 2001 for best
performance in region.
* Received 1998 award for landing single largest order of high margin grade, eli
minating a pending shutdown.

OLLIE ZAD, oz4ccf54@westpost.net page 2

PROFESSIONAL EXPERIENCE
SAPPI Fine Paper - Leading global producer of coated printing paper with sales
in excess of $5B
Sales Representative - Merchant Sales Specialist, 1995 - 1997 Seattle, WA
Managed and serviced the following merchant accounts in Washington, Oregon, and
Idaho: Dixon Paper, xpedx, Spicers Paper, and Zellerbach Paper.
* Implemented affiliation and branding strategy for targeting key designer and e
nduser accounts.
* Increased sales of digital cutsize SPectratech line over 75% in two consecutiv
e years.
* Grew distribution channel threefold in Pacific Northwest by signing on additio
nal merchants
* Established business relationship with key accounts: Adobe, Boeing and Nike.
* Increased number of SKUs stocked by area merchants 250%
Eisaman, Johns, & Laws Advertising - Advertising agency with a roster of nationa
l
Accounts with offices in New York, Houston, Dubai and Los Angeles.
Media Planner, 1994 - 1995 Los Angeles, CA
Managed media for: Earl Scheib, Kwikset/Titan Locksets, Siemens Solar, The South
ern California Gas Company, Neutrogena and Walt Disney Consumer Products.
* Conducted demographic and psychographic research to determine target audience.
* Created, presented and implemented media plans utilizing print, broadcast, and
direct mail.
* Utilized modeling techniques and on-line research to achieve optimal allocatio
n of budget.
* Identified consumer trends, participated in strategic planning sessions, prese
nted findings.
* Implemented and managed integrated file maker database for tracking client spe
nding.
SKILLS
Computer: MS Office, Lotus Notes, File Maker, Aldus Persuasion.
Language: Fluent in Farsi and conversational in French.
Advertising: Extensive experience with photography and film development; exp
erience with creation and development of effective promotional pieces.
Printing: Sheet fed and web offset troubleshooting and fundamentals of prepres
s.
EDUCATION
B.S., Business Administration (Marketing Emphasis)
University of Southern California (USC) Marshall School of Business
Graphic Arts Reproduction & Printing Technology
Rochester Institute of Technology (RIT)
PROFESSIONAL DEVELOPMENT
* Lean Six Sigma - yellow belt
* Carew Dimensions of Professional Selling and Negotiating
PROFESSIONAL ASSOCIATIONS
* Catalog and E-Commerce Club of Northern CA - Member
* Advertising Production Association of Los Angeles - Member
* Direct Marketing Association - Member